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Social Product Measuring for Success aka Revenues

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Measuring Success for Social App and Social Products to Drive Revenues. Talk given at CodeCamp Silicon Valley by Sudha Jamthe

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Social Product Measuring for Success aka Revenues

  1. 1. Measuring Success of Social Apps and Integrations <br />For Silicon Valley CodeCamp<br />Oct8 2011<br />Sudha Jamthe @sujamthe <br />@sujamthe<br />
  2. 2. Social Features/Integrations<br />Faceboob Apps<br />Facebook Connect from web via social widgets<br />Google+ Apps (mobile today)<br />Twitter Connects from Web App<br />Connect from Mobile (not covered in this talk)<br />@sujamthe<br />
  3. 3. Facebook App/Connect Measurements <br />What Facebook Provides<br />Active users (Daily, Weekly, Monthly)<br />Likes, Unlikes<br />Activity (PageViews)<br />Activity (Media Consumption)<br />User Installs – new, lifetime,monthly active<br />Share Feedback<br />Performance<br />@sujamthe<br />
  4. 4. What you need to measure - Start with your goals<br />Success is defined from your goals<br />New User Acquisition from Facebook Connect<br />New Revenues<br />Increased engagement of existing users<br />Profiling users to serve them better with your product/service<br />@sujamthe<br />
  5. 5. @sujamthe<br />
  6. 6. Building engaging applications<br />Its not onlyaboutsocial media posting, but alsobuildingengagingcontent, contenttypes, marketing facebookapplications<br />1000 <br />users<br />50 to publish<br />150 new users<br />@sujamthe<br />
  7. 7. What you need to measure Focus, Measure and Adapt<br />1. Follow path of user adoptions/drop off<br /> Likes-> Published Likes -> New Users<br />2. What variables drive better conversion of likes to new users?<br />Showing Friends, Curated Content, positioning of like on your site<br />3. User Demographics, Virality, Referral Sources<br />4. Track engagement of new users to increased engagement of existing users.<br />@sujamthe<br />
  8. 8. Metrics Recommended From<br />FANS - Size, reach, and growthofthefanpage<br />ENGAGEMENT - User interactions and engagement to content<br />COMMUNITY - Community management, response rate, keyinfluencers, CORE FANS<br />COMPETITORS - Compareallofthatwithcompetitors<br />@sujamthe<br />
  9. 9. Secret Sauce?<br />Agile Tweeking to your Goals<br />@sujamthe<br />
  10. 10. Thanks!<br />Contact:<br />Sudha Jamthe<br />@sujamthe<br />Presentation on slideshare:<br />@sujamthe<br />

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