This document provides tips for creating effective presentations using slideware. It begins with an introduction of the author and his experience creating popular presentations. The bulk of the document then outlines 10 tips for crafting presentations with stories that engage audiences, such as using visually appealing first slides, building credibility within slides, changing topics every 8-10 minutes, and ending with a clear call to action. The goal is to share stories and insights that resonate with audiences and encourage them to share content.

1. BY BRIAN SULLIVAN
Making
Slides that
Rock!!!
How to Tell Great Stories

2. Some Slides are Monstrous

3. BORING
No More
Presentations

4. Slides Should Resonate

5. STAND OUT
or
SHUT UP

6. Get Your Popcorn Ready

7. 1 2 3

8. My
STORY
1

9. Brian Sullivan.
@BrianKSullivan
@bigdesign
Hi, my name is
#rockslides

10. 20 Years as a User Researcher

11. Writer of The Design Studio Method

12. Speaker at Industry Events

13. • Top SxSW Slides 2013
• Top SxSW Slides 2014
• SlideShare of the Day
• SlideShare of the Week
• SlideShare of the Month
• Hot on Facebook
• Hot on Twitter
• Hot on LinkedIn
• Top Slides in Design
• Top 1% of Slides

14. Keynote Author on SlideShare

15. • Top SxSW Slides 2015
• SlideShare Best in Show
• Workshop with 90 People
• Huffington Post Covered

16. Featured Yesterday

17. Founder of The Big Design Conference

19. 2
Your
STORY

20. Preparation Determines Success

21. Phase or Stage Multiplier (by time) 50 Minute Talk (ex)
Researching Multiply by 10 500 minutes
Building Slides Multiply by 10 500 minutes
Practicing Multiply by 5 250 minutes
Updating Slides Multiply by 2 100 minutes
Promoting Multiply by 2 100 minutes
Back Channel Multiply by 2 100 minutes
Planning Formula

22. About 1 Day to Plan
Your 1 Hour Talk

24. 10 Days to Plan
Produce Like Picasso
* Between 250-300 Hours
* Duration: 8 Months

25. Preparing
Your
Story

26. Nancy Duarte’s Advice

27. Ex: Produce Like Picasso

28. Start the Journey
(The Beginning)

29. 1. Tell a story.
2. Make a point.
3. Your expertise.
4. Your research.
5. Create a gap.
6. Show imbalance.
7. Create a vision.
8. Call to journey.

31. Take the
Journey
(The Middle)

33. Manage the Gap (Middle)

37. Increase Common Ground

38. End the
Journey
(Call to Action)

39. 1. Explain the takeaways.
2. End talks on a high note.
3. Close any final gaps.
4. Audience has new mindset.
5. End with a call to action!!!

41. Full Circle
(First & Last Slides)

42. Build a
STORY
3

43. Tip #1:
Use a Visually
Appealing
First Slide

48. Tip #2:
Build Your
Credibility in
the Slides

49. Show Your Sources

50. Quote Experts

51. Show Relationships

52. Show Timeframes

53. Show Numbers

54. Tip #3:
Use the
Audience Lag

56. Followed During Presentations

57. Followed After Presentations

58. Followed on SlideShare

59. FOLLOW
Audiences
You
(It’s the lag time.)

60. Tip #4:
Create “Share”
Moments

61. Sharing After Your Talk

62. Build for Photos

63. Build for Tweets

64. Go With the Flow, Too

65. Perfectionism Kills Productivity
Retweeted over 5,000 times.

67. Tip #5:
Use Numbers
for Perspective

68. Show a Big Number

69. Give It Perspective

70. Do the Math

71. Give a Number Context

72. Tip #6:
No Death By
Bullet Points

73. Five Bullets on One Page

74. Same Bullets on Four Pages

75. Tip #7:
Stick to the
Script

76. Stick the Script

77. Use Presentation Mode

78. Adlibs Confuse the Audience

79. Adlibs Throw You Off, Too

80. No Adlibs on SlideShare

81. Tip #8:
Use Adlibs for
Q&A Time

82. Q&A Can Be Boring

83. Use Stories, Not in Your Slides

84. Adlibs Show Your Personality

85. Tip #9:
Change Topics
Every 8 to 10
Minutes

86. Attention Wains After 10 Minutes

87. Nancy Duarte’s Plan

88. 9 Sections in 45 Minute Talk

89. Tip #10:
Call to Action
at the End

91. Design Like Da Vinci
• Recap of the entire talk
• You can design like Da Vinci

92. BRIAN SULLIVAN
www.practicaluxmethods.com
@brianksullivan

93. Some Slides are Monstrous

94. Personal Plan a Deliver a
Story Story Story
1 2 3

95. BY BRIAN SULLIVAN
Making
SlideShare
Presentations
That Rock and Resonate