The document discusses trends for the next 10 years including declining privacy as data is traded for security and customer experience. It describes omnichannel experiences and how consumers are influenced by other online sources like YouTube, Pinterest, and apps instead of just Google. Emerging technologies like messaging apps, virtual reality, mobile payments, and wearables are discussed as shaping the future. The amount of connected devices and people is growing exponentially driven by trends like ubiquitous connectivity and data consumption.

1. @rajdeepc

2. @rajdeepc
the next 10 years
@rajdeepc
Consumer trends

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Digital Schleimspur
@rajdeepc

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Your privacy is Gone
It was traded for perceived
security and also better
customer experiences
@rajdeepc

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Omni
Channel
Experience

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Multichannel is made up of the consumer
touch points across all the channels you
use as a company.
Omnichannel is made up of the touch
points your customers connect with you on

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Omnichannel is multichannel done right

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Strategy +
programmatic
context,
content AND
ads

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“Experiences cloud”
@rajdeepc

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Ubiquity
vz Relevance
@rajdeepc

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The future of search and SEM also lies outside of Google.
Consumers are more influenced by other consumers’ online comments.
Customers are also starting searches in places such as Youtube, Pinterest and
also in apps directly.
@rajdeepc

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Messaging apps - the new social media
@rajdeepc

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Notification windows introduce a thin layer
for rapid engagement.

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Virtual and augmented reality
experiment with killer apps
@rajdeepc

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Webrooming becomes
more common than
showrooming
@rajdeepc

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Crowd capitalization
accelerates disruption…
everywhere
@rajdeepc

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Mobile payments early today,
but will soon skyrocket.
@rajdeepc

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YouTube, Vine, etc.,
represent “a” new
Holly/Bollywood.
@rajdeepc

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Wall Street becomes influential again
forcing brands to trump customer
experience for revenue @rajdeepc

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the precipice of change…
@rajdeepc

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Big brands will die…mastered skills will become redundant…
Gotterdammerung
@rajdeepc

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1 law & 4 fast moving
variables…
@rajdeepc

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40% of global
population is on
the Internet as on
31st Dec’13
@rajdeepc

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Of 7.2 billion global population
5.6 billion will be on smartphones
…connected
@rajdeepc

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Data
Consumption
over drive

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Anyone who can be
connected is getting
connected
@rajdeepc

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Moore’s law
…every 18 months the
number of transistors in a
dense integrated circuit
doubles approximately
every two years at half the
cost…”

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AnyThing that can be connected
will get connected
There are 16 billion active wireless connected devices in 2014
By 2020 expected to be 40.9 billion
ABI Research -
There are 16 billion active wireless
connected devices in 2014
@rajdeepc

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Some are even
predicting that
50 B things will
be connected by
2020

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The wearable
future…
@rajdeepc

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PWC report
called
Wearable
Future

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Anything that can be
connected will be
connected

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So what is needed
when people, things
are getting connected?
@rajdeepc

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25% CAGR in Cloud
services
@rajdeepc

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‘Cloud’ is
heading
towards an
inflection
point

38. @rajdeepc@rajdeepc

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Nexus of Forces
1. Extreme persuasion of social
2. Pervasive access of Mobile
3. Contextual information from Big data
4. World Class delivery because of cloud
@rajdeepc

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The
interplay in
the nexus
of forces…
@rajdeepc

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So what are the
implication of this…
@rajdeepc

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Brands that use these forces
to maximize their business
Businesses who own the
infrastructure that drive the
usage of these forces
Businesses whose services
lets consumers and brands
harness these forces
Tsunami of Opportunities @rajdeepc

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CONSUMER BEHAVIOR VALUABLE CONTENT ENGINEERING
to provide valuable easy solutions to the consumers
so that the consumer can easily buy your brand
Brand’s game play
@rajdeepc

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Infrastructure providers
Microsoft, Google, Apple, Cisco
@rajdeepc

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The new cool kids - The makers of
wearables, of devices that will
empower IoT

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70% of tomorrow’s jobs have
yet not been invented
@rajdeepc

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Cyber Warfare
@rajdeepc

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The future is nearer
than one would
imagine…
@rajdeepc