Social Media Master Class
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A short slide deck used to support a 3 1/2 hour, hands-on, Social Media MasterClass where participants 'learned in the doing' whilst we set up Facebook Pages, looked at Twitter and Google+ profiles + a whole lot more.
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Social Media Master Class
- 2. A Juicy Morning • Why, how & what • Which Platform? • Twitter • Facebook • Google + ,YouTube, LinkedIn, FourSquare • Up & coming • Management
- 3. Why? • Marketing • Customer Acquisition? • Client retention? • Brand awareness? • Sales • Customer Service • Community Building & Management
- 4. Decisions • Brand / Image & Voice • Who is responsible • Policy • Team Involvement
- 5. Facebook • Personal Profile v Business Page • Attracting & Engaging Fans
- 6. Twitter • Bio • Search & Monitor • @s #FF
- 7. Google + • Personal Profile • Page • Circles • Hangouts
- 8. Location Based • Secure your listing • Encourage check-ins • Monitor check-ins
- 9. Pinterest • easy • provides content to your Twitter & FB feed • ‘bookmarks’ stuff
- 10. Staying Sane • hootsuite • sprout social • your plan | focus | review • your team
Editor's Notes
- video - infographs\n
- how to play:\n\ntake notes\nexplore as we go\nas questions ... and if you don’t get to ask or get it answered write it down\n\nhandout plan document\n\n
- note the key ‘whys’ on your plan document\n
- personal or branded profile identity\nidentifying who’s tweeting / posting\nwho is responsible for managing the social media activity (resource them)\npolicy\nhow to harness your team’s network by having them engage with you as themselves (show the setting in FB)\n\npolicy - http://www.citypublicity.com.au/announcements/social-media-policy-protecting-your-brand-online\n
- show (on Facebook) the difference between a personal profile & page\nDON’T use your personal page to only promote your business \nstep-through setting up a FB page (if there’s people who want to set up up and don’t have it)\nhow to attract fans\n- ask your network (first things first, edit page settings to not always be the page ... show them)\n- post good stuff that people will share\n- like other pages \n- adverts\n- sponsored stories\n- engage with other pages that are reaching your target audience (like their page, interact with them as your page)\n\n
- flip to Twitter & show them how to set up their profile\n- bio\n- twitter / profile / edit\n\nWhat makes a good tweet\n- between 120 - 130 characters\n- sharing a link\n- a reason to read or click - e.g. a headline\n- hashtags to show topic - makes your tweet stand out a bit more too\n- not too many at a time - feels like spamming to your readers / followers (buffer) (hootsuite)\n- action words - verbs\n- edifying someone else\n- on-message for your twitter outcomes\n\nLists\nSearching\nhashtags\nDiscover tab\n\nSearch & monitor in Hootsuite\nMonitter\n\nResources - \nhttp://business.twitter.com \nDan Zarella.com\nBufferapp.com\nHootsuite.com\n\n
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