This presentation is from the third in a series of four seminars on social media, designed for and presented to faculty and staff at a medical school. This was an introductory level seminar series. "In this seminar, we will dig into the Google products catalog and examine the social, or collaborative, functions of popular applications: Google Calendar, Google Sites, Google Reader, Google Groups, Google Maps, and demonstrate customizing your Google Account Profile and creating an iGoogle homepage. We’ll take a look at campus use of Google Search and talk about how Google indexes our web pages. To close, we’ll take a peek at Google Labs and their beta products."

1. Google: Beyond the rainbow Carrie Saarinen, Medicine Len Levin, Lamar Soutter Library

2. Your Google Tour Guides Carrie Saarinen, MedicineInstructional Technologist Len Levin, Lamar Soutter LibraryEducation and Clinical Services 2 On Twitter: @SocialMediaUMMS

4. Know where to go to find available Google tools and services

6. Demonstrate knowledge of which of these tools can be used for collaborative purposes

8. be fast

9. be everywhere

10. be democratic

11. do good

12. keep it simple

13. keep it real

14. share

15. play niceMilestones: 1995 Founders Page and Brin meet @Stanford. 1996 Create search engine called Backrub. 1997 Renamed Google 1998 Secured funding from Sun 1999 More funding, more press, new place, more employees. 2000 Adds search in 10 different languages; wins Webby. 2003 'Google' Word of the Year. 2004 Google goes public at $85/share and GMail is introduced. read more...google.com/corporate/history

16. Google products we ♥ Google Search (1999) Google Toolbar (2000) Google Groups (2001) Google Image Search (2001) Google News (2002) Google Scholar (2004) GMail (2004) Google Maps (2005) iGoogle (2005) Google Reader (2005) Calendar (2006) Acquisitions Froogle (2002) = Product Search Pyra Labs (2003) = Blogger Keyhole (2004) = Google Earth Urchin (2005) = Google Analytics Writely (2006) = Google Docs YouTube (2006) = YouTube JotSpot (2006) = Google Sites

18. Wonder Wheel

19. TimelineEnter a search term on Google. Go to ImageSearch. Alter results with the Color Palette. Go to Wonder Wheel and explore paths beyond your initial search. Go to Timeline to learn the history of your search term or topic.

20. Image Search Easy way to find images Customize image results by size, type, date published, color palette. 7 http://images.google.com

21. Wonder Wheel Get a visual of possible keyword additions to your search term. Navigate through subcategories until you find exactly what you want. 8 http://www.googlewonderwheel.com/three-good-reasons-to-use-the-google-wonder-wheel

22. Timeline What a fun way to explore content on the web! Visually interesting, easy to navigate and automatically generated with almost any search! 9 Read article: http://techcrunch.com/2009/04/20/google-news-timeline-offers-a-new-way-to-search-the-past/

24. Profile

25. Dashboard

26. Privacy Policy Before registering with any website or web service, review their privacy policy and learn about security of your personal information. Most of Google’s products have unique features and a broad variety of uses. Read individual privacy policies, too. Because many of Google’s products work together or can be ‘mashed up’, your security settings may affect how you use these tools. 11 http://www.google.com/intl/en/privacy.html

27. Profile settings A Google Profile can be customized to suit your tastes. Add only the information you feel comfortable sharing and select options to limit public access to your profile and information. 12 These settings can be modified any time! http://www.google.com/profiles

28. Dashboard The dashboard is a place you can control some of the information about you affiliate with Google products you use. 13 In 2010, Google released Buzz as an opt-out instead of an opt-in tool. Why do think this may have been a problem? https://www.google.com/dashboard/

30. iGoogle - a home page with modules such as horoscope, weather, Gmail, Calendar...

31. Groups - mini-wiki and email distribution

32. Sites - wiki; works well with Google Groups

34. Summary of the information Google has stored about you associated with that tool or product

35. Help topics on each tool include ‘about’ pages and links to privacy settings and/or manage tool settings.15

36. iGoogle Your Google homepage is a great way to manage and access all your Google tools. 16

37. Groups Great tool for connecting diverse group of people. Can be used as a ‘list server’ or email list manager. Archive group emails – perfect for working groups or team collaboration. Can serve as a landing page for group or organization. Can be used with Google Sites to manage wiki editors and contributors. Not as robust as a wiki; sort of a mini-wiki. 17 http://www.google.com/intl/en/googlegroups/overview.html

38. Sites Google Sites can be used for personal interests, education, community organizations, projects, research, classrooms, student groups, teams, work groups or almost any group that needs a website. 18 http://www.google.com/sites/help/intl/en/overview.html http://sites.google.com/site/socialmediaumms

39. Reader Add RSS links to your favorite websites Organize subscriptions Tag, share and save articles and updates Access your reading collection anywhere, anytime – via web or mobile Connect with other Reader users to share your favorites and discover new resources 19

41. Blogger/Blogspot - Google users benefit by using Blogger because...

42. Maps - grabbing and embedding code for your website

43. Local Business Center - your lab, clinic, or community group on Google Search and Maps

44. Books - What is available; how, why, for who

46. Blogger Mange your Blogger blogs with your Google Accounts. Tie in your Google Profile with your Blogger blog. Tie in your Google Reader with your Google Account. 22 http://familymedlibrarycorner.blogspot.com/

47. Maps Search for any address. Get directions to from a destination and plan a trip with stops along the way. Share link, or embed map on a website or blog. Add your business to Google Maps. 23 http://maps.google.com/

48. Local Business Center Who creates content about your business on Google Maps? YOU DO! Your lab Your clinic Your community org 24 www.google.com/local/add

49. Local Business Center Add hours, photos and other details

50. Google Books http://books.google.com/

51. Translate Copy & paste text to be translated Enter URL to translate a web page Upload a document to be translated You can even run a search – enter the English term, choose the language you want to search in! Chat with other translators. http://translate.google.com

53. Then search the same faculty name on Google.com.How are the results different? Why? http://www.google.com/enterprise/search/mini.html

54. Google at UMassMed Google Scholar: The Lamar Soutter Library has teamed up with Google so that items belonging to the LSL are tagged in your search results, making it easy to find out what’s available via campus resources. http://scholar.google.com/

55. Visit Google’s testing labs to see what is in development. Try new tools before anyone else! Rate the tools you try and provide feedback for Google engineers. Google Labs http://www.googlelabs.com/faq

57. Go to Wonder Wheel

59. Review the list of Google Products.

60. Find the product that has letters and numbers in its name.

62. Sort the 'All' listing by popularity