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Monetisation Or “Why the Sun never sets on this industry”
Why develop domains? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Researching that ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initial qualitative inquiry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methodology Strategically Used & Monetised
Examples of generic domain usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings Where are the opportunities?
Sample
There’s some icing left in the US and Australia’s got donut
Some Value Remains in the US ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],32% 42% 47% 75% 79%
Australian Domains Underutilised ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],23% 11% 11% 8% 14%
... & Under Commercialised ,[object Object],[object Object],[object Object],[object Object],[object Object],33% 38% 34% 42%
Example Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But really, it’s the Whole Wide World
 

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TRAFFIC Downunder Presentation