1. Koh Teck Chun (Sean)
Address : 48, Jalan Kemuning Palma 33/38, 40400 Shah Alam, Selangor, Malaysia.
: Unit 2B-15-1,Huang Quoc Viet, Phu My, District 7, TP. Ho Chi Minh City. Vietnam
Mobile No : +84 9 7848 4732 (Vietnam)
: +6012 389 6589 (Malaysia)
Email : sean.esido@gmail.com
Gender : Male
Age : 38
Educational Background
Bachelor’s Degree Equivalent
Title : Brevet de Techicien Supérieure (BTS)
Major : Visual Communication
University : École supérieure d’arts appliqué Alain Colas (Nevers, FRANCE)
Grad. Date : July 2000
PRE-U Equivalent
Title : Mise à Niveau
Major : Applied art
University : Lycée Jean Monet (Moulins, FRANCE)
Grad. Date : July 1998
Qualifications
Contributed more than 15 years’ experience in advertising agencies and bringing proven knowledge
in creative strategy, vision, communications, and management with an emphasis on product
branding and activation for global brands including the telco, tobacco and FMCG industries.
2. Geometry Global East-Asia HUB 2014-Present
Associate Creative Director (East Asia area) @ Ho Chi Minh City, Vietnam
Creative Leadership
Expanding the responsibilities by leading a team of 14 and assisting the creative director in creative
concept of more than 10 brands for Vietnam, Cambodia, Myanmar and Philippines markets.
EXPERIENCES
Extensive experience managinglarge local teamsof diverse personalitiesindeadline driven
environments,establishingemployee careerdevelopmentprogrammingand developingindustry
outreachopportunitieswithclientservicingteam
Effectivelybuilt,motivated,trainedanddirecteddesignandproductionteams,adeptat
communicationproblemsolvingandstructuredeffective workflowsystems
Establishedtrusting relationshipswithdesigners,copywriters,vendors(filmproductionteam,
photographers,eventmanagementcompanies&printers) andclients.
Directedandmanagedexternallysourcedcreativeandproductionresourcestoensure apremium
qualityandprofitable creative outcome,findingthe mostcost-effective andcreative solutionsforall
challenges.
PROJECTS HIGHLIGHT
KENT AHEAD Vietnam
Developed AHEADactivationplatformforKENT,createda Facebookfanspage withan extensionpage on
YouTube,sharinglatesttrendsontechnology,music,fashionandart to youngandenergeticVietnamese
consumers.
Phase 1 activation / AHEAD SoundLab
Collaboratedwith12local celebritiestocreate 4 EDM tracks whichwas performedatAHEAD
SoundLabparty inHanoi & Saigon.Effectivelygeneratedhuge buzztothe consumerswithpositive
feedback.
Phase 2 activation / AHEAD VinArt
Effectivelyutilizeddigital platformstorunan online DJcontestrealityseries.Created12viral videos
and successfullygenerated1.1millionviewsover3months.
Brand Revamp/ Product promotional / trade events &promotional activations
Vietnam
CRAVEN A (ASP) brandrebuild&trade promotional campaign
NewKENTHD Productlaunch
KENT IMAGINEtrade activation
555 TET 2015 & 2016 Limitededition promotional campaign
White Horse & 7 Diamonds(VFM) brandrebuild
Cambodia
KENT iSwitchconsumer&trade promotional campaign
New555 METAL “iWish”consumer& trade promotional campaign
AlainDelon brandrebuild&newpackaginglaunch
Myanmar
LONDON trade promotional campaign
3. Geometry Global South-Asia HUB 2013-2014
Regional Senior Art Director/Team Leader (South Asia) @ Kuala Lumpur, Malaysia.
Formerly known as G2, Ogilvy Action & JWT Action, Geometry Global is a new agency for the digital
age and the world's largest activation network born out of the merger.
Project Management
Transferred to assist the regional ACD in leading a group of art directors for the brands of Benson &
Hedges and John Player Gold Leaf in Bangladesh, Sri Lanka and Pakistan markets.
EXPERIENCES
Leda teamof fourart directorsand two3D art directorsforall projects.
Focusedonstaff inspiration&training;projectmanagement;productionoversight;cross-functional
communications&presentations.
Excellenttrackrecordformeetingthe most-demandingdeadlines,communicatingeffectivelywith
cross-functional teams,andleadingbyexample.
Dedicatedtofindingthe mostcost-effectiveandcreative solutionsforall challenges.
PROJECTS HIGHLIGHT
BENSON &HEDGES
DevelopedaGlobal ManifestoBrandGuideline forthe endmarketagencies
New B&H FINE CUT product launch campaign (consumer & trade)
IntroducedanewSKU from Benson& Hedgesfamilytothe consumerinBangladesh.
Completedall communications&activationproposal tosupportthe campaignlaunch(4th
quarter2014)
John Player Gold Leaves (JPGL)
New JPGL Click launch campaign (consumer& trade)
Completedthe newpackagingdesignandall visual communications,successfullyintroducedtothe
consumerinSri Lanka (1st
quarter 2014)
4. G2 Jakarta 2012-2013
Technical Advisor for Creative Art @ Jakarta, Indonesia.
Project Leadership
Transferred internally to Jakarta to focus on operational planning & implementation, bringing
regional network and brand knowledge to provide insights for local creative heads in leading cross
function team collaboration on global brand & product communication.
EXPERIENCES
Developedcreative conceptsanddeliveredapremium creative product
Maximizedcreative philosophiesandgeneral businessstandards
Understand,interpretandrespondtocreative brief,includingchallengingthe brief andpromoting
newopportunities,toensure the deliveryof aneffective creative strategy
Developedandmaintainedinternal businessandoperatingstandards
Directedandmanagedexternallysourcedcreativeandproductionresourcestoensure apremium
qualityandprofitable creative outcome
PROJECTS HIGHLIGHT
DUNHILL Mild
PHASE 1 Introduce the “New DUNHILL Mild”
Successfullylaunchedwiththe focusonbuildingbrandawarenessto all the communicationsfor
HORECA outletsactivities,Eventactivationandprintsin2nd
quarter of 2012
CreatedDIMENSIONas an activationplatformforBAT,sponsored eventsasconsumerengagementpurpose
for DUNHILL Mild:
Russell Petersshow
Dimensionplaygroundevent
Love garage party
Influencereventsat HORECAs
(Club9 square@Bandung,BistroLunarNegra@Bali,ClubDOMAIN @Jakarta, Club&Café Lowe@Jakarta,
SOCIALHOUSE@jakarta, GoodDiner@Jakarta,MOVINA@Jarkata)
PHASE 2 (4th quarter 2012) “Fresh Aroma, protected by RELOC”
After6 monthsbrand buildingwithexcellentresultsreceivedfromconsumers,launchedafull new comms
campaignwithfocuson productUSP (RELOC) and ran a TV Commercial tosupport the marketingstrategy
ContinuedwithDIMENSION on-groundeventactivitiestosupportthe communications:
Love garage party
Influencereventsat HORECAs
PHASE 3 (2nd quarter 2013) “Fine cut, Fine taste”
Involved inpreparationforthe Launchof comms,emphasizingonthe emotional benefitof the product.
Completedall Visual communicationandaTV commercial
5. G2 Worldwide ASIA-PAC HUB 2010-2012
Regional Senior Art Director @ Kuala Lumpur, Malaysia
Brand Strategy and Concept
A regional HUB for British American Tobacco business, is a communication department that helps
Regional BAT in marketing & strategy planning and convert into communication design, as well as
providing design guidelines for Asia Pacific local advertising agencies (O&M, G2…etc).
EXPERIENCES
CoordinationwithG2BAT-Global (London) onstrategyandcreative concepts;and subsequently
presentingtoRegional BATclient(RBG)
Leda teamof art directorsandwritersinsolvingcommunicationdesignchallengesbyproviding
efficientandinnovative solutionsforlocal BritishAmericanTobacco(BAT)-KENTaccountteamin
Asia-pacific(O&MJapan,G2 Korea,G2 Hong Kong,G2 Indonesia)
Projectmanagementandbudgetingthroughcollaborationwithkeystakeholdersinline withclient
requirements
Close collaborationwithproductionteamtodevelopcomprehensive specificationstogenerate
reasonable estimates.
PROJECTS HIGHLIGHT
LONDON / New DUNHILL Mild
1 weekin LONDON fora workshopwithglobal teamtodetermine the branddirection,brandcode and
creative strategyforthe new launchinINDONESIA 2013.
INDONESIA / New DUNHILL Mild
1 monthin JAKARTA toleadthe local creative team on the execution,ensure the qualityoutputfor
communicationsandcollateralsdesigntomeetclient’sexpectation.
INDONESIA / STAR Mild Relaunch
1 monthinJAKARTA,assistedthe teamtounderstandandsolve communicationdesign challenges,
revampedthe productbrandingpropositiontomeetconsumers’need
JAPAN / KENT Nanotek reinforcement campaign, KENT Jet Filter / KENT Boost
CoordinatedwithG2London(Global) onstrategyandcreative concept
Leda teamof art directorsandwriterto solvingcommunicationdesign challenges byprovidingefficientand
innovative solutionsforJapanBAT
KOREA / New KENT iSwitch Launch
ConferredwithKoreaG2 team& regional Hubteamto establishprojectbudget,schedule and determine
BAT Korea’srequirement
Ledjuniorart directorsand designerstoproposedconceptideasforvisual anddigital activation
Finalizedthe packagingprintingprocesswithRPC(regional panel productionforBAT)
6. 2000-2010
Creative/Art Direction @ Kuala Lumpur, Malaysia.
Main responsibilities include art direction and creative conceptualization at local & international
agencies such as BBDO, PUBLICIS & Y&R. Gained valuable experience in shopper marketing, retail,
product development and merchandising and understanding each area’s importance in building a
successful, integrated brand.
EXPERIENCES
Leda teamcomprisingjuniorartdirectors,designers&visual artists forthe developmentof print
and broadcastadvertisingcampaignsforinternationalclients.
Establishedtrustingrelationshipswithdesigners,copywriters,vendors(filmproductionteams,
photographers,eventmanagementcompanies&printers) andclients.
PROJECTS HIGHLIGHT
COLGATE-PALMOLIVE
KAYU-SUGI “Mari Beramal” RAYA CHARITY CAMPAIGN 2008 & 2009
Designedactivationplatformandcreative visual idea,coordinated withaccountservicingteamto manage
suppliersincludingbriefingandexecution. Successfullybuilt the connectionof trusttothe consumerswith
the brand.
New COLGATE 360 TOOTHBRUSH
Conferredwith the teamfromcreative conceptproposal to costing,tomanagingclient’sexpectation.
Successfullyintroducedthisnewproducttothe shoppersbyusinginnovative POSMideastocapture
shopperattention
New ICE PLAX
Successfullybuiltawarenessof thisnewproducttothe consumersbydevelopingcreative on-ground
activationideas
SOFTLAN Brand Equity Reinforcement Campaign
Rebuiltthe trustbetweenthe brandandmomsbyrunning6 months“Thanks momfor makingmy clothes
cuddly”TV commercial andseriesof adsat differenttouchpointsforshoppermarketingand billboard
