1. Growth Partners™ is a strategic innovation firm.
Fashion, Luxury & Lifestyle Practice
Commercial in Confidence
Dean Stanton Senior Partner
Growth Partners LLP
2. Our Growth Partners™ are business advisors with a difference.
“ Working with leading organizations of all sizes we drive top line
revenue growth and maximize value for business owners.
In close partnership with our clients, we have proven expertise in
creating entirely new products, services, brands and businesses.
Our team has an established track record supporting owners who
possess a strong vision, brand and reputation in growing the
value of their businesses through international expansion.
”
Dean Stanton Senior Partner
Growth Partners LLP
3. “ Working in collaboration with our clients, and for our own
investments, we create responsible, valuable new businesses
that can scale quickly…
… and create accelerated growth opportunities for visionary
brands that are interested in making the greatest possible impact
in the longer term rather than merely maximizing profits in the
short term.
”
Dean Stanton Senior Partner
Growth Partners LLP
5. The Growth Partners™ “Universe” [indicative only]
Adam Horler
Adam is a recognised authority on consumer
products in Asia, with previous roles including
CEO of Molton Brown Asia and previously as
Commercial Director for L’Oreal Asia
(responsible for the group’s highly successful
relaunch in China).
Founder of LOHAS Asia - the regional authority on Asian
Daryl Arnold
consumers’ attitudes towards conscious living and focused on CEO of Newton Circus Pte Ltd
mobilising ordinary consumers’ purchasing power to change a sustainable innovation
consumer goods markets. company that delivers new or
Adam has been based in Singapore for many years and travels improved products, services
widely as a sought after public speaker and champion of the or processes for the good of
“conscience consumer”. people, planet and profit.
Co-founder & Group CEO of Profero a global,
independent digital communications agency. Built
Profero into a team of over 600 planning, creative,
Our Universe media and technology talents working in 15
Growth Partners™ sits at the epicentre of a wide range of exciting growth trajectories, at countries for clients such as Apple, Diageo, Johnson
the convergence of fashion, lifestyle, responsible business and digital media. & Johnson, Lufthansa, Mercedes-Benz and PepsiCo.
Our Partners are seasoned entrepreneurs and commercial practitioners who are as Over the last 10 years has lived and worked in the
major world cities including Beijing, London, New
pragmatic as they are insightful.
York, Shanghai and Tokyo, and now based in
Together, we work with established clients to scale their brands and businesses, earlier Singapore.
stage ventures to create robust platforms for growth and entirely new businesses that
we design and launch from our own resources.
Credentials and Background
6. Dean Stanton Senior Partner
Dean has had a diverse career as a strategy consultant and innovator Following two successful years in Asia with LVMH, Dean progressed to director
over the past 19 years, over 10 of which based in Asia. He is an expert in level with BCG-SMA, again based in Asia, advising US and EU companies on
Strategy, Innovation and Commercialization, focusing on Luxury Goods, regional market entry and providing international expansion advice to some of
Apparel, Consumer, Manufacturing, Hospitality and Technology sectors. Asia’s leading family-owned businesses across a range of industries, including
Dean started his professional career in the early 90s with Andersen (in Telecoms, Fashion and Hotels & Spas.
UK, US and Spain) where he spent three years focusing on Between 2006/2009, Dean was involved in designing and launching seven new
commercializing early stage companies on the international stage, ventures for the UK’s Carbon Trust, including the world’s first Carbon Label
including a lead role in Europe’s first Internet IPO and advising on (now displayed on products accounting for US$5bn in revenues) and The Low
Europe’s largest ever venture capital backed Telecoms startup. Carbon Workplace (a US$1.2bn JV with Stanhope PLC). During this period he
He then moved to one of Europe’s leading strategy firms, OC&C Strategy also advised FTSE100 leaders on sustainable business.
Consultants, where he was heavily involved in the highly successful Dean has been based in Singapore for 3 years, with increasing focus on In August 2011,
turnaround of Gucci and led the turnaround of Filofax. Whilst at OC&C Cambodia, serving a wide range of clients from startups to some of the world’s Dean was named
he also advised Shell on UK downstream retail strategy and Condé Nast largest companies. He is currently advising PVH Corp (Calvin Klein, Hilfiger) and among the ‘100
(New York) on electronic products development for Vogue. VF Corporation (the world’s largest apparel company) on global supply chain Global
sustainability strategy and Edelman (the PR firm) on innovation and culture
Subsequently he was in a senior role with Cap Gemini Ernst & Young Sustainability
(CGEY) where he helped build two new service lines: Strategic Advisory change. Other recent advisory work has included Swire Group.
Leaders for 2011’
Services and M&A Strategy Services. Additionally at CGEY he performed Concurrently, Dean serves as Mentor to the Singapore Media Development
based on
commercial due diligence on ICO Global Communications (a multi-billion Authority i.JAM Incubator, Chief Strategy Officer at Ecopoint.asia (the region’s
dollar satellite company), worked on innovation for Astra Zeneca and leading web portal for sustainability professionals) and Director of Strategy at
nominations and
was an advisor to the Sovereign State of the United Arab Emirates. RESET Carbon, Asia’s leading energy and carbon management consultancy. recommendations
received from
After spending 6 months as Interim MD of one of the UK’s most highly He is a Postgraduate Instructor at A*STAR in sustainable manufacturing (and
awarded PR firms, Dean joined LVMH (Moët Hennessy • Louis Vuitton WDA accredited), is a frequent public speaker and publishes regularly. around the globe.
S.A.) in 1999 as International Director for the group’s €500 million Dean holds Bachelor’s and Master’s degrees from the University of Cambridge
private equity fund, focusing on investments in the Asia region, including and teaches Entrepreneurship, Strategy, Innovation and International Business
Singapore, Malaysia, Hong Kong, Japan and Australia. Growth at a number of leading business schools.
Credentials and Background
7. Turnaround Case Study:
Situation • Gucci had great success and prospered in terms of growth and financial results through the 1970s, pushing the
business forward as one of the most recognized luxury brands in the world. Coming into the early 1980s, Gucci was
well positioned to take a pre-eminent position among international fashion houses.
• By the late 80s and early 90s, the Gucci brand had been heavily diluted and losses were mounting. Management had
proved incapable of solving the issues facing the business. Blunders and incompetence were compounded by family
Complication scandal, tax evasion convictions, prison sentences and even the assassination of Maurizio Gucci – all of which brought
Gucci to the brink of disaster and the brand to its knees. The family was compelled to sell out entirely to Bahrain-
based Investcorp in 1993. Big changes were needed – and fast – across all aspects of the business.
• As a consultant at OC&C (lead Strategy Advisors to the new owners) our Senior Partner, Dean Stanton, was deeply
Solution involved in what proved to be a spectacular turnaround for Gucci, and one of the star IPOs of the mid-90s (a dual
listing on NYSE and AMEX) with the stock 16 times oversubscribed and soaring 80% by year-end. The key elements of
the turnaround solution were remarkably simple, although logistically implementation was complex:
Star creative director Tom Ford was put in charge of all aspects of the company in 1996 - including ready-to-wear
clothing, visual merchandising, packaging, interior design, and advertising.
The brand returned to its core DNA, maintaining a sense of history whilst refreshing the brand and making it
Implementation relevant again. Ford injected a revitalizing new image and vision , investing significantly in its Asian presence.
and The product range was cut from 20,000 to less than 5,000, quality and craftsmanship were vastly improved, price
Learnings points were migrated upwards and much tighter control of licensing, distribution and stores was instituted.
Today, the success of the Gucci turnaround strategy speaks for itself. The key learnings have been the
imperative to restore quality, respect the brand DNA and generate compelling new growth opportunities.
Credentials and Background Fashion, Luxury & Lifestyle
8. Contacts and Locations
Growth Partners LLP
10 Shepherd Market
Mayfair, London W1J 7QF
138 CECIL STREET
#01-01 CECIL COURT
SINGAPORE 069538
T +855 10 850 701
Dean Stanton Senior Partner
M +65 8116 8978
Growth Partners LLP
STRATEGY CONSULTANTS
dean.stanton@growthpartners.sg info@growthpartners.sg
Strategy | Innovation & Growth | Sustainable Business | Commercialization | Internationalization | JVs, Partnerships, M&A
10. Fashion, Luxury & Lifestyle Services
Our activities in the Fashion, Luxury & Lifestyle
sector include:
Corporate strategy and platforms for growth
Building the blueprint for future growth
Innovation and new revenue growth
New products, services, brands and businesses
Customer experience / customer journey
Regional and international expansion
Including JVs, partnerships, licensing, franchising, M&A
Corporate finance
Developing investible business plans and connecting with
pre-qualified investors (both private and institutional)
Sustainable business
From strategy and planning to implementation and new
product / service innovation
Company culture and behaviour change
Business turnaround / recovery
Credentials and Background Fashion, Luxury & Lifestyle Services
11. Growth Partners™ Collaboration Approach
Thought leaders, business
leaders and discipline
specialists contribute
experience, insights and
Experts ideas from a broad range of
Client and Growth perspectives
Partners™ team help each
other to think through
common issues from
parallel perspectives Client &
GPS
Network
Core
GPS
Team
Credentials and Background Fashion, Luxury & Lifestyle Services
12. Growth Partners™ + Newton Circus Process
Structured Innovation
COMMERCIAL IN CONFIDENCE Fashion, Luxury & Lifestyle Services
13. Concept to Full External Launch: Sample Project Approach
(Live Client Example)
COMMERCIAL IN CONFIDENCE Fashion, Luxury & Lifestyle Services
