This document discusses using the internet to market a law practice. It outlines the basics of setting up an online presence including getting a domain name, web hosting, and either building a website yourself or hiring someone. It also covers search engine optimization, paid search advertising, lawyer directories, pay-per-performance marketing, online classifieds, and using social media for legal marketing. The document provides tips on elements of an effective law firm website and different online marketing strategies and methods for attorneys.

1. Client Development: Using the Internet to Market a Law Practice By Kirk Chocholek

4. Why Market Online?

17. Pay Per Performance What is it? (generally) Group Marketing Model sponsored by for-profit entities that lawyers pay to participate in. How it works? (can vary) Initial advertisements by marketing group will not indicate a particular attorney. After prospects make contact with group marketer -- more information about individual potential attorneys released. Some things to consider? (be careful) Potential ethical implications can arise concerning the group's level of screening, matching, terminology, fee structure, etc..

18. Online Classifieds Example http://chicago.craigslist.org/lgs/

20. Thank You For more lawyer website design and internet marketing information, please visit: http://lawconsuls.com