NCERT XII BUSINESS STUDIES

1. BUSINESS SERVICES

2. BUSINESS SERVICES
SERVICES ARE INTANGIBLES .THEIR
PURCHASE DOESNOT RESULT IN
THE OWNERSHIP OF ANYTHING
PHYSICAL

4. BUSINESS SERVICES
MEANING
SERVICES ARE ALL THOSE ECONOMIC
ACTIVITIES THAT ARE INTANGIBLE AND
IMPLY AN INTERACTION TO BE REALISED
BETWEEN THE SERVICE PROVIDER AND
THE CONSUMER.

5. NATURE OF SERVICES

6. INTANGIBILITY
• SERVICES ARE INTANGIBLE
• THEY ARE EXPERIENTIAL IN NATURE
• QUALITY CAN NOT BE DETERMINED
BEFORE CONSUMPTION

7. INCONSISTENCY
• NO STANDARD TANGIBLE PRODUCT
• SERVICE PROVIDER HAVE AN
OPPORTUNITY TO ALTER SERVICES
AT ANY TIME

8. INSEPARABILITY
• PRODUCTION AND CONSUMPTION
TAKES PLACE SIMULTANEOUSLY
• PRODUCTION AND CONSUMPTION
ARE INSEPERABLE

9. INVENTORY
• SERVICES CAN NOT BE STORED
• SERVICES ARE PERISHABLE
• SERVICES CANNOT BE PERFORMED
EARLIER OR LATER

10. INVOLVEMENT
• PARTICIPATION OF THE CUSTOMER IS
MUST
• SERVICES CAN BE MODIFIED
ACCORDING TO CUSTOMER
REQUIREMENTS