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  1. 1. Presentation on watches<br /> BySandip Kumar MMM’B’ 44RiteshRanjan MMM’B‘ 43<br />
  2. 2. History of watches<br />Supply And Distribution Network<br />TITAN<br />TIMEX<br />OMEGA<br />SWATCH<br />TISSOT<br />CONCLUSION<br />CONTENTS<br />
  3. 3. History of watches <br />For thousands of years, devices have been used to measure and keep track of time.<br />The current sexagesimal system of time measurement dates to approximately 2000 BC, in sumer.<br />The ancient egyptians divided the day into two 12-hour periods, and used large obelisks to track the movement of the Sun. They also developed waterclocks, which were probably first used in the precinct of amun-re, and later outside Egypt as well; they were employed frequently by the Ancient Greeks, who called them clepsydrae<br />
  4. 4. The earliest clocks relied on shadows cast by the sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed.<br /> The earliest known clock with a water-powered escapement mechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc<br />
  5. 5. India is under penetrated market for watches<br />Only 27% of indians own a watch<br />Total estimated volume as per 2009 is 45mn unit<br />Value of rs 300 crores<br />Past Proportion of indian market is below rs 500<br />Market has been split into low end.Mass market , premium & luxury brand.<br />
  7. 7. TITAN AT GLANCE<br />Founded in : 1987<br />Head quarter –Houser ,India<br />Area served -4 continent and 32 countries –India and other Countries , especially –Middle East Asia , Asia Pacific and Africa-<br /> Key People-Xerxes Desai- Founder<br />
  8. 8. KEY FACT<br />World 5th largest manufacturer of watches-<br />Manufactured 1000 million watches till date-<br />100 million customers , 265 Exclusive showrooms<br />Backed by 700 Service centres<br />Focussing on Design of watches-<br />Introduced Braille watches<br />
  9. 9. Product range<br />Raga Diva <br />Nebula<br />Octane <br />Heritage <br />Edge <br />Orion<br />
  10. 10. Price range<br />Raga – Rs 4000 - 9500<br />Nebula - Rs 2600 - 8500<br />Octane - Rs 5250 - 7000<br />Orion – Rs 3200 - 8000<br />
  11. 11. promotion<br />Advertising – Electronics & Print ads<br />Sales promotion<br />Events<br />Launch of a store<br />Hoardings/Billboards<br />
  12. 12. TARGET SEGMENT<br />Demographic<br /> age – 6-12, 12-19 ,20-34, 35-49, 50-64 ,65+<br />Gender - male & female<br />Occupation –Professional , Retired ,Students-<br />Lower class,middle class , upper class<br />Pshycographic – life styles , Culture oriented ,Sports Oriented ,Outdoor –Oriented<br />
  13. 13. Behavioural<br />Benefits – quality service and economy<br />User Status – Potential users ,First time users-regurlar user ,non-user<br />
  14. 14. Brand ambassador<br />AAMIR KHAN<br />RANI MUKHERJEE<br />
  15. 15. MARKET INFORMATION<br />Titan’s Watches Division has 60% share of the domestic organised watch market , which is estimated at 42 million pieces anually and growing at 80% year on year<br />Plans to sell 14 million watches this Fiscal year Compared with 90,00,000 is 2008-2009<br />Watches currently contributes 30% of Titan’s revenue and this division is expected to grow 20% this First against 18%<br />
  16. 16. Timex watch<br />TIME WORLD<br />In market since 150 years<br />Ranked no-1 in USA in 2001<br />Largest selling Brand in USA & CANADA<br />Focus – Quartz based wrist watch in India<br />Lowest cost watch manufacturer in the world<br />
  17. 17. “JOINT VENTURE WITH “TITAN”<br />Company market share growth from 12% in 1998 to 28% in 2008<br />TARGET MARKET<br />YOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS<br />
  18. 18. “TIMEX TECHNOLOGY”<br />Data link<br />Perpetual Collection Calender<br />Watch Resistant Watch<br />Ironman Triathlon<br />
  19. 19. “DISTRIBUTION”<br />Espirit<br />Nautica<br />Pierre Cardin<br />Salvatore Ferragamo<br />
  20. 20. “Brand ambassador”<br />Brett lee -360 degree marketing<br />Collections-<br />Conversations Starters (Rs 1550 -8550)<br />Torque Collections (Rs 2495-4995)<br />Timex act golf collections-(Rs 1995-5995)<br />Reebok timewear (Rs 3500-8000)<br />
  21. 21. “Joint venture”<br />Disney Designer Watches<br />Reliance MobileVessace Valentino<br />
  22. 22. “OMEGA WATCHES”<br />Founded in 1848<br />OMEGA RANGE OF PRODUCTS<br />Gent’s collection<br />Ladies Collection<br />Fine Jewellery and Charm’s<br />Fine leather and Bag’s<br />
  23. 23. “promotion”<br />Sponsorship with Sports<br /><ul><li>-Official time keeper of every
  24. 24. -Olympic sport since 1932
  25. 25. -Promotes two major events in India
  26. 26. -Promotes two major events in India
  27. 27. -and golf</li></li></ul><li>Omega olympic limited<br />Edition water released 88 days before the start of the BEIJING OLYMPICS<br /> BRAND AMBASSADOR<br />-GEORGE CLOONEY<br />-ABHISHEK BACHCHAN<br />-SONALI BENDRE<br />
  28. 28. Tie ups with nasa &iss<br />International space station also represents a new era of the Omega’s longstanding with space exploration.<br />TECHNOLOGY & DESIGN INVOLVEMENT<br />Established world class recognition for their expertise in manufacturing movement.<br />Best known for their unique co-axial movement<br />Which was initially released to the market place in 1999<br />
  29. 29. “SWATCH” IN RUSSIA<br />Till 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA<br /> Product has wrong position on Russian market<br />It was defined as usual expensive watch<br />Customer didn’t pay attention to the product<br />
  30. 30. From 2007 onwards , SWATCH distributor started to develop the Swatch brand in India-<br />A lot of independent official Swatch outlets appeared the SWATCH outlets appeared in largest cities of RUSSIA<br />SWATCH product found the most popular in RUSSIA market<br />
  31. 31. PROMOTION<br />Swatch produces the model for everybody. Inspite of this they define young people as their target audience<br />The factor of SWATCH popularity-<br /> value of money<br /> acceptable price for swiss watches<br /> wide range of models <br /> quality and reliabbility<br /> good warranty & conditions<br /> opportunity buy swatch product online <br />
  33. 33. ANNA KOURNIKOVA</li></li></ul><li>TISSOT<br />Introduced in the year -1853<br />Founder – Charles FelicianTissot<br />First company to make watch in plastic<br />It’s parent company is swatch TISSOT merged with Omega watch making company in 1980<br />
  34. 34. Brand ambassador<br />DEEPIKA PADUKONE<br />MICHAEL JAMES<br />NICKY HYDEN – MOTOR CYCLE RACER<br />
  35. 35. KEY FACTS<br />130 outlets allover the country<br />25 cities and towns<br />Attracts peoples from all walk’s of life<br />Huge Customer<br />Irrespective of nationality<br />200 designs every year starting price Rs 8000 onwards<br />