Tips for Social Selling ProfessionalsTransforming the way you sell
What is Social Selling? Developing a Reputation: Building a strong online reputation that  showcases your experience and ...
Why Apply Social Selling Techniques?   “TheEffective use of buyer intelligencesocial media, they position      ”The B2B so...
Where are you on the social selling spectrum?                                                                             ...
5 Steps to Becoming a Social Selling Pro1 Build Your PROFILE2 Gather INTELLIGENCE3 Develop Your NETWORK4 Contribute INSIGH...
1. Build a Strong Professional ProfileAdd a photo, experience and skills that showcase the brand of YOU                   ...
2. Gather IntelligenceBe prepared for every interaction by researching contacts and companies                             ...
3. Proactively Develop Your NetworkBuild trusted relationships who can support your professional objectives               ...
4. Contribute InsightsShare ideas through status updates, and participate in groups                                       ...
5. Use Social Selling SolutionsSales Navigator: LinkedIn Premium for sales professionals  Build prospect        Reveal ful...
Best of luck in your journey to                  becoming a social selling                         professional!For more i...
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Tips For Social Professoinals

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Build your professional reputation. Connect with decision-makers. Generate high-quality leads. Offer insights to engage your customers. Grow your business

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Tips For Social Professoinals

  1. 1. Tips for Social Selling ProfessionalsTransforming the way you sell
  2. 2. What is Social Selling? Developing a Reputation: Building a strong online reputation that showcases your experience and increases your credibility Gathering Intelligence: Researching social information to prepare for sales conversations Building your Network: Developing relationships with people who can share information and provide referrals Offering Insights: Providing meaningful insights that earn opportunities to engage with and influence contacts Using Social Selling Solutions: Taking advantage of innovative selling solutions such as LinkedIn Sales Navigator 2
  3. 3. Why Apply Social Selling Techniques? “TheEffective use of buyer intelligencesocial media, they position ”The B2B social relies on social media and online “ best reps are not just present in increases revenue salesthemselves as credible andper sales purchase process.” networks.” communities during the rep by 17%.”* productivity influential sources in customer -Sales Executive Council – CSO Insights -ITSMA *2011 analysis 3
  4. 4. Where are you on the social selling spectrum? High “Leaders” • Strong Online REPUTATION “Tip-Toers” • Gathering INTELLIGENCE • Proactively Building NETWORK • Contributing INSIGHTS • Using Social Selling SOLUTIONS “Laggards” • Weak Online REPUTATION • NOT Gathering INTELLIGENCE • Reactively Building NETWORK Low • NOT Contributing INSIGHTS • NOT Using Social Selling SOLUTIONS 4
  5. 5. 5 Steps to Becoming a Social Selling Pro1 Build Your PROFILE2 Gather INTELLIGENCE3 Develop Your NETWORK4 Contribute INSIGHTS 5 Use Social Selling SOLUTIONS 5
  6. 6. 1. Build a Strong Professional ProfileAdd a photo, experience and skills that showcase the brand of YOU 6
  7. 7. 2. Gather IntelligenceBe prepared for every interaction by researching contacts and companies 7
  8. 8. 3. Proactively Develop Your NetworkBuild trusted relationships who can support your professional objectives 8
  9. 9. 4. Contribute InsightsShare ideas through status updates, and participate in groups 9
  10. 10. 5. Use Social Selling SolutionsSales Navigator: LinkedIn Premium for sales professionals Build prospect Reveal full profiles of 3rd Leverage co-worker lists with degree contacts with connections with Lead Builder advanced search Team Link 10
  11. 11. Best of luck in your journey to becoming a social selling professional!For more information: sales.linkedin.com 11

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