Approach to Digital Marketing
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the deck i used to give a talk at MICA to students considering Digital Marketing as an elective
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Approach to Digital Marketing
- 1. Chatterjee ki strategee Nokia Internal Use Only
- 2. Caveat Emptor Nokia Internal Use Only
- 3. Nokia Internal Use Only
- 4. 24 Namrata Balwani COO (Class of 99) Nokia Internal Use Only
- 5. 26 Ambuj Saxena CEO (Class of 13) Nokia Internal Use Only
- 6. Marketing Digital Nokia Internal Use Only
- 7. What is she seeking? Nokia Internal Use Only
- 8. Own Blogger Mobi Role of Media G+ FB Twitter Nokia Internal Use Only
- 9. Know More Buy More Do More Talk more Nokia Internal Use Only
- 10. Social Nokia Internal Use Only
- 11. OUTSTANDING!!!! Nokia Internal Use Only
- 12. I don’t know most things so I don’t know what I can’t do Nokia Internal Use Only
- 13. Act Now …ask for forgiveness later Nokia Internal Use Only
- 14. Life - Real digital or digitally real? Nokia Internal Use Only
- 15. Analytics Let not the act of measurement alter the act being measured Nokia Internal Use Only
- 16. My work environment Nokia Internal Use Only
- 17. Taxing Tasking Nokia Internal Use Only
- 18. Why do you work? Nokia Internal Use Only
- 19. Surround yourself with MICANS Nokia Internal Use Only
Editor's Notes
- Essentially told them wasn’t going to talk jargon…
- The auditorium where I spoke was named after the gentleman from whom I was receiving my diploma…Mani Iyer of Ogilvy
- The key point of this slide was that the average age of Indians today is 24…the lady in the picture was the speaker who spoke just before I did…the room went up in a roar ;)
- Key point being by 2030 (by the time the gentleman in the picture would get to lead an organization) the average age of Indians would rise up to 26…Ambuj is a current student at MICA…it is sheer luck that the walls did not come down with the laughter this slide elicited
- The key point being that in no time there would not be any digital marketers but all marketers would have to be proficient in digital marketing as all consumers would be on smart devices and their consumption habits would be very different from what happens now…in the twilight era of old world media
- The key point of this slide – start with the consumer in mind…find what is she seeking…where and fulfill the need profitably
- The only jargon driven slide…key point being the consumption pattern of each touch point is unique one for all all for one approach doesn’t work…
- The key point – most brands talk to the consumer to in the pre purchase period…rarely post purchase…while the consumer believes her peer recommendation the most…and peers recommend when they have used the product/brand extensively…the ROI achieved from a satisfied consumer
- The key point – online social is not a place to do marcom…become a friend…build friendship…not ‘relationship’…
- Showed the students what fabulous work their own team mates were doing…these are some examples of what the students did to invite the Alumni back to campus…
- Key story – fearlessness, openness and resourcefulness will go a long way in digital marketing
- Key point - Boyd's Law of Iteration: speed of iteration beats quality of iteration…essentially the speed at which you iterate will take you much further vz the approach to be take your time and be perfect
- Key point – there is no border between online and offline lives any more…one enhances and feeds off the other
- Measure everything…other wise you will not know what you need to fix…however there will also be times when u will have to go ahead on gut and experiment
- Key story – digital is not nerdy