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Coke advert presenation
1.
Food/drink Advertisement
2.
Brainstorming
3.
Drinks • Soft Drinks •
Squash
4.
Coca Cola Demographic •
General audience- everyone • Niche audience • -Youth • - Kids that consume soft drinks • Advertisement of kids channels • High street/ supermarket on display shelves
5.
DESIGN
6.
Christmas Characters -
kids
7.
Cute Fun fluffy round (friendly) Impressionable audience
- Kids
8.
NEW BLUE DESIGN
- Represents cold weather - Winter - Snow - Christmas - Bold colour (stand out to children)
9.
Where to advertise? •
Tv (kids channels mostly) • Billboards • Online (Kids’ games websites)
10.
Christmas Coca Cola
advertisements
11.
Ideas • Advert story
focus on penguin. • Coke bottle falls off coke truck. • Penguin finds coke bottle in the snow. • Opens and drinks Bottle. • Advertisement ends with silhouette of penguin looking up, resembling a coke bottle shape.
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