The promotional package effectively combines the main video product with supporting digipak and advertisement materials. The digipak and advertisement share a consistent black and white bold theme to clearly link them visually and create a teaser effect for the genre of dubstep/electropop music. Keeping the design simple and ambiguous allows it to suit the wider target audience for this subgenre.

1. How effective is the combination of your main
product (Video) and ancillary texts (digipak and
advertisement)?

3. How well does my promotional package make clear visual links
The digipak and advertisement share the same theme. I chose to keep the background black and the text white
and bold this made the artist name and the image stand out. I’ve also noticed that many artists such as ‘Jessie
J’ and ‘Katy B’ use a similar style to my ancillary as keeping it simple creates a teaser like effect, this works best
with my genre dubstep/electropop as it’s a sub genre and usually has a wider target audience so the design
had to be ambiguous to suit all.