Love chocolate but love it and eat it wisely!

1. Ad campaign analysis
“ peanut butter cup”
By: Melanie Solano

2. General information
• Type of product:
chocolate
• Brand:
Reese’s
• Campaign name:
“Two great tastes
that taste great
together!”

3. Creative briefing
Target audience: young adults and teenagers
Desired positioning: a delicious way to give presents, or
eating a treat at any time.
Key promise or benefit: will be a delicious way of eating
peanut butter and chocolate in different ways.
Communication tone: emotional

4. Message analysis
What does it say?
Make a new way of eating
chocolate and peanut
How is it said? In
a comic way
Whom is it addressed
to? Young adults and
teenagers
When is it said? In a
sunny morning
Where is it said? At a
house or outdoors.

5. Concept and slogan
What is the concept chosen to
differentiate the product or
service?
Different and delicious way
of eating chocolate.
What is the slogan?
Two great tastes that
taste great together!

6. Creative execution
Execution elements:
•Characters:
•Teenagers and young adults.
•Images:
•House, outdoors.
•Texts:
•no next shown at all.
•Illustrations:
•just the chocolate wrap.
•Music:
• 80’s style background music.
Execution Aspects:
• Size:
• 0:36min

7. Web plataform
The different recipes you
can adquire to make new
inventions with this
chocolate!

8. It allows you to share the
recipes or either tweet
someting about it.

9. Campaign video

10. Personal opinion