Blogging for beginners


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In this beginner workshop, bloggers will
learn the elements of an effective blog
and which platforms work best. Learn
the benefits of blogging and its impact
on your brand. Get tips on how to
creatively ignite conversation around
your blog with compelling content.

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Blogging for beginners

  1. 1. BLOGGING FOR BEGINNERSPresented by Rodeena Stephens
  2. 2. WHAT IS A BLOG?A blog (which is also called a weblog or web log) isa website consisting of entries, also known as posts, that appear in chronological order. Presented by Rodeena Stephens
  3. 3. WHAT IS A BLOG? A blog is an online journal of your thoughts,ideas, opinions and passions. It is a website… your website that is updated regularly. It is a platform that allows you to be creative andshare your knowledge on a particular topic or multiple topics. Presented by Rodeena Stephens
  4. 4. WHAT IS A BLOG?The website shares the following variations of the term blog… 1. Blogging: The act of writing a post for a blog 2. Blogger: A person who writes content for a blog 3. Blogosphere: The online community of blogs and bloggers Presented by Rodeena Stephens
  5. 5. WHY BLOG?•To market or brand your business•Express your thoughts about a particular topic•Share your knowledge and expertise•Connect with friends and family•Give information•Help others•To have fun Presented by Rodeena Stephens
  6. 6. GETTING STARTEDA blog is an extension of yourself or your brand. It is important to understand why you want to start a blog. What is the purpose for the blog, who will it impact & why. Presented by Rodeena Stephens
  7. 7. BLOG PLATFORMS• •Free •Free themes & templates to choose from •Open source blogging platform •Wide variety of themes, plugins & gadgets •Can blog on your own server or use WordPress hosted blog •Up to 3GB of free storage space• •Free •Owned by Google •Easy to use •Free themes & templates to choose from Presented by Rodeena Stephens
  8. 8. BLOG PLATFORMS•Blog •Wordpress powered blogging platform •Free selection of themes & templates •Plugins •Up to 2GB of free storage space•Tumblr •Short form or micro-blogging •Short, concise posts that often focus on media rich images or video. •Alternative for someone who wants to blog but doesn’t really want to commit to lengthy, text heavy posts. Presented by Rodeena Stephens
  9. 9. Benefits of Blogging1. Connect with friends2. Opportunity to articulate your knowledge and share information with your audience3. Meet others with similar interests4. Create an online community surrounding your brand or product5. Strengthen relationships Presented by Rodeena Stephens
  10. 10. Purpose?Know the purpose for your blog before you start blogging1. Why are you blogging?2. What is your message?3. Who is your audience?4. What is your goal5. What do you hope to accomplish?6. What do you have to offer? Presented by Rodeena Stephens
  11. 11. Choosing a Domain Name• Once you identify a topic/theme for your blog, it can be a starting point for selecting a domain name. Consider the branding surrounding your domain name, email address, i.e.,• Consider the future of your blog. Don’t select a name that will limit your growth potential – take into the consideration that the topic you start out with may not be your topic 1 year from now. Select a name that you are not likely to outgrow. Presented by Rodeena Stephens
  12. 12. What is your blogging style?1. Personal Diary 1. You share your innermost thoughts with the world. Your blog is your therapist couch.2. The News Reporter 1. You have all of the latest news and updates on events3. The politician 1. Everything & anything relating to politics. You’re the politician of the Internet.4. Gossip 411 1. You have the 411 on every celebrity & wanna be celebrity around town.5. The Professional 1. All business. Don’t share much personal opinion – lots of facts & statistics. Presented by Rodeena Stephens
  13. 13. How to Keep Your Blog Fresh1. Post often2. Keep content relevant3. Connect with others4. Post engaging content5. Write a review & share opinion on the latest trends6. Use graphics/pictures to tell a story7. Add humor8. Be personable9. Include personalized videos on your blog 1. Keep it tasteful Presented by Rodeena Stephens
  14. 14. Blogging mistakes to avoid1. Not consistent 1. Be consistent with frequency of your posts2. No fresh content 1. To keep readers coming back, post fresh content… regularly3. Lack of focus 1. Stay true to your theme/topic.4. No personality 1. Make sure your blog has personality. Reflection of who you are5. Boring headlines 1. Headlines & titles should capture audience attention. Presented by Rodeena Stephens
  15. 15. Don’t Be Afraid to Express Yourself1. Be consistent with your message2. Be transparent3. Make your blog conversational4. Know your voice5. Articulate confidence without being arrogant6. Let your personality come through in your blog posts Presented by Rodeena Stephens
  16. 16. How to Drive Traffic to Your Blog1. Write… A LOT!!2. Connect link to your blog from social networks3. Put a direct link to your from your website4. Comment on other blogs – may encourage others to read your blog5. Join blogging communities. These communities often encourage you to share a link to your blog6. Connect with bloggers online7. Join Twitter chats that discuss blogging 1. Most popular blogging chat on Twitter #blogchat Presented by Rodeena Stephens
  17. 17. THINGS TO REMEMBER• Stay Relevant • Check out the “trends” (trending topics) • Share an opinion about the latest trends• Engage others in conversation • Solicit opinions • Start a community chat board on your blog• Share information • Share links to some of your favorite articles and blogs• Have fun! Presented by Rodeena Stephens
  18. 18. SOME OF MY FAVORITE BLOGS1. ALOUD Blog – Valley Stream Mom – www.valleystreammom.com3. MackCollier – www.mackcollier.com4. Awesomely Luvvie – Heidi Cohen – www.heidicohen.com6. BlogHer – www.blogher.com7. The Snob Blog – www.blacksnob.com8. Jeff Bullas – www.jeffbullas.com9. Sista Sense – www.sistasense.com10. In Her Shoes – Presented by Rodeena Stephens
  19. 19. HAPPY BLOGGING! Presented by Rodeena Stephens