The document discusses opportunities for monetizing generic domain names. It notes that previously high domain prices are falling as search engines like Google commoditize keywords. However, it finds that many common domains remain underutilized in Australia compared to the US, representing potential opportunities. Specifically, domains related to technology, finance, classifieds, travel and shopping could be developed strategically or monetized to attract more visitors.

1. Monetisation Or “Why the Sun never sets on this industry”

5. Methodology Strategically Used & Monetised

7. Findings Where are the opportunities?

8. Sample

9. There’s some icing left in the US and Australia’s got donut

14. But really, it’s the Whole Wide World