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For more great reads and guides visit mywebsite:http://DeeFlowersConsulting.com©Dee’s Notes, 2012Buy the original book at:...
So You Want to be a Musician?M             aking a living being a musician is difficult, but so is             almost any ...
goals. Look for opportunities where they don’t exist. It lowers the competition. Proposesomething completely new. Create a...
In identifying your audience, engage new demographics. Don’t try to appeal toeveryone. Engaging in new demographics opens ...
extraordinary results. Repetition and multiple marketing streams are necessary such asbrochures, newsletters, radio, websi...
The release must intrigue the reader, answer in the first paragraph who, what, where,when and why. For the remaining parag...
Press kits include a cover (pitch) letter, news release, summary sheet/artist bios, photo,CD/DVD recording, faq sheet, fly...
Avoid splash pages which is an initial entry screen. Create an intuitive, user friendly easyto navigate sitemap with a cle...
companies is proliferating, due to the diminishing cost of doing business. Most labels actlike service centers than full b...
Extraordinary People SkillsSavvy Rules of Engagement:   x Be nice to everyone   x Be positive   x Be reliable   x Be loyal...
development. The people you already know may be infinitely more helpful than yourealize. This list probably expands into t...
A follow up phone call 1 to 4 weeks after the material has been received is appropriate.Personal Finance for Musicians    ...
For taxes, contractors or organizations that have compensated you more than $600 overthe year must mail you and the govern...
Also:   x    Create personal relationships   x    Give them a story   x    And continue the relationship by:           o A...
Performers as EducatorsThere is potential work in most regions for performers to embrace teachingopportunities. When packa...
x   Composer grants from organizations like the Fromm        Foundation (www.music.fas.harvard.edu/fromm.html)    x   Comp...
For the composer to get maximum performances of their music, consider the following:   x    Function   x    Accessibility-...
Types of Grants (pg. 235 in the original book)   x   Career Fellowships   x   Collaborative projects   x   Commissioning  ...
x   Lack of graciousness-always treat employees of the organization with respect       even if an error is mageAfter disqu...
Outstanding Performance Plus…                          People who come out to see you are looking for:                    ...
Extra-Musical ElementsMusic is theatre. Concerts are visual. Musicians should evaluate every aspect of theirpresentations,...
4)   Heal the audience   5)   Communicate something to the audience   6)   Create community with and among the audience   ...
Savvy musicians with a mission can influence the world in powerful ways, big and small.We can leave meaningful legacies th...
For more great reads and guides visit mywebsite:http://DeeFlowersConsulting.com©Dee’s Notes, 2012Buy the original book at:...
The Savvy Musician Summarized
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The Savvy Musician Summarized

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The Savvy Musician Summarized

  1. 1. For more great reads and guides visit mywebsite:http://DeeFlowersConsulting.com©Dee’s Notes, 2012Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  2. 2. So You Want to be a Musician?M aking a living being a musician is difficult, but so is almost any other line of work. Many musicians today make a good solid, middle-class living. Theypurse a vibrant and varied line of work that provides personalsatisfaction while adding something of value to society. Toacquire this you need a clear, but flexible vision, pro-activity,and the wisdom to understand that career paths today lookdifferent than those generations ago.There are not too many musicians. There are not enough.When music is all-inclusive, it adds significant quality to existence. As far professionalmusicians, the market is oversaturated with well-trained outstanding candidates vyingfor a shrinking pool of traditional positions. But the ways people are receiving theirmusic is changing, so there are opportunities to be creative.In order to sustain a career you have to earn income from you talents. Many musicianslack imagination to figure out how. There is potential there to create a career that isprosperous and meaningful.This book was written to help musicians build a career earn and living and make adifference.The Entrepreneurial MindsetMany variables contribute to our level of success both as an artist and human being.Savvy musicians understand that finding a lifestyle that works is much more importantthan fulfilling traditional benchmarks of accomplishmentHaving a vision and bringing it to fruition are different animals. An entrepreneur isconstantly cooking up hundreds of exotic recipes, many which fail. They continuebaking until something delicious emerges. After enjoying their riches they quickly returnto the kitchen.Evaluate your skills and map your goals. Create opportunity. Don’t believe that there isone way of “making it.” Search for existing opportunities and take it if it helps fulfill yourBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  3. 3. goals. Look for opportunities where they don’t exist. It lowers the competition. Proposesomething completely new. Create a new marketSuccess begets success. If you are not catching the first success, do something outsidethe frame, such as a 5 state tour. Create your own opportunity.Luck. Perhaps it’s a skill. Here are some suggestions that increase your odds of “gettinglucky.” 1. Be good at what you do 2. Have a plan 3. Schedule regular time to evaluate how you’re doing and work proactively in promoting your career 4. Aggressively pursue opportunities. 5. Build your network 6. Increase your perception of success, which will attract new opportunities 7. Be flexible 8. Plan a lot of seeds and see which one grows 9. Plant better seeds 10. Turn negatives into positivesBuild an “empire” by becoming an expert. Create your empire by doing things likeorganizing a band, make recordings, speak at conferences, write a book, start anorganization, do consultant work and be creative in the proposals you generate.Develop a thick skin. Do not have a fragile self-identity. Rejections often times say moreabout external factors and the people judging than the quality of your product. Alldecisions are biased based on the unique dispositions and history of the evaluators.But sometime rejections are based on flawed or weak submission. In this case detachyour ego and look for ways to benefit from the experience.The key to becoming excellent is just do it.Minding Your BusinessNo one is looking to simply hire talent. You have to identify your professional interests.Just don’t come up with ideas. Have a product to sell. Physical documentationsubstantiates your vision.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  4. 4. In identifying your audience, engage new demographics. Don’t try to appeal toeveryone. Engaging in new demographics opens up opportunities for you and can openthe whole market up to new possibilities.Consumers are online and are interested in purchases that benefit them directly.Distinguish your product. Many musicians spend a lot of time trying to be alike (playingstandard repertoire in standard venues with standard ensembles in standard ways) butonly better. It’s important to stand out. What features set your work apart?You might be an outstanding performer, but attracting the first time customers typicallyrequires a different set of talking points that returning clients. Your actual abilities onlybecome a primary consideration after you have an audience’s attention.When it comes to the ratio of content to presentation, don’t be 99:1. Be 50:50.For brand identity, the name says a lot. It creates the first impression for prospectivecustomers.For slogans and logos, the best taglines are concise, usually 7 words or less. At least youlogo should be your name in special font, design and color. Logos, though, make yourbrand more memorable. Include it everywhere.Consider the image you wish to communicate. Make sure it includes the train of success.A written business plan increases your chances for success exponentially, whetherfocused ona sing event, ongoing enterprise or you career in general. Update your planat least every two to five years.Marketing is EverythingMarketing is everything and everything is marketing. Used toincrease sales, it has three overriding goals: 1. Keep past customers engaged 2. Attract new clients 3. Increase name recognitionAn effective marketing campaign is one that meets constituentson their terms. Don’t expect a simple poster campaign to produceBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  5. 5. extraordinary results. Repetition and multiple marketing streams are necessary such asbrochures, newsletters, radio, website, e-mail, etc.Don’t expect immediate results either. Ongoing businesses must learn the high timepoints for their area. Block out regular time for your marketing efforts.There is no fixed correlation between dollars spent and business earned. Successfulplans will eventually recoup all expenses at the minimum. Don’t be cheap withmarketing, but low-cost solutions are often more effective than high-priced ones.Musicians who don’t effectively market their products sacrifice untold potential,guaranteed.You can learn a great deal about advertising from other businesses, including what notto do.Give potential customers a choice to opt-in, such as with free materials like aninformation DVD, a free meeting or website resources.There is no better marketing than word of mouth.Most often people looking to hire musicians offer the work to someone they know andlike. If not one fits the bill they ask trusted friends and colleagues for a referral. Ask yournetwork to advocate for you. Offer them incentives like free services, finder’s fees, etc.Types of media coverage: articles and stories, spotlight series, reviews, calendars andevent announcements, submit editorials/articles or work as a critic, news items,features, interviews, live performances, hosting a show or event.When pitching a story, make it easy for your suggestion to be accepted. Have a stronghook, and gear ideas towards the organization’s target audience.For print media, submit proposals to multiple writers and editors who deal with musicor local news if it’s a local news event.Some newsworthy issues are: firsts, something new, unusual, controversial, interesting,meaningful, famous, educational, and charitable.For news releases to determine the compelling angle, answer this: If there were just oneminute to pitch your story, what would you say? Why should someone pay attention toyour news? Now boil that information down to a single, sharp, focused sentence. Thereis your hook.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  6. 6. The release must intrigue the reader, answer in the first paragraph who, what, where,when and why. For the remaining paragraphs, provide additional details in descendingorder of importance. Less is better, but the words should not exceed 500 – 700 words.To attract a critic give 2-4 months lead time, perhaps some follow through and a greatconcert experience.Print Materials That Scream Success No product can realistically thrive without powerful physical marketing materials. Even a carefully “wordsmithed” e-mail to someone you don’t know can lead to huge opportunities. Print materials must get noticed by having some unusual aspect, must reinforce your brand, must not be boring, must inform and prove memorable by repetition, multiple streams of publicity and a strong or distinct message. In their book “Made to Stick: Why Some Ideas Survive and Others Die,” by Chip and Fan Heath, certainfeatures make some messages better than others. Represented by the acronymSUCCESs, they are: Simple, Unexpected, Concrete, Credible, Emotional, Stories.The most effective writing captures four critical elements: 1) relevant message 2)comfortable style 3) accurate text 4) fascinating.Before scripting your bio, brainstorm: your accomplishments, background and brand,plus some powerful testimonials that have been written or spoken about your work .Place the most compelling information early on. Try various literary styles: characterpieces, comedic accounts, performer “trivia” lists, poems, etc.What makes a good publicity photo? Strong impression, appropriate location, recentand characteristic, headshot/artistic shot, simplicity, single focal point, spontaneity,contrasts, good lighting, high resolution.Take the time necessary to create a resume that presents you in the brightest possiblelight.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  7. 7. Press kits include a cover (pitch) letter, news release, summary sheet/artist bios, photo,CD/DVD recording, faq sheet, flyers/concert programs, repertoire list, press clippings,quote sheet, other services you offer, business card, accessory, and envelope. But donot insert all of these into one press kit. Just insert enough to interest the reviewerwithout them being overwhelmed.You can upload all your materials as an electronic press kit on your website. Manypresenters prefer to receive press kits through websites like www.onlinegigs.com orwww.sonicbids.comPounding the Virtual PavementThe World Wide Web allows savvy markets to reach their target audience inexpensivelyand effectively.In order to formulate a salient Internet marketing strategy, you must first clarify yourgoals. Every piece of information released to the Internet should serve some largerpurpose.A website is the ultimate marketing tool. Without a website your product is invisible.Without a good one your sales potential will be severely crippled.There are many paths to creating a website. Learn to program HTML and do it yourself.Or hire someone.The concept of being effective is to know your audience and understand what theywant. Begin by determining what really matters: 1. What are you trying to market? If you are not actively promoting something, don’t expect the site to help your career in any substantive way 2. What steps would you like visitors to take 3. What’s in it for the customer 4. What questions will guests likely have 5. What will draw new viewers to your site 6. What elements will hold their attention and bring them backDo not overload your website. Less is more. Visit other websites. See what not to doand what might be good to do.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  8. 8. Avoid splash pages which is an initial entry screen. Create an intuitive, user friendly easyto navigate sitemap with a clear unified layout. Stick to a limited number of standardfonts. Check for functionality. Seek critical feedback from friends and colleagues youtrust.Sign up for free directories on the internet. Do a keyword search and sign on to the freeones. Make sure there are the appropriate key words so your site pops up whensomeone does a relevant search engine hunt.Look for ways to recycle content. Try social networking sites, video-sharing sites,organization sites, blogging, web base media like Internet only newspapers ormagazines, Internet Registries, Links (see if colleagues of complementary business willprovide a link to your site).Email response times: many gigs are simply awarded to the person who hits reply first.Aim for at least one relevant e-interaction each 6 month period, with not more that twoper month. Try sending “video postcards.”For an extensive list of resources for musician, visit www.savvymusician.comThe New Recording Paradigm The music industry has had an extreme makeover. Two majortransformations have changed all the rules: x More choices x Expense reductionsMechanical royalties are paid when recordings are sold. Acertain percentage of the retail price, usually 8-25%, is dividedamong performers. All funds advanced by the label must be recouped before anyroyalties are paid. This includes recording, marketing, touring and other expenses.The music industry is now faced with a dilemma. In a world where recording can easilybe duplicated and downloaded, often for free, how will artists, composers, songwriters,publishers and labels get paid? Companies and artist are scrambling to invent downloadsolutions that are legal, generate cash flow, and are attractive to consumers.Gone are the days of labels investing heavily in artists they represent, especially in thejazz and classical worlds. On the other hand, the number of smaller, independentBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  9. 9. companies is proliferating, due to the diminishing cost of doing business. Most labels actlike service centers than full blown sponsors.An important benefit is distribution. A good label will already have an existing fan baseand be set up to market to an international audience through their own website,Amazon, Barnes and Noble, Wal-Mart and/or other retailers.Why not start your own label? One of the most challenging aspects of starting your ownlabel is distribution. Another possibility is hiring a pass-through, which allows the use ofan establish label’s distribution pipeline for a fee-usually 20%.Some labels require the artist to make the big investments while they retain themajority of the profits. Think carefully before entering this type of agreement. Going italone requires significantly more work, but the potential difference in payoff can besubstantial.Even if you have an external label, it is the musician’s responsibility to sell recordings.Here are some off line options: x Pre sales: take orders before the recording is released x Mailing list x Concert sales x CD release party x CD Stores x Other Vendors x Event RecordingsBy getting people to purchase your CD through your website you maximize profits. Oryou can sell through online retailers who take care of the logistics, such as the AmazonAdvantage for Music Program, CD Baby, or Garage Band.Get free publicity from a good CD review. Visit www.savvymusician.com for lines tomagazines that review. Compile your list and compose a single-page personalized letterto each contact on nice letterhead. You can also higher a publicist. They are typically$1000+ per month.Recordings are intellectual property. Theoretically, a musical creation is automaticallyprotected under copyright law the moment it is represented in in tangible form,whether notated or recorded. Submit an SR form for recording and PA form for originalcompositions to the United States Copyright Office (www.copyright.gov) to be safeabout protecting you music.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  10. 10. Extraordinary People SkillsSavvy Rules of Engagement: x Be nice to everyone x Be positive x Be reliable x Be loyal x Involve the community x Allow others to feel important x Ask questions and listen actively x Clearly articulate expectations up front x Argue smart-Pick your battles. Never lose your temper. It’s better to be friends that to be right. x Never speak badly about anyone x Think long-term x Thank peopleNetworkingPractice, practice, practice, schmooze, solidify contacts, someone who likes you andbelieves you are qualified sends work your way. This is how it usually works.Here are a few ways in which members of your network can help you achieveprofessional and artistic aspirations: x Employment x Patronage x Financial Support x Gifting Services and Time x Loans x Introduction x Recommendation x Endorsement x InformationIndividuals will only pro-actively help you if they like you. You must stay current. Theymost likely will help those with who they’ve recently interacted.When it comes to networking, some musicians become so obsessed with the “rich andfamous” and they forget about the “little people.” Much of the time it is the “ordinaryfolk” who are willing to invest significant energy and resources into your professionalBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  11. 11. development. The people you already know may be infinitely more helpful than yourealize. This list probably expands into the hundreds.Quality time with fewer individuals usually yields better results than unmemorablefraternizing with the masses. These are some ideas of activities where you can furtherexpand your network: x Music school x Lessons with a “celebrity” x Festivals x Conferences x Concerts x Gigs x Boards x Hobbies/Interests x Parties x Volunteering x Guest Artist x Networking Meetings x InternetKeep a contact list. Several databases should be maintained including: x Industry list x Media list x Fan/Client listMaking the “ask” can be difficult, but you may be amazed how much just asking forreferrals, donations, advice or work can accomplish. At times soliciting assistance maybe the only way to advance your career or bring your dreams to fruition.You occasionally might have to cold call. If you have to cold call, you must 1. introduce yourself 2. Develop rapport 3. Describe product benefits 4. Generate interest 5. Receive invitation to schedule a meeting, a re-contact at a later point, or submit materials for consideration.You typically have 1 to 2 minutes to accomplish all five goals.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  12. 12. A follow up phone call 1 to 4 weeks after the material has been received is appropriate.Personal Finance for Musicians Many financial gurus argue that one can “retire rich’ on almost any income level. Your entire financial profile must be considered: earnings, spending and saving. Your Financial Plan 1. Define your dreams and priorities 2. Analyze your current profile: i.e. is your present income satisfactory? What debt do you have? How much have you saved? 3. Create and implement a planEarning 1. Music jobs 2. Self-Employed Services 3. Merchandising 4. Competitive Awards 5. Royalties 6. Non-Music IncomeFor contracts, they typically include: 1. Contact information 2. Gig details 3. Fee 4. Deposit 5. Special needs/requirements 6. Merchandise 7. Cancellation policyMuch of the time, it is spending habits that prohibit people from achieving financialdreams.Before accepting any type of loan, consider the sum total, including interest. Is thepurchase really worth that cost?Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  13. 13. For taxes, contractors or organizations that have compensated you more than $600 overthe year must mail you and the government 1099-MISC forms, which state the amountof payment and show that taxes were not withheld.For health insurance, a number of musical associations offer health care plans at grouprates to members, such as Chamber Music America (www.chambermusic.org), AmericanFederation of Musicians (wwwafm.org), and the Music Teacher’s National Association(www.mtna.org).Saving: x Compound interest: you can invest less and get a return of more. The amount of an investment increases as money earns interest. x It does not require great fortune to make investing worthwhile, especially if you are young. Many musicians that “don’t have enough money to begin thinking about investing” spend more than $5 a day on non-essential superfluous expenses such as coffee, cigarettes or eating out. x What to do with savings: Pay down credit card debt, build a rainy day fund, investNice Work If You Can Get It, Part 1Freelance work makes up the vast majority of opportunities available to performers.Proactive players often secure significant work within a few years. Work for freelanceperformers, even those who are well-connected, is irregular and unpredictable. Certaintimes of the year tend to be more lucrative than others. Because of these erraticconditions, freelancers must be particularly disciplined about saving money when timesare good.Music contractors hire performers to fill out ensembles. They usually work for a fixedpredetermined fee paid by the employer. Booking agents hustle and secure gigs,typically for a 10 to 20% commission of the overall amount. When seeking freelancework, find ways to network with the hot shot contractors in town.For getting gigs, contemplate strategies for the following; x Getting the call x Getting the offerFor getting more gigs, get out of playing background music.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  14. 14. Also: x Create personal relationships x Give them a story x And continue the relationship by: o Asking for references o Sending greeting cards o Gifts o Discounts and o Annual gigsUltimately, musicians are always responsible for their own successFor management, a less experienced manager with fewer contacts might be willing todevote more time to your cause that someone juggling an extensive roster. On theother hand, they may be unequipped to get you much work. Regardless of whether youget your management through a firm or through one of your personal networks, it isessential that your manager has a substantial network, clear understanding of yourvision and exceptional people skills.Usually a 1 to 3 year contract is signed and a 20% commission on gross earning is takenby the manager.13 steps to booking concerts: 1. Develop an intriguing product 2. Determine the audience 3. Compile promotional materials 4. Research options 5. Script sales pitch 6. Make contact 7. Follow through 8. Agree on a price 9. Sign contract 10. Stay in touch 11. Market 12. Have a great show 13. Keep in touchBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  15. 15. Performers as EducatorsThere is potential work in most regions for performers to embrace teachingopportunities. When packaged appropriately, almost any audience is responsive toeducational events.Lining up education work includes the same skills as lining up freelance work. Create abrochure and website including a description of offerings, testimonials and FAQs.Get on with a school by learning who has the authority to approve programs like theprincipal or PTA director. In some regions there are booking agents who specialize ineducational programs, orchestrating events in exchange for a commission.You can also design a workshop. Find an intriguing “hook” that allows for exploratoryjourneying. Programs can be built around a composition, musical element, genre,historical period, holiday season, or social issues such as leadership, collaboration,multiculturalism, the environment or self-esteem.Tips for talks: x Make presentations user-friendly-leave out technical jargon x Build self-confidence-with comments like “that’s a great question,” and validate responses even if not 100% correct x Don’t read a script x Keep things moving x Beware of know-it-alls by finding a polite positive way to redirect attentionWhen scripting an event, balance the following elements: x Music x Activities x NarrativeNice Work If You Can Get It, Part 2 (for composers)One the primary ways composers earn income is through commissions. Thesecommissions can be funded by: x Artist/ensemble, x Ensemble grants (www.chamber-music.org),Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  16. 16. x Composer grants from organizations like the Fromm Foundation (www.music.fas.harvard.edu/fromm.html) x Competitions x Single donor x Multiple donor x ConsortiumSome commissions come with strings attached, such as agreeingto let the initiating ensemble give the premier performance, makethe first recording or maintain exclusive performance rights for a given period.Self-publishing requires more work than going with a publisher. Some tools to self-publish are: x Website x Other promotional materials x Nice quality paper x High quality laser printer x Fax machine x Binding unit x Long –neck stapler x Mailing envelopesMusic for some ensembles, especially orchestras and large chamber groups are typicallyrented instead of sold. Groups pay to borrow the score for a given period of time,retuning thereafter the performance. Rentals ensure that the publisher (you) andcomposer (also you) receive additional payment each time the work is performed.To determine whether they will acquire the music and perform it they must either: x See it x Hear it x Find it x Request it x Commission it x Know you x Know of you x Receive solicitationNever send of unsolicited materials. Begin my making a contact instead.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  17. 17. For the composer to get maximum performances of their music, consider the following: x Function x Accessibility-will it resonate with your audience/ x Score clarity x Orchestration x Difficulty x Duration x UniquenessAdditional Self-Employment Options x Music Technology-engineer, mixer, editor, or producer x Instrument Retail x Repair Technician x Music AuthorFunding Your DreamsIf the vision and will is strong enough, there is often a way to bring dreams to fruition.These are 6 ways of funding your goals: 1. Savings 2. Income 3. Loans 4. Grants 5. Donations 6. Fundraising ActivitiesOpen a bank account solely for the project at hand.Decide whether to be a for-profit or nonprofit. A board of directors, compulsory fornonprofits, is also helpful for for-profits.Assemble and maintain a comprehensive budget that includes both projected and actualfigure and expenditures.Grants provide capital that doesn’t have to be repaid. Funders, however, expect a returnon your investment. They want to support endeavors that will realistically be completedas described in the proposal.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  18. 18. Types of Grants (pg. 235 in the original book) x Career Fellowships x Collaborative projects x Commissioning x Community engagement programs x Copy work x Educational Programs x Hosing a concert series/festival x Programs with a social agenda x Recording x Researching x Residencies x Unique projects x Studying domestically/abroad x Touring x Working with a mentor x Writing about musicMajority of grants are earmarked for non-profits, but you may still qualify for thesetypes of grants as a for-profit.Compiling the submission: x Don’t get disqualified-reviewers look for red flags first x Prove suitability-address every point in a grant description x Are exceptional-projects with some outstanding feature fare bestThe selection processRejections are for: x Incomplete x Late x An extension was requested x Not eligible x Wrong formatting x Not a good fit x Poorly written x Sloppy presentationBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  19. 19. x Lack of graciousness-always treat employees of the organization with respect even if an error is mageAfter disqualifications are made, some aspects are considered for the remainingapplicants: x Necessity x Effectiveness-will the need be successfully and creatively addressed x Impact x Quality x Likeliness x History x SustainabilityDonorsDonors typically give for some of the following reasons: x To help someone they care about x To support a project or cause in which they believe x To feel important x To be part of a movement x To live vicariously x To wield influence x To obtain an incentive x For tax breaksDonors are much more likely to consider projects that already have financialmomentumFundraising Activities x Concerts x Services x Pre-Sales x Games x Auctions x Ads x Joint Ventures x Raising money in difficult timesBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  20. 20. Outstanding Performance Plus… People who come out to see you are looking for: x Entertainment x A new or exceptional experience x Significant happening x Social function x Personal connection x Excitement of live performance If you are not drawing packed houses, there may be a problem with1) perceived relevance to your event 2) your marketing campaign 3) a combination ofthe two.Musical Considerations x Form, cohesion and progression x Duration x Memorization-memorizing the music facilitates a deeper understanding of works performed, permitting more interpretive and physical freedom, and breaking down barriers with the audienceEngaging the AudienceYour audience’s perspective is of paramount importance, maybe even more than yourown. Taking these critical supporters for granted can lead to dissatisfaction. One goal ofperformers would be to move viewers so they will be eager to attend other events.With new viewers it is essential to gain a faithful commitment early on with (Pg 259 –264 in original book): x Music x Stage Presence x Public Speaking-find ways to hook the listeners x Audience Participation x Pre and Post concert activities x Applause Etiquette (for classical music)-If an “uneducated” audience claps at the “wrong” time please be gracious in accepting their zeal. It simple means they are enjoying themselves x SurprisesBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  21. 21. Extra-Musical ElementsMusic is theatre. Concerts are visual. Musicians should evaluate every aspect of theirpresentations, from the moment people enter the venue to the time they leave.Elements to consider: x Venue x Setup x Set Design x Staging x Interdisciplinary options (partnerships with dancers, poets, actors, visual artists, cinematographers, etc. x Technology x Attire x Downtime (classical)-can be a creative point of departure. i.e. set changes are ideal for addressing the audience, reciting poetry, showing a short film, etc. x IntermissionThe argument that musicians must embrace conventional rituals is just as perilous asunilaterally rejecting them.Artistry & RelevanceTo succeed as a professional musician, you must consider two overriding elements: 1)business concerns that allow you to develop a prosperous career and 2) artistic issuesthat enable you to offer something meaningful (both to yourself and others).To the first point, success is any business requires a clear understanding about whatsociety values and why. No matter how much talent, dedication and creativity you have,only products with an audience sell.To the second point, there is more to life than just money.Understanding our roleIt is recommended that every project actively address several of the following goalslisted in no particular hierarchy: 1) Inspire the audience 2) Amuse the audience 3) Educate the audienceBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  22. 22. 4) Heal the audience 5) Communicate something to the audience 6) Create community with and among the audience 7) Stretch and challenge the audienceLeaving a LegacyWhat kind of legacy will you leave? How will you affect the lives of those around you?When your name arises in conversations down the road, how will you be remembered?A sense of higher purpose focuses priorities and gives us strength during the mostdifficult times.How can this affect your life? Through: x Focus x Opportunity x Fulfillment x Value x CommunityWhat you do with your time on Earth is significant; equally essential is how you do it.Some Legacy categories: x Inspiration x Mission x Niche x Uniqueness x Project x Ongoing project x Education x Personality x Passion x Compassion x Team building x Service x ExcellenceBuy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  23. 23. Savvy musicians with a mission can influence the world in powerful ways, big and small.We can leave meaningful legacies that truly make a difference.Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500
  24. 24. For more great reads and guides visit mywebsite:http://DeeFlowersConsulting.com©Dee’s Notes, 2012Buy the original book at: http://savvymusician.com/index.php?page=book or http://www.amazon.com/The-Savvy-Musician-Building-Difference/dp/0982307500

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