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BIMA Scotland Future of Fashion Evening 14 March 2018

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Scotland has a long and rich heritage in textiles but a young and innovative fashion industry. What does the future hold? BIMA’s Future of Fashion evening brings together an exciting panel of speakers taking an in depth look at how the industry is being disrupted: where are the challenges and opportunities and what can we expect to see next?

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BIMA Scotland Future of Fashion Evening 14 March 2018

  1. 1. #FoFBIMA BIMA Scotland presents the Future of Fashion
  2. 2. MODERATOR Head of Strategy at DigitalParade @DavidSimpson_ David Simpson
  3. 3. Fiona Chautard Fashion & Textile Industry Consultant at Trends Radar @FionaChautard SPEAKER
  4. 4. Glasgow 14 March 2018 #trendsradar fiona@trendsradar.co.uk THE FUTURE OF FASHION
  5. 5. Fiona Chautard • Design & Product development • Digital marketing • Manufacturing • Branding • Costing & pricing • Trend forecasting • Creative mentoring • Coaching #trendsradar
  6. 6. • Scotland has a long and rich heritage in textiles but a young and innovative fashion industry. What does the future hold? • Where are the challenges and opportunities and what can we expect to see next? The Future of Fashion
  7. 7. • Hashtag v Traditional • The Digital Era • Access to the international High Street open 24/7 • Hashtag versus Atelier fashion ‘See now, buy now’ versus ‘long term investment buys’ • Internet & smart phones consumers are able to ‘switch off’ from campaigns which they couldn’t avoid before • Brands now focused on ‘sharing’ with those already engaged with products, not ‘selling’
  8. 8. SLOW V. FAST  FAST: Fingers on the digital pulse Self Curators of their own personal style Time & energy watching on-line influencers Fast moving & constantly updating their look into something new Shop breakthrough & mega brands New single platforms/ apps to shop brands at speed Mallzee / Net-a- Porter Inditex: ZARA -fastest – increase in profits – supply chain efficiency / speed to market The shortening of fashion cycle Burberry – ‘See now, buy now’ “ translate excitement generated by fashion runway shows into immediate business”
  9. 9. MILLENNIAL INFLUENCERS • Vlogger-Blogger- Tweeter generation pushing the boundaries front row Dolce & Gabbana Feb 2017 117 on catwalk – 20% professional Models- Instagram followers / vital stats A tribe of international millennials, members of European royal families, and so many generations of music, acting, and celebrity dynasties that a seventeen-page identification document was distributed to the press before the show.
  10. 10. SEE NOW - BUY NOW  Tom Ford  “In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to the consumer is an antiquated idea” Runways / Fashion weeks  Burberry stream & show 1 day ahead of season rather than 6 months  See now / Buy now  No seasons just September & February
  11. 11. SLOW V FAST  SLOW:  Season-less / Real Clothes / Authentic / Slow / Crafted  The accelerated pace of the online space is becoming increasingly meaningless  Desire for a connection to the things they purchase & have close to their skin  The need to touch & connect with the product  Follow the chain of production  Understand the story behind the product  Will pay more for something they will keep for a long time
  12. 12. SLOW V FAST H & M – extending brand stable – Cos & ArketArket – new brand focussed on “quality & style beyond trend” A modern-day market that offers essential products for men, women, children and the home, ARKET stores also include a café based on the New Nordic Food Manifesto. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time.
  13. 13. • CRAFT – the rise of interest in handmade, provenance and authenticity • AUDIENCE – connection with end user / direct to consumer online selling opportunity • PROTEST – Slogan Tees are back #MeToo • EXPERIENCE – 3 OUT OF 4 M’s would like to increase their spend on experiences rather than physical things / Air BnB experience… • PROVENANCE/ transparency of manufacture • GENDER FLUIDITY: Neutral /Menswear & womenswear combined • SOCIAL RESPONSIBILITY / Designers trading on ethics as much as aesthetics Rana Plaza disaster 2014 – The cost of fashion / True Cost
  14. 14. • DIVERSITY -No longer about Western role models / Edward Enninful with manifesto for fashion diversit • MODESTY- necklines are up – hemlines are down – Nike launch $35 Pro-Hijab – open the world of spor • ATHLETIC WEAR- clear category winner 7 % growth/ (Obesity on the rise) If you have a body you’re an athlete
  15. 15. BABY BOOMERS V MILLENNIALS Know your Audience / Tribe: Different buying / spending habits – know your audience Social Media Users Baby Boomers: Born 1946 – 64: 59% Generation Xers: 1964 – 1980: 76% Millennials ( Generation Y): 1980 – 2000 90% Post- Millennials ( Generation Z) 1995- 95%
  16. 16. ARTIFICIAL INTELLIGENCE V INTUITION Likelihood of being replaced by Robots: • Fabric & Garment makers Risk: 0.49% • Marketing Managers 1.4% • Fashion Designers 2.1% • Retail Buyers 29% • Retail Sales people 92% • Models 98% • Study by Oxford Martin School, University of Oxford
  17. 17. LUXURY CRAFT THE INFLUENCE OF THE HANDMADE A craft revolution is happening on the catwalks. From Alexander McQueen's trailing needlepoint threads, Dolce & Gabbana's folklore painted florals to JW Anderson The most textural of stories, where surface and structure features & rawness is embraced. Deeply connected to the earth and nature.
  18. 18. SLOW FASHION: LUXURY CRAFT • The importance of hand craft promoted • No words needed Burberrys Makers house Collaboration with the New Craftsman Premium luxury craft Photographs welcome Everyone’s a blogger
  19. 19. SLOW FASHION: FASHION & ART Burberry Henry Moore Foundatio
  20. 20. BRITISH-NESS Burberry Sessions House Clan Versace Harry Styles
  21. 21. GREENER: COLLABORATIVE APPROACH Adidas Collaboration with Parley • The worlds first sneaker made from recycled plastic • 1 million pairs - 2017 • Design inspired by the Ocean • Knitted upper 95% Parley Ocean plastic / recycled polyester • ‘The beginning of the end of Ocean Plastic’
  22. 22. GREENER Green carpet Challenge MET Gala 2016 Calvin Klein
  23. 23. Glasgow | 14 March 2018 THE FUTURE OF FASHION fiona@trendsradar.co.uk @FionaChautard #trendsradar
  24. 24. Sarah Jordan Co Founder, Y.O.U. underwear sarah@youunderwear.com @sarahbjordan Twitter: @YOU_underwear Instagram: @youunderwearuk SPEAKER
  25. 25. Changing the world one pair of pants at a time: using digital to launch a fashion startup SarahJordan, Co-founder
  26. 26. Customer service & storytelling
  27. 27. Using digital (storytelling) to launch an (ethical) fashion startup:
  28. 28. Using digital (storytelling) to launch an (ethical) fashion startup: changing the world one pair of pants at a time
  29. 29. Alan Shaw Manager of Centre for Advanced Textiles (CAT) at The Glasgow School of Art @GSofA SPEAKER
  30. 30. ‘Using digital technology to revive heritage design and create bespoke new innovations in textile’ Alan Shaw
  31. 31. CAT established in 2000, to explore the commercial and artistic potential of advanced digital print processes First college/university in the UK to offer a commercial digital print & design service to external companies Purchased world’s first digital production textile printer
  32. 32. 30,000 m2 Printed and Finished in 2016/17 25% of turnover from online orders
  33. 33. Commonwealth Games Glasgow 2014
  34. 34. Commonwealth Games Glasgow 2014
  35. 35. Alv Textiles
  36. 36. Timorous Beasties & Bute Fabrics
  37. 37. GSA M/Des Fashion
  38. 38. Lucienne Day Exhibitions Glasgow and London 2003
  39. 39. Classic Textiles
  40. 40. Lana MacKinnon Products
  41. 41. Sylvia Chalmers, GSA Archives
  42. 42. Robert Stewart
  43. 43. Robert Stewart
  44. 44. ‘Sense of an Ending’ 2017
  45. 45. ‘Marcella’ 2016
  46. 46. Lucienne Day, The Whitworth Art Gallery 2016
  47. 47. John Lewis 2017 GSA Shop
  48. 48. Converse
  49. 49. Press and Film
  50. 50. GSA Archives and collections workshop
  51. 51. Pioneers of Print GSA 2017
  52. 52. Pioneers of Print GSA 2017
  53. 53. www.catdigital.co.uk www.classictextiles.com Thankyou. a.shaw@gsa.ac.uk
  54. 54. Cally Russell Founder and CEO of Mallzee @CallyRussell SPEAKER

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