Digital Marketing & Social Media Presentation
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Presentation I did for a local non-profit on the importance of having a professional website and a social media presence.
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Digital Marketing & Social Media Presentation
- 2. www.carlanaco.com •Digital Marketing in a nutshell •Interesting stats •Focus on non-profits •Why go digital? •Recommendations •Q & A
- 3. www.carlanaco.com Digital Marketing Digital marketing is an offshoot of traditional marketing (direct mail, print, telemarketing, broadcast) that employs the use of electronic media (blogs, social media, etc.) to sell more, share ideas, build community, increase visibility or promote a cause.
- 4. www.carlanaco.com Interesting stats • 72% of all internet users are now active on social media • 18-29 year olds have an 89% usage • The 30-49 bracket sits at 72% • 60% of 50-60 year olds are active on social media • In the 65 plus bracket, 43% are using social media • 71% of users access social media from a mobile device • Source: JeffBullas.com
- 5. www.carlanaco.com Focus on Non-Profits Nonprofits have been slower in embracing social media than for-profit businesses, but those organizations that have are leveraging benefits. Using social media as part of an overall digital marketing strategy makes connecting with donors, volunteers and supporters at home and in the Diaspora easy and inexpensive. It’s also a powerful and cost-effective method for reaching potential financiers and raising funds.
- 6. www.carlanaco.com Why go digital? •Your current and future supporters are already there. •Build a community with like-minded individuals. •Public accountability and transparency. •Increased awareness. •Target the right donors and prospects. •Stay engaged with your constituents. •Recruit volunteers.
- 7. www.carlanaco.com •Easily identify prospects based on various factors. •Share stories. •Give your brand/cause a personality. •Increase website traffic and website engagement. •Build an email list. •Raise funds. (ex: fundly, indiegogo, gofundme, kickstarter) •Increase advocacy.
- 8. www.carlanaco.com Recommendations An attractive, purposeful website: The internet is highly visual. Your site should be designed with this in mind and must be attractive, boasts solid web copy, mobile responsive, supports engagement and interaction. Should also search engine optimized.
- 9. www.carlanaco.com Crafting and implementation of a social marketing strategy: Having a purposeful website is not enough, no matter how attractive it looks and how great a content it boasts. A strategy for growing and engaging your audience must be established and put to work. Social media is a great way to make connections with those not yet aware of your organization and foster stronger relations with those who already know of your cause.
- 10. www.carlanaco.com List building/email marketing This begins by having a form on your site and select social media pages that makes it seamless for people to hear from you at your will. A list of email subscribers makes it easy for you connect with qualified people who want to hear from you and can be used for fundraising initiatives, updating on the progress of projects and any other information deemed worthy of sharing.
- 11. www.carlanaco.com Questions? Need More Information? Web: www.carlanaco.com Email: hello@carlanaco.com