Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Product Measuring for Success aka Revenues


Published on

Measuring Success for Social App and Social Products to Drive Revenues. Talk given at CodeCamp Silicon Valley by Sudha Jamthe

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Social Product Measuring for Success aka Revenues

  1. 1. Measuring Success of Social Apps and Integrations <br />For Silicon Valley CodeCamp<br />Oct8 2011<br />Sudha Jamthe @sujamthe <br />@sujamthe<br />
  2. 2. Social Features/Integrations<br />Faceboob Apps<br />Facebook Connect from web via social widgets<br />Google+ Apps (mobile today)<br />Twitter Connects from Web App<br />Connect from Mobile (not covered in this talk)<br />@sujamthe<br />
  3. 3. Facebook App/Connect Measurements <br />What Facebook Provides<br />Active users (Daily, Weekly, Monthly)<br />Likes, Unlikes<br />Activity (PageViews)<br />Activity (Media Consumption)<br />User Installs – new, lifetime,monthly active<br />Share Feedback<br />Performance<br />@sujamthe<br />
  4. 4. What you need to measure - Start with your goals<br />Success is defined from your goals<br />New User Acquisition from Facebook Connect<br />New Revenues<br />Increased engagement of existing users<br />Profiling users to serve them better with your product/service<br />@sujamthe<br />
  5. 5. @sujamthe<br />
  6. 6. Building engaging applications<br />Its not onlyaboutsocial media posting, but alsobuildingengagingcontent, contenttypes, marketing facebookapplications<br />1000 <br />users<br />50 to publish<br />150 new users<br />@sujamthe<br />
  7. 7. What you need to measure Focus, Measure and Adapt<br />1. Follow path of user adoptions/drop off<br /> Likes-> Published Likes -> New Users<br />2. What variables drive better conversion of likes to new users?<br />Showing Friends, Curated Content, positioning of like on your site<br />3. User Demographics, Virality, Referral Sources<br />4. Track engagement of new users to increased engagement of existing users.<br />@sujamthe<br />
  8. 8. Metrics Recommended From<br />FANS - Size, reach, and growthofthefanpage<br />ENGAGEMENT - User interactions and engagement to content<br />COMMUNITY - Community management, response rate, keyinfluencers, CORE FANS<br />COMPETITORS - Compareallofthatwithcompetitors<br />@sujamthe<br />
  9. 9. Secret Sauce?<br />Agile Tweeking to your Goals<br />@sujamthe<br />
  10. 10. Thanks!<br />Contact:<br />Sudha Jamthe<br />@sujamthe<br />Presentation on slideshare:<br />@sujamthe<br />