A presentation by NICVA Fundraising staff on how charities can Diversify their income. Presentation given at NICVA's Charity Trustee conference.

1. Diversifying your income
Tuesday 8th November 2016
Lynn Kennedy, Fundraising Advice Officer
Sandra Bailie, Head of Organisational
Development

2. Objectives
• Introduction to fundraising planning
• Review current fundraising activities
• Identify new ways of generating income
• Overview of Code of Fundraising Practice

3. Exercise – where is your fundraising now?

4. Fundraising 101

5. What is a Fundraising Strategy?
A fundraising strategy is a plan that sets out the funding need for
an organisation, project or event, alongside…..
the identified actions, timescales and possible funding resources
to meet this need.
5 Minute Video
https://www.youtube.com/watch?v=s3oVbU5A9Zs
“Developing a Fundraising Strategy Training”
(NICVA - 2nd February 2017 10 am to 1 pm)
http://www.nicva.org/event/developing-a-fundraising-strategy-0

6. The Key Fundraising Principle
“The process of fundraising is the same for all
groups but the mechanisms and scale are
different”
Tobin Aldrich, Director of Communications and Fundraising
at WWF, UK.

7. Proportional & Appropriate

8. Unique Selling Points (USPs)
• What is unique about your organisation and its work?
• What do you do differently/better than anyone else?
• Does everyone in your organisation know your USPs?
• Do you communicate your USPs to all stakeholders?

9. Key Information
• How diverse is your income now?
• Are you currently meeting fundraising targets?
• How successful are your current
techniques/methods? ROI?

10. Reviewing your current funding sources
Market Share
MarketGrowth
High Low
HighLow
Stars
Cash Cows
Question Marks
Dogs

11. What are your fundraising resources?
People ICT
Finance Comms.

12. Four income streams
http://www.ncvo.org.uk/practical-support/funding
Gifts Grants
Contracts Open
markets

13. Fundraising Methods
Fundraising
Community
Individual
Giving
Corporate
Crowdfunding
Gift Aid
Schools
Campaigns
Groups
Events
Social
Enterprise
Earned
Income
Grants
Social
Finance
(Loans)
Community
Shares
One-offs
Committed
Major Donor
Legacy
Volunteering
Sponsorship
Event
Charity of the Year

14. Grants (Funders)

15. Finding funders…
https://www.grant-tracker.org

16. Contracts (Purchasers)
• Tenders taking over from SLAs & grants for govt.
depts., agencies & arms-length bodies
• Based on commercial principles (M.E.A.T)
• Pros – cover full costs+potential for profit, better
cashflow, less monitoring and evaluation and helps
diversify funding base
https://etendersni.gov.uk/epps/home.do

17. Open market (Customers)
• Selling products or services or charging fees
• Trading can directly further your mission or be
solely to generate profit.
• Any surplus income is unrestricted.
www.socialenterpriseni.org
http://www.hmrc.gov.uk/charities/tax/trading/subsidiary.htm

18. Gifts (Donors)
• Community
• Individual Giving
• Corporate

19. Other sources of funding
1) Social finance (Loans)
– UCIT http://www.ucitltd.com/#loans
– Videohttps://www.youtube.com/watch?v=KcHE6ejshDU&featu
re=youtu.be
– Charity Bank https://charitybank.org/
– Trust & Foundations e.g. Ulster Garden Villages
2) Community Shares
http://www.coopalternatives.coop/

20. Gift Aid – Don’t Miss Out!
• Maximises value of donations (25p in the £)
• Covers money donations by individual UK
taxpayers (not companies)
• Charities or CASCs only
• Gift Aid declaration needed
https://www.gov.uk/claim-gift-aid/overview
https://www.gov.uk/government/uploads/system/uploads/attachment_d
ata/file/467898/Charity_GAD_Single_Donation.pdf

21. Online Giving
JustTextGiving by Vodafone
http://reasondigital.com/advice-and-training/ten-uk-charity-fundraising-
websites-compared-2015/

22. Localgiving
• Only not-for-profit online giving platform
• Free membership for NI charities for one year
• Offers #GrowYourTenner & other match funding
campaigns
• One-to-one support, training and advice
• Automated Gift Aid
https://localgiving.org/rdp/northern-ireland/

23. Code of Fundraising Practice
“The principle of self-regulation is to allow individuals and
fundraising organisations to demonstrate best practice,
eliminate poor practice and increase public trust and
confidence in the voluntary and community sector”.
https://www.fundraisingregulator.org.uk/code-of-fundraising-
practice/code-of-fundraising-practice/

24. Review of Objectives
• Introduction to fundraising planning
• Review current fundraising activities
• Identify new ways of generating income
• Overview of Code of Fundraising Practice

25. Useful fundraising links
• NICVA: http://www.nicva.org/training
• Directory of Social Change (DSC): https://www.dsc.org.uk/
• The Guardian Voluntary hub:
https://www.theguardian.com/voluntary-sector-network
• NVCO: https://www.ncvo.org.uk/practical-support/funding/
• UK Fundraising: http://www.fundraising.co.uk/
• SOFII: http://sofii.org/
• Institute of Fundraising: http://www.institute-of-
fundraising.org.uk/home/
• Volunteer Now: http://www.volunteernow.co.uk/

26. Useful fundraising links contd.
• Charity Digital News: http://www.charitydigitalnews.co.uk/
• Database Example - Raisers Edge
https://www.blackbaud.co.uk/notforprofit/fundraising-
crm/products/the-raisers-edge
• Social Enterprise NI: http://www.socialenterpriseni.org/
• Social Enterprise Hubs (11 across NI)
• https://www.nibusinessinfo.co.uk/socialenterprisehub
• Local Giving NI https://localgiving.org/rdp/northern-ireland/
• Will to Give: http://willtogive.org/

27. Fundraising Advice Service
Tel: 028 9087 7777
lynn.kennedy@nicva.org
@nicva_FRAdvice
Fundraising Advice NICVA
www.nicva.org
www.grant-tracker.org