The Sky’S The Limit

The Sky’s the Limit
AirAsia The Sky's the Limit
Question 1
Air Asia was established in 2001 by CEO Tony Fernandes and his three partners. It is an Asia's
leading low fare airline. By using a strong slogan "Now Everyone Can Fly" AirAsia has successful
created its image in passengers' mind.
Gerry, J., et al. (1993, pg 148), SWOT analysis is a valuable approach for AirAsia to review its
strengths, weaknesses, opportunities and threats, aiming to identify the current strategy of AirAsia's
organization and hence target for developing new strategies in the aviation industry.
Strengths
Low–cost carriers per ASK First low–cost airline introduces "no–frills" airline concept Trademark
Minimal staff available Quick aircraft turnaround of 25 ... Show more content on Helpwriting.net ...
Nevertheless, it may counter many competitions from existing and new entry, in order to maintain
competition advantage, AirAsia will have to take advantage of its ability to generate cost advantage
in many value chains.
Question 2
Global airlines would not meet expected profit due to high oil price and turmoil in Japan, North
Africa and Middle East. Nonetheless, According to Centre for APA, Asia pacific capacity continues
strong trend. In the first quarter 2011, LCCs grows a number of services by 20%.
The challenges faced by AirAsia
Legal constraints
Legality plays a very important role in the performance of any business activity. Being a service
provider in low–cost, Air Asia is subjected to aviations regulations, policies and restricted by the
government on every transaction such as landing, flying and other rights of local airport. Also, it
depends on geography and infrastructure of Asia, and passenger's fondness. For instance, the
government might favour certain airline than the others. With this major issue, it is difficult for the
survival of the airline company.
Increased competition Competition is another major aspect to be considered. The company should
have a good competitive advantage over the other aviation companies to exist and survive in the
market for its own growth and development. New players are fighting for a market shares in the
region such as Ryan's Air, Tiger
... Get more on HelpWriting.net ...

Air Asia Swot Analysis
AIR ASIA
1. a) Air Asia's vision:
To be established as the leading low–cost carrier in the Asian region. AirAsia's mission:
A low cost airline carrier that offers five–star service with 95% of on–time performance.
To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the
local food.
To focus on customer's needs by stimulating demand and offers the lowest fares, comprehensive
distribution channel and developing various products and services. AirAsia's objective:
Aims to carry 70 million passengers a year, within six years starting from2014.
Turn the low–cost carrier terminal at the KL International Airport into the regional hub for budget
travel.
Plans to introduce more routes add ... Show more content on Helpwriting.net ...
Why Do So Many People Fly With Air Asia?
A young Asian brand gone global, Air Asia is the World's Best Low–Cost Carrier and the Airline of
the Year for 2009 & 2010. Being the best in the industry and the top digital brand in Asia, Air Asia
now flies to over 70 destinations in 19 countries. In general, the findings show that most of the
respondents agree that the price of their Asia's ticket is reasonable and it is making flying possible
for everyone. The main finding is to find out that why do so many people fly with Air Asia. Based
on the data collection from the questionnaire and the bar chart show in appendices 2, there are 86%
of people who know about Air Asia airlines. Toward this analysis we obviously know that the
popularity of Air Asia in Malaysia. Besides that, there is 76% of people had fly with Air Asia before
and the major passengers were among teenagers. This shows that the air ticket of Air Asia can be

MT203 Human Reource Management RIVERSANNALINA UNIT3
Essay
Assignment Template and Rubric
Legal Aspects of HRM Assignment
Complete the questions below from Units 1, 2 and 3. Use this document as your template. Submit
this document to the unit Dropbox when you have completed the Assignment.
Full Name: __Annalina Rivers__
Instructions: Download this document to your computer before filling it out. Save using SAVE AS
and add your name to the front removing the phrase "YourName." All of the questions below should
be appropriately answered (typed) and the document saved again before submitting to the unit
Dropbox. 1. Define Human Resource Management: (2 points)
Human Resource Management not only does the hiring/firing they are also the ones who do training,
management of people within ... Show more content on Helpwriting.net ...
About half of the firm's employees (including all of its partners and most of its architects) are white.
One of the firm's clients is the federal government. (3 points)
EEOC
4. Identify an organization's basic duties under the Occupational Safety and Health Act? (2 points)
Their duties are to provide each employee free from and hazardous chemicals that can cause
sickness or death.
5. for each of the following occupations, identify at least one possible hazard and a least one action
employers could take to minimize the risk of an injury or illness related to that hazard. A. Worker in
a fast–food restaurant Hazard: avoid slipping Action: comfortable shoes made for standing up for
more than 2 hours. (2 points) B. Computer programmer Hazard: carpal tunnel/ body structure
Action: ergonomics (2 points) C. Truck driver Hazard: falling asleep/accident Action: makes sure
he/she gets plenty of rest (2 points)
6. List and define the two main types of sexual harassment.
1: Physical sexual harassment is unwanted sexual advances or physical contact (2 points)
2: Verbal sexual harassment is requests for sexual favors or bribes. (2 points)

7. List and describe four steps that an organization can follow to ensure a workplace free from
sexual harassment.
1: The organization can revised the policy so that employees are clear of what Sexual Harassment is.
(1 point)
2: The organization can provide stricter

Customer Value in Budget Airline Industry
1. Introduction
Nowadays, in the context of very severe competition among companies, a good product is no longer
a strong enough source of companies' competitive advantage, though it is still necessary to remain
competitive of companies in the market. Many companies have focused on reengineering or
flattening their organization to reduce cost and increase profit but the overall results did not meet
their expectation of profit. Therefore, more and more companies are accomplishing strategies to
provide more preeminent customer value which will help the companies consolidate their
competitive advantage and achieve long–term profitability. Companies have responded to
customers' expectation by increasing the value offered to them through ... Show more content on
Helpwriting.net ...
| Analysis process is implemented by using general topics or collected from evidence and data to
present coherent and appropriate picture. | The method often be used is survey with questionnaires |
Methods include focus groups, in–depth interview, and reviews | This method use statistical tests for
analysis. | This method does not use statistical tests. | This method is more objective as researcher
interprets problem or situation based on provided observed effects. | This method is more subjective
as researcher describes an issue or situation from the individual opinion of those experiencing it. |
Collected information in this method is less in–depth but more breadth across a large number of
cases. | Collected information in this method is more in–depth on a few cases. | Using this method,
research can be able to has fixed response options. | Using this method, researcher just has
structured or semi–structured response options. | This research method can be valid and reliable as it
primarily relies on the measurement device or instrument applied. | This method can be valid and
reliable as it primarily relies on skill and sensitization of the researcher. |
Source: This table was developed from material extracted from Donald R. Cooper & Pamela
S.Schindler (2008), Business Research Methods, New York: McGraw–Hill Education and W.
Lawrence Neuman (2000), Social Research Methods:

Airline Marketing Plan
Executive Summary
1.0 Executive Summary
Puddle Jumpers Airlines, Inc. is a new consumer airline in its formative stages. It is being organized
to take advantage of a specific gap in the short–haul domestic travel market. The gap exists in low
cost service out of Anytown, U.S.A. The gap in the availability of low cost service in and out of the
Anytown hub coupled with the demand for passenger travel on selected routes from Anytown
indicates that a new entrant airline could be expected to capture a significant portion of current air
travel business at that hub.
The management of Puddle Jumpers is experienced in airline start–ups. Previously management
grew Private Jet Airlines from a single Boeing 727 to a fleet of 16 MD80 series ... Show more
content on Helpwriting.net ...
Marketing; either dealing with channel problems and barriers to entry; or solving problems with
major advertising and promotion budgets. Targeted market share must be achieved even amidst
expected competition. Product quality. Always with safety foremost. Services delivered on time,
costs controlled, marketing budgets managed. There is a temptation to fix on growth at the expense
of profits. Also, rapid growth will be curtailed in order to keep maintenance standards both strict and
measurable. Cost control. The over–all cost per ASM (available seat mile) is pegged at 7.0 cents or
less in 1996 dollars. This ASM factor places Puddle Jumpers in a grouping of the lowest four in the
airline industry within the short–haul market. (US Air, the dominate carrier in the Anytown market,
averages 12.0 cents per ASM by comparison). The only three airlines with lower operating costs
also operate older and less reliable equipment, and even then the lowest short–haul cost in the airline
industry is currently Southwest at 6.43 cents per ASM.
Company Summary
2.0 Company Summary
Puddle Jumpers International Airlines is being formed in July, 1996 as a South State Corporation. Its
offices will be in Anytown, Georgia. The founder of Puddle Jumpers is Kenneth D. Smith. Mr.
Smith has extensive experience in consumer aviation. His bio as well as the backgrounds of all the
members of Puddle Jumpers 's management team are enclosed herein.
2.1 Company Ownership

Air America Research Paper
"Anything, Anytime, Anywhere, Professionally – Air America". This signature phrase the company
lived by, and they earned it through countless missions and thousands of flight hours according to
Robbins (1979). While the story of Air American is long and complex, I will provide you with a
brief history of the corporation, from its origins stemming from WW2, to the final days during the
fall of Saigon, while highlighting a few of the brave men who flew for the airline. The involvement
of Air American in Southeast Asia, has been shrouded in mystery, and has left many wondering what
their true mission was. To the men who flew for Air America there was no mystery, it was a way to
make money, and live a life of adventure, without all of the rules ... Show more content on
Helpwriting.net ...
It was clear that the communist strong hold was moving toward east and south Laos, and that U.S.
lead gruella forces were not going to be able to repel the attacks. In 1973 the signing of the Paris
Agreement, which was in essence an accord reached between the U.S and North and South Vietnam
to end the War, effectively ended Air America operations in Laos, by 1974 some Air America pilots
had been flying in Laos for a decade.
The Paris Accord called for the drawdown and removal of U.S. troops from Vietnam, and American
sentiment at this time was to end the war. The U.S. ended its bombing campaign in the North and
reduced its numbers greatly, subsequently the NVA attacked, and moved into the south. Air
Americas last missions would be in support of the fall

The Causes And Negative Effects Of MH370
His mother's clothes still hang in the wardrobe; no one wants to move them. "We still hope she'll be
back and everything will be just like before," says Steve Wang. "I still have hope. Maybe 1% –
maybe half a per cent – but I still keep the hope." (para.1,2014)
Over nine months after Malaysia Airlines flight MH370 turned up gone in transit from Kuala
Lumpur to Beijing, the groups of the 239 travellers and team individuals on board are no closer to
comprehending what has happened to their friends and family.
There are several causes and negative effects of plane tragedy MH370 to Malaysia.(thestar.com).
Based on a AFP from Hanoi, After around 12 hours from the midnight till morning of losing contact
with the MH370 aircraft, the local authorities could not trace them. They claim that they lost contact
with the aircraft approximately two hour after departure that is 2:40am Malaysia time on Friday
from Kuala Lumpur International Airport. The local authorities also claim no distress indications or
signal of trouble was conveyed by the aircrafts. The CEO of the Malaysia Airlines, Ahmad Jauhari
Yahya told everyone at the press conference that they were intensely saddened since they got
information about the incident. He also said that they will emphasize on ... Show more content on
Helpwriting.net ...
As per this hypothesis, in the midst of a cooperative army practice in the South China Sea between
the United States and Thailand could be the reason Flight 370 being shot. A UK–based essayist
propelled this hypothesis in his book named "Flight MH370: The Mystery by Nigel Cawthorne. This
book delineates MH370 vanishing as "the best puzzle resembles after the Mary Celeste" yet
recommends a conceivable clarification might be an unintentional shoot down. However, people
have criticised the book as childish, insensitive and inappropriate. This is because there are any truth
showing MH370 had been shot–down.( para 1–4, MH:370 "six reasons" why plane

The Shortage Of Airline Pilots Essay
There is a shortage in airline pilots which has caused delays long layovers, and late arrivals. This is
in part due to the cost of becoming a pilot. Both government regulations and cost to the private
individual and public option has choked the ability for individual to start on the journey of aviation.
Garvey (2016) from the American pilot association also list these and other contributors in Aviation
Week & Space Technology, p15–15. 1p. (Pilot Population–Commercial and Private–Dwindling)
DUNS Number: 003251972
Every decade or so the alarm sounds: Big Trouble, Not Enough Pilots! And claxons are howling
again, right on schedule.
The causes of the latest calamity, which some say is already here, are several and include: retirement
of Vietnam–era pilots, reduction in the military pipeline, increased air travel and a law demanding
co–pilots achieve 1,500 flight hours and an Airline Transport Pilot (ATP) certificate––only to be met
with a "you–want–fries–with–that" pay scale in spite of these costly attainments. The pilot shortage
is headlining the Regional Airline Association 's convention in Charlotte, North Carolina, May 9–12.
He also reflects on the cost and cheap commercial airfares. Stating that "As with the commercial
pilot crisis, money is a major factor. Owning and operating a light aircraft can be expensive. A new
Cirrus SR22 costs $500,000; monthly hangar rent can run $350–1,000 or more; avgas averages $6
per gal.
"Those are really big numbers," notes King Schools

Hong Kong Airlines Marketing Plan for India
The Hong Kong Polytechnic University
MSc Marketing Management
MM579 International Marketing
Group Project
Hong Kong Airlines –
Expansion to India as a Low–cost Carrier
Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN
Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g)
SUN Tsz Han Candy (12024075g)
Table of Content
1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9
5. Expansion to India 12 Market Analysis 12 International Market Plan 14 Potential Challenges 17
6. Conclusion 18 7. References 19
1. Introduction
The purpose of this project is to develop an international marketing plan for Hong ... Show more
content on Helpwriting.net ...
| Demographic Segment | Gender * Male > 70% * Female < 30%Age * Below 30: 28% * 31 –
50: 60%Annual Income Level (in RMB) * Below 60k: 12% * >60k–100K: 23.3% * >100k –
150k: 31.5% * >150k – 200k : 9.4% * >200k – 400k: 8.9% * >400k: 14.9% | Travel
Purpose | * Business travel: 71% * Vacation/others: 29% |
Figure 3.1 Segmentation of Hong Kong Airlines' Passenger
Competitors of Hong Kong Airlines
High price
Low price
Low service quality
High service quality

Figure 3.2 Perceptual Map of Competitors
The vertical and horizontal axes of Figure 3.2 represent price and service level respectively. Hong
Kong Airlines is located at the bottom right corner because it provides reasonable service level with
competitive price.
Dragonair and Tiger Airways both operate on similar routings as Hong Kong Airlines. With
Dragonair positioning as a premium brand while Tiger Airways being a low–cost carrier, they are
selected for a more detailed competitor analysis.
Dragonair
Dragonair is an international airline based in Hong Kong, which is a wholly owned subsidiary of the
flagship carrier of Hong Kong – Cathay Pacific. It aims to offer customers enjoyable and
comfortable flying experience via its full scope of services and quality cabin products.
Its customers' demographic profile is very close to that of Hong Kong Airlines: 85% of the

American Airlines Benefits
American Airlines has a great system for rewarding frequent fliers with air miles, and there are so
many helpful ways to use them. With all of the various options, we saw it fit to bring you the very
best ways to get the most from your rewards. Find out how to get the biggest benefits below!
Number Eight: Use the Off–Peak Season
One great feature offered by American Airlines is the ability to take advantage of their off–peak
seasons. When travel is slow, the airline will let you travel at a discount. For example, a flight to
Hawaii that might cost 17,500 miles would only cost 12,500 miles if you choose the right date.
Number Seven: Citi Cardholder Discount
If you are a frequent flier on American Airlines, it might be to your benefit to look into getting a Citi
brand credit card. Since the ... Show more content on Helpwriting.net ...
You don't even have to use the card– it just has to be linked up to your account. This discount can be
redeemed up to 10,000 miles per year.
Number Five: Fly Cathay First Class
Flying Cathay first class to Asia is by far one of the greatest deals on the market. The first class
cabins, service, and convenience surpass any other route, and you receive the most for your miles.
Number Four: Fly Qantas Business Class
Another great bang–for–your–buck seat that serves as a great loyalty reward is the Qantas business
class route. With this option, you can get an international stop added to your domestic flight for only
an additional 37,500 miles. Deals with Qantas are hard to find sometimes, but they usually appear
right at the last minute.
Number Three: Oneworld Explorer Awards
Oneworld is a bit stricter that the American Airlines system you are used to, but it really does help to
add on the benefits. Basically, you get awards based on distance travelled. These awards help mainly
for international trips, but it's great if you're a world traveler!

Number Two: Fly to Asia or the South

Social Case Study: Jetblue Airways
JetBlue Airways:
Regaining Altitude after the Valentine's Day Massacre of 2007
A Submission to the Arthur W. Page Society Case Study Competition
2 Abstract Valentine's Day 2007 changed the course of history for JetBlue Airways. The upstart
low–fare airline – which had enjoyed unprecedented acclaim from customers and industry observers
– suddenly found itself in the midst of its first major operational catastrophe. A winter storm that
enveloped the New York metropolitan region and JetBlue's hub at John F. Kennedy International
Airport left hundreds of the company's passengers stranded in the terminal, and worse, in planes on
the tarmac. The flight disruptions at JFK plunged JetBlue's entire operation into chaos, forcing the
carrier ... Show more content on Helpwriting.net ...
JetBlue was the brainchild of David Neeleman, an industry visionary who promised to "bring
humanity back to air travel."9 Neeleman, who was born in Brazil but grew up in Utah as part of a
large Mormon family, was no stranger to start–up airlines.10 He helped to build Morris Air, a Utah–
based airline that Southwest acquired in 1993 for $129 million.11 Neeleman leveraged his industry
experience and connections to create a company that would boast a fleet of brand new airplanes, low
fares, and a host of customer–friendly embellishments that legacy carriers and other start–ups would
be hard–pressed to match. Neeleman envisioned treating JetBlue's customers – never referred to as
passengers – to comfy and wide leather seats, paperless ticketing, and exceptional service by flight
crew members. Every seat would come equipped with a television that featured dozens of free
channels provided by satellite signal. Finally, to keep costs down, JetBlue would offer a virtually
unlimited supply of appealing in–flight snacks instead of soggy meals that no one really wanted.12
Backed by an impressive capital reserve, Neeleman's plan worked far sooner than even the most
optimistic industry observers predicted. With its new airplanes and flights to and from previously
underserved markets, JetBlue quickly shot to the top of J.D. Power and Associates' customer
satisfaction surveys.13 Based at New

United Airlines: A Very Brief History Of Flight
History of Flight Throughout 20th century, two pioneering aviators and inventors, Orville and
Wilbur Wright, turned human's dream of flying into a reality. Although they were not the first to
build and fly an aircraft, the Wright brothers made, the world's first power–driven heavier–than–air
machine and aircraft that could be controlled while in the air. Before aircraft was invented, human
tried to imitate bird's posture to fly across the sky by building ornithopters, which was a designed to
fly by flapping its wings. Therefore, Wright Brothers' invention shaped our culture and changed the
way we view our world . Wright Brothers developed their interest in flying after they read about the
death of a German glider pioneer Otto Lilienthal ... Show more content on Helpwriting.net ...
This merger gave an opportunity to United to cover its routes in the entire United States. In 1968,
the holding company reorganized and renamed as UAL Corporation. The reorganization led to
United Airlines become a wholly own subsidiary. (5) On the other hand, another America's most
widely recognized airlines, Pan American Airways, also helped the development of airline. Under
the administration of Juan Trippe, founder of Pan American Airways, they launched first regularly
scheduled international flight by U.S. airline and first flying mail between Key West, Florida, and
Havana, and Cuba. At one time, their brandname was one of the most recognized in the world,
second only to Coca–Cola. (6) After graduating from Yale in 1920, Trippe used his father's
inheritance to buy nine Curtiss JN–4 "Jenny", biplanes built by the Curtiss Aeroplane Company, for
Long Island Airways; However, this airline was unable to generate enough revenue and it failed.
Then, Trippe with two wealthy friends from Yale organized another airline, Colonial Air Transport,
after the Air Mail Act of 1925. They won the first airmail contract between New York and Boston.
Nonetheless, they failed again because a dispute among stockholders soon resulted in the sale of the
company and they were excluded from any decision and their airline.

David Dao Incident
United passenger broke his nose, lost teeth, will 'probably' sue, his lawyer says
Lauren Zumbach and Ally Marroti, Chicago Tribune (Local scale)– April 13, 2017
On a United Airlines flight about to depart from Chicago, Illinois, Dr. David Dao was forcefully
removed. Dao was one of four passengers who were asked to leave the full flight in order to make
room for four employees. When Dr. David Dao, who had an appointment the next day, refused to
leave, he was pulled out of his seat and dragged by policemen. Because of this physical ordeal, Dao
had suffered from a concussion, broken nose, sinus injury, and loss of two front teeth. He describes
his experience of being dragged down the aisle of the airplane as more horrifying than when he
escaped ... Show more content on Helpwriting.net ...
David Dao, people from Vietnam have joined the outrage against United Airlines after the video
goes viral. Originally, China was angry as Dao was believe to be Chinese. Upon learning that he was
Vietnamese, Vietnamese people became angry as well. Social media users in Vietnam want to
boycott United Airlines after the incident. "Watching this makes my blood boil, I'll never fly United
Airlines," says a social media user.
After Unsatisfying Answers, United Offers 'Deepest Apology' For Violent Confrontation
Camila Domonoske, NPR (National scale)– April 11, 2017
United Airlines CEO, Oscar Munoz, apologizes for what happened on their flight. In his original
statement, where he says, "this is an upsetting event to all of us here at United", "I apologize for
having to re–accommodate these customers", he fails to acknowledge David Dao, which angered
many. To make things worse for Munoz, he sends an email to the United Airlines staff, where he
speaks ill of Dao, calling him "disruptive and belligerent" and emphasized his "defiance", rather
than addressing what happened to Dao. This caused more outrage and threats of boycott. Munoz
tries to address this issue again in a message to United employees. He claims to "deeply apologize to
the customer forcibly removed and to all the customers aboard" and wants to make things better,
saying, "I want you to know that we take full responsibility and we will work to make it

Advantages Of Pricing In Marketing
nts
Introduction 1
Price in marketing 1
Pricing strategy–Cross Subsidy 1
Ethical issue in pricing–Predatory Pricing 2
Advantages of predatory pricing 3
Disadvantages of predatory pricing 4
Example in pricing 4
Summary of example 7
Conclusion 7
Reference 7
Introduction Price is all around us. You pay accommodation fee for your hostel, tuition for your
education. You pay transportation fee such as airline, railway, taxi, and bus. And the bank charges
you interest for the money you borrow, the price for parking your car at shopping mall. Your
hairdresser asks charge for cover his service. The "price" of an executive is a salary, the price of a
salesperson may be a commission, and the price of a worker is a wage. Price is the amount of money
... Show more content on Helpwriting.net ...
Most importantly it leaves them with very little reaction time. So in the initial phase not much
competition is faced.
Good will among early customers
Happy at having struck a profitable deal the customers are ready to come back to the manufacturer
in future. This goodwill created also leads to further promotion of the product through "word of
mouth".
Cost efficiency
The emphasis on keeping the price low helps in controlling the cost thereby cost efficiency is
achieved.
Competitors are kept at bay
If a manufacturer adopts penetration pricing and lowers the price of his products or services he may
stop competitors from entering the market. This happens because now the competitors will have to
enter the market at lower than existing prices. This reduces their profit not to mention the risk they
face as new entrants in acquiring market share.
Channel benefit
As this technique creates a quick turnover it keeps its retailers and distributers happy.

Disadvantages of predatory pricing The customer expects the prices to remain low for a long term.
They are not ready for the subsequent rise in the price and when it happens they might switch to a
competitor's product. Thus subsequent price hike leads to loss of market share

Delta Airlines Financial Analysis
"Delta Tops Airline Performance Ranking", according to Justin Worland's 2014 article in TIME
magazine. The article continues about how Airfare watchdog's annual rankings raised Deltas
performance from sixth place in 2013 to king of the airways in 2104. Delta Airlines Inc.'s
performance is the best option for fliers; provide Delta service their region, which is highly probable
(Worland, 2014).
To receive such an accolade there must be supportive data for researches to quantify. According to
the article, the data used in the ranking contained: flight cancellations, on–time arrivals, baggage
mishandling, denied boarding's, and customer satisfaction. Even though this collection of data is
vital for performance ratings, is there more data ... Show more content on Helpwriting.net ...
Synergy with other Sky Team members that stretch out to all corners of the globe while sharing best
practices enhances the company's performance (Canadean, 2015). The 20–team members include
Aeroflot, Aerolineas Argentinas, AeroMexico, Air Europa, Air France, Alitalia, China Airlines,
China Eastern, China Southern, Czech Airlines, Delta, Garuda Indonesia, Kenya Airways, KLM,
Korean Air, Middle Eastern Airlines, Saudia, Tarom, Vietnam Airlines, and Xiamen Airlines (Sky–
Team, 2015).
Finally, in the strengths category, Delta has a strong market posture. Delta is an established leader in
the airline carrier commerce. Deltas brand image is complemented by the multiple prestigious
awards in its portfolio, for example, Travel + Leisure's Social Media in Travel & Tourism Award
(SMITTYS) for 'Best Single Social Media Promotion for a US Airline' for its 'Behind–The–Scenes:
Your Bag's Journey On Delta' video in 2012. Other key awards received in the 2012 include the 'Top
Tech–Friendly U.S. Airline' by PC World Magazine, and was awarded Gold DC Ad Club's ADDY
Award for the Delta app, Windows version (World Market,

Jetstar Airlines History
TABLE OF CONTENTS
History of Jetstar Airline––––––––––––––––––––––––
Task 1–––––––––––––––––––––––––––––––––––––––––––––––––––
Task 2–––––––––––––––––––––––––––––––––––––––––––––––––
Task 3–––––––––––––––––––––––––––––––––––––––––––––––––––
Plagiarism–––––––––––––––––––––––––––––––––––––––––––––––––––––
Task 1
Explanation –
The Jetstar group is a network of value based airlines that provide affordable Austrlia,Newzealand
and pacific region.It is launched in 2004 and they have flown over 130 million passengers and
become the largest low cost carrier in the asia pacific by revenue .Their business mission is to offer
24/7 low fares enable more people to travel to different places,more often .In the beginning they
started with 400 emplyees but now they have more than 7,000 multilingual employees and
embassadors across asia pacific today.They have group consists of five airline are Jet star Australia
and Newzealand (Wholly owned by quantus group). Jet star asia in Singapore ,Jetstar pacific in
vietnam,Jet star Japan and Jetstar hongkong. Jetstar brand airlines have combined fleet of more than
110 aircrafts.
Performance of Jetstsar till now –
Jetstar understands the importance of getting you to your chosen destination on time, every time .We
strive to operate every flight and meet every departure and arrivel time shown in our publisihed
schedule and to do so without compromising safety. Jetstar uses the computerized Aircraft

Future of Passenger Aircraft
The future of passenger aircraft and their manufactures has an amazing outlook. Every year the
brightest minds in aviation compile the greatest technological advances towards creating the safest
and most economical aircraft on the planet. No detail is over looked, and the bottom dollar is the all
controlling factor. From private aircraft to public aircraft, space exploration and beyond, the future
is bright for the passenger aircraft market, and everyone who purchases air travel should be excited
to see how industry unfolds.
Let's kick this off! For me, this topic hits home and in my pocket. My uncle, retired Coast Guard
Captain Brian Murray, fly's for Emirates Airlines out of Dubai. Growing up with aviation in our
family, ... Show more content on Helpwriting.net ...
Today Boeing has an aircraft that can seat over 500 people, and one that can fly over 9,300 nautical
miles in its 777x program. That's 1/3 of the way around the globe without stopping! Currently,
Boeing Commercial employs over 80,000 workers in the United States supporting the Pacific
Northwest and the South East portions of the country for main manufacturing headquarters. The
second airline company that holds a majority stock in the passenger airliner world is Airbus. Airbus
has a family of five passenger airliners as well, including the A320, A330, A340, A350, and A380
families. The flagship A380 double decker aircraft can carry over 525 passengers in three section
configuration, over 800 passengers in a single class configuration. Airbus has been highlighting
milestones and achievements for 40 years, boasting marks such as the first wide body twin engine
airliner producer in 1974 to its record breaking arrival of the A380 in 2007. All of Airbus' fly by
wire systems onboard its aircraft and modularity between models significantly cut operating costs
for the fleet which are passed to the consumer. Airbus employs over 59,000 in multiple locations
around the globe concerning its passenger airliner department.
Along with commercial airlines, private company aircraft also play a large role in the passenger
aircraft world. Companies like Gulf Stream, Bombardier, Hawker, Eclipse, Cessna, Dassault,
Embraer, Boeing, and Airbus all produce cutting edge

Benefits Of A Large Global Market Consists Of Malaysia...
Malaysia Airlines is a world–renowned flag carrier that commenced operation in 1972. The airline
serves as a symbol of national pride after the formation of Malaysia in 1963, and continues to
operate to this day. Following the tumultuous events in recent times, the government carrier has
tragically suffered two fatal blows to their brand reputation. Arbitrary missing flights as well as
missile shootings forced the company to rethink its strategies.
Strengths – Appealing to a large global market consists of Malaysia Airlines' many strengths.
Operating to and from numerous routes via its home base in Kuala Lumpur, its multi–cabin fleet of
144 aircraft has boarded roughly 140,000 passengers in 2014 alone; and as such aspires to be a
world ... Show more content on Helpwriting.net ...
Prior to the mishaps, the contrasting blue–red coloured moon kite, represented "grace in motion but
also thrust and dynamism" and is still internationally recognised today. Relative to its branding
image, Cabin crew that work for Malaysia Airlines are required to display a hospitable and
courteous representation of Malay culture, and show this through their daily duties on and off
schedule. "Learning how to walk elegantly is just a small component of a training regime that takes
in areas such as flight safety procedures, emergency response, food service, grooming and even
social etiquette." (Platt, 2009) Training durations continue for several months to ensure the comfort,
pleasure, and most importantly the safety of all passengers. Malaysia Airlines' importance in the
Asian Market also plays a role in the airlines strengths.
The airline has a greater regional seat capacity than competing airlines such as Thai airways,
Vietnam and Garuda. In fact, of the 15 of the 16 destinations added to the One world network by
Malaysia Airlines, are in the Malaysia region.
Weaknesses – As of the 8th of March 2014, none other than the ill–reputed MH370 aircraft had lost
contact with air traffic control in the radius of Vietnam and Malaysia. Seldom has there been such an
event as large scale as this. A total of 239 passengers and crew has "vanished" off the coast of
Thailand. As a

The History Of The Airline Industry
The history of the airline industry has proven to be one of the most turbulent and unreliable
industries to date. Many airlines have found ways to succeed, or simply keep their heads above
water, while other companies have not been so lucky. We 've seen legacy airlines such as Pan
American and Trans World Atlantic, who once reigned the industry, fall beyond recovery into
bankruptcy and forced to shut down, while other airlines have become very successful. One airline
that has been able to make air travel a profitable business is Continental Airlines. Continental
Airlines was founded in 1934 as a very prosperous company and over their colorful 64–year history
has experienced both tremendous success and extreme difficulty.
Walter Varney and Louis Mueller originally founded Continental Airlines as Varney Speed Lines.
The concept of their company was to operate airmail and passenger services in the American
Southwest over a route originating from El Paso, Texas, to Pueblo, Colorado. Commencing
operations in the Lockheed Vega, in the first month they carried 860 pounds of mail and 9
passengers. In 1934, Robert F. Six saw an opportunity and bought into the Southwest division of
Varney Speed Lines. Soon after in 1936, Mueller sold 40 percent of the company shares to Robert
Six who then gained control of the company. One year later Six changed the name to Continental
Airlines and moved its headquarters to Denver, Colorado, which would become the airline's central
hub for the next

History of FedEx Essay
History of FedEx
How "Absolutely, Positively Overnight!" Came To Be
Mark Twain once said, "The man with a new idea is a crank until the idea succeeds". This phrase
could be applied to Fred Smith and Federal Express. From their beginnings in Little Rock, Arkansas
in the early 70's delivering 186 packages overnight to 25 U.S. cities, to three decades later parlaying
it's $20 billion dollar corporation into no less than five major operation companies. FedEx has
become the world's leader in global express transportation, providing fast delivery of documents,
packages and freight shipments worldwide. As a result, the name "Fed Ex" is used in much the same
manner as name "Band Aid" has today. Many use this term generically ... Show more content on
Helpwriting.net ...
Only one minor American passenger line had flourished for any length of time – Aeromarine
Airways. After a number of widely publicized accidents in the ocean off of Florida, Aeromarine was
in decline, and was also turning the financial community against investments in airline enterprises.
Americans remained skeptical about air travel, and while not as fast as planes, ground transportation
was much safer. There were no strong objections however to improving an existing government
service. So it happened that organized air transport in the U.S. started with flying the mail. And the
way the early airmail service developed provided the springboard that would enable American
commercial aviation, by the late 1920s, to catch up with the Europeans and then to surpass them
(Air Mail 158).
The air freight industry was a dull and unpromising business until the 1960's when commercial
airlines jumped into the competition in an all–out effort to attract business from the nation's
industrial firms. Commercial airlines struggled to make a profit. They were convinced that putting
cargo in the extensive belly space below the passenger deck could be a lucrative profit center. Delta,
Eastern and United and others continued their all–cargo service during the remainder of that decade
despite questions about the profitability of such service. Most of the carriers lost money
continuously from 1961 through 1973 and largely

A Tale Of Two Airlines Summary
'A Tale of Two Airlines' written by Christopher Elliot explores the realm of no–frill discount airline
carries which are both highly successful while using completely separate tactics. While Elliot does a
decent job of providing backing evidence for each point made in his "argument" he never really
takes a defiant stance against one airline carrier or the other. In the following paragraphs I will
analyze both his arguments against Southwest airlines and Spirit Airlines and try to give my
interpretation on how his arguments could have been improved as a whole. Christopher seems to
respect the foundations of Southwest airlines a good bit during his entire argument, so far as to call
Southwest Airlines the "hero" of the financially conservative airline carrier service providers. A
great single example of this is provided in the essay by explain how routinely Southwest Airlines
will disregard concrete customer service agreements to better provide a pleasant experience for the
purchaser. The specific illustration of this is painted by the author as he explains what happened to a
retired engineer named Mr. Robert Siegel and his wife Ruth. Apparently, the Dallas based airline
fully refunded the couple for their flights within a week after Mrs. Siegel's doctor highly advised her
to cancel her trip to Philadelphia after diagnosing her with sever lung cancer. This example pulled
by the author Elliot is a solid representation of how customer service oriented the airline carrier truly
is. He expands upon this argument by providing a much needed second example of Southwest going
the extra mile for is customers by briefly explaining an instance where a pilot help the plan for a
passenger so the customer could make his grandson's funeral and not miss his flight. Elaborating
upon no hidden fees, ticket change fees, or extra baggage Christopher goes the distance in his
seemingly "pro" Southwest airlines argument. However, he balances the praise well including the
information that prices can sometimes be significantly higher than the competitions at times and
skimming over the fact that the airline only has a single class for passengers could potentially turn
away many higher class travelers. Overall, his argument towards

Swot Analysis Of Air Asia
1. Air Asia Background
Air Asia is a World's Best Low Cost Airline. It had been established since 2001 with only two
aircraft. The company started with a debt of USD11 million (MYR 40 million). Starting from year
2001, Tony Fernandes served as Chief Executive Officer. Nowadays, Air Asia has strengthened its
position in the market and it manages to be a great competitor in the airlines industry. Recently, they
have won the World's Best Low Cost Provider and Asia's Best Low Cost Airline for seventh
consecutive year at the Skytrax World's Airline Awards. This proves that the company has served as
a low cost provider.
Currently, they have offered flights to over 100 destinations across Asia and Australia. There are two
types of aircraft which the first aircraft called Air ... Show more content on Helpwriting.net ...
Furthermore, in order to achieve those missions, they have created another mission which is to
provide the best work environment for their employees and treated them as a family. The employees
also are one of the players in companies that contribute to the profitability and ensure that their
operations run smoothly. This situation will make every employee fell their presence in the
company. All employees are required to work together to achieve the targets. Along the way to
achieving it, everyone in the company is heading in the same direction.
The company's main services are airline tickets. In the meanwhile, the company also has provides
other services to support their operations. The services include a car rental services which called Air
Asia car rental. Next, Air Asia cargo offer cargo services. Air Asia Go provides accommodation
services to their customers. Then, Air Asia Red Tix as an entertainment organizer and they also sell
duty free products through online in BIG Duty Free.com. By making diversification in their
products and services, they can maintain the competitive advantages between their

Mission Statement : Aqua Airlines
Mission Statement: Aqua Airlines connects the California coastline with the major airport hubs,
providing safe, reliable and affordable seaplane air service. Aqua takes the hassle away from the
long commutes and airport crowds.
Values
We strive to provide on time efficient air service bound with excellent customer service and safe
clean aircraft.
We strive to keep our employees happy, healthy and committed to providing our customers with the
best possible service. Our employees are our number one asset to our company and operation.
Financial Projections:
The business is expected to grow steady over the next 7–10 years and will be able to pay off all
investments and capital expenditures over that time period.
Aqua is seeing an initial investment of $1,000,000 to cover everything from initial aircraft
acquisition to labor and start up costs associated with branding, marketing and permits required to
start a part 121 operation. This initial investment will help provide costal communities with access
to the major airport hubs.
Company History and Background
Aqua is a new airline start up scheduled to launch in the summer of 2016. It was founded in August
of 2015 by a group on young aviation professionals that will bring a new fresh approach on an
industry that has seen little change in the past few years. The company will be independently owned,
but may partner or form an alliance with major air carriers in the future. While there is not a major
seaplane airline

Qantas Report
TABLE OF CONTENTS
Contents
EXECUTIVE SUMMARY 2
COMPANY BACKGROUND 3
EXTERNAL ANALYSIS 4
REMOTE ENVIRONMENT ANALYSIS 5
INDUSTRY ANALYSIS 7
COMPETITIVE ANALYSIS 12
INTERNAL ANALYSIS 13
STRATEGIC GAPS 15
STRATEGIC OPTIONS AVAILABLE 17
RECOMMENDED STRATEGY 21
IMPLEMENTATION PLAN 22
CONCLUSION 23
REFERENCES 24
APPENDIX 1 – Income Statement 25
APPENDIX 2 – Balance Sheet 26
EXECUTIVE SUMMARY

The passenger airline industry is very mature and competition has forced many airline companies to
reduce prices in order to utilise capacity. A remote analysis and industry analysis was carried out
showing that the industry's growth and profitability will be low.
Qantas will have to make use of ... Show more content on Helpwriting.net ...
Owing to the global financial crisis and the prolonged economic slowdown, Qantas's 2009 annual
report shows a subdued financial performance – revenue of $14.6 billion, 6.9% drop from 2008;
profit before tax of $181 million, a sharp decline of 87.1%; earnings per share of 5.6 cents as
opposed to 49 cents in 2008; operating cash flow of $1.1 billion, 46.9% fell down from 2008
Despite this extremely challenging operating environment, the Qantas Group maintained its
operational excellence by its broad scale, deep experience and exceptional human resource. In 2009,
Qantas had achieved 334,000 flights over 530 million kilometres. It carried 38 million passengers
and prepared 36 million meals. Frequent flyer points of 18% more were redeemed; 575,000 tonnes
of freight were handled and 490,000 engineering tasks were undertaken.
EXTERNAL ANALYSIS
A remote environment analysis and Industry environment analysis has been carried out for Qantas.
As 80% of the total group's revenue is "Passenger Revenue" and it operates in both Australia and
overseas, the industry has been defined as domestic and international passenger airline industry.
REMOTE ENVIRONMENT ANALYSIS
ECONOMIC
Many industries in the world were affected by the global financial crisis in 2008. Consumer
spending decreased because of the financial downturn. The impact of the financial crisis on the
airline industry is high and negative. Passengers

Boeing 707
In 2004, Boeing was one of the United States' largest manufacturers, with nearly 160,000 employees
and a net income of$I.87 billion. It was the world's largest acrospace company, and, for decades, had
dominated the world's commercial
Copyright © 2006 President and Fellows of Harvard
College. Harvard Business School Case 807–011.
Professors Lynda M. Applegate and Joseph S. Valacich
(Washington State University) and Research Associates
Mara E. Vatz and Christoph Schneider prepared this case as the basis for class discussion rather than
to illustrate effective or ineffective management.
Reprinted by permission of Harvard Business School.
1 Author interview, May 24, 2005. on embedded IT for flight controls and operations, it
was ... Show more content on Helpwriting.net ...
Company Background
In 1916, William Boeing founded an aircraft manufacturing company in the Puget Sound region of
Washington State. Boeing, who had made his fortune in the timber industry of the
Northeast, had moved to the West Coast in
1903–the same year the Wright Brothers made their famous first flight–and became fascinated with
flying after he attended the 1910 Air Meet in Los Angeles. Soon after, he began building plancs as a
hobby with Navy engineer Conrad
Westervelt. Their first plane, the B&W, named for their initials, was a 27.5–foot seaplane that had a
top speed of 75 mph. Westervelt was relocated to the East Coast before the plane was completed, but
Boeing stayed in Washington, launching the Pacific Aero Products Company
(which he renamed, one year later, "the Boeing
Airplane Company"). His first customer was the government of New Zealand, which used the
B&W for airmail and pilot training. Boeing's new company really took flight, however, when the
Navy ordered 53 training sea planes as the United
States prepared to enter World War 1.3
Between World War I and World War fl, Boeing grew to be one of the largest aircraft manufacturers
in the United States by supplying the military with training and fighting planes, pioneering airmail
planes and routes,

Qantas strategies Analysis
Criterion
Maximum Mark
Your mark
Research and analysis of company information
5.0
4.0
Considerations of constraints impacting organisational strategy
5.0
3.75
Application of relevant theories of strategy
5.0
3.75
Development of argument and applied critical thought
5.0
4.0
Written communication & referencing
5.0
3.25
Total marks
/25
18.75
EXECUTIVE SUMMARY
The report has discussesd and appliesd theoretical concepts and principles of strategic management
into analyzing the environment context where to Qantas Airways Limited operates.
It shows that, Qantas has a long history and sustainable development but needs to evolve in the
global world. ization context, the company has to continue ... Show more content on Helpwriting.net
...

In 2012, Qantas carries a 44.6% shares of the Australian domestic market and 18% of all passengers
travelling in and out of Australia while the respective market segments for Jetstar are 20,7% and 8%.
The chart below compares the top 10 international airlines.
Figure 1: Top 10 international airlines in Australia
(Source: ANNA– Airlines Network News and Analysis, 2010) 

2.2. Resources and capabilities
– Tangible resources: Establisheding in 1920, Qantas Group has grown gradually and remain one of
the largest and strongest in Australian airways industry. During the last 5 recently years, Qantas has
steadily expanded its operations by increasing number of aircrafts, passengers, employees and
destinations all over the world. Its development can be demonstrated as data below:
Figure 2: Qantas's resources from 2008–2012  (Adopted from Qantas data book 2012, see
Appendix)
Qantas's total asset increased from $19.7 billion in 2008 to $21.1 billion in 2012. More than half of
its assets are from property, plant and equipment which book value at $14.13m at the end of
FY2012. Intangible assets values at $610,000. 
At the end of FY2012, the corporation had a cash balance of $3.4 billion, and 308 aircrafts from
three main suppliers Airbus, Boeing and Bombardiers. The Group has 12 Airbus A380, 30 Airbus
A330, 60 Boeing B737, 36 Boeing B747 and 46 Bombardiers. 
– Intangible resources:
Qantas has a strong reputation for long history

Vietjet Aviation Joint Stock Company, Known As Vietjet
Vietjet Aviation Joint Stock Company, known as Vietjet Air, belongs to a biggest private and LCC
low–cost carrier in Vietnam. Over the years its operation it has quickly won passengers' hearts to
become the most favourite airline in Vietnam and in the region (Routesonline, 2017).
Vietjet was also voted as "Vietnam's Most Favourite Airline" by The Vietnam's Economic Times and
the "Best Asian Low Cost Carrier" at the TTG Travel Awards 2015, and for 5 years of taking off and
serving the customers, Vietjet has been honoured with 32 domestic awards and 9 significant
international awards (Vietjetair, 2017).
In February 2017, Vietjet received full membership from the International Air Transportation
Association (IATA), affirming the new–age ... Show more content on Helpwriting.net ...
The agency noted that the delays set off a number of quarrels between customers and low–cost
carriers for failing to provide satisfactory explanations or solutions. At other times, the website
reported, the carriers didn 't make staff available to answer questions.
The carriers were accused of being poor problem solvers, as they usually informed passengers of the
delays or cancellation at the last possible minute, and repeatedly changed flight times.
Many passengers complained to local media about a tendency for local airlines to only inform
passengers of cancellations a couple hours before the scheduled departure time or after they have
waited a couple hours at the airport.
When the carriers sent text messages to passengers about the delays, they did not apologize and
failed to provide an explanation or compensation for the inconvenience.
Worse still, many passengers at the airport were not provided with food while waiting for their
flights to be resumed.
Lack of proper punishments seems to be a problem in the country 's aviation industry, which has
seen sharp increases in the rates of delays and cancellations recently.
Service failure
Service failure and recovery play important roles in determining service quality and customer
satisfaction (Smith & Bolton, 1998). It has also been suggested that

Microeconomic
I. MICROECONOMIC
Micro–environment is preferred as 'the operating system' which includes the forces that has
significant impacts on and can affect the organization's ability to operate and serve its customer
(Chaffey et al, 2009). This is influenced by the need of customers and how services are provided to
them through the competitors, marketing intermediaries, and suppliers within the marketplace
(Chaffey et al, 2009).
1. Customer
Airasia provides to its customers the basic flight carrier service and carry the customer 's purpose of
traveling between different destinations, but at a lowest fare among other airlines.(AirAsia Annual
Report, 2010) The customers of Airasia are mostly from low and middle class people in society. The
... Show more content on Helpwriting.net ...
1. Demographic force
Job catalogue and income aspects are the key focuses of Airasia for targeting the
segmentation(Kotler et al, 2010). Most the customers of Airasia are students and low or middle class
income people. Students and low incomes people are likely to concern more about fare price, while
middle income people want a balance between price and quality. Eventually, Asia is becoming the
potential market of the world and this creates more opportunities for traveling and carrier services
especially in Asia Pacific region.
2. Geographic force
Choosing and activating flight destinations of an airline is critically important, as it will affect the
productive of market scale and business expanding trend (Kotler et al, 2010). For Airasia, the
current cities and countries that it is mostly operating are the big cities in Asia and no local flight in
one destination country. This tactic can achieve the faster expanding market goal (AirAsia Annual
Report, 2010).
3. Culture force
The customers' consumption propensities are differential as national differences (Jones & Miskell,
2007) which mean of differences in culture. However, Asia has tried to build up a mixture of

cultures and to give different experiences to its customers. In general, Asia cultures prefers to spend
less money and save more, thus spending too expensive flight ticket for traveling is still not an
absolute choice for all the Asia customers and because

Tale Of Two Airlines Analysis
Two airlines go head to head as major competitors in "A Tale of Two Airlines" by Christopher
Elliott. The good and the evil are Southwest Airlines and Spirit Airlines. What makes these two
airlines stand out in the crowd? Economical airfare rates that consumers love.
Spirit on one hand has low airfare but quite hefty add–ons that are not always popular with the
customers. They have a particular ad that is a bit risqué referring to them as "MILF", meaning
"Many Islands, Low Fares". We all know the true meaning of the acronym of MILF. Spirit does not
pride itself on customer service and makes no bones about it. Use them or not, it is what it is.
Southwest airlines was born in Dallas, Texas in 1971. They have low fares and they keep add–on

Delta Airlines
Strengths
1. Strong market position and wide global presence enhances the market share
Delta has a strong market position in the airline industry worldwide. The company serves more than
180 million customers annually. It is one of the largest and admired airlines in the world. For
example, in 2017, Delta was named to Fortune magazine's top 50 World's Most Admired Companies
in addition to being named the most admired airline for the sixth time in seven years. Additionally,
Delta has ranked number one in the Business Travel News Annual Airline survey for the sixth year
in a row.
Moreover the company has a diversified geographical presence. The company offers customers
more than 15,000 daily flights with key hubs and markets in Atlanta, London–Heathrow, ... Show
more content on Helpwriting.net ...
A significant portion of the company's assets are subject to lien. Delta's total long–term debt was
$8,100 million, including $4,000 million of fixed–rate long–term debt and $4,100 million of
variable–rate long–term debt, in FY2015. Total net interest expense on these debts was $481 million
during the year. This may limit the financial and operating activities of the company. Adversely
impacting its ability to obtain additional financing on acceptable terms for its future liquidity needs,
make the company more vulnerable to economic downturns, limit its ability to withstand
competitive pressures and its flexibility in responding to changing business and economic

I Will Use My Own Passion
Phat Tran
English A100
Professor Claire Pelonis
May 24, 2015
Quintessential Realm There are various places that you can choose to travel to for your vacation. In
order to amazingly enjoy some exclusively traditional customs, inquisitively savor bunch of
terrifying cuisines, enchantingly contemplate series of Tourist Attractions or learning about the
mysterious history of a country, you may consider about Vietnam, a territory located in the
Southeast Asia. Since it was oppressed one thousand years by China, one hundreds years by France,
and eighty years in chaos between the U.S involvement and its own civil war, Vietnam ingurgitates
all the essences form Northern, Western cultures and transform itself into a magnificent land. In this
paper, I will use my own passion, my own patriotism and a set of academic resources to display a
coherent reason why Vietnam should be a place to set your foot in. Each nation inherited a beauty of
its own, every outfit they wear matching their customs, their aesthetic conceptions and the area of
residence. Costumes are not only trendy, but dressed neatly and gracefully can highlight the beauty
of a person in front of the impressive nature. The first feature that makes Vietnam become an
attractive place for many tourists to come that is about the unique cultural outfit.
Until now, Vietnamese people have not yet denoted the exact origin of the Ao Dai. Ao Dai are not
only a beautiful dress, but it is also a meaningful outfit. The front has

Jetstar Analysis
Assessment 1
Lam Minh Tho
397906
Prepared for: Phillip Dowling
Jetstar's History
It is a low–cost airline headquartered in Singapore. It is the Asian offshoot of Qantas's Jetstar
Airways. It operates services to regional destinations. Its main base is Singapore Changi Airport. On
April 16, 2008, the company announced that it had achieved profitability for the year ended March
31, 2008, with an increase of 20 per cent in the number of passengers carried and a passenger load
factor of over 75 percent, an increase of 4 percent over the previous year.
| IATA
3K | ICAO
JSA | Call sign
JETSTAR ASIA | | Founded | 2004 | Hubs | Singapore Changi Airport | Frequent flyer program |
Qantas Frequent Flyer | Member lounge ... Show more content on Helpwriting.net ...
* Jetstar / Valuair in Singapore
* From Singapore, Jetstar and Valuair fly to 17 destinations in ten countries including Bangkok, Ho
Chi Minh City, Hong Kong, Macau, Kuala Lumpur, Kota Kinabalu, Kuching, Penang, Siem Reap,
Phnom Penh, Manila, Taipei, Yangon, Bali, Jakarta, Medan and Surabaya with a fleet of seven A320
aircraft. * Jetstar Pacific in Vietnam
* Jetstar Pacific operates an existing six aircraft fleet including 5 Boeing 737s and a single Airbus
A320 to seven destinations across Vietnam.
Passenger numbers
While the November figures still put domestic yields in the month as down by –8.9% compared to
2008, and international yields off by –23.2% Qantas clearly sees signs of improvement after the
New Year, which is also when the dilution of yields by massive discount sales of forward inventory
earlier this year should be coming to an end.
This view is also confirmed by a separate Qantas announcement today that it is restoring some of
the domestic capacity cutbacks of the past year from the end of March.

PESTLE
* Political and legal: the political and legal affect immediately to company operation. The changing
of laws, the control from government which can change strategic management of Jetstar and it can
impact to annual profit. | * Economic: the prices of oil, fuel, and diesel..etc are main factors impact
the Jetstar airline | * Technology: Fuel efficient

An Analysis of Jetstar's Business Strategy
An Analysis of Jetstar's Business Strategy Introduction Launched just 8 years ago, today, the Jetstar
Group consists of a network of value–based air carriers that deliver high quality air passenger
services for budget–minded travelers across Australia, New Zealand and the Asia Pacific region.
Beginning with just 400 employees, the company currently employs more than 7,000 people and
carries about 20 million passengers a year. To gain some insights into how the Jetstar Group
achieved this impressive growth in such a short amount of time, this paper provides a review of the
relevant literature concerning the air passenger industry in general and the business strategy used by
the Jetstar Group in particular. A summary of the research and recommendations for this company
are provided in the paper's conclusion. Review and Analysis Jetstar's Strategy Owned by parent
company Qantas, the Jetstar Group is comprised of a network of value–based air carriers that deliver
passenger services across Australia, New Zealand and the Asia Pacific region (About Jetstar, 2012).
The Jetstar Group's most recent five–year strategy has been to "turn the international business
around [by] reducing investment in underperforming business areas and directing capital towards
growth opportunities" (Qantas Reports Strong Full–Year Profit in Challenging Conditions, 2011). In
addition, the Jetstar Group intends to "focus on improving the customer experience, develop a
stronger and broader alliance

The Conditions Of Carriage
The report will be discussing about the Conditions of Carriage issued by three different airlines,
from different regions: Emirates Airlines, Virgin Atlantic Airlines, and Malaysia Airlines. The report
is divided into four sections:
1. The development of Conditions of Carriage for airlines
2. Common conditions
3. Variations in conditions
4. Any shortcomings in the conditions which may expose the airlines to risk
1. The development of Conditions of Carriage for airlines.
Airlines, planes, and aircrafts are all words that are used to relate to air transportation. Air
transportations are a special service that is taken on air to reach certain destinations around the
world within hours. A service where our ancestors would of surly preferred rather than walking and
riding horses/ camels that will take months or years to reach their destinations. It is alleged that the
Wright Brothers were the first people to construct and fly a plane in mid–air. However that is not
entirely true, although the Wright Brothers were not the first to build and fly experimental aircraft
they certainly however were the first to invent and construct aircraft controls that made fixed wings
powered flight possible. ... Show more content on Helpwriting.net ...
The first commercial airline is believed to be Ilya Muroments who were the first to fly. On
December 10th 1913. However on February 25th 1914 it was able to take off for its first
demonstration flight with sixteen passengers on board and from June 21st till June 23rd, it was also
able to make a round trip from Saint Petersburg (Russia) to Kiev (Ukraine). The duration of the
flight was fourteen hours and thirty–eight minutes with only one intermediate landing taken

Good Night Malaysian Three Seven Zero
Good Night Malaysian Three Seven Zero
It was a very usual airplane and it had departed as planned on Saturday morning.All of the sudden,
the aircraft disappeared in the horizon swallowing its passengers and crew. Investigation teams are
still searching every possible area, but the aircraft has not been found.Thebizarre disappearance of
the Malaysian airline, Flight MH370 has held the world's attention then and until now. As the issue
inflates, there are various theories and speculations presented with some considerable facts. The
reason the Malaysian Airline, Flight MH370, disappeared on March 8, 2014, around 12:40 am is
unknown, but there are theories pointing out malfunctions, hijack, suicide, alien abduction, among
others. On March 18, 2014, Saturday 12:40 am, Malaysia Airline Flight MH370 departed from
Kuala Lumpur International Airport and was scheduled to land in Beijing at 6:30 pm ("Missing").
The flight distance was about 2700–mile and the aircraft was a Boeing 777–200ER which had
outstanding safety records (Mullen).Thelast ACARS transmission, a service that makes the
computers in the aircraft communicate with the computers on ground, was sent at 01:07 am and the
signal that was planned to be sent at 01:37 was not received ("Missing"). The last communication
between the airplane and the Malaysian air traffic control was at 01:19. After some time, the plane
disappeared and the signal that was planned to be sent on 01:37 transmission was not received
("Missing").

Asia Pacific Region : The Fastest Growing Economic Force...
Asia Pacific region is the fastest growing economic force in the world, since 1960 the growth rate of
economy and population is more than the global average with and estimated population of 3.6
billion. Asia contributes to world's one half of the population and economy contributes to one third
of world's GDP and more than one quarter of world trade.
As a region Asia Pacific generated third largest regional volume in 2002 and expected to continue
rapid increase for the next 20years.
Due to strong economic growth will increase the income of the population and can make
international travel affordable to everyone even to those who have never travelled.
Asia Pacific region includes:–Australia,Bangladesh,Brunei,Cambodia,The People's Republic of
China,Fiji,Hongkong India,Indonesia,Japan,Kiribati,South
Korea,Laos,Macao,Malaysia,Maldavies,Nepal,New Zealand,Pakistan,Papau New
Guinea,Philippines,Singapore,Soloman Islands,Sri Lanka,Taiwan,Thailand,Tonga,Vanuatu and
Vietnam
Asia Pacific regions aggregate more of outbound and long haul travel outside Asia pacific region.
For example: – As per a survey year 2000 considered a benchmark year with a high travel volume
from Asia Pacific regions to the US.
Demand for travelling has been shown its increase in Asia Pacific regions and by 2025 32% of all
world airline traffic is expected to originate from Asia.
Some of the statistics reports:–
A) The Asia pacific region is the second largest source of travel expenditure in the US after

Airport Terminal Passenger Movement
Traveling across the country can be a challenge because of the many ways to chose from. Even
when you and family decide to travel for a plan vacation, and take your personal vehicle it can be a
hassle. How much time do you have seems to be a major factor, because if the drive is too long, how
tired will you be after the trip. Of course there are trains and buses that can get you to your
destination in a preferred time and will probably not be as busy and the lines will not be as long but
the preferred choice and the biggest growing transportation industry is airlines.
The air transportation industry, have plenty of people that travel each year for several of reasons
from one city to another, like business or pleasure trips. "The common ... Show more content on
Helpwriting.net ...
Shopping and eating are two ways to past your extra time before entering the security gates.
The security gates are the bottle neck of the airport terminal, because this is where the TSA agents
are trained to save lives, so the searches can be long and uncomfortable at times. The security
measures for airports have always been under scrutiny for people getting through security with all
type of items for a long time. So security measures have changed over the years to become more
consistent and firm during searches of passengers but things have been even more intense since the
9/11 terrorist attacks on the nation. The challenge has been how to get large groups of passengers
through the airport with as little problems as possible at a fast pace because of the huge turnover at
the large airports each hour of the day. One of the ways the airport terminal use has caught much
attention and some cases has been banned because when you go through the machine it appears to
show a naked body. "Department of Homeland Security to suspend use of 'whole–body imaging,' the
airport security technology that critics say performs 'a virtual strip search' and produces 'naked'
pictures of passengers, CNN has learned. (Ravitz, 2009. para. 1) The machines were designed to
keep passengers safe, by detecting all type of items that the normal wand or security machine did
not pick up. The passengers

Garuda Indonesia Case Study
1. Garuda Indonesia
Garuda Indonesia Airlines is Indonesia's largest commercial aviation and part of State–Owned
Companies in Indonesia or as known as Badan Usaha Milik Negara Indonesia. In 2014, Garuda
Indonesia Airlines became a member of The SkyTeam Alliance. Therefore, PT. Garuda Indonesia
(Persero) does not only provide services on aircraft but also it has several subsidiaries as part of
Garuda Indonesia Group, which are PT. Aero Wisata, PT. Abacus Distribution Systems Indonesia,
PT. Garuda Maintenance Facility Aero Asia dan PT. Aero Systems Indonesia (Garuda Indonesia
n.d).
2. Tender Scenario
As known, Garuda Indonesia is a big company, so they need multifarious goods and services. Based
on official website they provided the E–procurement ... Show more content on Helpwriting.net ...
This is why Garuda Indonesia using the closed–tender method. Moreover, in closed–tender it means
is a restricted procedure.
2.3 Executive Lounge at Terminal 2 Soekarno Hatta International Airport
To keep the quality and to balance as part of SkyTeam member, Garuda Indonesia want to improve
the facilitate for their passengers. Garuda Indonesia Executive Lounge is benefits for the passengers
of the airlines; it is available for business class, first class passengers, GFF Platinum members and
GFF Gold members. Thus make this project as a high–end project.
2.4 Pre–qualification in Indonesia
There are two regulations for pre–qualification tender in Indonesia from the government. Firstly,
pre–qualification processes to assess competently and the ability of the vendor also for satisfying the
document requirements before entering the project also the offer from the bidders. Secondly, in
general, the pre–qualification process including the announcement of pre–qualification, pre–
qualification document retrieval, pre–qualification document entry, evaluation of the document,
determination of potential bidders and publication of the pre–qualification results. (Universitas
Sumatera Utara

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