Murray Rutgers30

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Presentation at 30th Rutgers College of Nursing Interprofessional Conference - April 18, 2012 in New Brunswick, NJ, USA.
"From E.T.Net and nrsing-l to Facebook and Twitter:
nurses' changing use of global online communications for improving healthcare"

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Murray Rutgers30

  1. 1. From E.T.Net and nrsing-l to Facebook and Twitter:nurses changing use of global online communications forimproving healthcarePeter J. Murray, W. Scott Erdley Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  2. 2. Peter J Murray PhD MSc RN CertEd, FBCS CITPCEO, International Medical Informatics Association (IMIA)W Scott Erdley DNS RNSpecial Projects Simulation Educational Specialist,Behling Simulation Center,University at Buffalo Academic Health Sciences Center Disclaimer: views expressed are generally personal; and should not be taken to be any official IMIA view or policy Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  3. 3. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  4. 4. Content outline/formatPresentation and discussion on following key areasand others from participant interest/experience: Looking back – it was 20 years ago today The 1990s – from text, Telnet and green screens,to the rise of the Web The 2000s – from Web 1.0 to Web 2.0 and beyond Looking forward – what do being always on and always online mean for interaction? Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  5. 5. My aim is to agitate and disturb people. I’m not selling bread, I’m selling yeast. Miguel de Unamuno, writer and philosopher (1864-1936)Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  6. 6. The early 1990s Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  7. 7. The early 1990sListservs:- launched 1991 - Nrsing-l, the first listserv solely devotedto nursing informatics- others, eg NURSENET, NURSE-UKMainly email-based interactionsThe (very) early Web - the limitations of slow, text-basedbrowsingExample: Virtual Nursing College (Jack Yensen, Canada),1993 Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  8. 8. Nrsing-l- the first listserv solely devoted to nursing informatics- the first nursing listserv (with global membership)- launched in 1991- mid to late 1990s had >1500 members- topics covered wide range of nursing IT issues fromtraining to systems support Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  9. 9. Nrsing-l- founded by Gordon Larrivee (Photo from NI94 – in Linda Goodwins NI history at http://www.duke.edu/~goodw010/SAVE_HxFiles/NI-Hx/NIhistory.html)- Scott Erdley took over late 1990s- hosted via AMIA NIWG from 1999- list retired in early 2012 due to low levels of use- archives available for research viascott.erdley@gmail.com Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  10. 10. The early 1990sTim Berners-Lee at his desk at CERN in 1994. On Aug. 6, 1991, thephysicist and engineer invited participants in a Usenet discussion group toaccess the first-ever publicly accessible Web server hosted by hisemployer, the CERN research center in Geneva.The day marked the beginning of the World Wide Web as we know it today. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  11. 11. Early browser screenshot - © Board of Trustees of the University of Illinoishttp://www.computerhistory.org/revolution/the-web/20/388/2129 Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  12. 12. What if the technology had not changed? Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  13. 13. The mid to late 1990sGrowth of World Wide WebCommercial Internet Service ProvidersAccess increasing outside academic settingsNursing moves onto the Web, but continuation oflistserv discussions and other newer forums Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  14. 14. My interest in nurses’ use of CMC(computer-mediated communications)MSc research 1993-95 (discourse analysis of NURSENETlist; what was said, how, why, by whom)PhD research 1995-2001 (reflection on practice in informallist discussions)Evidence of some interactions, discussions around andreflection on practice issues.Many lurkers/readers, few frequent and consistent activecontributors to discussions. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  15. 15. My interest in nurses’ use of CMC(computer-mediated communications)Moved more to use/development of online communities ofpractice and virtual interaction around conferences (eg viablogs)What more/different could be offered?Collaborative models of blogging (international group) andreadership – virtual participation in events.Latterly, more use of Twitter than blogs (many archived). Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  16. 16. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  17. 17. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  18. 18. Into the 2000s – the growth of interaction(?)Blog (weblog) - emergence and growth of blogs in thelate 1990s coincided with the advent of web-basedpublishing tools that facilitated the posting of contentby non-technical users- term coined late 1997 – widely used from around2002/03.Web 2.0 – coined late 2004Twitter – launched July 2006Facebook – launched 2004LinkedIn – launched 2003 Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  19. 19. Where are we today?Social media growthSmartphones and tablet devicesThe move to mobileA golden age of communication and interaction – ornot? Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  20. 20. Claims for social media and Web 2.0:Applications will provide benefit to the international health,biomedical and nursing informatics communities- will allow users to interact with a dynamic, multimedia, andengaging Web platform- will foster interaction, communities, etc.- will change the way we work- will change healthcare, medicine,nursing, informatics, etc. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  21. 21. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  22. 22. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  23. 23. The 1% RuleThe 1% rule - if you get a group of 100 people onlinethen one will create content, 10 will "interact" with it(commenting or offering improvements) and the other89 will just view it.How much is REALLY interaction via social media, asopposed to continuing to broadcast/consume?- is this a real problem/dichotomy? Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  24. 24. http://www.ihealthbeat.org/data-points/2012/what-social-media-websites-are-health-care-providers-using-for-professional-networking.aspx Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  25. 25. Which do you use? - and why?There are multiple/duplicate channelsOften many used for same purposes - eg repostingfrom Twitter to Facebook or vice versa Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  26. 26. Observations over the years (from Scott)A few thoughts:- Initial communication was either receive (aka listserv) or goget (BBS)Listserv - user passivityBBS - user activeNow: social media Twitter, FB, de.li.ci.ous, etc. User activity reqd to make work Frequent lurkers as well (aka passivity)Not much has changed - just the tools Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  27. 27. The challenge is not only to anticipate the future, but to create it Motto of Institute for Alternative FuturesRutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  28. 28. http://thecourse.webicina.comRutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  29. 29. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  30. 30. Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference
  31. 31. Please feel free to follow up with us peterjmurray@gmail.com @peterjmurray scott.erdley@gmail.com @scotterdley Final version of presentation: www.slideshare.net/drpeter/rutgers30Rutgers College of Nursing - 30th Annual International Interprofessional Technology Conference

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