Coca Cola Santa Campaign

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Coca Cola Santa Campaign

  1. 1. Ad Campaign Analysis: The Coca-Cola Santa Claus By: Chipp T-Box
  2. 2. General Information • Type of product or service: – Carbonated beverage • Brand: – Cola-Cola • Campaign Name: – Coca-Cola Santa Series
  3. 3. Creative Briefing Target Audience • Generalized targeting aimed at Christmas shoppers and Coca-Cola drinkers. Desired Positioning • A classic berverage for classic hollidays. Key promise or benefit: • A return to classic times and feelings. Communication tone: • Emotional.
  4. 4. Message Analysis •There is no particular instance of speech. Warmth is communicated. What does it say? •It is said through a particular set of old-style images of Santa Claus (c. 1920) with warm and happy content. How is it said? •It is addressed to the general public and to Christmas Shoppers. Whom is it addressed to? •It is said during the Christmas shopping season. When is it said? •It is said in Santa’s house. Where is it said?
  5. 5. Web Platform To make the image attractive and valid for young users, an online game would be created.
  6. 6. Web Platform (cont.) The game would reward the players with points and ranks.
  7. 7. Campaign Video
  8. 8. Personal Opinion

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