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ME AFTERWORK - The world of blogging - Laurel Brown

As presentation, by Laurel Brown, at the 7th October 2015 ME AFTERWORK session.

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ME AFTERWORK - The world of blogging - Laurel Brown

  1. 1. The World of Blogging According to Laurel B, just get on with it!
  2. 2. What we’re going to cover 1. Why start a blog? 2. How do you go about it? 3. What else can you do with it?
  3. 3. Who is Laurel B?
  4. 4. It started with… SUNDAY, 12 JUNE 2011 The start of an epic journey between mind and keyboard http://laurelbjustgetonwithit.blogspot.com.au/
  5. 5. Why my life?
  6. 6. blog Noun .a website containing a writer's or group of writers' own experiences, observations, opinions, etc.
  7. 7. And lets be honest, the more controversial, the better. https://www.facebook.com/windsorbridge?ref=hl
  8. 8. Top tips for anyone starting a blog • Be yourself • Write about something you enjoy • Avoid mistakes • Images are important
  9. 9. How to start? 1. Articulate your brand 2. Decide on tone and style 3. Choose your blog name! 4. Start writing
  10. 10. Easy Blog Platforms Blogger Wordpress www.wordpress.comwww.blogger.com
  11. 11. Blogger
  12. 12. Wordpress
  13. 13. • Copy • Images • Video
  14. 14. 6 Tips for a killer blog post 1. Find a topic 2. Research 3. Decide on angle, tone & purpose 4. Write a first draft 5. Add the extras (headline, images, hashtags! etc) 6. Proof read & post! Courtesy of Social Media Monitors
  15. 15. Images abeautifulmess
  16. 16. Use your images to convey the mood of your post.
  17. 17. My tips for awesome images Top 5 Photo Tips: 1. Always edit and enhance! 2. Stand with light in front of you. 3. Practice selfies 4. Take the time on your content placement 5. Have a consistent style for your images. Top 5 Photo Apps: 1. Instagram 2. Lipix 3. Canva 4. Pic Monkey 5. Photoshop Express check out – Colour Splash ($0.99)
  18. 18. Video Live blogging through major news websites, Instagram, Twitter, Periscope, YouTube, Snapchat, Google+ makes it stimulating. Laurel B Video
  19. 19. Publish • Link through to Facebook – make it easy to read and find • Add your site to your social media pages • Join follower sites, eg Bloglovin, Networked Blogs, Google + • Network and publish with other bloggers, eg Digital Mums, Blog Chicks, Aussie Bloggers Laurel-B
  20. 20. What are the different platforms for?
  21. 21. What else for your blog? Monetising Publishing Media
  22. 22. Monetising THE NUMBERS over 1.9 million page views on the blog in one month 466,000+ followers on facebook 3,700+ twitter followers 27,000+ pinterest followers 14,600+ instagram followers over 56,000 + newsletter subscribers Product reviews, giveaway or advertising. With The Remarkables Group
  23. 23. Publishing
  24. 24. Media Fashion Bloggers – FOX Nadia Fairfax, the rising style icon behind Fairfax Journal, joins familiar blogging glitterati Amanda Shadforth (Oracle Fox), Sara Donaldson (Harper & Harley), Zanita Whittington (Zanita) and Kate Waterhouse (Kate Waterhouse) – and they’re on a mission to fill Instagram feeds everywhere with ideas, inspiration and a whole heap of wardrobe envy.
  25. 25. #FMSphotoaday Over 20 million photos have been shared to date, and even celebs like Pink, Dannii Minogue, Holly Madison and more have played along.
  26. 26. What else? Product reviews mummyheartsmoney Networking nuffnang blogchicks foodbloggersaustralia bloggerconnect digitalparents Conferences problogger Jobs jobs.problogger Writing keepingupwiththeholsbys Representation theremarkablesgroup
  27. 27. Some of my favourites … Health Blog – runwithkate Food Blog – food matters Parenting and Lifestyle – a life less frantic
  28. 28. Shameless plug Pinterest https://www.pinterest.com/lauzabrown/ 1.1k pins | 467 followers Instagram https://instagram.com/laurelbbrown/ 849 posts | 421 followers Twitter https://twitter.com/laurelbbrown 769 tweets | 1095 followers Facebook http://on.fb.me/1FUBybj 174 likes Snapchat laurelbbrown 1208 score Linked In https://au.linkedin.com/pub/laurel-brown/20/b24/5b3 (Anything else – laurelbbrown usually!)
  29. 29. Wrap up 1. Identify your USP – what you love 2. Work on your brand 3. Start a blog page 4. Write! and take lots of photos 5. Publish – share it 6. Network, keep learning 7. Just keep writing
  30. 30. Useful Links SEO http://bit.ly/1hnUwvm 31 days to a better blog http://bit.ly/1Ma4uNZ www.blogger.com www.wordpress.com

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