Cereal At The Store Study

Cereal At The Store Study
Dr Douglas Ross
Harry Payne
4/14/2015
Cereal at the Store Study
Introduction Breakfast cereal is a commonly eaten food in the United States. According to the
website CEEREAL of the European breakfast cereal Association, the first ever cereal was granola
which was invented by James Caleb Jackson in 1863 who was the operator of the Jackson Sanitarian
in the state of New York (Ceereal). It would not catch on due to the long prep time needed to make
the cereal edible. In 1889 two brothers W.K. Kellogg, and his brother, Dr. John Harvey Kellogg,
what accidentally create arguably the first commercially successful breakfast cereal(Kellogg 's.com).
W.K. Kellogg would use Kellogg 's Corn Flakes as the flagship brand, for the ... Show more content
on Helpwriting.net ...
I would observe the way the customers would buy there cereal as well, such is the customers had
kids or by observing there basket was there a possibility that health consciousness may be an issue. I
would start Friday night at Kroger at Brewers Yard, which is a large Kroger store that also feature a
liqueur store and a bistro. The demographics is very diverse due to it central location and the
surrounding neighborhoods. This store can cater to traditional working class urbanites to the affluent
suburbanite who works downtown and stop at this location to buy groceries before going home.
Given this diverse clientele I concluded this store would be a good store to observe. When I enter
the store the first thing I did was walk towards the cereal Aisle which is in the middle of the store.
Once I was in the cereal aisle, I would notice that besides cereal the also contained other breakfast
foods such as Pop Tarts, breakfast bars, and oatmeal. The aisle also contained products to make
other breakfast food such as an egg poacher and a breakfast sandwich maker. Finally I would
observe that the area also was where the Tea and hot chocolate is located which usually complement
breakfast. I would next focus on the Cereal Aisle I would first discover how the cereal was arranged.
At this location the cereal was arranged according to brands. One section of the aisle was dedicated
to Kellogg products such as raisin brand
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Kellogg's History : Kellogg Brand
Kellogg's history Kellogg is a company that has been around for over 100 years. William Kellogg
and his brother Dr, John Harvey, started the company in 1868. In 1898 they were able to create the
first flake created from toasted maize and in 1902 they were able to create a cereal with a longer
shelf life. The company started out really small, they only accepted orders through mail and they
sold primarily to people they were affiliated with. They eventually came up with the idea to brand
themselves and they posted ads in newspapers and on billboards; this was the time that people
started to recognize them as competition; in 1900 more than forty cereal companies were in
competition with the Kellogg brand. John Harvey had a really big idea in mind when coming up
with the Kellogg brand. Mr. Harvey was not a strong business man in fact he did not care about the
business aspect at all, but instead he focused on a way to reform the way Americans ate, he came up
with a way to make the cereal rich in nutrients. On the other hand his brother, W.K Kellogg, was
completely focused on the business aspect. This led him to found the Battle Creek Toasted
Cornflake Company in 1906; at this time he also purchased the rights to the cornflake. The
difference between the two brothers is what most would have thought made the company work so
well. The two partners eventually had a falling out over the name of the company and W.K took
John Harvey to court where he won the law suit to be able to

Comparing Kellogg's Version Of Great Value Shredded Wheat
a) While I stopped at my local Wal–Mart to pick up a few things I did notice that one of the items
my children did like was the Kellogg's Frosted Mini Wheat's cereal, and as I looked a little down the
isle I saw Wal–Mart's Version called Great Value Shredded Wheat. As I took a closer look, for the
first time in a while I noticed the similarities in terms how the picture was positioned on both boxes.
How the look was different yet similar in an odd way. The Wal–Mart version was indeed presented
as a version of the same cereal offered by Kellogg's, but at a lower cost for those cost conscious
consumers. They were placed in similar fashion further down the isle, but not to much further. It had
its own sections of Great Value cereal products that

Kellogg's Diversity Report
Executive Summary The Kellogg Company, though older than most companies, has been making
progress toward changing workforce attitudes surrounding diversity since about 2005. The company
recognizes the growing need of a diverse workforce in order to sustain a competitive advantage in
an increasingly global market, as well as for the welfare of its employees. The application process
even promotes diversity, in order to welcome potential candidates from any background. Kellogg's
truly tries to stand by their "commitment to diversity and inclusion" in every area possible. Kellogg's
is one of the most powerful and popular food companies in the world, being marketed in over 180
countries it is important that they continue to show as much diversity in their products in their
employees. Kellogg's works to increase and encourage diversity by making it easy to find their
diversity and inclusion efforts. ... Show more content on Helpwriting.net ...
On www.kelloggcompany.com, the company's homepage, under the tab "About Kellogg Company"
there is a link to their Diversity and Inclusion report. This is an annual report that describes their
diversity and inclusion efforts and accomplishments. This report shows how the company promotes
diversity in employee resource groups (ERGs) such as K–Vets & Supporters that honor Kellogg
employees who are veterans on Veteran's Day, the workplace, the marketplace, and in the
community. The first two pages of the report shows pictures of many people of different ages,
gender, and races, three of the five primary dimensions of diversity; which proves that Kellogg's is
making a conscious effort to show and increase diversity. Kellogg's also mentioned in the 'Values
and Heritage' section of their website that they want to create, maintain, and respect diversity in their
company. In helping to create diversity, they chose to hire a Chief Diversity Officer, Mark King,
who is openly

Kellogg's Mission Statement
In 1906, Kellogg's was founded by W.K. Kellogg and his brother, Dr. John Harvey Kellogg after
their failed attempt at making granola. Surprisingly this failed attempt worked out in their favor
because the two brothers were able to create the delicious recipe for some of our favorite cereal
today Kellogg's Corn Flakes. In 1914, Kellogg's was introduced into Canada which opened doors
allowing the company to later open factories in Australia, England, Mexico, Japan, and India just to
name a few. Kellogg's mission statement is "to enrich and delight the world through foods and
brands that matter" ("Kellogg's Promise to You", 2017). Kellogg is best known for most popular
product–Rice Krispies, Pop–Tarts, Froot Loops, Frosted Flakes and Eggo Waffles

Kellogg Company 's Annual Report Project
Introduction I chose Kellogg Company for my annual report project because I like to work with a
company that I familiar with. In other words, I like to do a project on a company that carries
products my family uses. I tried to order an annual report from a few companies such as Apple,
Pepsi, Toyota, and Kellogg. However, I have not received any physical annual report copy from any
other company yet. I was lucky that the Kellogg Company shipped me its physical annual report.
Most other companies just provided me with their online annual report. If I chose a different
company, I would need to print out an annual report online that contains many pages. It was easier
to have a hard copy of the annual report so that I could look for information and make notes, so I
can go back to it if I needed to. Because the Kellogg Company carries many kinds of cereals that my
kids like to eat as well as having an annual report printed out, doing the annual report project on the
Kellogg Company was the best choice. Information about the company Kellogg's world–corporate
headquarter in the United States is in Michigan. Its address, website, and phone number are as
follow: Kellogg Company One Kellogg Square, P.O. Box 3599 Battle Creek, MI 49016–3599
Switchboard: (269) 961–2000 Corporate website: www.kelloggcompany.com General information
by phone: (800) 962–1413 Kellogg company history Kellogg is a company that produces ready–to–
eat snacks such as cereal, cookies,

Kroger's Module Analysis
Introduction
The cereal aisle analysis took place at Consumer Square West Shopping Center at the Kroger's
located on Soldano Blvd in Columbus, Ohio. The analysis was completed on Saturday, July 11,
2015 from 12:19 p.m. until 1:10 p.m. The cereal aisle was located in the middle of the store and was
6ft by 30ft. The store carried four brands of cereal. "A brand is a type of product manufactured by a
particular company under a particular name" (Merriam–Webster, Incorporated, 2015). The three
brands offered at Kroger's were Kellogg, General Mills, Quaker and Kroger. The Kellogg brand had
18 different types of cereal with each cereal having 1 to 10 different varieties. The General Mills
brand had 14 different brands with 1 to 12 different varieties. ... Show more content on
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Reviewing the consumer purchases history through their individual Kroger reward cards and the
individual customer payment type could verify this hypothesis. If this hypothesis is proven, Kroger's
should adjust its sale items to include more of a variety of cereals. Offering more cereals that are not
sugar filled cereals and are more designed toward older customers give those consumers that
purchases that are influenced by their income, lifestyle and life stage a better selection to purchase
more cereals. Offering more items in the sale items gives Kroger's a better chance of influencing
their customers to make the decision to purchase more items while still feeling they are getting a
good value for their money.
There are questions that need to be answered in order to prove this hypothesis. These questions are:
What is the average income of the customers that shop at Kroger's?; What is the ratio between the
older customers and the younger customers who shop at Kroger's?; What are the types of sales at
other Kroger's?; How satisfied are customers in the selection of cereals and their prices in

Cereal Is A Common Household Breakfast Item Developed By...
Cereal is a common household breakfast item developed in the United States and produced using
processed grains. In 1830, Dr. Sylvester Graham, a Presbyterian minister, in expressing his distaste
for the traditional carnivorous English breakfast and preaching Christian vegetarianism, developed
Graham flour , the first modern whole wheat grain flour , and Graham crackers, made of Graham
flours. Subsequently, "Dr. James Jackson of New York, [purchased] large quantities of Graham
flour, [baked] them up, [rebaked] them, and [broke] them again" to create a breakfast product named
granula, and that became the first modern breakfast cereal manufactured. In 1887, John Harvey
Kellogg, a Michiganite and follower of Graham and his dietary reforms, ... Show more content on
Helpwriting.net ...
Out of these countries, the breakfast cereal manufacturing industry is the most prosperous and well–
documented in the United States, the country that invented breakfast cereal. Figure 1: American
Map of Winter Wheat Productions
Breakfast cereal is made of wheat, which is generally produced by harvesting grains from
commercial crops. Depending on winter conditions, wheat could be grown as a winter crop or as a
spring crop. Modern wheat farmers use an apparatus called combine harvester to collect wheat
products, which could harvest wheat automatically without requiring extensive labor on wheat
farmers . According to the U.S. Department of Agriculture's Statistical Services Bureau, the average
farm size in the United States is 432 acres in 2012, a 3.8 percent increase from the 2007 figure of
418 acres. However, only 1/3 of these lands are exclusively used for grain harvesting. Specifically,

Case Study Of Kellobits
Old habits die hard, especially when it comes to Indian eating habits. When Kellogg India Ltd.
(Kellogg's), the wholly owned subsidiary of the US$ 7–billion Kellogg Company, entered the 3000–
ton cereal market in 1994, little did it realize the importance of the adage. It had a clear game plan to
position itself on the health platform, highlighting the nutritional values of the brand.
The journey from 1994 to present, 2011 has been full of large scale Up's and Down's.
Product: It is a tangible good or an intangible service that is mass produced or manufactured on a
large scale with a specific volume of units.
Kellogg's Ride in India 2011
MIB, Delhi School of Economics P a g e | 4
Price: The price is the amount a customer pays for the product. ... Show more content on
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Corn Flakes, by contrast, are aimed at the whole family.
This targeting will determine the content of the advert and the time of broadcast. Product
Launched in September 1994, Kellogg's initial offerings in
India included cornflakes, wheat flakes and Basmati rice flakes. Despite offering good quality
products and being supported by the technical, managerial and financial resources of its parent,
Kellogg's products failed in the
Indian market. Even a high–profile launch backed by hectic media activity failed to make an impact
in the marketplace.
Meanwhile, negative media coverage regarding the products increased, as more and more
consumers were reportedly rejecting the taste. Converting the experimenters into regular buyers had
become a major problem for the company. Realising that a major reason for Kellogg's failure was
the fact that the taste of its products did not suit Indian breakfast habits, it came up with the idea of
Indianisation of the taste. Kellogg decided to launch two of its highly successful brands – Chocos
(September 1996) and

Taking a Look at the Kellogg's Company
An American company, Kellogg's was founded by Will Keith Kellogg and was formed on 19th of
February 1906 as a world's leading cereal producer that headquartered in Battle Creek, Michigan,
United States. This case study investigates that how Kellogg's sets up a communication plan to
achieve its goals. A good communication is an essential for the company to send out the message
they want and I will determine the effectiveness of their communication plan by using most suitable
medium.
According to Keyton (2011), he defines communication is a process occurs between two parties
sharing their ideas, thoughts, feelings and words to each other and any problem (known as noise)
happens in middle of sending message could be reduced or affected the effectiveness of
communication. For example, an effective communication is exchanging information and getting
response from receiver which called two–way communication. Kellogg's devised a communication
plan effectively passing the message across to the public internal and external. Communication
process used by Kellogg's is sender, encoding, selecting a medium of transmission, target audience,
evaluation feedback. Firstly, sender has an idea or content that wants to share it out, and express it to
a message's form such as face expressions, actions or words by encoding. The message is a result of
encoding and it can be formed to verbal or non–verbal. Then, selecting a suitable medium or
channel (by telephone, memo, meeting, face–to–face)

Essay on Demographic Factors Research
Running head: DEMOGRAPHIC FACTORS RESEARCH
Demographic Factors Research
University of Phoenix
MMPBL 560
Managing in a Cross–Cultural Environment
October 19, 2009
Organizations around the world are experiencing the effects of cultural and global diversity.
Kellogg, Starbucks, McDonald's, and Arbor are four companies introduced in this paper. They have
been researched in order to identify how each company is affected by demographic factors, how
these factors are managed, and what systems are implemented to enhance the success of the
business; thus, this paper illustrates the key course concepts and their application to the best
practices of these companies. The dynamics and dimensions of diversity in an increasingly ... Show
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While remaining a superior global food company, Kellogg's management realized that they had to
have the strongest possible resources to support their business growth in a diverse and competitive
environment (Kellogg, 2009). Likewise, Starbucks is managing its competition challenges; the
current economic conditions are factors that Starbucks needs to consider in order to market the new
products to preserve its clientele and bring in new customers. Hence, Starbucks is wise to use the
four P's model; Price, Product, Place, and Promotion, to determine the course of action best suited to
stay ahead of the competition. To be clear, both Kellogg and Starbucks are managing the effects of
postmodernity; that is, "postmodertnity describes our time and situation–today's world in flux, with
people on the move who have learned to manage multiple identities depending on place and
context" (Kottak & Kozaitis, 2003, Ch. p. 29). To manage the influence of postmodernity within the
context of demographic factors, Kellogg and Starbucks are implementing strategic approaches to aid
them in their success involving global and cultural diversity. For example, Kellogg committed itself
to developing a comprehensive and ground–breaking supplier diversity program. This program was
to cultivate strategic procurement relationships with W/MBE–owned, controlled and operated

Kellogg Company
Introduction
The Kellogg Company is the world's leading producer of cereal and one of the leaders in the
production of convenience foods. The company reported sales of nearly $11 billion for 2006; sales
revenue has steadily risen over the last decade. Kellogg's products are made in seventeen countries
and are sold in more than 180 countries. According to the company website, "Kellogg Company has
a rich history of corporate social responsibility, a history that has grown and evolved to meet the
complexities of today's business world and the challenges of a global society"
(kelloggcompany.com,2006). Kellogg has made it clear that the company was founded with a strong
commitment to social responsibility and is proud of the progress that ... Show more content on
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(kelloggcompany.com, 2006)
Commitment to Nutrition
Kelloggnutrition.com states that the "Kellogg Company was founded with a philosophy that
encouraged people to improve their health" (kellognutrition.com, 2006). Kellogg was the first
company to put nutrition labels, recipes, and product information on the back and sides of their
cereal boxes in the 1930s. The company wants their consumers to be well informed of what is in
their products so that they can decide for themselves if it's right for their families. According to
msnbc.com, Kellogg has also taken a step further from choosing to stop advertising to young
children by also deciding to increase the nutritional value of the snacks and cereals that are targeted
at children. The company is showing that they have genuine concern for children and are taking
steps to make their products healthier for them.
Kellogg's Awards
National.unitedway.org recently reported that they honored Kellogg by presenting them with the
20th annual Spirit of America Corporate Community Investment Summit Award. This was given to
show the United Way's gratitude for Kellogg's support of their fundraising and volunteer activities
within local communities. The United Way sees Kellogg's donation of their money and time as
inspirational and should be modeled by other corporations (national.unitedway.org, May 2007). The
company's commitment to being a good corporate citizen is helped by their contributions to

Case Study Of Kellogg
The companies in the industry of cereal are make ready to serve cereal and packaged cereal such as
farinas and oatmeal that is must cooked before eaten , The companies provided the products that is
ready to eat , just put milk or water with this cereal and eaten , its include corn flakes that is the most
popular breakfast , mixed grains , wheat and oats ,It's also include hot cereal , rolled oats and infant
cereal . Major companies in this industry include such as Kellogg's company
Kellogg is the world leading producer of cereal and convenience foods , its including toaster pastries
, crackers , cookies , fruit flavored snacks , frozen waffles , cereal bars and veggie foods . Kellogg
manufacturing their products in 18 countries and marketed ... Show more content on Helpwriting.net
...
there are also problems in many different aspects of their operations like : the location of the
Kellogg , that Kellogg must be near to customers and distributions channels so products can reach
shelves quickly , also there is problems in size and scale of factories that must be large with
adequate equipment , they also need to accommodate the frequent delivery of incoming materials
and outgoing finished goods , Kellogg can improve their environmental performance by reducing :
use of water during production , levels of packaging to consumers , impact of transportation , energy
use during productions and waste to landfill .
So Kellogg is a large company that produce the product of cereal to provide to their customers the
ready to eat foods such as corn flakes , wheat and oats . Kellogg use operation of supply chain
management to produce their products effectively and to deliver it by the retailer like supermarket to
deliver it to the final customers , Kellogg have several problems the can be solve it by increasing
their performance effectively

Breakfast Cereal: Do You Know How Much Iron
Science Experiment Proposal
Magnificent Breakfast Cereal by Xiayi Pei, Yuting Gao, Jocelyn Chen
Kristina Berynets
ENGL 098B
May 10, 2017
Introduction
Cereal is most common breakfast choice for people who are going to work or school, because it's
easy to make and have a lot of different flavor. However, do you know how much iron in your
everyday cereal? We all know iron is a necessary thing for human body but too much iron will hurt
our body. Therefore, this experiment will show you which kind of cereal will have too much iron in
it and keep you eat more health.
Observation/Research
There are a lot of types of breakfast cereal in our live. Breakfast cereal provides many nutrients to
us. Iron is one of the most important nutrients in the diet. Breakfast is considered to be ... Show
Hypothesis
Wheat cereal contents more iron.
Independent Variable: different type of breakfast cereal
Dependent Variable: Iron content of each Cereal
Control Group: otameal
Experimental: corn flakes, wheat flakes, Add fruit and nuts to the breakfast cereals
Constants: use same weight of cereal, use same amount of water, mix them separate but the same
time
Materials: Four types of Cereals, strong magnet, plastic bags, scissors, large bowls, metric
measuring cup with a spout, water
Procedure:
1.Pour the cereal into a plastic bag. （2/1 cup）
2.Fill the bag 3/4 full with water（let sit for at least 1 hour）
3.Place the magnet in your hand and put the bag on top.
4.Swish the bag around 15 seconds
5.Flip the bag so the magnet will be on top and you will see the iron inside the cereal.
Results: A table will be used to show the iron content data.
Group Tasks: Yuting will gather the materials, mix the cereal with water and type the report. Jocelyn

typed the proposal and will do the experiment. Xiayi will record the data and support Yuting types
the report. All will be there when the experiment is done, and we will complete the report

Case Study: Kellogg Acres Road
On May 30th 2017 I was dispatched to 2621 Kellogg Acres Road regarding a Terroristic
Threatening. Upon arrival I spoke with Albert Keith Meyers who stated that a former employee had
sent threatening text messages to him. I asked Mr. Meyers to explain. Mr. Meyers stated the Michael
Young had been working for him and he (Meyers) allowed Mr. Young to live in one of his rent
houses in return Mr. Young would do some maintenance on the house. Mr. Meyers stated notified
Mr. Young he would need to move out and then he received text messages today. Mr. Young stated
in his text messages; he (Young) had completed $3000 dollars' worth of home improvements. In the
text message to Mr. Meyers that he could not work for him any longer because he (Meyers)

Promotional Strategy Suggestions for Exercise Equipment...
Promotional Strategy Suggestions for Exercise Equipment and Breakfast Cereal
For any product to be sold successfully, especially to the mass market, the firm selling the product
will need to be marketed with a promotion. Promotion is one of the four elements of the marketing
mix, referring to the way in which a product is promoted this is more than just advertising, it
includes public relations, endorsement and any activity which will help to increase awareness of the
product and support the development of sales (Hooley et al, 2007). Promotional strategies are
required in order to create awareness in the potential target market regarding the product, and to help
stimulate sales by influencing the decision making process (Kotler and Keller, 2011). In order to
demonstrate the application of promotion strategies to different products can be examined, with
promotional strategies those products suggested. The two products are exercise equipment and
breakfast cereals.
Exercise Equipment
Designing a commercial strategy to exercise equipment requires the marketer to identify the
message that will suitably communicate not only the purpose and function of the product being sold,
but why and how it will satisfy needs of the consumer. Kotler and Keller (2011) argue that people do
not buy products; they buy the benefits that are provided by the product. For example, when
purchasing a bed the buyer is purchasing the ability to get a good night's sleep, when a consumer
purchases a

International Competitiveness Of General Mills And Nestle
1. International competitiveness of General Mills and Nestle can achieve by joining forces in CPW
The two companies, General Mills and Nestle in this joint forum can achieve international
competitive advantage and profits by using each other's strengths and core competencies.
General Mills being the second largest cereal producer in North America boasts about its' technical
excellence and marketing expertise extended from the past 90 years in cereal market. Even though
General Mills is less recognized in its' domestic market they are enriched with an active product
range globally. For an example 16% of the total sales were from outside of the USA in the year
2006.
Nestle being the largest global Food & Beverage Company with highest sales and wide range of
products can undoubtedly create competitiveness to Kellogg's Company. The strengths of General ...
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How CPW can create a blue ocean strategy.
Creating a blue ocean strategy is highly challenging for CPW with a market leader like Kellogg's
Company. In a rapidly changing environment where people are moving more in to fast foods, on–
the–go breakfast like ready–to–eat breakfast bars, muffins and bagels and neglecting their breakfast
can lead to a challenge for all the cereal companies. The fast food chains like KFC and McDonald's
increasing their market shares act as entrants of substitutes and alternative products which have led
to a threat for breakfast cereal producers.
By analyzing these modernized trends in different cultures around the world, blue ocean strategies
as below can be implemented by CPW.
a. Launching Cereal Breakfast Bars
Launching small size breakfast cereal bars which will serve different types of breakfast cereals in
bowls. This can also be extended to a franchising model.
Coming to an agreement with the existing fast food chains such as KFC and McDonald's for an
opportunity of serving cereals in their franchises will also be a good strategy.
b. Promote Cereal in Fitness

Essay On Kellogg
Kellogg is a build worldwide association which is famous as the world's heading maker of cereals.
The majority of the items is produced in 19 nations and sold in excess of 180 nations.
(Businesscasestudies.co.uk, 2014) It includes Special K®, Mini Wheats®, Corn Flakes® and so
much more.(Rooney, 2012) It is indeterminate to how Kellogg as an association overwhelms the
nourishment producing segment to stay as the business pioneer. This however exhibits the adequacy
of promoting techniques utilized by Kellogg by executing the four P's.
What makes Kellogg renowned as the leading producer of cereal in the world is the marketing mix
which is the business tool worn/used in the marketing field in their company comprises of
components that are intended to be utilized as a part of a business' marketing strategy method to
have the capacity to fulfill its customer needs. There are four sections of the marketing mix
generally thought to be four P's which consist of product, price, place and promotion. The marketing
mix empowers certain association to accomplish their marketing goals. With respect to Kellogg's,
their goal is to attract as numerous crowds. To do in this way, they start an intensive statistical
surveying and connected it for consumers' inclination by utilizing ... Show more content on
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After completely investigating Kellogg's organizations, the careful investigation exhibits the
adequacy of Kellogg's advertising procedures. Generally speaking, Kellogg has effectively used
their promoting methods viably. There is then again, opportunity to get better by adjusting
marketing mix with a specific end goal to attain distinctive and better results. The business may be
seen as one of the potential business in today's reality because of its extraordinary items and their
marketing

Case Study Of Kellogg's Breakfast Week '
The demand from Mumbai had been very encouraging and within a year the market share in
Mumbai was 53%. Due to this, company increased its production to more than 60 cities in 1 months
only. But the company later realized that the boom in the demand in the Mumbai market was
nothing but the supply to other parts of the country.
 Other mistake committed by the company was that it focuses only on the middle level and
premium retailer due to which a wider section of the customer remained untouched.
 Now after many failed efforts, Kellogg's decided to launch 2 of their highly successful brands –
Chocos in September 1996)and Frosties in April 1997.
 Finally they saw success after launching these 2 products and this was followed by the launch ...
The program focused on prevention of anemia and conducted a series of nutrition workshops
activities for both individuals and families. The program was launched in metropolitan cities like
Chennai, Delhi and Mumbai. The company tied up with the Indian Dietetic Association (IDA) to
launch a public–service initiative to raise awareness about iron deficiency problems at national
level. Nutritionists and dieticians from the country participated in a day–long campaign in Calcutta
on the causes and impact of anemia caused by iron deficiency. This program was in line with the
company's global marketing strategy, which included nutrition promotion initiatives such as
symposiums, educative programs and sponsorship of research.
Kellogg went on for massive promotion strategy which tries to induce people to try their product
and also targeted schools across the country. In March 1996, the company offered specially designed
50 gm packs free to shoppers at select retail stores in Delhi. They also did house to house sampling
by offering one serve packs. They also offered water bottles, pencil boxes, lunch boxes with every
pack. The product was also offered in plastic dispensers at discounted rates on the places like petrol
pumps, airports, supermarkets,

Kellogg Case Study
Introduction
When preparing a strategy for success, a business needs to be clear about what it wants to achieve. It
needs to know how it is going to turn its desires into reality in the face of intense competition.
Setting clear and specific aims and objectives is vital for a business to compete. However, a business
must also be aware of why it is different to others in the same market. This case study looks at the
combination of these elements and shows how Kellogg prepared a successful strategy by setting
aims and objectives linked to its unique brand. One of the most powerful tools that organisations use
is branding. A brand is a name, design, symbol or major feature that helps to identify one or more
products from a business or organisation. ... Show more content on Helpwriting.net ...
These were designed to meet the stated aim and range of business objectives. In the area of food
labelling, Kellogg introduced the Kellogg's GDAs to its packaging, showing the recommended
Guideline Daily Amounts. These GDAs allow consumers to understand what amount of the
recommended daily levels of nutrients is in a serving of Kellogg's food. Working with a group of
other major manufacturers, Kellogg introduced a new format in May 2006, with GDAs clearly
identified on brand products and packages. These GDAs have been adopted by other manufacturers
and retailers such as TESCO. For many years Kellogg has been working to encourage people to take
part in more physical activity. The company started working with the Amateur Swimming
Association (ASA) as far back as 1997, with whom it set some longer term objectives. More than
twelve million people in the UK swim regularly. Swimming is inclusive as it is something that
whole families can do together and it is also a life–long skill. The ASA tries to ensure that 'everyone
has the opportunity to enjoy swimming as part of a healthy lifestyle'. As a lead body for swimming,
the ASA has been a good organisation for Kellogg to work with, as its objectives match closely
those of the company. Kellogg became the main sponsor of swimming in Britain. This ensured that
Kellogg's sponsorship reached all

Identify Four Products You Purchase Essay
Question 1: Identify four products you purchase in any given week. How global is the "reach" of the
companies who manufacture those products? Identify if they are manufactured abroad, etc. Do
proceeds from the companies' sales benefit the global population? If so, how?
Answer: A few items my family has purchased are Keebler Zesta® oyster crackers, Snapple® Half
n' Half Lemonade/Tea, shrimp, and Starbucks coffee. Keebler manufactures their Zesta® oyster
crackers in Battle Creek, MI.
Keebler is a part of the Kellogg Company. Kellogg Company does have a global reach. A part of
their sustainability commitment is responsible sourcing. "By responsibly source we mean supporting
continuous improvement in environmental and social indicators through a combination of
certification, direct investment in programs on the ground, and/or documented continuous
improvement in the places where these ingredients are grown" (Kellogg Company, 2014).
Additionally, they "are committed to working with our direct, global palm oil suppliers to source
fully traceable palm oil to known and certified sources that are environmentally appropriate, socially
beneficial and economically viable, in order to protect forests and peat lands as well as community
and human rights" (Kellogg Company, 2014).
St. Louis, Missouri is where Snapple® Half n' Half Lemonade/Tea is manufactured. They
manufacture and distribute to United States (U.S.), Canada, Mexico, and the Caribbean. They
support local and

How To Make Heart Shaped Krispy
How to make heart shaped marshmallows square
Marshmallows scare is another name for Rice Krispies treats. The brand Kellogg's Rice Krispies
treats started in 1906 by the a man name Will Keith Kellogg. He is also known for Corn Flakes,
Eogg, Raisin Bran, Apple Jacks and Pops. Since, Rice Krispies treats cost $ 4.98 for eight small
treat. So instead of buying them, let's enjoy making heart shaped Rice Krispies treats; double the
amount in the Kellogg Rice Krispies treats box.
First off, start by going to the grocery store for the ingredients. The ingredients consist of, a box of
Rice Krispies cereal, regular size marshmallows and butter. Once you have the ingredients, you're
also going to search for a heart shaped Cookie cutter. The heart shape cookie cutter we'll be sharp
enough to cut through the Rice Krispies treats. Lastly, make sure you have ... Show more content on
Helpwriting.net ...
Start by placing your ingredients on a table nearby the stove. Next take out a stock pot, a bearable
stirring spoon and a wide pan or foil. Now, you are ready to cook; place your stock pot on the stove
and turn it on medium. While that is happening, add two stick of butter and let it compliantly melt
then add the marshmallows. Stir the marshmallows until they have dissolved and began to add in the
Rice Krispies cereal. Turn the stove off and continue to stir the Rice Krispies treats. They will be
hard to stir with a weak spond, so make sure you have a bearable spoon.
Lastly, shaping the Rice Krispies treat into heart shapes. Once, the Rice Krispies treat are finish add
them onto a wide pan or foil. Press down on the treat with your clean hand until they flatten out. Let
them sit and cool for at least five minutes before cutting them into hearts. Take this time to clean up
any mess that was made or give your treats a taste. Five minutes have gone by, take the heart shape
cookie cutter and cut all around the pan, horizontally. There you have marshmallows heart shaped

Will Keith Kellogg's Life
Will Keith Kellogg come into the world on April 7,1860 in Battle Creek Michigan. John and Ann
Kellogg believed that hard work and being kind to people was the best way of life. When Willie was
old enough to walk, he helped his mother work in the garden and do the laundry. At the age of 7
Willie started to work at his father's broom company in the afternoons and weekends. His parents
thought that with the money he earned Will should buy his own clothes. During the day he went to
school. Will was shy and did not have many friends. His teachers thought he was dumb but really he
could not see the blackboard because he needed glasses, which he later got when he was 13. His
parents did not care much about his grades as long as he was working hard and doing his best.
At the age of 13 Will was a tall skinny young man. He quit school and became a full time brooms
salesmen for his father's company. He enjoyed traveling by train and was fascinated by this new way
of traveling. In 1878, George King asked Will to come and work as a salesman for his broom
company in Dallas, Texas. Will was bored in Battle Creek and wanted adventure. So he took the job
and moved to Dallas, Texas. After a year, Will quit with Mr. King because he was a bad business
owner and he missed his girlfriend Ella Davis. That summer ... Show more content on
Helpwriting.net ...
The Sanitarium was a place for ill to receive unusually treatments that were thought to work. Will's
job was to make sure that everything was working and took care of the finances for his brother. He
was not very happy with his job, but he kept at it though John did not pay him much. Will barely
had enough to put food on the table for his wife and children. He tried his best to be a good father,
but with the hours John wanted him to do, he got up early before the kids and came home late after
supper. Sometimes John would push him to work over the weekends to Will's

General Mills Mission Statement Analysis
General Mills,Inc. is an American multinational sublayers and marketer of branded consumer foods
sold through retail stores. Starting with flour to submarines to toys to restaurants. General Mills was
incorporated in 1928 to acquire Washburn Crosby organizational, a flour–milling company created
in 1866, and four other milling companies. Specializing in cereals and flour products, the company
grew by processing food through the years of the Great Depression. Familiar products include
Wheaties and Cheerios, breakfast cereals, Gold Medal flour, Yoplait yogurt, and Bisquick baking
mix. During those years at the early begging, the company created the personage of Betty Crocker,
who became of one of the most widely known as the food expert in the United States. The name
Betty Crocker became a shine leading brand of cake mixes and other ... Show more content on
Helpwriting.net ...
Having the company's focus on the consumer builds trust and a respectful reputation that is seen
throughout the world
Word Choice
At General Mills they say "Nourishing lives" everywhere. They say it in their web site and
advertisements. I think their words relate to their mission as they state it in every advertisement "
Our mission is Nourishing Lives. Making lives healthier, easier and richer."
These words are important because every parent wants to provide healthy food for their family.
The goal is to make the customers know that they are doing a good thing for their children by
buying GM products
In conclusion, General Mille is one of the biggest 20 company in the world and today, Gold Medal
is still Number 1 of selling branded flour in the U.S. They are 150 years old and as you see they still
keep going strong. Also, the food is marketed in more than 100 countries on six continents. About
half of our 42,000 employees work outside the U.S. and that the reasons that I selected General
Mille from the fortune 500

Kellogg's Failure Essay
Introduction
This project report talks about the reasons for the failure of Kellogg's in India and what strategies it
can take up in future to build itself as a brand in India.
Kellogg's created a new category of branded breakfast cereal products throughout the world. Over
the longer period of time, it has successfully been able to change eating habits of consumers and has
converted various nations as corn flakes eating nations. After capturing over 40% US's ready–to–eat
market in breakfast cereals alone, Kelloggs introduced its flagship products into Indian markets in
1994. India at that time has over 950 million inhabitants, 250 of whom were middle class.
The Indians found the notion of having cereal as a breakfast a new one as consumers ... Show more
content on Helpwriting.net ...
Premium pricing policy
The competitive brands in the market were selling the similar product at 1/3rd price of Kellogg's and
hence Kellogg failed to attract price conscious Indian households. Even after losing its market share,
Kellogg's failed to understand the nuance of Indian market.
4. Wrong promotion
Kellogg in its initial advertisements questioned the nutrition quotient of Indian breakfast and
suggested that Indian food was not very good for health. This deeply offended the emotions of
Indian ladies who had been serving traditional breakfast for ages to their families.
5. Inadequate market research
Kellogg's executives overestimated the target segment of Indian market. They came with the figure
of 950 million people as if everyone eats breakfast in Indian, everyone who eats breakfast would
potentially want to eat corn flakes. What Kellogg didn't know, as Homi Bhabha, director of
Harvard's Faculty of Arts and Sciences' Humanities center stated at the time, "was that Indians,
rather like the Chinese, think that to start the day with something cold, like cold milk on your cereal,
is a shock to the system. You start it with warm milk." Thus kellogg failed to provide the product
that catered to Indian

Communication : The Key Factors That Govern Not Only A...
COMMUNICATION:
Communication is one of the key factors that govern not only a manager's life but also everyone in
this world. However a manager has to effectively use his communication skills in order to put up the
exact message or otherwise the repercussions may lead to a predicament. Communication is a two
way process wherein an information is transmitted from one side that is an individual, group or team
to another individual, group or team, and then the ideas or information are reciprocated, which is
called as a feedback process.
Managers all over the world motivate their employees for effective communication, it is not only the
managers who need to be precise and accurate while communicating but also the employees have to
work in ... Show more content on Helpwriting.net ...
CSR is majorly working in a sustainable proximity of optimal utilization of resources furthermore
progressing towards societal development and the protection of environment. CSR has become an
indispensable part of growth for companies all over the world. It aims to incorporate a self–
regulatory mechanism wherein a business monitors and ensures its assent with the spirit of law,
ethics and international norms. However for many organizations today corporate social
responsibility is much more than just following the above mentioned practices, they believe in
growing with the people and have set standards and goals in order to realise their notions of societal
development. CSR helps an organization in many ways by building good reputation in the market;
encourage a positive impact on the stakeholders both internal and external and also proves to be an
aid to recruitment and retention particularly with such competitive world market.
Kellogg's USA:
Kellogg's is an American multinational food company headquartered in Battle Creek Michigan .It is
benefiting from using a dual marketing concept by not only having the classical well–known
product personality "Corn Flakes" but also by adding a wide niche of products targeted to specific
group of customers. However, the overall brand personality is still presented in the original Corn
Flakes. Communication can be viewed as all means of symbolic or verbal communication that

Grant Proposal Requirements
Applying the strategies for writing proposals studied this week, I will be comparing the grant
proposal requirements for three separate foundations. The organizations being investigated are the
W.K. Kellogg, the Sherman, and Mellon Foundation. Furthermore, I will proceed by reviewing the
specific needs for each proposal distinguishing which elements remained the same across each
foundation. Moreover, I continue by noting any changes that must be made to the strategy used to
produce a proposal. Finally, I present any challenges that may arise from utilizing an online proposal
process versus a paper–based process.
Foundations and Requirements
WKKF
The W.K. Kellogg Foundation was established in 1930 by the cereal pioneer Will Keith Kellogg
(WKKF, ... Show more content on Helpwriting.net ...
Each organization held different proposal requirements, but there were several similarities. While
the elements varied, the standard ones were projected goals, project summary, budget plan,
qualifications, past accomplishments, and background information. Two of the foundations expected
grant seekers to fill out an application; only then would they be invited to submit a proposal. There
were no significant changes I found to be necessary when applying for a proposal online. In regards
to strategy, I stated that proposal writers should first make sure they are a good fit for the grant.
Secondly, I suggested the proposal be planned out by a team to make sure no topics are missed as
well as for editing purposes. I liked that the foundations required an application before the proposal,
as it helps the grant writer prepare for the real

Special K
MKTG 806
Applied Marketing Strategy
Cetin BILGIN
42180961
1) Executive Summary
2) Product Overview * What's the product * Target market– stakeholder * Marketing message,
brand positioning, product positioning
3) Location Overview
4) Current Marketing Mix * Product * Price * Placement/place * Promotion
5) Key Marketing Issue
6) Recommendation * 3 strategic recommendations to improve
7) References
2) Product Overview
(Special K with Chocolatey Flakes)
It's a little treat you'll feel good about
* What's the Product?
Kellogg's is a big name in the cereal industry and Special K with Chocolatey Flakes is one of
Kellogg's powerful brands which introduced to cereal market in 2009. The ... Show more content on
Helpwriting.net ...
3) Location Overview
Woolworths Marsfield
Aisle number 3 is separated for: Canned fruits, Health foods, Long life milks, long life juices and
breakfast cereals
Shelf on the right hand side is mostly full of snacks and cereals
Cereals located on the shelf also segmented, cereals for: children – with high energy and protein –

traditional cornflakes – fruited – oats
There are 6 different types of cereal brand: Kellogg's, Uncle Tobys, Sanitarium, Home Brand, Nestle
and Vogel's Assumptions:
Kellogg's occupies approximately 45% of the shelf Uncle Tobys occupies approximately 30% of the
shelf Sanitarium occupies approximately 13% of the shelf Home Brand occupies approximately 5%
of the shelf Nestle occupies approximately 3% of the shelf Vogel's occupies approximately 2% of
the shelf
Lowan occupies approximately 2% of the shelf
A cluster of Kellogg's products stands on the same shelf
All Special K products are easily recognizable because of the big and bold K letter.
Special K with Chocolatey Flakes boxes are displayed in the 3rd shelf
5) Key Marketing Issues
* Successfully segmented the market especially in terms of demography and targeted women willing
to keep fit. * Special K with

Kellogg's Essay
Kellogg's – An Introduction
Started in February 1906, with just 44 employees, Kellogg's is a Battle Creek, Michigan–based
multinational food manufacturing company. As of Match 31, 2012, Kellogg's had a turnover of over
$14.2 billion and employed close to 31,000 people. It is the world's largest producer of cereal as
well as crackers, cookies, toaster pastries etc. Currently, Kellogg's products are manufactured in 35
countries and sold in over 180 countries across the globe. The vision of the company is "To enrich
and delight the world through foods and brands that matter".
Kellogg's in India:
In the 1990's, the core markets of Kellogg's, such as the United States and the UK, had been
stagnant for over a decade. There also seemed ... Show more content on Helpwriting.net ...
To tackle this, it undertook the following steps:
1. In order to gain more market share, Kellogg's decided to launch two highly successful brands
internationally–Chocos in 1996 and Frosties in 1997 in India. Both of the brands were very
successful and sales picked up significantly. It also started providing its offering in retail packs of
different sizes. This enabled the company to cater the needs of different individuals.
2. Leveraging on the success of Chocos that the company decided to expand the brand by foraying
in to the cereal biscuit area with the launch of Chocos Cereal Biscuits. Kellogg's started
concentrating on establishing its brand name in the market irrespective of the off take. The focus
was entirely on being present and visible on the retail shelves with a wide range of products.
3. Kellogg's are realized that in order to sell more they had to adopt the local flavor and hence this
led to the total Indianization of its flavors in future. This resulted in the launch of the "Mazza" line
of products in August, 1998 in three local flavors Mango Elaichi, Coconut Kesar and Rose after one
year extensive research to study consumer patterns in India. These lines were however discontinued
due to meek

Examining the Corporate Social Responsibility Claims of...
Introduction Breakfast cereals are an integral part of the British diet, and a key sector of the grocery
market in the UK. The breakfast cereals market is made up of two main sectors: the ready–to–eat
(RTE) sector, the hot cereals sector. It is a market that is well established and has been dominated by
three main companies – Kellogg, Weetabix and Cereal Partners (an alliance between Nestlé and
General Mills.) (Keynote, 2011) Together these companies control two thirds of the UK's cereal
intake, which would appear to be ever increasing. This is a trend that would appear to be mirrored
around the world as although there are no official statistics available for the worldwide consumption
of breakfast cereals, Key Note estimates that, over ... Show more content on Helpwriting.net ...
Expanded engagement with suppliers on issues relating to sustainable agriculture. Made important
packaging improvements, particularly in Snacks business. Implemented a new environmental and
safety management system at Kellogg sites globally. [pic](Kellogg) Workplace: Despite winning
several awards and featuring in many tables of the best places to work, Kelloggs is still committed
to improving the conditions of its workplace. The most impressive of improvements this year
include the establishment of a 'total health management' program for all employees, as well a new
leadership development program. These two initiatives show Kelloggs to be a company that cares
not only about their employee's physical wellbeing, but also to be a company that is involved in the
training and development of their staff. Other notable workplace schemes include the improved
safety regulations and their dedication to diversity–related organizations. Community: Donated $32
million in cash and products to charitable organizations worldwide. Continued to donate food to
food banks and programs around the world. Contributed to breakfast programs that provided
millions of morning meals to schoolchildren around the globe. Supported a downtown revitalization
project in their headquarters city of Battle Creek,

How Does 12 O Clock High Show Leadership
Introduction The characters Col. Keith Davenport, Brig Gen. Frank Savage, and Lt Col. Ben Gately,
from the film Twelve O'clock High, all exhibit unique forms of leadership throughout the film.
These Army Air Corps officers all had leadership roles in the 918th Bomb Group during World War
II. Each character reacted to the different situations they were put into in various ways and leads
their under ranking members differently. Although the officers leading styles varied each officer had
strengths and downfalls to the style that they exhibited.
Statement of the Question Throughout all the unpredicted circumstances during World War II, how
did the leaders of the 918th Bombardment group display leadership and how did their leadership
techniques differ?
Synopsis The film starts in 1949 with Maj. Harry Stovall leaving a hat shop, while he is vacationing
in Great Britain. As he walks down the street he passes an antique store and spots a toby mug. After
further ... Show more content on Helpwriting.net ...
Zanuck (Twelve O'clock High). The film was directed in the Twentieth Century Fox Film
Corporation Studios. The movie was scripted by screenwriters Beirne Lay Jr. and Sy Bartlett. It stars
Gregory Peck, Hugh Marlowe, Gary Merrill, Dean Jagger, Robert Arthur, Paul Stewart, John
Kellogg, Robert Patten, and Millard Mitchell. The entire film is 132 minutes and is filmed in black
and white (IMDb.com).
Twelve O'clock High won multiple Academy Awards. Dean Jagger received Best Actor in a
Supporting Role, and the film itself won Best Sound Recording. Gregory Peck, won second place
for International Best Actor at the Bambi Awards in 1952, and was also nominated for Best Actor in
a Leading Role from this movie, and the film was nominated for Best Picture. In 1998, the Library
of Congress chose Twelve O'clock High to be preserved in the United States National Film Registry,
located in Washington D.C

Business Analysis : Kellogg Company
Place
Mengniu establishes partnership with local and foreign corporations, which are Wuhan Frealth, Arla,
Danone and so on (Labreport, 2008). The local alliances offer Mengniu with the opportunities to
build a capillary distribution network and help the company be the sole supplier for Starbucks (a
pioneer in the green marketing area) outlets within the China. The international partnership helped
Mengniu enter the overseas market and learnt many advanced methods on reducing the carbon
emissions during the transportation.
Kellogg's case study
Introduction
Kellogg company was found in 1906 by Will Keith (W.K.) Kellogg in America (A Historical
Overview, n.d.). The company strives to serve the customers through the high quality of products ...
Weakness:
 Controversies regard a video that surfaced online damaged the Kellogg's brand image (REGINA
F. GRAHAM and OLLIE GILLMAN, 2016). In this video, a man was urinating on a Kellogg's
product in its factory.
Opportunities:
 Obesity has become one of the major global health problems around the world. Customers start to
pursue a balanced diet (2009 Corporate Responsibility Report, 2009).
 Kellogg company has developed several school–based nutrition programs in more than 20
countries around the world, and works with world–known nutritionists to design healthy recipes and
snacks (2009 Corporate Responsibility Report, 2009).
Threats:
 The competition in ready made breakfast market is increasing. Yogurt, as a more healthy food,
have taken a 40% share of this market. Besides, there are many fast food restaurants investigating
that they have several opportunities in the market (An in–depth market study on the supermarket
breakfast cereal and category, n.d.).
 Eating habits is changing. Kellogg's main target customers are younger generation. However, the
majority of them, today, do not have enough time to sit down and enjoy their breakfast. The
increasingly busy lifestyles makes them often sacrificed breakfast to going to work (Superbrands
case studies: Kellogg 's Corn Flakes, 2002).
 Some shopkeepers sell expired food, which could damage kellogg's brand image.

Marketing strategy
Product
According to the Kellogg company's president Mackay

Case Study Of Kellogg's
Introduction:
Kellogg is $14.2 billion American multinational food manufacturing organization based in Battle
Creek, Michigan, USA. The food manufacturing giant has production units in 18 countries and it
markets more than 1,500 products in over 180 countries all over the world. Over the time Kellogg
has come out as a successful brand known for its packaged breakfast food items.
Kellogg entered India in 1995. On its advent, it made another classification of marked breakfast
cereal items. From that point forward the voyage for Kellogg's has been a long way from simple,
really it has been tough to the point that it has ended up to be one of the greatest brand
disappointments in India. Kellogg's under its umbrella brand offers following products ... Show
The breakfast taken by people in India is basically a low–priced breakfast Industry rivalry which
included Hot milk, Idli, Dosa, Vadaa, Bread & Spread, and so on relying upon different locales.
Kellogg's had a firm belief that its brand value conveyed forward from the west would reflect its
accomplishment in India. It pushed its overall effective quality firm pieces in a conventional manner
that had guaranteed accomplishment all through the western nations. However along these lines of
marking which seemed like a safe procedure somewhere else, ended up being radically harming for
the company.
First of all, Indians prefer hot milk compared to cold milk. At the point when the Kellogg's flakes
are blended with hot milk, they ended up being saturated subsequently out rightly dismisses by the
buyers. Kellogg's later needed to adjust their food items to suit hot milk yet the harm had been
carried out.
Secondly, the price of half kg packet of Kellogg's cornflakes was itself much higher when compared
to its traditional competitors Kellogg as a brand was basically intended to be focused at the working
class consumer. But high prices made consumers to buy their products not on a regular basis and
ignoring its nutritional

Motivation Factors Of Motivation
ABSTRACT: Motivation is a term which represents the drive, longings, needs, wishes and
comparable strengths a company requires in order to work successfully. Inspiration is the reason
people work and helps to keep them work through inspiration and incentives. In this assignment, the
careful investigation of motivating elements introduced by Kellogg's has changed the structure and
expanded the profits of their organization is clearly shown. TABLE OF CONTENTS 1. Introduction
2 2. Mission and Vision 2 3. Correspondences 4 4. Learning and Development 4 5. How Motivation
helps ensure a superior working environment 4 6. The Competitive Advantage of Kellogg's 9 7.
Theories followed by Kellogg's officials 6 8. Factors of Motivation 7 9. Suggestions 8 10.
Conclusion 8 11. References 9 Introduction Kellogg's is one of the largest cereal brands the world
has to offer. The company has been a pioneer in creating products while promoting physical
wellbeing and sustenance for over a century. It has done this by giving customers a wide mix of
sustenance things. ... Show more content on Helpwriting.net ...
By understanding the effects of unique enthusiasm frameworks, Kellogg's has the limit make work
an also fortifying and entrancing foundation for delegates whilst making a more beneficial, gainful
and forceful business. Conclusion This examination try speaks to the extent of different spark
measures in practice at Kellogg's. It demonstrates that especially overwhelming laborers can
improve capability, yield and quality for a business. Moving staff serves to make them more devoted
to the workplace. By understanding the effects of different impulse techniques, Kellogg's has the
limit make work a furthermore fortifying and intriguing foundation for delegates whilst making a
more gainful, profitable and centered

Work Place Observation and Culture
Workplace Observation a look at Organizational Culture Every organization, whether being a
construction agency, a retail store, a manufacturing plant or a government agency has its own unique
culture. Organizational culture is the collection of shared values, beliefs, rituals, stories and myths
that foster a feeling of community among organizational members. The culture of an organization is
in most cases, the reflection if the deeply held values and behaviors of a small group of individuals.
In a large organization the Chief Executive Officer (CEO) and other executives will shape the
culture. In a small company, the culture may flow from the values held by the founder. A Growing
number of organizations are creating vision statements ... Show more content on Helpwriting.net ...
First impressions are everything. Bank of America expects associates to be courteous, professional
and knowledgeable to their clients. Have a dress code and enforcing it makes their associates act,
look and feel more professional in the workplace even in a call center. Throughout different banking
locations and business buildings, Bank of America displays the history of the company with
pictures, timelines and stories of how the company evolved and progress into what it is today. The
displays also show the different non–profit organization and employee events sponsored by the
bank. This provides background for associates and clients to learn more about the company and its
dedication to the clients, associates and shareholders. Sunset Parking Services Sunset Parking
Services (SPS) is a full service parking Management Company located in San Diego. SPS is broken
down into different parking divisions. These divisions include special event parking, Parking lot
management, and valet services. We will use the valet division as an example of how
communication works within SPS. Starting at the bottom, an account manager (restaurant location)
has a team of valets he or she is in control of. An account manager then communicates any
information with a district manager who usually looks over seven to eight accounts. The next
manager in communication is the

Swot Analysis of Kellogs
COMPANY OVERVIEW
With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal
and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal
bars, frozen waffles and meat alternatives. Kellogg products are manufactured in 19 countries and
marketed in more than 180 countries around the world.
Kellogg Company's business is broadly divided into two divisions: Kellogg North America and
Kellogg International. Kellogg North America includes retail cereal, retail snacks, and frozen and
specialty channels businesses in both the United States and Canada. Kellogg International is divided
into businesses in Europe, Latin America, and Asia and Australia (Asia Pacific).
The ... Show more content on Helpwriting.net ...
Threats
General Mills, Post, and Quaker Oats are using price competition and productproliferation to erode
Kellogg's share of the market. Discount imitation cereals brands have been successful in reducing
premium brands in the more commodity like cereals.
Competitive Analysis
Competitive Force Analysis
Intensity of Rivals
Four Large companies are dominant in the market Oligopoly Competition is very intense Inflated
prices Growth Rate has remained Constant
Competitive Force Analysis
Threat of a Substitution
Private Labels Has made substitution very significant Caused other 3 competitors to lower their
prices Low switching cost (1/3 of 1,000 shoppers switched to private label) Price competition
(1990's started a price war between rivals) Made the buyer more powerful
ARTICLES
http://kelloggs.mediaroom.com/index.php?s=43&item=260
KELLOGG COMPANY DECLARES REGULAR DIVIDEND OF $.375 PER SHARE BATTLE
CREEK, Mich., Jul 24, 2009 –– Kellogg Company (NYSE:K) today announced that its Board of
Directors declared a dividend of $.375 per share on the common stock of the Company, payable on
September 15, 2009, to shareowners of record at the close of business on September 1, 2009. The

ex–dividend date is August 28, 2009. This is the 339th consecutive quarter that Kellogg Company
has paid a dividend to owners of common stock since 1925.
About

Importance Of Communication In International Business
IMPORTANCE OF CROSS–CULTURE COMMUNICATION IN INTERNATIONAL BUSINESS
Cross culture communication is defined as the interaction between the team members who are
coming from the different countries or groups. All the team member is shared their own knowledge
and ideas to present their work in the way that other people can easily understand. In international
business, we have to communicate with the foreign people and we have to communicate the other
party with their own language to expand our business. It is important to know the intercultural
communication in business because to create an effectiveness between people from the diverse
culture within a business, to avoid misunderstanding and to improve the efficiency of the manpower
and raise the productivity. There are three main points that I am going to illustrate in this essay
which is the importance of language, religion, and social habits.
The first and most important topic is language in international business. Language plays a huge role
in cross culture communication. It is one of the huge problems in today's market which company
faces on the path of internationalism in the different natural language. For instance, as per the
"Ethnologue" website, the Chinese language is one of the most popular languages around the world.
Over one billion people are speaking Chinese all around the world. However English is at third as
per the chart. The difference in the language between workforce and marketing companies creates a
huge

Marketing Plan
Heart to Heart Cereal by Kashi
"The first functionally enhanced cereal specifically designed for heart health!"
MARKETING PLAN
PATRICK GARBIN
MKTG 6010 – Marketing Management
Professor William All
Fall 2003
HEART TO HEART CEREAL
2
TABLE OF CONTENTS
I. Introduction Page 3
II. Executive Summary Page 3 – 4
III. Positioning Page 4
IV. Target Market Page 4
V. SWOT Analysis Page 4 – 5
VI. Competition Page 5 – 6
VII. Packaging Page 6
VIII. Marketing Tactics Page 6 – 7
IX. Advertising and Promotions Page 7
X. Distribution Page 7 – 8
XI. Pricing and Budget Page 8 – 10
XII. Evaluation of Results Page 10
3
I. INTRODUCTION
In October of 1983, Kashi, Seven Whole Grains and Sesame Breakfast Pilaf was ... Show more
content on Helpwriting.net ...
We plan to target both males and females at the ages of 25 years and older. These individuals will
have at least a high school education, will work in all types of occupations, and earn salaries at or
above the nation's national average. Most people, who begin to eat healthier and exercise with
regularity, do so by the time they're in their mid–20's. Furthermore, the target individuals will have a
higher educational level and make more money than our nation's average adult. Our target market
described is the one intended by most all nutritious and healthy breakfast cereals. As with the case of
these cereals, Heart to Heart will target those individuals who are, above all, conscious about their
health. We are fortunate that we have found a niche in the market by developing the first cereal that

is not only nutritious and healthy but also promotes heart health. This should expand our target
market to include those who are especially mindful of having a healthy heart.
V. SWOT ANALYSIS
The following section will describe Heart to Heart's main strengths, weaknesses, threats, and
opportunities.
5
The principal strength of our new product is that it enters the marketplace belonging to a company
with a fantastic reputation. The Kashi company is a leader in the natural products industry. We are a
market leader in all natural food products

The Kellogg Company
The Kellogg Company Pestle Analysis
The Kellogg Company Pestle Analysis
Glossary Page
Introduction 3
Pestle 3
Political Influences 4
Economic Influences 5
Socio–Cultural Influences 7
Technology Influences 8
Legal Influences 9
Ethical Influences 11
References 12 The Kellogg Company Pestle Analysis
Introduction
Will Keith (W.K.) Kellogg was born April 7, 1860. In 1876 W.K. and his brother Dr John Harvey
Kellogg, accidentally discovered the process of creating flaked cereal while experimenting with
shredded wheat cereal. While experimenting with different ways to cook and crush wheat to make it
more palatable without losing its goodness, they inadvertently ran a ... Show more content on
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The production lines in competitive companies could cause Kellogg's to reduce prices, increase
capital, marketing or other expenditures, or lose category share, any of which could have a
materialistic harmful effect on their business and financial results. Category share and growth could
also be adversely impacted if Kellogg's are not successful in introducing new products.
Agricultural produce, including corn, wheat, soybean oil, sugar and cocoa, are the principal raw
materials used in Kellogg's products. Carton board, corrugated, and plastic are the principal
packaging materials used by the company. The cost of such products may fluctuate widely due to
government policy and regulation, weather conditions, climate change or other unforeseen
circumstances. To the extent that any of the previous factors mentioned, affect the prices of such
products and Kellogg's have been unable to increase their prices or sufficiently hedge against such
changes in prices in a manner that offsets such changes. The results of Kellogg's operations could be
materially and adversely affected. In addition, Kellogg's use derivatives to guard themselves against
price risk associated with forecasted purchases of raw materials.
The cost of fuel may fluctuate widely due to economic and political conditions, government policy

and regulation, war, or other unforeseen circumstances which could have a material adverse effect
on their consolidated operating results or financial

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