Keynote slides brigit law düsseldorf 14 july 2011

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Keynote slides brigit law düsseldorf 14 july 2011

  1. 1. Social Media: Sense or Nonsense? Keynote by Brigit Law CEO Storytellers World Wide
  2. 2. <ul><li>“ A book is never finished as long as your friends are in it.” </li></ul><ul><li>Roald Dahl in ’The Pelican, giraffe and I’ </li></ul>
  3. 3. Business Through Social Media <ul><li>Insight One: It’s about Inclusiveness </li></ul><ul><li>Insight Two: It demands a positive attitude to Willpower, Democracy and Innovation </li></ul><ul><li>Insight Three: It means 100% Openness & Good Behaviour </li></ul><ul><li>Insight Four: It starts with adopting Design Thinking </li></ul><ul><li>Insight Five: It means control through Creative Leadership and a Good Interface. </li></ul>
  4. 4. Markets Compared <ul><li>Global </li></ul><ul><li>Google.com </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Yahoo! </li></ul><ul><li>Blogger.com </li></ul><ul><li>Baidu.com </li></ul><ul><li>Wikipedia </li></ul><ul><li>Windows Life </li></ul><ul><li>Twitter </li></ul><ul><li>QQ.com </li></ul><ul><li>MSN </li></ul><ul><li>Yahoo! Japan </li></ul><ul><li>LinkedIn </li></ul><ul><li>Google India </li></ul><ul><li>淘宝网 </li></ul><ul><li>新浪新闻中心 </li></ul><ul><li>Amazon.com b </li></ul><ul><li>WordPress.com </li></ul><ul><li>Goolgle.de </li></ul><ul><li>Germany </li></ul><ul><li>Google.de </li></ul><ul><li>Facebook </li></ul><ul><li>Google.com </li></ul><ul><li>YouTube </li></ul><ul><li>Ebay </li></ul><ul><li>Wikipedia </li></ul><ul><li>Amazon.de </li></ul><ul><li>Spiegel Online </li></ul><ul><li>Yahoo! </li></ul><ul><li>Bild.de </li></ul><ul><li>XING </li></ul><ul><li>WordPress </li></ul><ul><li>46. LinkedIn </li></ul><ul><li>Netherlands </li></ul><ul><li>Google.nl </li></ul><ul><li>Google.com </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Windows Life </li></ul><ul><li>LinkedIn </li></ul><ul><li>Wikipedia </li></ul><ul><li>Twitter </li></ul><ul><li>Nu.nl </li></ul><ul><li>Hyves.nl </li></ul><ul><li>21. WordPress </li></ul>http://www.alexa.com/topsites Facebook is most popular network B2B: LinkedIn 70 mln members Xing closest competitor
  5. 5. Keeping Track
  6. 6. Case Study: #AskObama Explaining deficit plan in 140 characters Social Organisation pays off Obama: more than a Social Brand
  7. 7. Case Study: Kraft Foods Marketing for younger, digitally-engaged consumers Interactivity Through Polarisation
  8. 8. Case Study: We Tap Water A Clear Call for Action Clear Call for Action leads to 10 x more fans
  9. 9. Case Study: NMV Multiple FB pages: ‘ Corporate’ and ‘Social’ ’ Values’ fanpage more popular
  10. 10. Case Study: Storytellers World Wide Starting New Business in SME sector Building Resilience
  11. 11. Storytelling, Leadership & Resilience: Sense or Nonsense?
  12. 12. <ul><li>“ To be or not to be, that is the question.” </li></ul><ul><li>William Shakespeare </li></ul>

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