print media glossary

1. PRINT-MEDIA TERMINOLOGY
Masthead – Part of a page devoted to the official heading of the publication
Cover lines – the articles in the magazine listed on the cover
Main Artist image/ Picture boost – the picture
Direct/Indirect mode of address – how the image communicates with the
reader.
Main Artist credit – the name of the artist featured on the cover
Centre of visual interest – the part of the page that catches your eye
Left third – the left hand side of the page that is seen on the shelf
Cover mount – a free gift mounted to the page
Font – style of the text
Colour - colour
Barcode/Issue/Price/Date – information used in the sale of item
Representation – how your cover constructs meaning and makes people,
genres, places etc. look.
Awards and nominations – usually recognition of success used on the
promotion of films, music, food etc.
Brand identity – the name and aspects of style associated with a particular
food, clothing, film, food, music or other product.
Tagline/slogan – catchy phrase to promote
Age rating – age rating of a film; classification; the minimum age for
viewers/listeners
Director credit – the name of the director on the product.

2. Actor credit – the name of the actor(s) on the product
Teaser poster – gives some information about the release of a film, usually
‘coming soon’ and eventually a date.
Main poster – is the main set of posters to promote a film. This would include
the date, actor and director credits, production company, age classification etc.
DVD release poster – promotes the release of the DVD, usually a few months
after the release of the film in cinema.
Price – the cost of the product being sold.
Billboard - Large format advertising displays intended for viewing from
extended distances
Banner Advertising Ads that runs horizontally on the bottom of a page of a
publication.
Footer – the bottom margin of the page, usually contains copyright
information etc.