Presentation for Central School of Speach & Drame on starting a creative business

1. CSSD – Business Canvas Model
“Graduates into Business”
Accelerator

2. The Challenge
Can we design a Theatre Business
that is financially feasible and viable.

3. So can we make it happen..
We assembled a group of
stakeholders from CSSD to
use a Business Canvas
Model to sketch out a
business model for a
solution to the challenge…

5. What’s the Canvas Model for…
• Public display of your teams initial insights- allows others to
engage … “leading to Cognitive Participation” and buy-in.
• Every insight is a “hypothesis” that must be able to be
tested and challenged…
• Understanding how things fit and cohere…
• Understand your scope for agency.. the things you can do
and can’t do to make your business successful.
• Identify unknowns and risks.. “How to fail fast”
• Identify and Map out previously “Unseen Opportunities”
• Devising tests and collect evidence that proves the business
model…
• Structures your business and helps to devise a roadmap.

6. From Space to Model
Space = More Model = less

7. New Start-up Model
See Steve Blank, Four Steps to the Epiphany

9. What do Customers want.
• http://www.businessmodelgeneration.com/d
ownloads/value_proposition_designer_draft.p
df

10. The Value Proposition
The Show
• List all the features of the show
• List all the “pay-offs” that the audience
can expect- “The Pull”
• Define the “Anchor”? – What people
are going to compare your show
against.
• List all the reasons why the audience
will choose your show rather than the
alternatives- The differentiators
• Why now- What is propelling people to
choose to come to your show now.
All Assumptions to be tested

11. Whose the Customer..
• Segment by type..
• Segment by present
behaviour…
• Segment by likelihood
to use/ buy…
• Segment by need/ job
to be done…
• Segment by ability to
reach…

12. Channels- How do we reach our
audience?
• Pull or Push ?
• Method is not Message?
• Buying Customers…
• AAARR…. What’s you funnel?

13. Customer Relationship = Growth
Retention
+
Referral
=
Lower Acquisition cost
=
Less Risk
=
Increased Chance of success

14. Key Resources
If we have very little
money so can we reduce
the cost by
using/leveraging…

15. Key Partners
“ For a start-up acquiring key
partners is the horse before the
cart…”
Who, Why, How

16. Key Activities
• What do you need to do to get
this business …
– Tested
– Launched

18. …What next..?
• Play & Experiment
• Test out Assumptions
• Design an MVP..
• Develop roadmap and
budget