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Do you really need a social media policy?


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This presentation focuses on 3 things needed when you engage in socila media: Social media awareness building for all employees, social media monitoring and a social media policy.

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Do you really need a social media policy?

  1. 1. Mic Adam Social Networking Conference Paris -17/9/2010
  2. 2. What do these have in common?
  3. 3. It is not happening.... • Studies in UK (Wildfire Pr) and B (Vanguard Leadership) • Only 25% indicate on their website they have social media profiles • Only 45% of tweets @companies answered • Under 5% of customer Facebook posts answered
  4. 4. Social Media in your company... Social networks are being blocked Social networks are open Guidelines are needed!
  5. 5. Who is in charge?
  6. 6. What is your company’s philosophy
  7. 7. Handling Conflict
  8. 8.  Bandwidth  Security
  9. 9. Effectiveness of a policy Vanguard Leadership March,2010 (c)
  10. 10. Process to implement a Social media plan and policy Awareness Building Inventory Social Media Policy Training Monitoring Goals, Objectives, strategy Teams Ambassadors Project: define – roll-out
  11. 11. Connect with me! Vanguard Leadership (c) - September 2010
  12. 12. Want to know more? Contact me Mic Adam – Vanguard Leadership at Phone: +32 478 50 41 35 What can I deliver to you? • Social Networking Inventory Service • Social Networking Policy Creation • Social Networking Awareness Building • Social Networking Training and Education • Social Media Monitoring Outsourcing Vanguard Leadership (c) September 2010