Mark R. Madsen CEO, Third Nature www.ThirdNature.net August 20, 2007 Web 2.0 and BI Business Intelligence for normal people
 
 
The Terrifying Pace of Technology Change *Thank you, Tom Coates
Ever Been Asked a Simple Question?
What Do These People Want? <ul><li>Not the best of everything, just: </li></ul><ul><ul><li>Things that are not time consum...
Web 2.0 Applications Share Two things
Open Access, Open Data
Giving Gets <ul><li>Contributing provides benefits beyond the scale of the effort. </li></ul><ul><ul><li>Individual value ...
The Web Is A Database <ul><li>What do you do with a database?  </li></ul><ul><li>ColorPickr </li></ul><ul><li>FlickrScape ...
Emergent Properties <ul><li>Self-organization and decentralization are part of the system </li></ul>
Which Leads to mashups: Let’s Scare the Parents
Mashups: I’m Sorry About Scaring the Parents <ul><li>Find someone to watch over the kids on that dangerous walk:  http://w...
(De)Construction <ul><li>UI components (typically RIA, client or server driven) </li></ul><ul><li>Glue (services, server c...
(De)Construction
Mashups – examples of sourcing data <ul><li>Yahoo! Pipes </li></ul><ul><li>Dapper </li></ul>
Fixing the Long Tail of IT Applications <ul><li>Mashups like this are easy, situational applications that complement the o...
Creative Commons <ul><li>This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United...
CC image attributions <ul><li>One happy puppy  http://flickr.com/photos/cenz/16128560/ </li></ul><ul><li>One big snail htt...
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Business Intelligence for normal people

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Slides from the TDWI Executive Summit panel on web 2.0 and BI technology futures.

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  • Business Intelligence for normal people

    1. 1. Mark R. Madsen CEO, Third Nature www.ThirdNature.net August 20, 2007 Web 2.0 and BI Business Intelligence for normal people
    2. 4. The Terrifying Pace of Technology Change *Thank you, Tom Coates
    3. 5. Ever Been Asked a Simple Question?
    4. 6. What Do These People Want? <ul><li>Not the best of everything, just: </li></ul><ul><ul><li>Things that are not time consuming, hard to learn, hard to use, frustrating. </li></ul></ul><ul><li>They want what they use at home </li></ul><ul><li>LinkedIn </li></ul><ul><li>This is outside innovation, from the edges. It’s consumerization of IT. </li></ul>
    5. 7. Web 2.0 Applications Share Two things
    6. 8. Open Access, Open Data
    7. 9. Giving Gets <ul><li>Contributing provides benefits beyond the scale of the effort. </li></ul><ul><ul><li>Individual value </li></ul></ul><ul><ul><li>Collective value </li></ul></ul><ul><ul><li>Power of passive collaboration </li></ul></ul><ul><li>There’s no individual-collective tradeoff we have with centrally planned systems. </li></ul><ul><li>Open access + individual contribution + collective results is delicious </li></ul>
    8. 10. The Web Is A Database <ul><li>What do you do with a database? </li></ul><ul><li>ColorPickr </li></ul><ul><li>FlickrScape </li></ul><ul><li>Open principles allow for flexible creation. </li></ul><ul><li>We try to control too much in IT. </li></ul>
    9. 11. Emergent Properties <ul><li>Self-organization and decentralization are part of the system </li></ul>
    10. 12. Which Leads to mashups: Let’s Scare the Parents
    11. 13. Mashups: I’m Sorry About Scaring the Parents <ul><li>Find someone to watch over the kids on that dangerous walk: http://www.care.com/san_diego-p1035-qxZIP|92101.html </li></ul>
    12. 14. (De)Construction <ul><li>UI components (typically RIA, client or server driven) </li></ul><ul><li>Glue (services, server code) </li></ul><ul><li>Storage (local, server, service) </li></ul><ul><li>QED </li></ul><ul><li>Lots of mashing going on: </li></ul>
    13. 15. (De)Construction
    14. 16. Mashups – examples of sourcing data <ul><li>Yahoo! Pipes </li></ul><ul><li>Dapper </li></ul>
    15. 17. Fixing the Long Tail of IT Applications <ul><li>Mashups like this are easy, situational applications that complement the other things we’re doing now. They can be made by domain experts without a lot of expensive developer help. I use interns – they already understand most of this stuff and can cope with the rough edges. </li></ul>
    16. 18. Creative Commons <ul><li>This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. </li></ul>
    17. 19. CC image attributions <ul><li>One happy puppy http://flickr.com/photos/cenz/16128560/ </li></ul><ul><li>One big snail http://flickr.com/photos/7147684@N03/1037533775/ </li></ul><ul><li>People http://flickr.com/photos/karen-ward/268612548/ </li></ul>

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