This document discusses marketing strategies for mature products. It notes that mature products are in the slow growth stage, have high market penetration and established market share positions. For mature products, the focus should be on incremental innovation, maximizing profits to fund emerging products, and employing revitalization or milking strategies. These include defending the market position, offering replacements/add-ons, and entering new growth categories to extend the brand's life cycle beyond the product. The key is that while products have life cycles, brands do not if they continue to innovate and adapt to changes in the market.

2. Mature Product
Marketing
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3. #Product #Brand #Marketing

4. Portfolio

5. Every Product has
a specific Role in
the Portfolio

6. BCG Share
Growth Matrix

7. Products
Markets
Current New
CurrentNew
Market
Penetration
Market
Development
Product
Development
Diversification
Ansoff matrix

9. Assigning resources

10. Product category
life cycle curve

11. How do you
recognize a mature
product

12. Slow Growth

13. High market
penetration

14. Established
Market Share
Positions

15. Incremental
Innovation

16. Most Profitable Stage

17. Mature brand

18. Familiarity

19. Share of
relationships

20. Power over
distribution channels

21. Share of partnerships

22. Ingrained habits

23. Strong supplier
relationship

24. However…

25. Renewed growth cycles

26. ReVival

27. Defend market
position

28. Offer replacements
& add-ons to
current market

29. Maximize
profits to throw
off cash

30. Fund emerging
and revival
products

31. Enter a growth
category or
market

32. The big 5 of mature
product marketing

33. Revitalization
strategy

34. Milking Strategy

35. Products have life cycle, brands don't

36. Thank you!