Paul Harrison - Cost Effective Resourcing Strategies

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Paul Harrison challenges the orthodoxies of ‘Social Recruiting' including:
- Challenging perceptions: Social is Free;
- Provide and Pray
- Embedding Career Advocacy
- The 4 x P’s: a tactical roadmap
- The Social, Professional and Interest Graphs: The 4 x C’s & creating talent communities with purpose
- “What’s managed is measured”
- Suggested KPIs and recommended toolkits
The FIRM Cost Effective Resourcing Strategies 26/04/12

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  • Diversity Advocacy
  • Age of social network users. Carve “helps organisations realise the value through corporate social networks.
  • Social Layer – Investment Bank private facebook group | Live campus engagements
  • Paul Harrison - Cost Effective Resourcing Strategies

    1. 1. Cost Effective Resourcing in Social & Professional NetworksPaul Harrison | Carve Consulting
    2. 2. CARVE: A SOCIAL BUSINESS CONSULTANCY
    3. 3. People dont do business with companies. People do business with people.
    4. 4. Apr-12 THE SYSTEMIC USE OF SOCIAL RECRUITING • What passes for Social Recruiting today? • Purpose, People, Platforms & Processes • OPEN for Social Recruiting • Communities with Purpose • Embedding Employee Advocacy • Two Simple Toolkits • KPIs and Measurement
    5. 5. JOBS FEED SOCIAL BRANDEDVIA RSSS TO ICONS ON FACEBOOKTWITTER CAREERS SITE PAGE BRANDED BRANDED LINKEDIN YOUTUBE TWITTER CAREERS CHANNEL PAGE PAGE PAID FOR LINKEDIN COMPANY FACEBOOK RECRUITER BLOGS ADS PACKAGE
    6. 6. “PROVIDE & PRAY”
    7. 7. Apr-12 WHAT ARE YOU TRYING TO ACHIEVE? 11
    8. 8. AN EXAMPLE SOCIAL RECRUITING STRATEGY Become the pre-eminent recruiter of graduates and experienced hiresAmbition through social and professional networksMeasures More than 50% of hires in 2012 / 2013 to Articulate Increase the our EVP to Identify and size of ourStrategies activated Educate talent candidates communities Community Paid Social Actions Engagement Strategy Optimise Assets Advocacy Content Strategy Programmes
    9. 9. INFLUENCE KEYS Objectives Access KPIs Policy Training Credibility Professional Visibility Social Local Mobile Monitoring Identifying Opportunities Engaging Surveys / Data Sharing Testimonials Policing News Escalating Advocacy Reporting Individuals Promoting Thought Leadership
    10. 10. SOCIAL | PROFESSIONAL | INTEREST GRAPHS Interest GraphSocial ProfessionalGraph Graph
    11. 11. INFLUENCE KEYS Objectives Access KPIs Policy Training Credibility Professional Visibility Social Local Mobile Monitoring Identifying Opportunities Engaging Surveys / Data Sharing Testimonials Policing News Escalating Advocacy Reporting Individuals Promoting Thought Leadership
    12. 12. OPEN FOR SOCIAL BUSINESS Owned networks: controlled by the organisation for example Twitter, Slideshare, BlogPaid Neutral networks: forums /Channels: blogs / Linkedin groups /Paid where relevantengagement conversations are takingvia social placechannels(Social Ads) Earned Coverage: Jobs / Content / Thinking promoted by 3rd parties to their networks, based on relevance / value / interest
    13. 13. OPEN PLATFORMS
    14. 14. March 2012STRATEGY MOVE FROM ORGANIC TO OPTIMISED USE OF SOCIAL & PROFESSIONAL NETWORKS
    15. 15. Communities with purpose Talent Careers Pool Site Mobile Email Social Assets
    16. 16. OPEN PLATFORMS
    17. 17. PAID SOCIAL MEDIA
    18. 18. OPEN PLATFORMS
    19. 19. SHARED CHANNELS, CENTRAL CONTROL
    20. 20. OPEN PLATFORMS
    21. 21. Apr-12 27
    22. 22. EMBEDDING EMPLOYER ADVOCACY• Make it understood MAKING• Make it easy EMPLOYER• Make it desirable ADVOCACY• Make it rewarding• Make it a habit EVERYBODYS JOB
    23. 23. Apr-12 2 SIMPLE TOOLKITS IDENTIFY ENGAGE • Deep Search strings • Optimised Profile • FollowerWonk • PreConnections • Messaging Ideas • TagDef • URL Shortener • Networking Groups • How to Films, FAQ • NetVibes Dashboard • How to Films, FAQ .
    24. 24. KPI’S | ACTIVE REPORTING
    25. 25. KPI’S | ACTIVE REPORTING
    26. 26. 1. Review existing activity2. Design an actionable strategy3. Focus on Talent communities with purpose4. Embed advocacy into resourcing and communication strategies

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