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Unfamiliar Texts Year 10


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Revision PowerPoint for Year 10.

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Unfamiliar Texts Year 10

  1. 1. Language techniques VISUAL WRITTEN
  2. 2. Hyperbole Written <ul><li>A deliberate exaggeration used for humorous effect or to emphasise a feeling. E.g. I could eat a horse (I am really hungry). </li></ul>
  3. 3. Metaphor Written <ul><li>A form of comparison. Instead of ‘like ’or ‘as’’, a metaphor says two things are the same. </li></ul><ul><li>E.g. Her little piggy eyes stared at me. </li></ul><ul><li>E.g. His spindly spider legs ran very fast. </li></ul>
  4. 4. Colloquial Language Written - advertisements <ul><li>Relaxed and informal language that is used in common conversation. It is used by a writer to give a passage a local flavour e.g. Buzz off! </li></ul>
  5. 5. Pronoun Written - advertisements <ul><li>A word that may be used instead of a noun. Writers use this to save repeating a person’s name. Most often it is used to make the reader feel involved in the passage, as though the writer is talking directly to him or her. </li></ul>
  6. 6. Alliteration Written – advertisements, poems <ul><li>The repetition of consonant sounds, usually at the start of a word. Writers use this for several reasons: it helps draw our attention to a line in a poem or passage, or a particular image, and it can slow down our reading or speed up the words in order to create atmosphere. The last reason is that it makes headlines etc easier to remember. </li></ul>
  7. 7. Alliteration
  8. 8. Assonance Written – poetry, advertising <ul><li>The deliberate repetition of the same vowel sound followed by a different consonant sound. This may create a musical effect or highlight imagery. </li></ul><ul><li>E.g. He cl i mbed h i gh, singing w i ldly </li></ul>
  9. 9. Rhetorical Question <ul><li>A question that is designed to make a vivid suggestion rather than demand an answer. The speaker is inviting the agreement or argument of the audience. These are used to involve the audience and make them consider the idea or proposal. </li></ul>
  10. 10. Simile Written – poetry, advertisements <ul><li>A phrase that compares two things using ‘like’ or ‘as’ </li></ul><ul><li>E.g. She’s as sneaky as a mouse. </li></ul><ul><li>E.g. He is like a pig when he eats. </li></ul>
  11. 11. Personification Written – poetry, advertising, prose <ul><li>When a non-living thing is given living characteristics </li></ul>
  12. 13. Minor sentence Written – prose, advertising <ul><li>A sentence without a completed verb that is often used for emphasis. They are commonly used in advertising as they -give fast-paced, less formal tone. </li></ul>
  13. 14. Onomatopoeia Written – poetry, prose, advertising <ul><li>When the sound of the word imitates or suggests the meaning or noise of the action described. Writers use sound words to help make the reader experience what is happening by recalling the sound that something makes and thereby improving the reader’s ability to understand what is being described. </li></ul>
  14. 17. Repetition Written – advertising, poetry <ul><li>Where words and/ or phrases are repeated for emphasis or special effect. To keep an idea or image in one’s mind. e.g. It was cold that night, very, very cold. </li></ul>
  15. 18. Advertising <ul><li>The method that businesses and companies use to promote their goods and services, in order to increase sales </li></ul>
  16. 19. Slogan Visual - advertisements <ul><li>A distinctive phrase that is linked to a product </li></ul><ul><li>E.g. ‘Subway Eat Fresh’ - Subway </li></ul><ul><li>‘ Maybe it’s Maybelline’ – Maybelline </li></ul><ul><li>‘ Just do it’ – Nike </li></ul>LOGO SLOGAN
  17. 20. Persuasive language Written – advertising <ul><li>Any language that triggers an emotional response in, or attempts to change the attitudes of a viewer, reader or listener </li></ul><ul><li>E.g. “You need this new state of the art stereo system to complete your life!” </li></ul>
  18. 21. Copy <ul><li>Text written for an advertisement or other publication </li></ul>COPY
  19. 22. Adjective <ul><li>A describing word that tells us more about the noun; tells us what kind, what colour, how many or which one. </li></ul>
  20. 23. Adverb <ul><li>Describing word that adds to the verb; tells us how, when, where or why a thing is done. </li></ul><ul><li>E.g. Often ends in ‘ly’ – not always </li></ul>
  21. 24. Target Audience Visual - advertising <ul><li>Specific audience that advertisers are hoping to reach </li></ul>
  22. 25. Layout Visual – posters, advertising, brochures, web pages <ul><li>The arrangement of text and images on a printed page </li></ul>
  23. 26. Logo Visual – advertising, posters <ul><li>A symbol chosen to represent a person or company </li></ul>
  24. 27. Symbol Visual – posters, advertisements, brochures <ul><li>A picture or diagram used to represent something else, or to evoke certain imagery. </li></ul>
  25. 28. Primary Purpose <ul><li>The reason for the advertisement </li></ul>
  26. 29. Imperatives – Written - advertisements <ul><li>This is an order or a command often used in advertising </li></ul><ul><li>Buy now! </li></ul><ul><li>Call now! </li></ul>
  27. 30. Pun Written - advertisements <ul><li>This is a play on words </li></ul><ul><li>E.g. An advertisement for a watch may have the heading “Keeping watch over you” – They are playing with the word ‘watch’. </li></ul>
  28. 31. Jargon Written - advertising <ul><li>This is a specialised language used for products that make them sound superior </li></ul><ul><li>E.g. Garnier Fructis combines Fructose, Vitamins B3, B6 and Fruit Acids </li></ul>