The Birth Of Swatch Case Analysing

The Birth of Swatch Case Analysing
| | | | | | |The birth of the Swatch | |Harvard Business Case | | ... Show more content on Helpwriting.net
...
The Swatch's price strategy was clear, they sold their products at an affordable price everywhere in
the world (in the US: $40, in Switzerland: SFr50, in Germany: DM60, in Japan: Y7000). What is
more important that they didn't change their price in the first ten years despite their incredible
success. Their price strategy helped their positioning, and helped to communicate their brand
message: "Swatch is not just affordable, it's approachable. Buying a Swatch is an easy decision to
make, an easy decision to live with." The Swatch was unique in its advertising strategy too. They
spent 30% of the retail price on advertising which was compared to the industry average, was more
than double. Besides the high–profile advertising, they also used below–the –line activities, like
break–dancing sponsorship, celebrity endorsement, special events, or product placements (for
example the Giant Swatch in Germany). They created a Swatch Collectors Club for their most
ardent fans, who could receive a subscription to the Swatch Street Journal magazine which
contained the latest news, information about Swatch. The Swatch's distribution strategy was so
different from the other watches'. They created new approach and ways of points of purchase. For
example The Veggie Swatch line was sold in fruits and vegetable markets. They didn't sell Swatches
in jewelry displays like the others; they preferred
... Get more on HelpWriting.net ...

How The Watch Evolved From Portable Spring Powered Clocks
A watch is a small timepiece, carried or worn, that is designed to work despite the motions based on
a person 's activities. The watch evolved from portable spring–powered clocks, which first appeared
in Europe during the 1400 's. The function and use of the watch has developed greatly since its
establishment in the early 1500 's. It has evolved throughout the years with multiple purposes of
function, mechanics, production, style, and use. The practice and accuracy of time measurement has
made substantial improvements in history. More than 30,000 years ago time was first recorded by
the phases of the moon. Since then groups have used the sun, stars, flow of water, burning of
candles, sand, mechanical devices, and many other ways for their search to discover the most
accurate way in time measurement. Time is measured using a sexagesimal system, a numeral system
with sixty as its base, discovered around the third millennium BCE. This was first developed by the
ancient Sumerians of Mesopotamia, used to measure time, angles, and geographical coordinates. As
other ancient civilizations adopted this method, their involvement would help contribute to the
improvements and accuracy to the modified system still in use today. Our current civilization can
calculate a single day down to the precise hour, minute, and even second. Published in 1960, the
International System of Measurements can base the unit of time, the second, as 9,192,631,770
cycles. A locksmith and clockmaker in

Nt1310 Unit 2 Check Time
We live in an age that every second matters, an update happens every second and it could be a
revolutionary life changer. Every second a decision is made, a business deal is done or its meeting is
starting. We live in a world where keeping this second where it belongs, it is all about time–keeping!
As simple as checking time is today looking at the watch rounding your wrist or looking at the clock
put on the wall in front of you or simply take out your mobile from your pocket to check it, at any
time given you can update your timing to be accurate, but we are all sure this wasn't the case six
thousand years ago. It all started as water containers filled with water as the shape of an open cone.
When water is emptied it means that 12 hours has ... Show more content on Helpwriting.net ...
The first pendulum clocks had a width of range 100 degrees and analysts wanted to increase that
range but Huygens showed that increasing the range of pendulum swing will decrease its accuracy.
Then clockmakers realized that only pendulums with small range of swing of a few degrees are
isochronous. The Second Pendulum (The royal pendulum), its range of swing is one meter long
where each swing takes one second became widely used. The long narrow clocks built around these
pendulums were first made by William Clement in the 1680s. The increased accuracy resulted from
these type of developments caused minute hand to be added to the clock dials in the 1690s.
Observation that pendulum clocks were affected by summer that the thermal expansion and
contraction of the pendulum was changed by changing the temperature which was a large source of
error, this error was solved by George Graham when he invented the temperature–compensated
pendulum back in 1721 and the gridiron pendulum by John Harrison in 1726.Pendulum clocks
remained the world standard for timekeeping accuracy for over 200

Essay on Origins of the Watch making Industry
Origins of the Watch making Industry
The production of watches was a major industry of Great Britain for hundreds of years. Watch
making originated in Europe in the early 16th century, when coiled springs were first used to power
clocks. Clocks were powered by weights originally, and therefore remained stationary.
The springs meant that clocks could be moved for the first time, and soon, German clockmakers
started to make very small clocks, which are considered as the earliest watches made. Watch making
was the most advanced line of the clock making industry, which developed when
Blacksmiths started introducing their skills with metal to clock making. Watches were being made
in Great Britain from around the middle of ... Show more content on Helpwriting.net ...
Prescot made rough watch movements and it is often mistaken that
Prescot made the actual watches. This means that it was just the actual working parts of the watch
that were roughly finished and assembled, the movements would then be shipped to finishers all
over the country, and overseas, where they would be taken apart again, finished and put into cases,
usually made of precious metals such as gold and silver.
The nature of the industry
Watch making was an example of what is known as a 'cottage industry'.
Cottage industries were a tradition of Lancashire, and included any type of manual work where
goods were produced at home. The goods produced by a cottage industry were often on a piecework
basis. That is when the goods are made to order when required. An order would be placed with the
producer for a certain number of items, as and when required. All those involved in the watch
making industry could earn a good wage doing this king of work properly and on time. Each
craftsman would have one specialty in particular, spring making, watch hand making and so on. The
various parts would come from each workshop and then these would be sent to an assembly
workshop, where the rough watch movement would be constructed from all of the parts. These
would then be sent to be finished (that is polished and made ready to be fitted into a case). Twenty
individual branches of watch making were open during the mid Victorian

Timex Case Anaylsis
Time as an Industry
"Takes a licking and keeps on ticking." For years this is the image that has been associated with
Timex watches – dependable, reliable, almost indestructible. Timex's (www.timex.com) advertising
was closely associated with the Timex image. The advertising campaign featured different attempts
to destroy Timex watches that failed to stop the Timex from ticking. One memorable ad showed a
Timex watch strapped to the propeller of a motor boat before being driven across the lake. The
dripping watch was proudly displayed as the second hand swept past the face of the watch.
The Company
Timex has been the industry leader since 1960. In fact, Timex's share of the Canadian and US watch
market was 50 percent by the late ... Show more content on Helpwriting.net ...
Additionally, Timex made a major change in its advertising strategy. Watch companies traditionally
focused their advertising campaigns in the spring and fall. In what industry executives called a first,
Timex began advertising continuously throughout the year. As a result, in 1993 Timex unit sales
rose about 30 percent, with more than half the increase attributed to Indiglo.
Given its success, it is not surprising that Timex continued to put almost its entire advertising budget
into campaigns for Indiglo in 1994. And the Indiglo is HOT. Timex was fortunate enough to get
some impressive testimonials from customers who rolled in along with sales. These stories provided
some fascinating material for potential ad campaigns. Consider the following:
* A man led a group of people down 34 unlit flights of stairs in the bombed World Trade Center in
New York City by the light of an Indiglo. * A Los Angeles couple lit their way to safety after an
earthquake with an Indiglo watch. * Four people clung to a capsized fishing boat overnight,
comforted by the reassuring blue beam of a Timex lndiglo.
The Indiglo technology is "making ho–hum Timex kind of hip". In fact, earlier attempts to upscale
the product line and develop more fashionable products were hampered by perceptions that the
products have got a $12.95 name on them.
Currently, Timex has 20 to 30 watch styles with

Impact Of Technology On The Computer Technology
CLOUD ASSISTED WEARABLE TECHNOLOGIES
TEAM 7
Assignment No. 2
Bharti Kodwani
Kavya Malla
Nivedhitha Venkatachalam
Sushanta Sahoo
Email addresses bharti.kodwani@sjsu.edu kavya.malla@sjsu.edu sushanta.sahoo@sjsu.edu
nivedhitha.venkatachalam@sjsu.edu
Introduction:
There have been numerous changes in the computer technology since the first computer was
invented and this is an ongoing process. During this whole time computers have shrinked
tremendously in size and now can be carried in pocket and as a wearable object. Wearable
technology provides human enhancement in personal level and offers several opportunities in
enterprise. It is essential to understand the history, evolution and other enabling technologies to
effectively adopt and improve the use of wearable technologies.
History and evolution of Wearable Technology:
The first form of wearable technologies was probably the wrist watch, which was designed to
provide a particular service to the users, was invented as early as the late 1500s. Then the portable
radio, later evolved into the Walkman which was also perpetuated because of users desire to have
access to a particular service all the time. These desires for continuous access of services have
pervaded the development of most of the wearable technologies. The development of computers has
exhibited a progression towards mobility and portability, from massive mainframe computers to
desktops to laptops, to PDA's and to wristwatch computers which were

Print Magazine Advertising On The World
Print magazine ads can have a lot of influence in the world, like offering a new window into a
product that readers did not know before. The ads from magazines offer a first impression of some
introducing a whole new world. Some present relics from an old dying age to products that are at
the front of what is going to happen and how fast. With the business of watches dropping in favor of
cell phones, Breitling and Rolex needed a way that they could help drum up business and revenue.
One such example of this is Breitling, Breitling took a liking to Fast Company while Rolex tried
personal luck in Fortune magazine. Targeting the middle to high income professionals they appeal
through the tones of innovation and remembrance of old money. ... Show more content on
Helpwriting.net ...
Below their slogan for the ad, there is an explanation of what their watches go through on a daily
routine for the pilots and for those who use the watch daily. There is a list of four locations around
this nation where a buyer can go get their own Breitling Watch, at one of their own boutiques. To
top off the ad that oozes authority, challenge, and excitement, the Breitling gold wings placard onto
the page followed by the main slogan, "Instruments for Professionals". The watch itself, the Super
Avenger II; the black dials accented by white face plates, hints of red and blue compliment the
watch. The band, a stainless steel showing off a matte silver color, shows a shine that is not offered
by many. Watches of this caliber offer a level of quality and expertise and they are marketed to such
a level so that the readers of Fortune Magazine can experience. The Breitling ad published in the
Fast Company is, "...the only business media brand that inspires change" according to the Fast
Company Media Kit. Fast Company has an average circulation of 725,000 people every month. The
readers of the magazine have an average age of forty–five and with a gender composition of 60%
men and 40% women. Fast Company is the magazine for business people who knows what they
want, and so they work to achieve that goal.

The Product : Analogue Wristwatches
Business name: Éternal
Product: Analogue Wristwatches
SITUATION ANALYSIS:
Marketing Environment:
Australia can boast of having one of the world's largest economies; however, with the mining and
the commodities boom at an end, the economy is slowing down. The economy grew by 0.9% in the
March quarter of 2015. Job vacancy figures of the mining industry have demonstrated a decline of
10.9% in a year. As of July 2015, the unemployment rate had risen from 6.1% to 6.3%. Despite the
weakening economy, low consumer confidence and sales, Australians are still spending 2.7% more
on other goods than in 2014.
The luxury market grew 11.2% in Australia and increasing demand for such products assures that
the sales of the watches will be healthy and solid. As the Australian Dollar falls international
customers are attracted. Australia's growing wealth means that luxury/ expensive items no longer
just for the elite, research has shown that 40% of Australian households are potential consumers.
Items are now diversified and accessible, therefore drawing in more consumers, especially the
younger demographic, who want a fine watch without the hefty price tag. Éternal falls into the
category of affordable luxury, accessible core and premium core. This new statistic would mean that
our product would appeal to a wider demographic, consequently achieving more in sales.
Customer Needs:
Essential and completing piece of one's wardrobe. Many professionals who want to achieve a well–
dressed look

Sony : A Japanese Multi Industry Cooperation
Sony is a Japanese multi–industry cooperation; founded in 1946, headquarters in Tokyo, Japan.
There are a diversity of segments consisted within the company, such as consumer electronics,
music, financial services and motion pictures. As a leading manufacturer, Sony appeals to both
consumers and professionals through their innovative inventions to improve lifestyle and
convenience to suit the needs of the future target market within their economic budgets.
Wearable technology, in the case of Sony, SmartWear, is a predicted trending branch of ubiquitous
products set to become the next generation technology. As advancements in computer engineering
enable electronic chips to become smaller, and batteries to become longer lasting, the engineering
technology involved is advanced enough to be integrated in the form of a small wearable device.
Wearable tech incorporates gadgets that are integrated into everyone's daily life in the form of
fashion. Whether the tech is the form of glasses (Google glass smart glass), a watch (Sony smart
watch) or an earpiece (Hearables), the product must appeal to consumers through the functionality
and form.
Recently, late October 2014 was the release of the Sony SmartWatch 2 (SW3) to consumers, the
third–generation smart watch within the SmartWear product family. However, improvements have
dramatically occurred in terms of the functionality that sets it apart from the rest of the competing
smart watches. The SW3 is compatible with Android

Four Print Magazine Advertisements
Print magazines ads can have a lot of influence in the world, like offering a new window into a
product that readers did not know before. Magazine ads offer a first impression for some
introducing a whole new world. Some present relics from an old dying age to products that are at
the front of what is going to happen and how fast. With the business of watches dropping in favor of
cell phones, Breitling and Rolex needed a way that they could help drum up business and revenue.
Breitling took a liking to Fast Company while Rolex tried personal luck in Fortune magazine.
Targeting the middle to high income professionals they appeal through the tones of innovation and
remembrance of old money. Watches are seen around the world as a dying need, ... Show more
content on Helpwriting.net ...
Below their slogan for the ad, there is an explanation of what their watches go through on a daily
routine for the pilots and for those who use the watch daily. There is a list of four locations around
this nation where a buyer can go get their own Breitling Watch, at one of their own boutiques. To
top off the ad that oozes authority, challenge, and excitement, the Breitling gold wings placard onto
the page followed by the main slogan, "Instruments for Professionals". The watch itself, the Super
Avenger II; the black dials accented by white face plates, hints of red and blue compliment the
watch. The band, a stainless steel showing off a matte silver color, shows a shine that is not offered
by many. Watches of this caliber offer a level of quality and expertise and they are marketed to such
a level so that the readers of Fortune Magazine can experience. The Breitling ad published in the
Fast Company is, "...the only business media brand that inspires change" according to the Fast
Company Media Kit. Fast Company has an average circulation of 725,000 people every month. The
readers of the magazine have an average age of forty–five and with a gender composition of 60%
men and 40% women. Fast Company is the magazine for business people who knows what they
want, and so they work to achieve that goal. Breitling's ad exalts the idea that people of the future
want to experience the

Difference Between Apple Watch Vs Samsung
Apple Watch Vs Samsung Gear S2 – The ultimate comparison
Wearable technology has grown in impetus with the introduction of smart watches by Apple and
Samsung.
They promise great new features and high end performance which are met with stylish designs and
comfortable wearing.
Samsung, the big name in the industry is battling out for victory against the smart elegance of Apple
which only releases the most comprehensive products.
The big debate rose because of their similar launch dates and people have grown great interest on
the products. So, let us compare the two smart watches released by these techno giants and elicit a
conclusion.
Design
As one can expect, the two smart watches are aesthetically attractive and there is no remark for
either ... Show more content on Helpwriting.net ...
Whereas, the price of Gear S2 is $299, with a slight increase of price according to the versions but it
never exceeds the base price of Apple. Thus, Samsung is comfortable for the hand and the pocket as
well.
Winner: Samsung Gear S2
Loser: Apple watch
Verdict
There is not much to differentiate between the two watches and it a difficult choice to make when
one has to select from them. Apple provides great variety through multiple straps and casings;
whereas Samsung offers reliability through battery life and comfort.
In such cases, people prefer the better brand which is Apple. But this should be done when money is
not an issue and charging daily is not a problem.
Samsung Gear S2 is a serious competitor with great affordability and style which is backed up by a
great battery. Although the performance is same for the two smart watches Gear S2 is the better
choice because of many advantages it has, which are elaborated above.
However, do remember that the margin between the two smart watches is very thin and the
developers should be credited for the wonderful job they have done to bring such excellent
technology to the market.
Winner: Samsung Gear

Difference Between Smartwatch Vs Luxury Watch
Smartwatch vs. luxury watch, the battle for premier time A smartwatch is an automated wristwatch
which can run mobile applications and allows one to access several functions such as a calculator,
compass, applications to book a cab and order groceries. This can also be used to make or answer
phone calls and to send text messages. There is a possibility that the luxury watch industry may lose
its customers to the smartwatch industry. The luxury watch has had a high brand value and have
been a symbol of prestige, riches, status and classiness. The introduction of the smartwatch by the
tech–savvy companies such as Samsung, Motorola, Apple and Google has brought about increased
competition in the watch industry.
In the fourth quarter of 2015, the global smartwatch shipments overtook the Swiss watch shipments
for the very first time, 8.1 million smart watches were shipped compared with 7.9 million Swiss
watches ... Show more content on Helpwriting.net ...
Additionally, the battery life of a smartwatch is limited, and it has to be frequently charged. There
are inevitable technical glitches and complexities associated with a smartwatch. The Apple watch
needs to be paired up with an iPhone and it is only compatible with newer iPhone models.
Therefore, due to these reasons, the luxury watch industry does not face an imminent threat of
losing most of its customers to the smartwatch makers in the next decade. However, at the same
time, the industry also cannot ignore the risk of losing its customers who love technology. The
desire to display style with status can now be fulfilled through smart watches made by strong brands
like Apple. The luxury watch retailers have witnessed a decline in the revenue in 2015 as compared
to 2014, the same is shown through the below graph. The decline in revenue correlates with the
increase in units of smart watches sold, this was more so in the last quarter of

Corporate Strategy : a Look at Swatch Essay
1. Conduct an industry (five forces) and environmental (PESTEL) analysis of the watch industry
When Swatch emerged in 1983, it was a prime time to enter the watch industry. Existing rivalry and
the threat of new entrants were medium, allowing Swatch to thrive.
Not one of the many competitors held more than 15% of the total global market, thereby creating
medium concentration. In addition, cost conditions, excess capacity and exit barriers, and product
differentiation were also medium. Although there was high diversity among competitors, Swatch's
strategy of differentiation, complemented with the other industry factors, allowed them to enter the
industry and profit.
Although there were barriers to entry and a high threat of ... Show more content on Helpwriting.net
...
4. What were the strategic threats and opportunities facing swatch? Examine and analyze swatch's
response to these threats and opportunities?
ETA faced many strategic threats and opportunities, Appendix 6, when they conceived the Swatch
business unit. However, Thomke asked the basic entry decisions questions and came to the
conclusion that competing in the low cost watch category was the most attractive opportunity.
Thomke moved forward with a vertical scope corporate strategy through a new market and new
product diversification strategy. ETA engineers created a low cost quality watch by using economies
of scope. The use of joint R&D and quartz technology combined ETA's tangible and intangible
resources to create operational relatedness. Thomke utilized strategic relatedness by using common
management capabilities through manufacturing efficiencies and financial access. These resources
allowed ETA to compete in the high and low market watch categories and attain a competitive
advantage in the low price watch niche. Thomke brought in New York advertising agent Franz
Sprecher who coined the name Swatch. Swatch's entry modes were exporting, wholly owned
subsidiaries and the joint venture model by using shops in shops in classy department stores, jewelry
stores, sports stores, and fashion boutiques.
5. Identify the key success factors to survive in the watch industry. Use the resource–based
perspectives to describe how Swatch

Consumer Bebaviour on Wrist Watch with Respect to College...
CONSUMER BUYING BEHAVIOUR OF WRIST WATCHES WITH RESPECT TO COLLEGE
STUDENTS
CHAPTER: 1
1.0 INTRODUCTION:
Wrist watches form an integral part of the personality of individuals in the present era. Earlier seen
as a luxury item, they are now witnessing a fundamental change in perception, and are now gaining
respect as an essential utility item. For the watch industry, time seems in its favour what with the
liberalization of the Indian market coupled with the rising purchasing power of the young and
consumerist Indians.
Indian watches market was for long dominated by public sector organisations like Hindustan
Machine Tools Ltd. (HMT). But now it is being dominated by private sector enterprise like Fast
track, Titan, Sonata, Rolex, Timex, ... Show more content on Helpwriting.net ...
1.5 LIMITATIONS OF THE PROJECT: * Only college students were chosen. * Primary data is
limited to questionnaire. * Some of the respondents being rarely interested gave some rough ideas
for the sake of answering. * Due to paucity of time it was impossible to know the interest of large
number. * Questionnaire understanding.
CHAPTER : 2
2.0 REVIEW OF LITERATURE:
2.1 IN DETAIL ABOUT INDUSTRY:
India is an under penetrated market for watches. Only 27% of Indians own a watch. Total estimated
volume as per 2008 is 44 million units and value of Rs 2700 crores. Vast proportion of Indaian
market is below Rs 500 by about 68%. The market share of Indian watch industry 2009 market has
been split into: * Low end * Mass market * Premium and luxury brands
50 million wrist watches are sold in India every year. Notwithstanding the presence of global
players and the opening up of the market, the Indian market has always been dominated by a single
player. In the past, till the late 80's in the mechanical era, HMT dominated the market. And after that
it has again been the domination of a single congrats, Titan had almost 65% market share of the
organized watch market in the country. The organized watch market itself is estimated at 35% of the
total industry size. In value terms, the size of the organized market is estimated at around Rs 1500
crores, which means that the average price of watches sold even today is less than Rs 1000.
2.2 WATCH

Innovation And Organization : Apple Iwatch
Assessment 1: innovation and organization
Apple iwatch
Latrobe University
Masters of Management (Entrepreneurship and Innovation)
Submitted by: Anubhav Maurya Submitted to: Dr.Vanessa Ratten
Student id: 18218076
INTRODUCTION
On 9th September 2014 apple stepped into the watch industry with the launch of its most awaited
smart watch named apple iwatch. This was apples first new product category in 5 years after the
iPad. (Hasalum , 2015). The watch has no bounds and it was described as "absolutely amazing" and
its software as "fluid" by many of the developers. Terms such as "phenomenal " have been used for
this highly advanced innovation of today's world by apple. (Clover, 2015,)
TYPES OF INNOVATION
The days have gone that a watch limits its use to just telling time, today is the world of technology
and innovation which has given birth to smart watch.
A smart watch is an advanced technology based device that is worn on the wrist like any other
watch the difference being that it connects to ones smart one via a wireless mode. These watches
have features like receiving phone notifications, messages, social site updates, and calls all on the
watch itself. (Mangis, 2014)
Apples iwatch stands out amongst all the smart watches known as it connects wirelessly to the
iPhone which not only enables it to receive phone calls and messages but also it can be used to play
music, serves as a digital wallet, and it can even monitor heart rate via

The Birth of Swatch Essay
The Birth of the Swatch
The Swatch was well–known watch in the history of the watch industry. When it came out at first, it
was quite sensational, resulting in more sales than it expected. Since the Swatch had grown strong in
the watch industry, it could maintain its reputation and there were more opportunities to success in
this industry. In order to find out its success strategies or factors, the following shows its Strengths
and opportunities. In addition, its weaknesses and threats could reflect considerations on this future
forward.
SWOT analysis
Strengths | Weaknesses | * High Consumer loyalty * A clean price * Unique designs * Innovations in
automation and assembly * Promising designers were adopted * ... Show more content on
Helpwriting.net ...
Swatch spent approximately 30% of the retail price of its watches on advertising as its marketing
plan. This was about two times high compared with the industry average. They also were able to use
unique marketing events and advertising schemes to promote Swatch, emphasizing on below–the
line activities. It also had decentralized marketing and centralized manufacturing systems.
Additionally, the company created the Swatch collectors Club for its loyal consumers. The Swatch
street journal, a magazine that included all information about Swatch in trends, was produced. It
also chose a nontraditional retail approach, creating unexpected points of purchase. For example, it
launched the Veggie Swatch line in fruit and vegetable market. SMH pursued shop–in–shop systems
or miniboutiques so that consumers could only focus on the Swatch products, not displaying its
products with other watches.
Those strategies helped Swatch lead this market in the watch industry, selling 26 million swatches in
1992 and reversing SMH's fortunes. Despite its success, there are some concerns whether the
success of the Swatch would continue. Still, the world watch market was highly fragmented except
Citizen, Seiko, and SMH. There were numerous watch competitors in Switzerland, Asia, and Unite
states. The market share of Swatch was still relatively low in the single digits due to

Advantages Of Smart Watch
Smart watch vs. luxury watch, the battle for premier time A smartwatch is an automated wristwatch
which can run mobile applications, and allows one to access several functions such as a calculator,
compass, applications to book a cab and order groceries. This can also be used to make or answer
phone calls and to send text messages. There is a possibility that the luxury watch industry may lose
its customers to the smart watch industry. The luxury watches have had a high brand value and have
been a symbol of prestige, riches, status and classiness. The introduction of smart watch by tech
savvy companies such as Samsung, Motorola, Apple and Google has brought increased competition
in the watch industry.
In the fourth quarter of 2015, global ... Show more content on Helpwriting.net ...
The luxury watch makers can ally with tech companies to manufacture smart watches and to prevent
the erosion of their revenue in future. These alliances are need of the hour as the right products for
tomorrow's customers will be introduced after a series R&D initiatives over a period of time. TAG
Heuer, the reputed luxury watch player has teamed up with Google and Intel for an android smart
phone watch and named the watch as 'TAG Heuer Connected'. In November 2015, TAG Heuer
released its connected watch powered by Google's Android wear operating system. This 'connected'
watch was priced around $1,500.
The technology companies producing smart watches can also benefit from the partnerships since
they will have access to the aesthetics and design of the luxury watches makers. The tech firms will
also understand the preference of luxury segment much better through the collaborations. The
software which featured in the 18–karat–gold Apple watch edition, the top–of–the–line $17K
offering was identical to that of Apple's entry–level $369 sports watch model, which means luxury
consumers are paying to invest in gold encasing and the status attached to the

Rolex Essay
Rolex, the esteemed timepiece manufacturer, known globally as a statement of success, quality, and
prestige, is regarded in the watch market as part of the highest tier of timepieces. The Swiss watch
company was founded in 1905 by Hans Wilsdorf and his brother–in–law William Davis in London,
with the vision of making quality timepieces more popular. They chose Rolex as the name because
they believed that the sound a watch made while being wound sounded like the word while also
being short enough to fit on any size watch. In 1914, Kew Observatory awarded a Rolex watch a
Class A precision certificate, a distinction normally granted exclusively to marine chronometers.
The company spent 14 years in London and then Wilsdorf moved the ... Show more content on
Helpwriting.net ...
Rolex was the only company not to take losses, as it used this time period to further its reputation
for quality and performance. In 1926, Wilsdorf developed and patented the first truly water–resistant
watch, the Oyster. The watch was strapped to the wrist of Mercedes Gleitze as she made her
pioneering 15–hour swim across the English Channel. Rolex capitalized on the event by using it in
advertisements, and by building displays in jewelers' windows that featured a watch submerged in a
small tank of water. Eventually, Rolex brand had gained such prestige that British Royal Air Force
pilots brought them to replace the inferior watches that were normally issued. Pilots captured during
the war frequently had their wares confiscated, but when pilots wrote to the company describing
their experiences, Rolex would replace the watches at no cost. This led American servicemen
learned of Rolex while stationed in Europe, thus helping to open the lucrative U.S. market to the
company. By using these unique marketing opportunities to their advantage, Rolex raised brand
awareness and furthered its reputation as a major player in the watch market.
In the post–war era the company set its sights on further expanding the brand and Rolex continued
to build its high–performance reputation. In 1945, Rolex introduced the Datejust model, the first
chronometer with an

Swatch and the Global Watch Industry
1. How did Timex succeed the Swiss as world volume leader in the 1950s and 1960s?
Timex toppled the world dominance of the Swiss by streamlining the watch making process
therefore also making the process very scaleable. The Swiss had dominated in an era where very
little competition existed. This paved the way for the Swiss and their high cost watch producers to
remain dominant as consumers really had no alternative to turn to.
Timex introduced watches using a combination of automation, precision tooling, and simpler design
then their Swiss rivals. The Timex movements also incorporated new hard alloy bearings rather than
expensive jewels used by the Swiss. All this lead to efficient and effective automation of Timex
production lines, ... Show more content on Helpwriting.net ...
Swatch slashed the number of individual parts that a watch required from 91 to 51 and began
housing them in an easily mass produced plastic case. With this formula, the Swiss made a
breakthrough into the global watch industry by producing high quality, inexpensive watch in
Switzerland.
Marketing was also a key area which had to be looked at for Swatch to fully resuscitate the overall
Swiss watch industry. To do this for them, Swatch decided that to do it right, marketing should be
outsourced to specialists. Franz Sprecher, an independent consultant, helped to transition the image
of the Swiss watch from a very expensive, traditional timekeeping instrument to an inexpensive
lifestyle symbol and fashion accessory. Swatch followed this lead and also did a good job in
producing very trendy watches with very colorful designs. There was a Swatch created for every
occasion. This new approach in marketing and manufacturing sealed the deal for Swatch and was an
instant hit propelling the Swiss watch industry to the forefront of the watch manufacturing industry.
With the success of Swatch and their new alternative approach to marketing and design, media
quickly became very interested. Swatch realized that this was a perfect way to embrace free public
publicity. Swatch embraced the media. This hand–in–hand cooperation with the media resulted in
lots

Difference Between Samsung And Apple Watch
Apple Watch Vs Samsung Gear S2 – The ultimate comparison
Wearable technology has grown in impetus with the introduction of smart watches by Apple and
Samsung. They promise great new features and high end performance which are met with stylish
designs and comfortable wearing. Samsung, the big name in the industry is battling out for victory
against the smart elegance of Apple which only releases the most comprehensive products. The big
debate rose because of their similar launch dates and people have grown great interest on the
products. So, let us compare the two smart watches released by these techno giants and elicit a
conclusion.
Design
As one can expect, the two smart watches are aesthetically attractive and there is no remark for
either of them. However, the big difference is that Gear S2 has a round casing which gives it a
conventional look, whereas the Apple watch has a rectangular outlook. Samsung has three versions
(general, 3G and Classic) of the S2 and all of them are made of stainless steel. For the regular
version of the watch plastic bands are available and for the classic version leather bands are
provided. Black, silver and dark gray colours are released in the market and black colour is limited
only to the ... Show more content on Helpwriting.net ...
The presence of pedometer, sedentary reminder and heart rate monitor ensures that the user's overall
health is taken care of without any drawbacks. The Gear S2 also has the same features in possession.
The big drawback for Apple is that it does not come with an option to control the Smartphone
remotely with which the wearable is associated to. Samsung impresses in this section as it comes
with a sublime rotating bezel allowing users to gain access to settings and features with ease.
Interestingly, the rotating bezel accepts both horizontal and vertical scrolling which is not seen in
the Apple

Case Study Of Seiko
Variables
Business Travellers
Tech–Savvy generations
Timepiece Collector
Geographic
–region
United States
Europe
Worldwide
Worldwide
Demographic
–age
30–60 years old
21–40 years old
30–80 years old
–gender
Male
Male
Male
–income
High income
High income
High income
Psychographic
–personality
Knowledge
Curiosity
Willing to try new products
Professional
Ambitious
Technology fan
Up–to–date
Has a soft spot for watches
Art appreciation

Desire to collect new timepiece
Behavioural
–user status
Potential user
First–time user
Potential User
Regular user Ex–user
Regular user
–buyer readiness stage
Aware
Interested
Desirous
Desirous
Intending to buy
–loyalty status
Medium
Strong
Strong
–benefits sought
GPS solar function that can pinpoint its location ... Show more content on Helpwriting.net ...
As a result, Malaysian will have more exposure to its product. The demand for its luxury timepiece
will increase as it is very appealing to the higher income group in Malaysia. There is a higher
chances of them buying it because it is the first solar functioned and GPS watch. The increase of
demand in Seiko's timepiece will diminish the sales of existing watch retailers. On the other hand,
the increased demand for Seiko watches may not be a threat to the local watch industry owing to the
fact that Astron watches cost an arm and a leg. Astron watches are priced between USD 1,825 to
USD 3,300, which will be RM 7300 to RM 13,250 after converting into Malaysia Ringgit. With
such high prices, not many can afford to purchase a Astron watch. As a results, Malaysian may
prefer cheaper watch brand such as Casio, Swatch or other average priced watches. Thus, watch
industry should be aware of the changes in their surrounding because it signifies an alternative in
either making a profit or losing it.
References
Lawrence, G. (2015, July 15). Seiko to Open Its First Boutique in Germany. Retrieved 01 May
2016, from http://www.masterhorologer.com/2015/07/seiko–to–open–its–first–boutique–in.html
Otsuka, K. (2014, Sept 26). Seiko, Citizen target upmarket foothold in U.S. Retrieved 03 May 2016,
from http://www.japantimes.co.jp/news/2014/09/26/business/seiko–citizen–target–upmarket–
foothold–u–s/#.Vytd–2NCJmA Seiko–Astron. (2016). Seiko Astron Movie. Retrieved 05 May 2016,
from http://www.seiko–astron.com/8x/#movie Seiko Watch Corporation. (2015, Sept 07). Seiko
Celebrates 50 Years in Russia with Opening of Its First Boutique in Moscow. Retrieved 05 May
2016,

The Latest And Greatest Unique Technologies Essay
Apple has finally announced the new Apple Watch at the Apple Live Event back on September 9th
this year and it 's due to be released in early 2015. There has been much speculation as to the design,
functionality and even the name. It was previously referred to as the iWatch and even iOS Watch by
some. This device is the company 's first developed technology that is fully wearable.
People today set many new trends when it comes to technology. The emergence of smartphones is
also the product of continuing innovations throughout the years. Nowadays, all major smartphone
manufacturers invest heavily into extensive research and development projects. The goal is to create
the latest and greatest unique technologies. Apples latest attempt at this alongside the iPhone 6 and
iPhone 6 Plus has taken the form of a wearable wristwatch.
The concept of a smart watch is nothing new. An early example of the smart watch was a product
called the Pebble Watch which was released back in 2013. The Pebble Watch allowed users to
receive notifications, view emails, check the weather and display a wide variety of custom
information. Just like the Apple Watch, the Pebble Watch needed to be connected to your
smartphone to benefit from most features. So now lets take a look at the Apple Watch in more detail
and evaluate if it really will be a game changer or simply just another gimmick.
Features
The Apple watch at first glance looks much like your typical wristwatch but with many innovative

Changing Structure of Watch Industry
SWISS WATCH MARKET
In 1970s the Swiss industry produced around 75 million units per year as compared to 25 million
units in 1940s.
Since 1966, when the Swiss Government's restriction on sale and acquisition of watch companies
lapsed, the industry experienced a crescendo of mergers, bringing down the number of firms to
around 1000.
In 1971, 'ASUAG', the "super–trust" combined the assembling firms selling seven different brands
into the General Watch Holding Company. This move forged important new financial and
managerial links between the component manufacturing and assembling sectors of the watch
industry.
By 1971 almost three–quarters of all Swiss watch exports were accounted for by eight watch–
making groups.
But the industry ... Show more content on Helpwriting.net ...
manufacturing industry. In fact, only two U.S. watch companies, Bulova and Timex, were involved
in any domestic watch production.
Since the beginning, U.S. companies have struggled to cope with the labour requirements of
watchmaking.
Some U.S. watch sellers never tried; from the start imported finished watches or movements and
simply put them in watch cases here. Other firms tackled the problem by locating at least part of
their production overseas. Bulova and Gruen, for example, established their own manufacturing
plants in Switzerland in the early years of the 1980s.
After the Second World, jeweled–lever watches dominated the U.S. market.
Then during the 1950s and early 1960s the situation changed drastically. Timex first stormed the
low–price end of the watch market and later moved up into the middle price range. At the same time
marginal Swiss producers flooded the U.S. market with inexpensive pin–lever and jeweled–lever
watches making price competition all the more severe.
In 1960s the Japanese began to carve out their piece of the U.S. market. On top of this, the mass–
merchandising revolution of the 1950s threw the traditional watch distribution system, sales through
jewelers and fine department stores, into chaos. To survive in a market dominated by price
competition, one after another U.S. watch company gave up on domestic watch manufacturing until,
by 1970 there were only two survivors Bulova and Timex.
Throughout the 1960s and into

Fossil Study
1. What are the major competitors of Fossil's Inc?
A. The major competitors of Fossil are Swatch and Guess? To be precise Swatch and Guess are well
known brands in Watch industries. It was very difficult for Fossil to reach to that level. Now if we
talk about the market share Fossil and Guess? Managed to be on the same level moving Swatch to
number three. Fossil did had some other competitors like Gucci, Anne Klein II etc but they could
not come as up as Guess and Swatch.
If we talk about Swatch it was been developed in Switzerland in early 1970's. At the same time there
was Casio and other competitors' example Hong Kong producers in the moderately priced segment
which was making things difficult for Swatch leading it to complete ... Show more content on
Helpwriting.net ...
If they succeed to do so they would be the major shareholder in this corporation. The distribution
center in Europe would sell throughout Europe, except two places Italy and Portugal, where an
existing distributor would play its role.
 South America: – Same issue was expanding business in South America. Things were much
difficult here as some of the fastest growing consumer markets already had their imprints in this
area. Finally they decided to enter into South America market with some new designs than to the
existing ones. In the early phase, sales were very low, but once they recruit the right distributor and
retailer, Sales could be more aggressive in that area.
Product Development: – Only producing millions of watches would not expand their business. This
made them feel to produce something different and hence they came up with an idea of producing
leather goods for men. Getting into leather products was again not so easy as competition was really
tough.
4. What are the future growth prospects for Fossil's Inc?
A. The future growth prospects for Fossil are many though competition is really tough. If they
manage to succeed as they have done it in the Watch producing market they can expand their
business easily. As competition was already very high in the watch producing market hence they
need to maintain their quality and their brand by which they can think of expanding in the same
sector and then expanding

Essay On Omega Watches
Omega Watches have a century long history and reputation of being the best luxury watch maker in
the world, appearing everywhere from the wrist of Neil Armstrong during the moon landing to the
official timekeepers of the Olympic Games to appearances in James Bond films. The most
expensive Omega watch currently available from Ethos is the Omega De Ville, with the most
expensive in the collection selling at rs 76, 04, 300 for a men's watch, although ladies watches are
available as well. Why do Omega Watches price so high? Why does the Omega brand carry so much
respect as a mark of quality? Here are some facts which explain why:
1. First co–axil escapement watch
In 1997, the De Ville range became the first commercially available watches in the world to use co–
axil escapement, a revolutionary piece of technology invented by English watchmaker George
Daniels which has become an essential component of all of Omega's best watches and has become
almost synonymous with the brand. This single piece of technology significantly decreases the
friction on the watch's components, meaning it requires less lubrication, lasts for much longer, and
doesn't require nearly as much ... Show more content on Helpwriting.net ...
Even the air and temperature in the facility are electronically controlled. The entire facility in
Granges, Switzerland is designed to be kept free of dust, down to the smallest speck, to ensure top
quality watches free of dust which can damage the inside of a watch. Both technicians and visitors
are kitted out head to foot in dust free clothing and pass over sticky mats at the door. With such
careful attention to detail, you know this means quality

Swot Analysis Of Alpina Watch Company
MARKETING COMMUNICATIONS ASSIGNMENT
ALPINA WATCH COMPANY
Mohamed Ridzam Bin Mohamed Hussein (Sam)
CT0248735
TABLE OF CONTENTS PAGE
1. Executive Summary 3
2. Company Profile 3
3. New Product line – Horological Smartwatch 4
3.1 Always on–time and date 4
3.2 Activity Tracking 4
3.3 Sleep Monitoring 5
3.4 Active alerts 5
3.5 Dynamic Coaching 5
4. Situation Analysis 6
4.1 SWOT Analysis 6
4.2 Competitors Analysis 6
4.3 PESTLE forces 7
4.4 Current Marketing and Issues 8
5. Marketing Objectives 9
6. Recommended Integrated Marketing Communications Tools 10
6.1 Teaser Advertising 10
6.2 Advertising 11
6.3 Public Relations 12–13
6.4 Sales Promotion 14
6.5 Direct Marketing 14
6.6 Personal Selling 15
7. Evaluation and Control 15–16
8. ... Show more content on Helpwriting.net ...
Company Profile
The company was founded by Gottlieb Hauser in 1883 (Alpina History, 2014). Based in Geneva,
Switzerland, Alpina has expertise in luxury watchmaking for more than 130 years.
On top of its prestige for fine timepieces, it also brands itself as pioneers in sports watch
manufacturing. Features like anti–shock, anti–magnetic and water–resistant were impressive during

the early 1900s. The key is for the watch to operate in the most challenging sporting environments
like the Alps. Its collections over the years have revolve around advocates of mountaineering,
flying, diving, sailing and active lifestyles. It is the preferred luxury timepiece among athletes and
adventurists. Fig. 1: Alpina's founder – Gottlieb

The Bachelor Tv Show Analysis
"Will you accept this rose?", a question that all wish to hear. Fans of The Bachelor are familiar with
this revealing question, so all viewers are overjoyed to welcome the splendid qualities of the
program into their lives. As The Bachelor is a show that is enjoyed by successful celebrities, is
watched by a massive amount of people, and tugs at the raw emotions of followers, the reality show
is undeniably a marvelous program that all people should enjoy. A plethora of famous celebrities in
the entertainment industry have expressed positive remarks towards The Bachelor. For instance,
singer John Mayer expressed his passion towards the dating show while on Ellen in May 2012: "I
don't even feel like it's my fault for liking it ... It's not a guilty ... Show more content on
Helpwriting.net ...
A person who watches the show will be thoroughly entertained with the drama the show provides,
as it continually makes the season more interesting to watch and more enticing for followers to
continue to watch. Additionally, a fan of the show watches the beauteous story of two people falling
in love, allowing people to understand the complexity and wonder of a developing relationship that
could lead to marriage. This emotion allows for a viewer to become emotionally invested in the
people on the show, demonstrating the wonderful ability the show has to convey true emotion.
Correspondingly, The Bachelor details the concept of "love at first sight" and allows for viewers to
believe in the idea of true love and connection, no matter the circumstances. This same concept of
watching two people gradually build a connection together impeccably draws in a viewer, distinctly
depicting the beautiful aspect of the television show. Consequently, the drama and raw emotion that
The Bachelor educes in a viewer definitively demonstrates the allure of the program that should
entice more people to watch

The Life Of Britney Spears
I 've been watching, along with the rest of the world, a very sad unraveling of a human life. The
recent events in the life of Britney Spears may not be anything new in the world of celebrity, but it
certainly has been one of the most "put on public display" breakdowns in recent entertainment
history. I was talking to my children last night about how truly sad the whole situation is, and how
more people need to comprehend that even if they were never a fan of Britney or her music, they
still need to realize that this is a person who is struggling and definitely in need of help. I have read
countless statements by people who have gone as far as to say that she should just "give up and die
already.....I 'm tired of hearing about it." That is one of the more appalling statements I 've seen. I
will go on record as saying I have not ever been a fan of her music, or thought she has made the best
choices in her personal life perhaps (at least in how these things were portrayed in public), but in no
way would I wish what she is going through on any human being. As someone who interviews
musicians all the time, and now 1 celeb as well, it is more than ever clear to me that they are regular
people like the rest of us. Would we expect to be treated that way if we were struggling? Does being
in the public eye mean they put themselves out there for public ridicule and should just deal with it?
I can only say that if she were my sister or daughter I would be in tears every day to see her

A Single Advertisement
A single advertisement can have hundreds of effects on mankind every day without anybody
noticing. It gives the indication that life is not whole until the one last item is acquired. Then one
will be considered cool and accepted in today's society. Many believe once they hit their "mid–life
crisis." The mid–life crisis hits around age 35 to 40 when men realize they are not fitting in as much
as he once did. Men's lives have significantly changed and now he has money to buy things he was
not able to before. Because his financial status is finally in the black, he is able to pick up his head
from the computer desk and look around. Things making men look more "stylish" and "hip" in
today's society. Advertisers seem to hit this hard. They use cynicism to make the men going through
their crisis believe if they get the object of their desire, they will be the coolest guy on the block.
This advertisement portrays the type of man that every man wants to be as well as the type of
woman every man wants to be with; really hitting the mid–life crisis bone hard. He's a middle aged
man that obviously has stayed in shape his whole life. Most middle–aged men are married with kids
and a little gut hanging over their belt. When the men reading this ad see a man like David
Beckham, they start questioning if they look like that to other women. In the process, the ad actually
gives an unintended effect to destroy self–esteem. When the advertisement hurts that self–esteem,
men tend to buy what

Reflection Paper On Titanic
Today I chose to watch "Titanic" for the very first time. I chose to watch "Titanic, because I wanted
to know what the movie was really about, maybe I might like the movie. Actually watching the
movie gives you another perspective than just knowing what the setting and theme is about. Many
people looked at me like I was crazy, when I said "I had never watched "Titanic", and wanted to
finally watch it, and see if I actually would like, so I gave it a chance. My one regret is coming into
the movie hating it and not wanting to enjoy it. I thought that the movie was going to be the worst
three hours of my life, I will never make that mistake coming into a movie already hating it before I
even watched it.
I watched the movie on my laptop in my room alone. My experience during the movie was actually
really nice and surprisingly I didn't hate the movie like I said I would. It was a very entertaining
movie and ... Show more content on Helpwriting.net ...
We first walked around the park for a little while to see what was around and we found a great place
to climb and walk around for some time. We walked around for most of the hike, because we
wanted to enjoy the nature and wanted to enjoy every second of it. Brianna was the only person that
came with me and she was very interested in the hike and the nature as much as I was. She enjoyed
it very much and was happy that we went on the

Watches In The Military
Egyptian and Babylonian astronomers used the sundial as a primitive form of today's smart watch.
Train conductors have utilized pocket watches to maintain a tight and precise schedule due to their
accurate time keeping. Watches in the military have components such as tachometers, barometers,
and atomic timekeepers that aid in more than just timekeeping. Wall Street uses watches to
coordinate trades and exchanges in stock. Watches are depended upon all over the world without
being thought of as much. When a wristwatch is used every day continually its value doubles not
only in sentimental value, but the rarity of the timepiece increases.
Continuing its groundbreaking technological advancements in recent days, according to Dave
Paresh the Apple ... Show more content on Helpwriting.net ...
This device houses a movement that has numerous mechanical gears that spin and move the hands
placed on the subdial. The subdial is the main display seen on any watch, on the subdial, there can
be numerous complications showcasing not only the time but the moon phases, date, and power
reserve. These parts are protected by the case, lug, and bezel. The device is secured to the wearer's
wrist with a band made from a variety of materials such as steel, leather, and silicon. But the key
feature of the mechanical watch is the crown as it is used to wind and power the watch with coils
storing tension and releasing it ever so slightly. Patek Phillipe, Audemars Piquet, Panerai, and,
Rolex are just some of the most renowned mechanical watch makers in the world. These companies
have been the pioneers of new technology that has been immaculately built. Yet these companies
build their branding by connecting more deeply with the customer offering them the whole customer
experience with first class service, professional consultants, and other objects/tokens to show their
appreciation to the customer with the purchase of every

Why A Business Market Is It 's Name Value Or Their Customers?
What is more important to companies is it their name value or their customers? This question is
what is going to be answered and all your curiosity will be exchanged to support to one of the two
sides. This week 's reading consisted of two articles that have different views, but at the same time
are written in two different centuries so it is understandable that their views are completely
different, a lot of things change in the world of business. I will summarize both articles and then
inform you on their main view and then answer the question myself on where a business market
stands.
I will start with summarizing the first article, this author of this article is named Levitt.T. and it is
called "Marketing Myopia". He starts with his main claim early in the article and this claim would
be that for a company to grow then the company indeed depends on its customers. If a company is
not growing then it is simply due to false management and the manager is at fault. Growth of a
company also comes with two other factors that are not particularly as big as customers, those two
factors are from population and competition. Due to the correlation that competition has with
population they both go hand–in–hand. It also states that companies believe that customers / society
is a dependent variable in which this is false because they argue that customers are independent
variables and that the market follows the customers wants and needs and not vice–versa. This view
for businesses had

Swatch Report
Swatch case study
"This watch is the product which will reintroduce Switzerland to the low and middle price market. It
is the first step of our campaign to regain dominance of the world watch industry," said Dr. Ernst
Thomke, President of ETA SA, a subsidiary of ASUAG and Switzerland 's largest watch company.
Ernst Thomke had made this confident declaration about SWATCH to Franz Sprecher, Project
Marketing Consultant, in late spring 1981. Sprecher had accepted a consulting assignment to help
ETA launch the watch, which was, at that time, still in the handmade prototype phase and as yet
unnamed. This new watch would corne in a variety of colored plastic cases and bracelets with an
analog face. ETA had designed an entire production ... Show more content on Helpwriting.net ...
His unorthodox selling techniques led to sky–rocketing sales. He looked for a new challenge when
faced with a transfer to another country. His colleagues at Asuag and throughout the watch industry
described Thomke as a tough negotiator and as iron willed. After joining ETA he agreed to provide
advertising and support allowances to movement customers.
However, these agreements stated that ETA only provided aid if it had a role in product planning
and strategy formulation.
THE GLOBAL WATCH INDUSTRY
To understand the global watch industry three key variables were considered : watch technology,
watch priœ and the watch 's country of origin.
Watch Movement Technology
Watch design underwent a revolutionary change in the early 1970s when traditional mechanical
movement technology was replaced with electronics. A mechanical watch 's energy source came
from a tightened mainspring which was wound by the user. As the spring unwound it drove a series
of gears to which the watch hands were attached, the hands moved around the analog (or numerical)
face of the watch to indicate the time. Highly skilled workers were required to produœ and assemble
the movements in accurate mechanical watches and the Swiss were world renowned in this area.
The first electronic watch was built by a Swiss engineer, Max Hetzel, in 1954, but it was U.S. And
Japanese companies that first comercialized

How Technology Is The New Reality All Around The World
Future of IoT
IoT is quickly becoming the new reality all around the world. The creation of IoT devices are
expected to triple in the next few years (Rossolillo 2016). The IoT appliances include everything
from autonomous cars to smart tattoos. As the gadgets change the technology and platforms used
disseminate the information will also change and become more refined through Narrowband IoT.
The future of the internet of things is expected to bring significant improvement to individual lives,
corporations, and the global gross domestic product (GDP).
Trajectory of the internet Things
Since the beginning of time humans have created and made innovative products that push the
boundaries of evolution and are at the edge of technology. As a society we have paraded around
many of the technologies to improve our lives as well as our family's lives. Despite this the problem
that many companies are having today in selling their products is the consumer is asking: Why do I
need this? Companies that carry luxury and expensive products are now looking to take luxury
products and make them everyday products (Klein 2016).
Apple watch is a prime example of an IoT product and spin–off product not faring the best in the
industry. When the Apple watch first arrived on the market it left several people fascinated, but it
also left a considerable amount of people asking why they need a smart watch when they already
have an iPhone or just a normal watch. The Apple watch retails for as low as

Life Cycle Segmentation Of Swatch
Segmentation
There are companies that base their segmentation on specific countries, or regions, however, the
other type of companies mostly focus on life–cycle segmentation. Swatch do not focus on regional
segmentation because consumer of Swatch products can be anywhere in the world.
Swatch concentrates on life–cycle and age segments. They believe that model and design,
technology, and materials used for production of goods are based on these factors. For example,
Swatch has "Creart by Swatch" line, which is designed by artists, especially street painters for
teenagers. At the same time they have "Full Blooded" collection, which consists of more classic
watches mostly designed for adults. Further, Swatch produces special products for special occasions
like: Valentine Day, Mothers' Day, and etc.
Marketing Strategy
"There are many elements that make up the Swatch message. High quality, low–cost, provocative,
joy of ... Show more content on Helpwriting.net ...
Hayek offered something different since beginning. To understand clearly what do these words
mean we have to go through marketing mix strategy of Swatch Group. But, before to start the
analysis of marketing mix strategy, let's explore what is the mission, objective and target market of
Swatch. The mission of the Swatch is to produce high quality products, and for production to use
mostly low cost materials such as synthetic material. In order to become successful in business
especially in global business, every MNC should decide its objective for appropriate achievements.
The objective of Swatch is to establish the most stylish, innovative, and creative, at the same time
affordable watchmaker brand image in the world. As an objective and mission each global company
has to decide its target market to avoid reduction in sales and improve specialization. The target
market of Swatch are people between 15–34 years old. That can be shown as a reason of producing
fashionable, creative, and innovative watches and

Case Purpose A New Brand Positioning Strategy Of Omega
1. Propose a new brand positioning strategy for Omega. How does this new strategy take into
account the brand's current PODs & POPs and existing customer brand knowledge? (25 points).
With regards to brand growth, the company absolutely needs to make strategic decisions to ensure
that Omega becomes the world's largest luxury watch. This would require substantial strategic
decisions to be made especially related to the Omega's product families and its associated
communication strategies. The following are the recommendations or the new branding strategies:
I. One of the primary change in strategies would require pruning Omega's product lines to make it
more coherent and to eliminate any potential intra–firm competition. Typically, the lower end
models need to be pruned so that it could be positioned as a more effective Luxurious Brand to
compete directly against other Luxury Brand watches. The prevention of any overlapping with sub–
brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the
risk of cannibalization of the current product lines. This will also help in uplifting the overall brand
image of the Omega brand by withdrawing a number of Omega's low–priced models thereby
boosting the band profitability which will ensure that there is enough opportunity for the
improvement on brand margins – a key factor in reducing the price differences with Rolex. Another
underlying argument is that this process will enable the exclusivity

Cell Phones, Pagers And The Pda
Abstract
The recent advancements in the technology have made the coupling of the powerful processors
along with the memory system very easy with the wireless communications and also high resolution
based display to the wrist watch. This incorporation of the new technologies to the wrist watch has
led to development of the smart watch technology. This smart watch has been specified in the name
of wearable computer. People can be easily being in touch with the recent technologies and the on–
going communication with the help of this smart watch. In case of the devices like mobile phones,
pagers and the PDA they must be initially opened and then only they can be accessed. The instant–
on paradigm used by these devices is the main success ... Show more content on Helpwriting.net ...
Current watches are highlights on SMS service, remote control and evaluate the movements by
internal accelerometer.One of the first smartwatches, with camera, voice control an notifications.
You can see you hav an email, but are able to read it. The smartwatches on the other hand have
taken to the next level where the instantly–viewable paradigm is used. The chance of misplacing the
watches is also very less when compared to that of the mobile phones and pagers as these smart
watches will be kept on the wrists. Despite of the different advantages offered by smart watch
technology, there are several challenges that must be addressed while designing a smart watch
technology. The design of the smart watch must be based on the small screen where there is no
space for the input devices or for the batteries. The value provided to the smart watch platform
mainly depends on the way of identifying proper solutions to all these challenges. This report covers
the main technologies that are required while developing the smart watch. Along with these
technologies, the main challenges that haveto be addressed during the smart watch design process
are also covered.The new watch devices which are introduced in the market do not support
functions to estimating and evaluate personal activities in terms of software and hardware. That's
due to new watches needs pairing device to communicate with other devices. It has problem with

Marketing Case Study: Seiko
1) Introduction
The importance of applying the right strategies or methods would help companies to promote their
products and distinguish their target market. Therefore, the company would pay attention to
purchaser needs and wants; and design the strategies that benefit the company. This would help
integrated the marketing program and deliver the superior value. It also helps to build in the
relationship with the purchaser and create purchaser delight. With this market process, it captures
the value from the purchaser that helps to increase the profit and equity. In this report, STDP
strategies will be applied to the Japan watch, Seiko.
2) Seiko Overview
Since 1881, Seiko has been established in Japan. Seiko was the first production of wristwatch ...
Show more content on Helpwriting.net ...
Since then, Seiko found that in order to strengthening their global marketing. They have started
expanding the watch industry. They are able to find in Africa, Asia, Europe, Latin America, Middle
East, North America and Oceania. Price Seiko knows the global market needs and want. In Asia,
they position and advertise their product in new style and lower prices. However, in US country,
they placed as midrange of the watch industry.
Promotion In their latest creation of Seiko Astron GPS solar, Seiko has advertised product with their
new partner of Novak Djikovic. A perfect match with partner's lifestyle as he is a global tennis
player, who have hectic schedule and time plays an important part. They shared the same passion
and natural lover that they have a feature of mercury free battery product. 2.2) Conclusion By
implementing the right marketing strategies, which helps Seiko to gain the benefit to connect with
the right target segmentation either place or product or target market. At the same time, Seiko could
create the awareness of their brand in global watch industry.

Seiko Go Upmarket
* Executive Summary Seiko Watch Corporation and its predecessor had always been innovative in
watch technology development and brought many industry firsts to the watch market, and Seiko was
very successful before the 1990s. With competitive environment change started in the 1990s, Seiko
found it was not in the right segment of the market for growth, this segment is high end watch
market. Seiko tried to break into the high end watch segment, but the attempts haven't been proved
successful. Based on detailed analysis of Seiko's industry environment, competitive arena, and
internal issues, conclusion was drawn that Seiko's past vision, strategy and structure didn't support
its ambition to be an ... Show more content on Helpwriting.net ...
Seiko did a nice job in this era. It occupied majority of Japanese domestic market share and caught
Swiss rivals up in terms of production facility and product accuracy. The second phase – from the
late 1950s / early 1960s through the 1970s and 1980s, technological revolution, mainly application
of electronics and quartz technologies, reshaped the horological industry. Every watch shared
certain common elements: a movement to measure the passage of time, any energy source, a
display, a case, and a bracelet or strap. Electronics altered the stereotype of energy source and
display, while more significantly, quartz timekeeping technology broke the tradition of mechanical
movement to bring much more accuracy to watch benefiting from its properties of a quartz crystal
oscillating at precise frequencies. Comparing to mechanical components, electronics and quartz
components could be produced and assembled at more stable, economic, and fashionable way,
Watches then could be offered to customers with unprecedented accuracy, lower cost, and fashion
statement. To embrace the change or be changed, all players of the industry went through an era of
uncertainty and

The Birth Of Swatch Case Analysing

Recommended

Recommended

More Related Content

Similar to The Birth Of Swatch Case Analysing

Similar to The Birth Of Swatch Case Analysing (20)

More from Brittany Eason

More from Brittany Eason (20)

Recently uploaded

Recently uploaded (20)

The Birth Of Swatch Case Analysing