How to get ahead in the world of work using the common phrase know...like...and trust as part of your self-marketing strategy.

1. People will buy from
people
they...
8TIPS TO
21ST
KNOW
CENTURY
KEEP UP WITH CURRENT CONTACTS
& MEET NEW PEOPLE
LIKE
IN
YOUR
BE CHARMING IN THE TRUE SENSE
OF THE WORD
K
N
O
W
SUCCEED
WANT TO
CAREER
3.
TRUST
AHEAD
L
I
K
E
Set different levels of intimacy
Form a connection with
your contact
PEOPLE NEED TO BELIEVE YOU HAVE THE
TECHNICAL SKILLS THEY WANT
IN THE WORLD
OF WORK?
1.
Ask open-ended questions. Follow up
to expand the conversation.
Convey technical competence
T
R
U
S
T
Switch between coffee catch ups, lunch or
industry events. Record your activity each
quarter.
Sound sensible and knowledgeable. Use
key words and concepts.
STATISTICS HIGHLIGHT THAT:
This famous phrase is just common sense.
GET
Are you integrating it into your self-marketing?
4.
7.
A
N
D
2.
Have something to offer
Convey authenticity
Build on the topic so that they get
something out of the conversation.
Reveal something of yourself beyond
bland superficialities. Express an opinion.
Take a risk.
Show energy & enthusiasm
8.
Focus on light & shade in your voice. Talk
positively about events.
Exude effectiveness
of all new jobs
are found through
networking
Sound like you deliver. Get to the point and
talk about outcomes.
5.
OR
21ST
6.
CENTURY
Don't monopolise people at
functions
FOR
YOUR
say face to face meetings
are key to building
long term relationships
Gracefully end your interaction so that
you are both free to circulate.
NEVER
CAREER
NOW
of your business contacts
are influenced by looks
& a handshake
IT'S
A
N
D
It gets easier over time & you
will internalise this approach.
MAKE
THE APPOINTMENT
WITHIN
12 MONTHS
You can combine business &
pleasure because of enjoyable
relationships.
YOU
WILL BE
known, liked and trusted
within your target group.
THEN, WHEN A JOB APPEARS,
GUESS WHAT?
ARE THE
FIRST ONE
YOU
THEY THINK OF!
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Sources:
http://www.aci-na.org/static/entransit/HBRAS_ExecSumm_BA.pdf
US Bureau of Labor Statistics