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Keynote slides brigit law düsseldorf 14 july 2011

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Brigit Law
Brigit Law
TechnologyBusiness
1 of 12
Social Media: Sense or Nonsense? Keynote by Brigit Law CEO Storytellers World Wide
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Business Through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Keeping Track
Case Study: #AskObama Explaining deficit plan in 140 characters Social Organisation pays off Obama: more than a Social Brand
Case Study: Kraft Foods Marketing for younger, digitally-engaged consumers Interactivity Through Polarisation
Case Study: We Tap Water A Clear Call for Action Clear Call for Action leads to 10 x more fans
Case Study: NMV Multiple FB pages: ‘ Corporate’ and ‘Social’ ’ Values’ fanpage more popular
Case Study: Storytellers World Wide Starting New Business in SME sector Building Resilience
Storytelling, Leadership & Resilience: Sense or Nonsense?
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Keynote slides brigit law düsseldorf 14 july 2011