How to use LinkedIn as an effective marketing tool

1. How to Use LinkedIN as an
Effective Marketing Tool
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2. Who uses LinkedIN?
Who adds network connections after they’ve
met a new contact at a networking event?
Who are not sure what next to do within
LinkedIN ?
Or how to use it?
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3. 1. How LinkedIN Promotes You
Home Page
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4. 1b. How LinkedIN Promotes You (cont.)
Weekly Email Updates
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5. 2. Promoting Yourself – Online CV
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6. 2b. Promoting your Business Name
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7. 3. Building your Network Connections
Send
Messages to
1st degree
contacts
Introductions
thru 1st or 2nd
degree
contacts
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8. 4. Research or Target Market
By People, Companies, Roles, Industries, 1st, 2nd or 3rd
Network Connections
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9. 5. Be Listed as a Service Provider
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10. 6. Promote Your Knowledge
Join Discussions Groups
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11. 7. Establish Yourself as an Industry Expert
Answer
Questions
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12. 8. Attend or Promote Your Own Events
Google Page
1
Sometimes
No. 1 spot
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13. 9. Promoting Yourself Further
Link in 3rd Party
Applications:
– Wordpress
- Twitter
- CRM etc.
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14. Questions? / How We Can Help You
1. One to One Consultancy : LinkedIN Training,
: Social Media Strategy
2. Classroom Training: Social Media Entry Level
- Aimed at those wanting to know more but not sure on how to get started.
- Hands On Workshops
: Social Media Advanced Level
- Aimed at those wanting to supercharge their social media strategy & take
it to the next level!
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