Internet and Social marketing - using IT to generate sales leads

1. Internet & Social Marketing:
Using IT to Generate Sales
Leads
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2. What are the Buzz Words?
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3. 1. Search Engine Map Location Results
Industry
Keywords
+
Location
e.g. Google Places
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4. 2. Website Analytics
• Tracks visitors
– Directly,
– by web searches or
– referral links.
e.g. Google Analytics.
• Identifies keywords
• Fine tune website
content for SEO.
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5. 3. Website Optimisation
Optimise
Fine
website tune
interaction website
with content
search for
engines SEO
e.g. Google Webmaster
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6. 4. Website Adverts
Adverts in search engine results Track advert
performance,
tweak
&
improve
placement
e.g. Google Adwords
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7. 5. Business Social Networking
Promote Yourself Build Network Connections
e.g.
Promote Industry
Knowledge Expert
- Post - Answer
messages to questions
discussion
groups
Research or
Target Market
- Search companies Service Provider
or persons – recommendations by
Link in 3rd party applications 1st degree contacts
- Use contacts for
introduction e.g. Wordpress (blogs), Twitter, CRM
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8. 6. Social Messaging Network
Promote yourself e.g. Twitter
Follow and be followed by other businesses
Tweetdeck
- Track keywords being tweeted
- Respond to promote services
• Futuretweets
– Schedule tweets
i.e. daily tips promoting
industry knowledge
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9. Where Do I Start?
Website content = Search engine
Website Analytics presence = Google Ad
+ Webmaster words + Places
Online
networking=
LinkedIn +
Twitter
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10. eBay Hobby to Website Business
eBay Hobby + Internet Marketing
= Website Business
- 5000 hits/month
- 80% sales thru website
Now considering social marketing to help double
website hits and in turn sales.
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11. How CW IT Services Can Help
1. Provide knowledge to 2. Manage internet &
effectively use these social marketing
tools as part of business strategy
marketing plan campaigns.
4. Manage search engine 3. Write the search
advert campaigns engine adverts
- monthly basis - optimise page placement
- track performance - ensure quality click-throughs
- tweak & improve placement - minimise costs
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