As digital interfaces become even more pervasive and diverse, the challenge of managing the content that appears on them becomes more and more complex.
Curated by the BIMA Technology council, join BIMA, IBM and a panel of experts from the worlds of content strategy and technology as they give their opinions on Headless Content Management and what that means for developers and content creators.
14. “Content is information produced
through editorial process and
ultimately intended for human
consumption via publication”
DEANE BARKER,
WEB CONTENT MANAGEMENT
15. “Digital content is ideas shared via
digital channels to inform, inspire,
educate and persuade”
ZAK BISHTON,
DIGITAL STORYTELLER
16. “An idea is anything that can change how
people see the world. If you can conjure up
a compelling idea in people’s minds, you
have done something wondrous. You have
given them a gift of incalculable value”
CHRIS ANDERSON,
HEAD OF TED
17.
18.
19. Digital content is part of the human
experience. The channel we
experience it on is pivotal to our
interpretation of it and its perceived
relevance
34. Cynefin Framework – Dave Snowden, IBM Global Services
Simple
Best Practise
Sense → Categorise → Respond.
Complicated
Good Practise
Sense → Analyse → Respond.
Complex
Emergent
Probe → Sense → Respond.
Chaotic
Novel
Act → Sense → Respond.
35. Innovation is so complex it requires
multiple specialists to work
together. Highly skilled people on a
mission.
Teams
37. From the old world: content management
Create once, publish everywhere
To the new world: content infrastructure
Build once, ship everywhere, iterate
41. “We are seeing too many
organisations run into trouble as
they attempt to use their CMS as a
platform for delivering large and
complex digital applications”