SlideShare a Scribd company logo

rel canonical audit BrightonSEO September 2018

Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.

rel canonical audit BrightonSEO September 2018

1 of 34
Download to read offline
Mark Thomas
@SearchMATH
BOTIFY
Why	auditing	your	
rel=canonical	configuration	
is	a	shrewd	move
http://www.slideshare.net/MarkThomas114
TECHNICAL SEO CONTENT REAL RANKINGS & CTR
The first unified suite to drive SEO success in each phase of the
organic search process
I would also like to add to this conversation
that we have learned the hard way that if we
use canonicals for pages that aren’t
duplicates or near-duplicates, we have
no impact at best and a ranking
drop at worst. Please don’t get clever
with canonicals in a market that I need to meet
my targets.
45 Million URLs are being tagged with an alternative
incorrect canonical tag. Which confuses Google and
forces the crawl of 45M unnecessary URLs:
When a query URL has a space, the canonical rule will
substitute the "+" character for the encoded character
"%20”
https://www.example.com/a/audi-a4?query=audi+a4
(which has the internal links)
will canonicalize to
https://www. example.com/a/audi-a4?query=audi%20a4
Why Audit Your Canonical Set Up?
1) Get More Inventory Ranking
2) Get The Right Inventory Ranking
Why Audit Your Canonical Set Up?
Ad

Recommended

20 free SEO Tools you should be using - 20180829
20 free SEO Tools you should be using - 2018082920 free SEO Tools you should be using - 20180829
20 free SEO Tools you should be using - 20180829Christoph C. Cemper
 
MeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine LearningMeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine LearningRichard Lawrence
 
SEO Checklist for Google Mobile First Index
SEO Checklist for Google Mobile First IndexSEO Checklist for Google Mobile First Index
SEO Checklist for Google Mobile First IndexErudite
 
BrightonSEO - Indexation, Cannibalization, Experimentation, Oh My!
BrightonSEO - Indexation, Cannibalization, Experimentation, Oh My!BrightonSEO - Indexation, Cannibalization, Experimentation, Oh My!
BrightonSEO - Indexation, Cannibalization, Experimentation, Oh My!Patrick Reinhart
 
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEORendering SEO Manifesto - Why we need to go beyond JavaScript SEO
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
 
How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...
How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...
How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...Charly Wargnier
 
Technical SEO for international markets - Leonie Mann - Brighton SEO 2021
Technical SEO for international markets- Leonie Mann - Brighton SEO 2021Technical SEO for international markets- Leonie Mann - Brighton SEO 2021
Technical SEO for international markets - Leonie Mann - Brighton SEO 2021Leonie Mann
 
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
 

More Related Content

What's hot

Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Link-Assistant.Com
 
TechSEO Boost 2018: The Statelessness of Technical SEO
TechSEO Boost 2018: The Statelessness of Technical SEOTechSEO Boost 2018: The Statelessness of Technical SEO
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
 
Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers
Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers
Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers Authoritas
 
The inbounder London - 2. May 2017 Tom Anthony
The inbounder London - 2. May 2017  Tom Anthony The inbounder London - 2. May 2017  Tom Anthony
The inbounder London - 2. May 2017 Tom Anthony We Are Marketing
 
On site audit with screaming frog gdi
On site audit with screaming frog gdiOn site audit with screaming frog gdi
On site audit with screaming frog gdiGlen Dimaandal
 
SEO for Ecommerce - Adam Audette
SEO for Ecommerce - Adam AudetteSEO for Ecommerce - Adam Audette
SEO for Ecommerce - Adam AudetteAdam Audette
 
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Sophie Gibson
 
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...Rachel Costello
 
The Need for Speed! Accelerated mobile, beyond AMP
The Need for Speed! Accelerated mobile, beyond AMPThe Need for Speed! Accelerated mobile, beyond AMP
The Need for Speed! Accelerated mobile, beyond AMPJono Alderson
 
Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO Septembe...
Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO Septembe...Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO Septembe...
Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO Septembe...Peter Nikolow
 
Redefining Technical SEO, #MozCon 2019 by Paul Shapiro
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroRedefining Technical SEO, #MozCon 2019 by Paul Shapiro
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
 
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsSearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
 
Competitive On Site Optimization
Competitive On Site OptimizationCompetitive On Site Optimization
Competitive On Site OptimizationSean Si
 
Competitor Analysis: A Structured Method - Paola Didone
Competitor Analysis: A Structured Method - Paola DidoneCompetitor Analysis: A Structured Method - Paola Didone
Competitor Analysis: A Structured Method - Paola DidonePaola Didonè
 
Modern SEO Players Guide
Modern SEO Players GuideModern SEO Players Guide
Modern SEO Players GuideMichael King
 
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
 

What's hot (18)

Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
 
Screaming Frog PPT
Screaming Frog PPTScreaming Frog PPT
Screaming Frog PPT
 
TechSEO Boost 2018: The Statelessness of Technical SEO
TechSEO Boost 2018: The Statelessness of Technical SEOTechSEO Boost 2018: The Statelessness of Technical SEO
TechSEO Boost 2018: The Statelessness of Technical SEO
 
Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers
Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers
Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers
 
SEO for Large Websites
SEO for Large WebsitesSEO for Large Websites
SEO for Large Websites
 
The inbounder London - 2. May 2017 Tom Anthony
The inbounder London - 2. May 2017  Tom Anthony The inbounder London - 2. May 2017  Tom Anthony
The inbounder London - 2. May 2017 Tom Anthony
 
On site audit with screaming frog gdi
On site audit with screaming frog gdiOn site audit with screaming frog gdi
On site audit with screaming frog gdi
 
SEO for Ecommerce - Adam Audette
SEO for Ecommerce - Adam AudetteSEO for Ecommerce - Adam Audette
SEO for Ecommerce - Adam Audette
 
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...
 
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
 
The Need for Speed! Accelerated mobile, beyond AMP
The Need for Speed! Accelerated mobile, beyond AMPThe Need for Speed! Accelerated mobile, beyond AMP
The Need for Speed! Accelerated mobile, beyond AMP
 
Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO Septembe...
Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO Septembe...Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO Septembe...
Quick and Dirty Server-side tweaks to improve your SEO [Brighton SEO Septembe...
 
Redefining Technical SEO, #MozCon 2019 by Paul Shapiro
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroRedefining Technical SEO, #MozCon 2019 by Paul Shapiro
Redefining Technical SEO, #MozCon 2019 by Paul Shapiro
 
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsSearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your Logs
 
Competitive On Site Optimization
Competitive On Site OptimizationCompetitive On Site Optimization
Competitive On Site Optimization
 
Competitor Analysis: A Structured Method - Paola Didone
Competitor Analysis: A Structured Method - Paola DidoneCompetitor Analysis: A Structured Method - Paola Didone
Competitor Analysis: A Structured Method - Paola Didone
 
Modern SEO Players Guide
Modern SEO Players GuideModern SEO Players Guide
Modern SEO Players Guide
 
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...
 

Similar to rel canonical audit BrightonSEO September 2018

AX Paris Audit and Analysis
AX Paris Audit and AnalysisAX Paris Audit and Analysis
AX Paris Audit and AnalysisEvolutia
 
Search Landscape Analysis (Competitor Analysis)
Search Landscape Analysis (Competitor Analysis)Search Landscape Analysis (Competitor Analysis)
Search Landscape Analysis (Competitor Analysis)Silvia Alongi
 
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - AttacatGoogle Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - AttacatAttacat Internet Marketing
 
Seo sample-report-1232730202223701-1
Seo sample-report-1232730202223701-1Seo sample-report-1232730202223701-1
Seo sample-report-1232730202223701-1kumatushar
 
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideSEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideAdam Audette
 
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
 
Grow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplaceGrow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplacePromodo
 
Competitive analysis report
Competitive analysis reportCompetitive analysis report
Competitive analysis reportSupa Buoy
 
Advanced Site Architecture And Product Feed SEO
Advanced Site Architecture And Product Feed SEOAdvanced Site Architecture And Product Feed SEO
Advanced Site Architecture And Product Feed SEOauexpo Conference
 
Sample seo digital_marketing_proposal
Sample seo digital_marketing_proposalSample seo digital_marketing_proposal
Sample seo digital_marketing_proposalsailesh pattnaik
 
#Imagine2016 @luckygirliegirl DIY SEO: Laying Your Own Groundwork
#Imagine2016  @luckygirliegirl DIY SEO: Laying Your Own Groundwork#Imagine2016  @luckygirliegirl DIY SEO: Laying Your Own Groundwork
#Imagine2016 @luckygirliegirl DIY SEO: Laying Your Own GroundworkChristina Aldan
 
Infinite Loops Dirty Architecture And Too Many Indexed URLs
Infinite Loops Dirty Architecture And Too Many Indexed URLsInfinite Loops Dirty Architecture And Too Many Indexed URLs
Infinite Loops Dirty Architecture And Too Many Indexed URLsDawn Anderson MSc DigM
 
Introduction to search_marketing
Introduction to search_marketingIntroduction to search_marketing
Introduction to search_marketingBill Hunt
 
Demand quest seo training session 2 5.2018
Demand quest seo training session 2 5.2018Demand quest seo training session 2 5.2018
Demand quest seo training session 2 5.2018Nate Plaunt
 
SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
 

Similar to rel canonical audit BrightonSEO September 2018 (20)

AX Paris Audit and Analysis
AX Paris Audit and AnalysisAX Paris Audit and Analysis
AX Paris Audit and Analysis
 
Eureka Engineering Enterprises
Eureka Engineering EnterprisesEureka Engineering Enterprises
Eureka Engineering Enterprises
 
SEO Sample Report
SEO Sample ReportSEO Sample Report
SEO Sample Report
 
Search Landscape Analysis (Competitor Analysis)
Search Landscape Analysis (Competitor Analysis)Search Landscape Analysis (Competitor Analysis)
Search Landscape Analysis (Competitor Analysis)
 
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - AttacatGoogle Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
Google Analytics & SEO Blogging. JCiEdinburgh - Ben Rogers - Attacat
 
Seo sample-report-1232730202223701-1
Seo sample-report-1232730202223701-1Seo sample-report-1232730202223701-1
Seo sample-report-1232730202223701-1
 
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideSEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive Guide
 
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...
 
Grow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplaceGrow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplace
 
Competitive analysis report
Competitive analysis reportCompetitive analysis report
Competitive analysis report
 
Advanced Site Architecture And Product Feed SEO
Advanced Site Architecture And Product Feed SEOAdvanced Site Architecture And Product Feed SEO
Advanced Site Architecture And Product Feed SEO
 
Sample seo digital_marketing_proposal
Sample seo digital_marketing_proposalSample seo digital_marketing_proposal
Sample seo digital_marketing_proposal
 
Seo checklist
Seo checklistSeo checklist
Seo checklist
 
Technial SEO
Technial SEOTechnial SEO
Technial SEO
 
#Imagine2016 @luckygirliegirl DIY SEO: Laying Your Own Groundwork
#Imagine2016  @luckygirliegirl DIY SEO: Laying Your Own Groundwork#Imagine2016  @luckygirliegirl DIY SEO: Laying Your Own Groundwork
#Imagine2016 @luckygirliegirl DIY SEO: Laying Your Own Groundwork
 
Infinite Loops Dirty Architecture And Too Many Indexed URLs
Infinite Loops Dirty Architecture And Too Many Indexed URLsInfinite Loops Dirty Architecture And Too Many Indexed URLs
Infinite Loops Dirty Architecture And Too Many Indexed URLs
 
Introduction to search_marketing
Introduction to search_marketingIntroduction to search_marketing
Introduction to search_marketing
 
Technical SEO Updated
Technical SEO UpdatedTechnical SEO Updated
Technical SEO Updated
 
Demand quest seo training session 2 5.2018
Demand quest seo training session 2 5.2018Demand quest seo training session 2 5.2018
Demand quest seo training session 2 5.2018
 
SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.SEO Checklist 2018 - Ranking in the first page of SERP organically.
SEO Checklist 2018 - Ranking in the first page of SERP organically.
 

Recently uploaded

Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Ahmad El-Saeed
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkSearch Engine Journal
 
4.1. PROFESSIONAL SALES REPRESENTATIVE.pdf
4.1. PROFESSIONAL SALES REPRESENTATIVE.pdf4.1. PROFESSIONAL SALES REPRESENTATIVE.pdf
4.1. PROFESSIONAL SALES REPRESENTATIVE.pdfBALASUNDARESAN M
 
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationAnu Adegbola
 
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfThe Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfwomenworldmagazine
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertzTheseo Expertz
 
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldPPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldAnu Adegbola
 
Raport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfRaport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfagatadrynko
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingNestor Pablo
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsمعا الى الافضل
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfwomenworldmagazine
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
Elevate Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut...
Elevate Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut...Elevate Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut...
Elevate Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut...janithpandey88
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024Typhon 666
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersVbout.com
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 
Hootsuite Platform Certification Course - Certificate
Hootsuite Platform Certification Course - CertificateHootsuite Platform Certification Course - Certificate
Hootsuite Platform Certification Course - CertificateAdriannaBednarz
 

Recently uploaded (20)

Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
 
4.1. PROFESSIONAL SALES REPRESENTATIVE.pdf
4.1. PROFESSIONAL SALES REPRESENTATIVE.pdf4.1. PROFESSIONAL SALES REPRESENTATIVE.pdf
4.1. PROFESSIONAL SALES REPRESENTATIVE.pdf
 
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO IntegrationPPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
PPC Live #9 Talk - Holly Kelly - PPC & SEO Integration
 
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdfThe Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
The Most Admired Women Leaders In Mortgage Industry, 2024 (2).pdf
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz
 
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies WorldPPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
PPC LIVE #9 - Amy Stamper - How to measure Paid Media in a Post-Cookies World
 
Raport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdfRaport Algorithm Insights 2024-NowyMarketing.pdf
Raport Algorithm Insights 2024-NowyMarketing.pdf
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profits
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
 
Slideshare
SlideshareSlideshare
Slideshare
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
Elevate Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut...
Elevate Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut...Elevate Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut...
Elevate Your Marketing Game with Vidya Sarthi Best Digital Marketing Institut...
 
SEO BRIEF.ppt
SEO BRIEF.pptSEO BRIEF.ppt
SEO BRIEF.ppt
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your Followers
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 
Hootsuite Platform Certification Course - Certificate
Hootsuite Platform Certification Course - CertificateHootsuite Platform Certification Course - Certificate
Hootsuite Platform Certification Course - Certificate
 

rel canonical audit BrightonSEO September 2018

  • 2. TECHNICAL SEO CONTENT REAL RANKINGS & CTR The first unified suite to drive SEO success in each phase of the organic search process
  • 3. I would also like to add to this conversation that we have learned the hard way that if we use canonicals for pages that aren’t duplicates or near-duplicates, we have no impact at best and a ranking drop at worst. Please don’t get clever with canonicals in a market that I need to meet my targets.
  • 4. 45 Million URLs are being tagged with an alternative incorrect canonical tag. Which confuses Google and forces the crawl of 45M unnecessary URLs: When a query URL has a space, the canonical rule will substitute the "+" character for the encoded character "%20” https://www.example.com/a/audi-a4?query=audi+a4 (which has the internal links) will canonicalize to https://www. example.com/a/audi-a4?query=audi%20a4
  • 5. Why Audit Your Canonical Set Up?
  • 6. 1) Get More Inventory Ranking 2) Get The Right Inventory Ranking Why Audit Your Canonical Set Up?
  • 8. …a process for converting data that has more than one possible representation into a "standard", "normal", or canonical form.
  • 10. Including a rel=canonical link in your webpage is a strong hint to search engines about your preferred version to index among duplicate pages on the web.
  • 12. rel=canonical Fact File An “Element” rather than a “Tag” rel=canonical is a hint, not a directive rel=‘canonical’ or rel=“canonical” are fine when placed in the <head> Google processes rel=canonical as a 2nd/3rd step – not during crawl
  • 14. • Circumvents Duplicate Content • Avoids diluting Link Authority • Avoids Content Cannibalisation in SERPs What does rel=canonical offer?
  • 15. Specific cases for rel=canonical Uppercase/lowercase URL paths, Session IDs, Tracking Codes Product review pages with /review/product/list/ Multiple versions of category pages derived from dynamic filters Product Page: Multiple versions ‘Show all’ category pages: if a different URL Content Syndication
  • 16. The cleaner you can make your signals, the more likely we'll use them. John Mueller Reddit AMA, April 2018
  • 18. Google chose different canonical than user – There are many cases where Google simply gets this wrong. Are there any methods that would force Google to honor the canonical specified by the webmaster?
  • 19. • Redirect to your preferred version • Make internal links, hreflang, rel=next/prev/etc. point to the preferred version • Put it into a sitemap file, etc.
  • 20. 10 Common Issues Abundance Too many pages Canonicalizing to a single page Code rel=canonical in <body>, multiple declarations, etc. Content Lack of parity between canonical and canonicalized Duplication Too little canonicalization hreflang Canonicalizing pages in a hreflang cluster to one language variant HTTP Codes Canonicalizing to non-200 HTTP Status codes Linking More links to canonicalized page rather than canonical Noindex Noindex present on a canonicalized page Pagination Canonicalizing component pages to the first page in a paginated set Tracking Parameters generating duplicate URLs
  • 22. 11 Step Canonical Audit Review GSC Index Coverage Report Build Data Warehouse Including: Simulated Web Crawl, Logs, JS, GSC, GA/Adobe Review Duplicate Content Situation Assess Crawl Budget Impact Assess Canonical Content Similarity Check Internal Linking Signals (canonical should receive most internal links) XML Sitemap Check (should only contain canonical URLs) Check URLs with canonicals pointing to a 404 or noindex Check URLs missing a canonical element Check paginated URLs have a self-referencing canonical Check hreflang clusters self-referencing canonical
  • 23. Review GSC Index Coverage Report Use Google’s Index Coverage Report Valid - Indexed; consider marking as canonical: The URL was indexed. Because it has duplicate URLs, we recommend explicitly marking this URL as canonical Excluded - Duplicate page without canonical tag: This page has duplicates, none of which is marked canonical. We think this page is not the canonical one. You should explicitly mark the canonical for this page Google chose different canonical than user: This page is marked as canonical for a set of pages, but Google thinks another URL makes a better canonical. Google has indexed the page we consider canonical rather than this one. We recommend that you explicitly mark this page as a duplicate of the canonical URL Submitted URL not selected as canonical: difference between this status and "Google chose different canonical than user" is that, in this case, you explicitly requested indexing.
  • 24. Data Warehouse Build Data Warehouse Including: Simulated Web Crawl, Logs, JS, GSC, GA/Adobe
  • 25. Assess Crawl Budget Impact Canonical Conversion
  • 27. How do sites compare? Industry URLs Crawled Known URLs Number of Compliant URLs crawled Canonical Not Equal Volume Meta Noindex + Canonical Not Equal or Bad Status Code Total Canonical Not Equal Volume % Canonical Not Equal Duplicate Content: No. of Pages with Similarity > 90% % of Pages with Similarity > 90% Pages Less Than 50% Similar to Canonical % of Canonicalised Pages Less Than 50% Similar to Canonical Number of URLs Crawled by Botify & Google Number of Compliant Pages crawled by Botify & Google % of of Compliant Pages crawled by Botify & Google Number of URLs Crawled >80% Number of Compliant URLs Crawled >80% %of Compliant Pages Crawled >80% Number of URLs Crawled 20%-79% No of Incoming Canonical Tags >5 No of Incoming Canonical Tags >10 No of Incoming Canonical Tags >50 Canonical Not Equal but present in Sitemap Travel 4616 4616 3376 513 2 515 11 % 419 12 % 150 29 % 1061 850 25 % 186 161 5% 570 2 1 0 0 Retail 22161 22161 8010 8890 262 9152 41 % 1386 17 % 36 0% 10884 5830 73 % 1223 1099 14 % 2868 681 138 0 0 Retail 25720 25270 19216 2130 0 2130 8% 2770 14 % 57 3% 10681 9969 52 % 151 149 1% 2060 87 48 4 0 Retail 43,499 43,499 39,663 3751 16 3767 9% 1112 3% 3465 92 % 29328 29169 74 % 468 468 1% 3083 132 103 13 0 Classified 123,336 123,336 122,085 34 0 34 0% 7716 6% 20 59 % 103098 102492 84 % 6445 6442 5% 28623 0 0 0 0 Publishing 316487 316487 220597 50278 4519 54797 17 % 4391 2% 5824 11 % 132887 123466 56 % 8607 8603 4% 38415 358 243 84 40 Travel 366068 366068 171113 71425 69354 140779 38 % 24256 14 % 4927 3% 163586 94749 55 % 6528 6376 4% 41905 205 100 27 3 Travel 421166 421166 115144 43855 72 43927 10 % 33293 29 % 2649 6% 115783 69293 60 % 6312 6244 5% 40874 297 181 1 3 Retail 1141182 1141182 654029 142920 21480 164400 14 % 53924 8% 120734 73 % 318000 232201 36 % 8708 8392 1% 26106 70 58 46 730 Retail 2798951 2798951 727844 911137 701798 1612935 58 % 15786 2% 280547 17 % 961585 704797 97 % 170270 166,363.00 23 % 479940 67966 40101 0 0 >0 Flagged >10% Flagged >10% Flagged >10% Flagged <80% Flagged <20% Flagged
  • 28. How do sites compare? Industry URLs Crawled Known URLs Number of Compliant URLs crawled Canonical Not Equal Volume Meta Noindex + Canonical Not Equal or Bad Status Code Total Canonical Not Equal Volume % Canonical Not Equal Duplicate Content: No. of Pages with Similarity > 90% % of Pages with Similarity > 90% Pages Less Than 50% Similar to Canonical % of Canonicalised Pages Less Than 50% Similar to Canonical Travel 4616 4616 3376 513 2 515 11% 419 12% 150 29% Retail 22161 22161 8010 8890 262 9152 41% 1386 17% 36 0% Retail 25720 25270 19216 2130 0 2130 8% 2770 14% 57 3% Retail 43,499 43,499 39,663 3751 16 3767 9% 1112 3% 3465 92% Classified 123,336 123,336 122,085 34 0 34 0% 7716 6% 20 59% Publishing 316487 316487 220597 50278 4519 54797 17% 4391 2% 5824 11% Travel 366068 366068 171113 71425 69354 140779 38% 24256 14% 4927 3% Travel 421166 421166 115144 43855 72 43927 10% 33293 29% 2649 6% Retail 1141182 1141182 654029 142920 21480 164400 14% 53924 8% 120734 73% Retail 2798951 2798951 727844 911137 701798 1612935 58% 15786 2% 280547 17% >0 Flagged >10% Flagged >10% Flagged >10% Flagged
  • 29. How do sites compare? Industry Number of URLs Crawled by Botify & Google Number of Compliant Pages crawled by Botify & Google % of of Compliant Pages crawled by Botify & Google Number of URLs Crawled >80% Number of Compliant URLs Crawled >80% %of Compliant Pages Crawled >80% Number of URLs Crawled 20%- 79% No of Incoming Canonical Tags >5 No of Incoming Canonical Tags >10 No of Incoming Canonical Tags >50 Canonical Not Equal but present in Sitemap Travel 1061 850 25% 186 161 5% 570 2 1 0 0 Retail 10884 5830 73% 1223 1099 14% 2868 681 138 0 0 Retail 10681 9969 52% 151 149 1% 2060 87 48 4 0 Retail 29328 29169 74% 468 468 1% 3083 132 103 13 0 Classified 103098 102492 84% 6445 6442 5% 28623 0 0 0 0 Publishing 132887 123466 56% 8607 8603 4% 38415 358 243 84 40 Travel 163586 94749 55% 6528 6376 4% 41905 205 100 27 3 Travel 115783 69293 60% 6312 6244 5% 40874 297 181 1 3 Retail 318000 232201 36% 8708 8392 1% 26106 70 58 46 730 Retail 961585 704797 97% 170270 166,363.00 23% 479940 67966 40101 0 0 <80% Flagged <20% Flagged
  • 30. Fix Upstream Where Possible
  • 31. rel=canonical Fixes TECHNIQUE DETAIL Upstream Standardised URLs Get shot of: event tracking, session IDs, query strings, etc. Consistent Internal Links Use 301 if absolutely necessary Robots.txt Disallow: /*?query= GSC Exclude Parameters Downstream rel=canonical Consistent Signals
  • 33. Be consistent: “Consistency is the mother of all good SEO.” Matt Cutts 2009 | John Mueller 2016