Procter And Gamble Essay

Procter And Gamble Essay
Introduction
The current assignment, is trying to examine the acquisition of Gillete by Procter and Gamble. Both
companies were competing in the FMCG sector, but they were not direct competitors.
The deal was made in January of 2005 and it was finalized in July of 2006.
Procter & Gamble bought Gillete in 57 billion $ deal, making in that way the biggest acquisition of
its history. Expanding in that way its brand portfolio, by adding other famous firms, resulting into a
total amount of 22 billion dollar brands.
The current paper will demonstrate:
The situation of the companies before the deal
The industry characteristics
The terms of the deal and its implementation
Stock fluctuations due to deal
Possible synergies of the deal
The ... Show more content on Helpwriting.net ...
The famous Gillette razors
The company established in 1901 and during its history the following key dates, defined its route.
1901: American Safety Razor is founded by King C. Gillette.
1904: King Gillette's safety razor is patented.
1918: Gillette manufactures razors and blades for soldiers during World War I.
1967: Braun AG is acquired.
1984: Buys Oral B
1991: Gillette ranks 20th among the Fortune 500.
1996: The Company acquires battery manufacturer Duracell.
Gillette has a worldwide production with 64 manufacturing facilities in 27 countries. Its products
have reached the market of 200 countries and territories and more than 60 percent of sales occur
outside the United States.
The main market areas of the company are:
Blades & Razors
Duracell
Oral Care
Braun
Personal Care.
In 2001, Gillette celebrated its 100.Birthday and its success.
During 2004 Gillette was in a search of a merger with another big company in order to maintain its

competiveness and grow even more, maintaining the mentality of sustainable growth.
The
... Get more on HelpWriting.net ...

Sustainability Analysis: Procter And Gamble
STRENGTHS
P&G has the main position in the market and two–thirds of the item sections in 22 global item
fragments. P&G is the pioneer in individual well–being, oral care, and nonprescription heartburn
medications categories. P&G always fortifies their innovation pipeline and capability through
investments contrasted with their opponents. P&G is one of driving and most grounded marks in the
market. They have fabricated the best brand portfolio in the market with 20 half–billion and 22
billion–dollar brands.
P&G corporate structure throughout the years has shaped into equipped administrations that limit
inefficiency. This structure offers worldwide size of a universal organization and the local
concentration to be pertinent for buyers in more ... Show more content on Helpwriting.net ...
They strive to improve the environmental quality of all products, packaging, and operations
worldwide.
A huge threat to such a global company is water, especially since they have operations in Northern
California which had undergone a drought a couple years ago. The importance of water for
production and product uses lead P&G to develop the Water Risk Assessment Framework with is
released in their annual sustainability report. (P&G 2017 Sustainability Report)
Procter & Gamble has had to downsize due to the economic downturn and because of this, they are
focusing on differentiation their top ten successful products which are 80% of their sales. Doing this
will help them regain their high sales volume and market leadership against competitors.
P&G has a Global Government Relations and Public Policy team which represents the company's
view in Washington, D.C. and around the world. (Procter & Gamble 2017)
P&G must beat its center classes and worldwide brands with a solid accentuation on advancement.
P&G is at present the main organization in excellence and preparing industry, which is as of now a
$300bn yet has just 13% piece of the pie.

Procter and Gamble
Creating innovation for competitive advantage: A Procter & Gamble case study
Introduction Companies must innovate in order to keep ahead of their competitors. If an
organisation wants to create a business strategy that keeps it at the forefront of innovation, it must
develop ways of making that strategy work.
Being innovative does not just involve using the expertise of market researchers, scientists and
product developers to create new products. It also involves using the capabilities of everyone within
an organisation to generate the processes that help the new product to reach the market quickly and
efficiently. It is after all people who innovate and not companies, and they need the right
environment which provides both ... Show more content on Helpwriting.net ...
In removing the barriers that hold people back, it energises people to use their expertise, integrity,
drive and hunger to contribute to new product development and serve consumers better. This often
involves using their creativity and powers of innovation to go beyond accepted ideas to generate
new ways of getting better results. As a result it is accepted that the creative talents and drive of
more than 100,000 people within the organisation will determine where the organisation will make a
difference in its global markets.
People are at the sharp end of innovation, not companies. Procter & Gamble's human resource
department has the responsibility for the development and growth of people towards higher levels of
skill, competency, creativity and fulfilment, in a way that supports each individual. It sets out to
foster individual improvement in the workplace, with the opportunity for enhanced work satisfaction
as each employee is able to make fuller use of his or her skills and abilities. Human resource
development seeks to ensure that the right people with the right attitude and skills support the
Procter & Gamble culture.
Within Procter & Gamble the focus is upon involving people across the business either to develop
their ideas or become involved in working together to make ideas happen. At the heart of this culture
is the innovative use of connections, centred upon understanding consumers, the energy directed
towards innovation, supported

Procter & Gamble : Competitive Advantage
Procter & Gamble is one of the largest manufacturing firms in the world, providing a wide variety of
different products for over 50 internationally leading brands. On top of this, they are a prime
example of a company that is able to both successfully innovate and implement change in order to
gain a meaningful and sustainable competitive advantage. In addition, Procter & Gamble 's
innovations have an impact on not just the firm, but the entire distribution channel. Their primary
strategy in the design process has been to maximize the value provided to the customer by
eliminating all of the activities that do not contribute any value to the end product and user
experience. To achieve the goal of maximized value, Procter & Gamble realized ... Show more
content on Helpwriting.net ...
To combat these problems, Procter & Gamble proposed a new replenishment process in which the
retailer keeps inventory in their distribution warehouse, provides daily data to Procter & Gamble
about warehouse orders received from the stores, and then Procter & Gamble determines warehouse
replenishment volumes needed. This process, presented in Figure 1, became known as the
continuous replenishment program (CRP), and enabled lower retail pricing through decreased
product acquisition costs and truckload volume purchases.
Figure 1. CRP Structure
Another key decision made by Procter & Gamble in regards to the distribution channel was a project
to revise the ordering and billing system to improve the quality of ordering and service for
customers. Procter & Gamble decided to move away from the inefficient and ineffective batch
processing system and developed an ordering, shipping, and billing system that integrated all the
systems involved in servicing channel customers. Integrating functions like pricing, ordering,
shipping, invoicing, and credit systems improved consistency and service levels for Procter &
Gamble.
Another piece of the revised system involved revising pricing policies and practices that were too
complex. The objective was to improve customer loyalty. The need for this was made apparent by
the increasing concern that the value of

Marketing Plan For Procter And Gamble
PROBLEM DEFINITION Scope is mint flavored mouthwash and is one of the main product brands
of Procter and Gamble, Inc. Scope became the market pioneer in Canadian mouthwash market in
1976 and till 1990 it has delighted itself as the best piece of the pie in market share of mouthwashes.
Plax was presented in Canada in 1998 on an alternate stage from the customary mouthwashes. Plax
is the main player in the business sector portion of plaque fight. By and large, Canadian mouthwash
business sector is developing at a yearly rate of five percent, and plaque battling portion speak to 10
% of this business sector. At that period of time Scope wasn't working as the protection or
prevention product for fighting plaque, the main point is the ... Show more content on
Helpwriting.net ...
Be that as it may, in 1988 Plax was presented as "pre–brushing" wash and it was the principal
mouthwash to fight plaque. Plax set up new portion inside of mouthwash business sector, fragment
of plaque–battling and picked up 10 % of aggregate business sector. In the period of 1989–1990, the
market share of mouthwash business was increased by 5%, while Scope had started losing its piece
of the overall industry market share which has dropped by 0.7% from 33% to 32.3%. CUSTOMER
ANALYSIS As indicated by the information from the statistical surveying, around 75% of Canadian
populace are utilizing mouthwash brands, and by and large, utilization is three times each week for
every grown–up family unit part. Moreover, market can be divided by recurrence of utilization:
"heavy" clients (once every day or more) – 40% "medium" clients (two to six times each week) –
45% "light" clients (less than once every week) – 15% Most vital purposes behind utilization of
mouthwash are as per the following: It is a piece of my fundamental oral cleanliness – 40% It
disposes of terrible breath – 40% It eliminates germs – 30% It makes me feel more sure – 20% To
ardent culpable others – 25% With respect to distribution channels, Scope is for the mostly offered
in food stores and that is the reason their share in food stores is 42%, while in drugstores 27%, and
roughly 65% of all

The Case Of Procter & Gamble
THE ISSUES OF THE CASE
In 1990, Procter & Gamble ( P & G) faced some difficulties in selling their products globally. This is
due the inability to produce new products and response to the consumer's changing needs. The
company's products in market sold less than expected sales and getting reduced for several years.
Most of the products are unnoticed by customers. The company practice dictated a multibrand
strategy. P & G offer a new brand for every product in each category. This method looks like
working well in laundry detergents and other categories but not at all. Moreover, new designation of
product would bring higher operating costs and need more investment in order to develop new
products. So, the company just retain the old product because of uncertainty about users and
premium priced line of product. For example, Pampers just retain in the market with old designation
for over two decades. Unfortunately, P & G calculation totally out of box which bring adverse effect
to ... Show more content on Helpwriting.net ...
The 'connect and develop' strategy could help P&G systematically search for new ideas which
company can use from around the world. It is mainly use to connect between internal and external
resources of the company. The strategy also allows P & G to do innovation by transferring data
between innovators across the globe to make new valuable connection and collaborate with co–
workers in a variety of specialized fields. Moreover, The 'connect and develop' strategy also easy
way to communicate with external business partners. Proctor and Gamble's externally focused open
networks supplement its internally focused proprietary R & D networks. These open networks are
primarily focused on technological developments that can contribute to product innovations. For
example, Technology Entrepreneurs are scientists and specialists in technology field which is crucial
for P & G global

Procter & Gamble Resources, Capabilities and Competitive...
Procter & Gamble Co. (P&G)
P&G – Procter & Gamble is a consumer product company founded and headquartered at Cincinnati,
Ohio in 1837 by Mr. William Procter and Mr. James Gamble. It is now led by Mr. Alan.G.Lafley
whom rejoins the company in 2010.
P&G success was contributed to the heart of its business model – Innovation; and that is not just for
newly invented product or service, it was for the goal of recreating needs for the improvement of
consumers' living. And it is a very long culture started where the roots started from the founders;
whom are soap and candles makers. The first innovative product – Ivory; started in 1879, by James
Norris Gamble who is the son of the founder and a trained chemist. Ivory at then was an ... Show
more content on Helpwriting.net ...
Driven by an Innovative Culture
In 2011, CEO of P&G – Mr. Robert McDonald mentioned that he is on a mission and that is to make
P&G the most technologically enabled business in the world. And he get it all started by digitalizing
operations everywhere which has eventually contributed to reduction of cost, time and effort,
reaping better product yet higher profitability.
Within manufacturing, employees can now use Ipads to download real time data for communication,
the goal was to integrate their operational and financial system whereby cost of each product line
will be displayed, allowing management to make effective market decision at real time.
Within Logistics, there is a "Control Tower" and Distributor Connect" program that were with the
intent to monitor all inbound or outbound activities within internal or external resources, it has since
been able to effectively reduce deadhead moments. By bringing innovation into their supply chains
to deliver better efficiency and lower cost, it is no surprise that P&G was ranked among the Top 5 in
the award for Gartner Supply Chain Top 25. With the effective supply chain, it has help to keep
hiking costs at bay, where P&G can price their product competitively; which ultimately spells
benefit for the consumers.
For retailers, P&G has developed a sophisticated ordering application whereby retailers can now
order via wired phone or wirelessly via a mobile

Inventor History: A Brief History Of Procter And Gamble
Inventor History
Procter and Gamble is a company which were presented in 1837. William Procter worked as a
general store apprentice when he was a little boy. The day after it opened, his store got robbed,
leaving him $8000 in debt. He and his wife decided to immigrate to the United States, but
Mrs.Procter died a few months after they had arrived. William Procter decided to use what he knew
about candle makers to earn extra income to help pay off his debt. He started selling, making, and
delivering candles to customers. James Gamble was ill and was taken ashore in Cincinnati. As he
recovered, at age 18 he started an apprenticeship when he met a soap maker that was near by. Some
years after, James Gamble opened his own soap and candle shop with his friend. ... Show more
Roman women were washing their clothes in the River Tiber, below which animal fats from the
sacrifices ran down into the river and created a soapy clay mixture. They found out that using the
same cleansing substance, their clothes were getting cleaner, easier. From that time we know soap as
soap (soap history.net). After the founding of "soap" from the Babylonians, the Egyptians also
bathed regularly. They made soap by combining animal and vegetable oils that contain alkaline salts
so it can make a soap–like material but they used it for treating skin diseases and also for washing.
At about that exact time, Moses gave personal laws to the Israelites, and he also said cleanliness to
health and religious purification were very related. Then the Israelites knew that mixing ashes and
oils made a type of gel. The Greeks did not use soap like the Babylonians, or the Egyptians. They
used many blocks of clay, sand, pumice and ashes to clean themselves. Soap got its name, from an
ancient Roman legend, that was from Mount Sapo. As Roman Civilization advanced over time, so
did bathing. In 312 B.C, Romans built their first baths with water from their aqueducts. Their baths
were luxurious and popular. But after the

Procter and Gamble Research
IB Dream Company PROJECT – P&G March 1, 2012
Group 21
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IB Dream Company PROJECT – P&G March 1, 2012
Group 21
2
A Humble Beginning . . . roctor & Gamble was born in 1837 by the collaboration or William
Proctor, a candle maker and James Gamble, a soap maker. They started this partnership at the
suggestion of their common father–in–law Alexander Norris. After 175 years, P&G is one of the
consumer goods company in the world. It features in the Fortune 500 list and recorded sales of
$82.6 billion dollars in 2011.
The year 1837 was quite a difficult time to start any business. Although Cincinnati was a busy
market–place, the United States of America was gripped by financial panic. Scores and scores of
banks were closing down across the ... Show more content on Helpwriting.net ...
. . roctor & Gamble is known to expand rapidly. The summary of the mergers & acquisition by P&G
is given in Table 1. As you can see, though P&G is acquiring an average of 2 to 3 firms in the recent
past, it is divesting its stakes at a faster rate. This implies that P&G wants to expand in areas of
strength & focus its full concentration there and at the same time reduce its stake in all the ventures
that it deems unprofitable.
One of the major acquisitions by P&G in the last 10 years was the acquisition of the German Hair
Company Wella AG for $6.27 billion. Wella AG was the market leader in hair care products, with
revenues exceeding $3.6 billion in 2002. Through this deal, P&G entered the salon market. They
also entered the dental market in the same year by acquiring Glide, a dental floss brand from W.L.
Gore & Associates, Inc. P&G decided to exit the food market gradually. The first step was by selling
its Sunny Delight and Punica drinks in April 2004 to J.W. Childs Associates LP.
P&G made a major foray into the pharmaceutical sector with the acquisition of the Spanish firm
Laboratorios Vita for € 150 million. It followed this with the acquisition of Asacol, another
pharmaceutical firm.
After Wella AG, P&G made another major acquisition – Gillette Co. This was in January 2005 and
the deal was for $57 billion, the largest acquisition made by P&G till date. Through this deal, P&G
acquired the brands Gillette, Braun, Right Guard and Duracell. P&G acquired

William Procter And Gamble
It is true that businesses are competitors. The competition between businesses may be from the
acquisition of raw materials, its processing and the sale of the finished product itself. P&G was a
company formed out of competition. Established in 1837 in Cincinnati, Ohio William Procter and
James Gamble, had the doting father–in–law who convinced both of them to establish a partnership.
Alexander Norris noticed that Procter, an established candle maker, and Gamble, a soap–maker's
apprentice, both made a product that consisted of the same raw material, which was wax. Little did
they know that this innovative partnership would germinate into one of the most profitable
companies in the world, even surpassing GDPs of some countries. Companies like P&G not only
survive but thrive on innovation, giving benefits within the business organisation while being
customer–centric and expanding their long–standing involvement in developing society with radical
business ideas. Candles were the main source of income in the infancy of P&G. Procter, who had
prior experience in the candle ... Show more content on Helpwriting.net ...
Many candle factories shut down. However, P&G had a fallback product, soap. With the knowhow
of Gamble, and the inclusion of further research and development, Ivory Soap was born. It was the
first branded product of P&G. It was also the first customer–centric product that P&G had, a soap
that was mild enough for the skin and at the same time, tough enough to be used as a laundry soap
for clothes and floors. In those times, soaps were usually imported from Europe and priced
exorbitantly. P&G closed this market gap by providing the majority with an affordable and effective
soap. Harley Procter, son of William Procter, was the brain behind the advertisement of this
innovation. H. Procter was also the pioneer of third–party testing, as he also needed solid proof from
his advertisement

Procter And Gamble Global Business Units
On June 5th of 2013 P&G announced that company is going through some change and made
decision to group its Global Business Units (GBUs) into four industry–based sectors. Task of each
of these sectors will be concentrated on share of common technologies, common consumer benefits,
and face common competitors. These four industry–based sectors will be focusing on strengthening
of already developed market business, maintenance of developing market momentum, production of
a strong innovation pipeline, and drive of productivity improvements. Such changes, announced by
P&G are not rare for company and will not be that sensitive by employees or other stakeholders.
P&G's main objective for years is to create the most successful brands in all categories of products
that it produces. Over the past years company has undertaken considerable work and went through
multiple changes to improve its business with focus on the following six corporate principles:
customer focus, strategic choices, operational perfection and fiscal discipline, organizational
structure, and the creation of brands which requires a lot of attention, monitoring, and constant
changes. Example of big change: In June of 1999, P&G began an ambitious program of business
restructuring, which was supposed to end in 2005. However, because of good coordination of
management and right course of action introduction of change was rapid with large part of change
implementation in 2003. In addition, management was able to spend

Swot Analysis Of Procter And Gamble
Procter and Gamble Company is among the prevailing firms in the worldwide consumer goods
market. P&G is one of the world's biggest products manufacturers with incomes of $299 million.
The organization serves almost 4.4 billion individuals around the world. P&G was highlighted
among top 50 of America's biggest enterprises regarding absolute incomes by an industry source in
2016. (marketline.com)The organization keeps up this market position by tending to the worries
listed in the SWOT examination. The SWOT Analysis system is a key basic leadership apparatus
that recognizes the inner vital variables (qualities and shortcomings) and outside key elements
(openings and dangers) in the business. Procter and Gamble profits by its qualities and endeavors its
chances, while tending to the issues in view of authoritative shortcomings and business dangers.
(panmore.com)
As one of the greatest players in the business, the organization must continue developing to beat
such issues in view of changing economic situations. To keep up significant key choices, supervisors
must stay up to date with changes in the vital elements identifiable in this SWOT examination of
Procter and Gamble. (panmore.com)
The organization must continue advancing to defeat such issues in view of changing economic
situations. Procter and Gamble's qualities empower the business to keep up its market position
regardless of elevated amounts of rivalry with other buyer products firms, for example, Unilever or

Marketing Structure Of Procter And Gamble
Procter and Gamble is an American consumer good corporation specialising in selling branded
consumer goods. The company was founded in 1837 by William Procter and James Gamble, and
started out selling soaps and candles but then diversified their product range in the 1900s. As they
earned more profit, they expanded internationally by acquiring companies from all across the world.
Some of the brands they acquired included Pampers, Head and Shoulders, and Gillette. Today, its
products are sold in about 180 countries through many mediums such as ecommerce platforms and
pharmacies.
Section 1.1.2: Performance
P&G is performing ncreasingly well. It is a company made up of many leading brand. It sells
products from 10 categories. Among them, 21 ... Show more content on Helpwriting.net ...
The various brands under Procter and Gamble includes Gillette, Oral B, Head & Shoulders, while
major competitors include, Revlon, Estee Lauder, and Unilever.
Section 1.1.4: Management
The current CEO of Procter and Gamble is David S. Tyler. Its Selling and Market Operations
(SMOs) are in charge of carrying out market plan locally. This includes handling retail customer,
trade channel and company and eams. On the other hand, the Global Business Services (GBS) uses
technology to improve the understanding of the needs of customers better and serve them better.
Chapter 2: Market Analysis
Section 2.1: Market Size The size of the shaving market served by Gillette in Singapore is relatively
large as most believe that shaving is an essential part of their lives. Both men and women are
spending more as they become more image–conscious. Most men also have a tendency to keep their
faces clean shaven proven by a 2011 survey by SPH magazine, where 84.7% of respondents prefer
to be clean shaven and are willing to spend time and money to shave themselves instead of going to
the

Financial Case Study: Procter And James Gamble
About the Company
William Procter and James Gamble, two men from United Kingdom, found Procter & Gamble,
commonly known as P&G – an American multinational consumer goods company. P&G owns over
180 brands mainly in the category of cleaning agents and personal care.
With its headquarters in Ohio, United States, it holds a Board of 11 Directors. In May 2011, Petricia
Sellers (Fortune Editor–at–large) praised P&G's board diversity, as 5 of the company's 11 directors
are female and all have been on Fortune's Annual Most Powerful Women list.
Procter & Gamble is a member of the US Global Leadership Coalition, a Washington DC based
coalition of over 450 companies and NGO's that advocate for a larger International Affairs budget,
which funds American ... Show more content on Helpwriting.net ...
Today, over and above these qualities it majorly looks for agility and adaptability. While traditional
IQ skills are very important, an adequate amount of emotional skills (anxiety, excitement, curiosity)
and fundamental social skills (self–awareness, empathy) are needed to complement them. These
skills are every bit as hard to master as the analytical skills.
P&G has carefully tried to ease out people are stuck up, uptight and not willing to adapt to the
changes. They test these skills of their employees by assigning challenging tasks that need stretching
out of the comfort zone.
P&G also believe it to be extremely important to work outside your home region. It helps sharpen
emotional skills and enhance the cross–cultural integration.
P&G has been successful in mid–career hiring and has learnt from organizational cultures of other
firms. Though the proportion of such employees is very low in the company, it is big enough to
make a difference.

Essay On Procter And Gamble
Chapter–2 History and Background
History of Procter & Gamble
In the year 1837, William Procter and James Gamble create a new company: Procter & Gamble. In
this year Procter & Gamble starts to sell only soap and candles. This is first objects which P&C
sells. After 22 years, P&C employs 80 employees and made a turnover of $ 1 million. In the year
1890 P&C is selling more than 30 different types of soap and William A. Procter assumes the
leadership of the enterprise.
1907, the son of William A. Procter, William Cooper Procter became the new chief of the company
because his father died. 1930, William C. Procter gives the business into another hand.
Richard R. Deupree will be, now, the new chairman of P&C.
In the year 1931, Neil McElroy, the ... Show more content on Helpwriting.net ...
In the Millennium P&C gets again a new chairman, A.G. Lafley is the next President and Chief
Executive. 2002, P&C celebrates the 165th anniversary of the company. P&C has $ 12 billion
brands in its portfolio; this is representing more of the half of the company sales.
History of Gillette
In the year 1901 the Gillette Company is founded in Boston, Massachusetts. 1904 King C Gillette
receives the US patent for razor with replaceable blade. 1905 is the first successful year for the
company, because Gillette sold 90.000 razors and 12 million blades. After the year 1907 Gillette
Blades will be to have in Germany.
In the year 1967 the BROWN GmbH, an important manufacturer of drying electric shavers and
electrical small devices, will be part of the Gillette Company.
1984 Gillette takes another big partner in to the company. "ORAL B", the company of toothbrushes
and mouth care. In the year 1996 Gillette takes over "DURACELL", the company of big batteries.
1998 is a great year for Gillette. Gillette has created a new shaving system: the Gillette MACH3–
Shaving–System. 2001, Gillette has got its 100.Birthday. The Company exists now 100 years and
has made in this 100 years a huge

Product Market Analysis : Procter And Gamble Essay
Product–Market Analysis
Procter and Gamble heritage began back in 1837 and has brought forth many brands over the years
to make the consumers happy. Procter and Gamble Company have five segments under Global
Business Unit (GBU): Health Care (Family, Baby, and Feminine), Beauty, Grooming and Home
Care. The GBUs have a responsibility for developing the overall brand strategy and innovations
with new product and upgrades, along with marketing plans. Proctor and Gamble customers include
merchandisers such as stores, grocery stores, drug stores, membership clubs, department stores and
salon distributors with their e–commerce sites.
Procter and Gamble is responsible for developing and executing a market plan at local levels by
utilizing the Company 's Sales and Market Operations (SMO). (Thomson Reuters) The SMO
includes the retail customer trade and other country merchandisers. GBS provides processes and
data technology to better understand and serve the business along with the consumers and customers
with the help of GBUs and SMO. Procter and Gamble provides a company level strategy with a
portfolio analysis, which utilizes the accounting treasury with external relations for human resources
and legal, along with other centralized functional support (Thomson Reuters).
The Company size for Procter & Gamble Company:
2015 Employees: 110,000 (Procter & Gamble)
2015 Sales (mil): $76,279 (Procter & Gamble)

Managing with Analytics at Procter & Gamble
CI Perp Note 2 for Managing with Analytics at Procter & Gamble
In today's companies, the analytics software plays the important role and guides the future activities
to a great extent.
The analytics software is the useful tool and great supporter for organization to reduce workload,
increase the productivity and create competitive advantages. The analytics software helps
organization knows exactly what customers want and their purchasing power, which will assist the
company makes best decisions whether big or small every day. What is more, the analytics software
works like an effective predictor, which will help organization look forward to the future scenario
and make the best plan. Also the software is the key business enabler ... Show more content on
Helpwriting.net ...
hat the company use the statistical models to do the business, but also a great help in development
and implementation of the

Procter & Gamble Vs. Gillette Essay
Proctor & Gamble 1. What is Proctor & Gamble's corporate strategy? Do the company's businesses
seem to be related or unrelated? Are Gillette's businesses closely related to P&G's businesses? How
will a merger with Gillette provide a 1 + 1 = 3 effect for P&G? Proctor and Gamble recently
completed large restructuring, put new management in place, and cut capital spending needs. Since
then they are now focused on increasing top and bottom line results after shifting business mix
toward higher margin, less capital–intensive health and beauty care sectors and also gearing towards
developing markets and lower–income consumers. Most of the company's products are closely
related in the sense that they are household products such as Always, ... Show more content on
Helpwriting.net ...
Crest is a brand of toothpaste. Dawn is a brand of dishwashing detergent. Downy/Lenor is a brand of
fabric softener. Duracell is a brand of batteries and flashlights. Folgers is a brand of coffee. Gain is a
brand of laundry detergent and fabric softeners. Gillette is a safety razor manufacturer. Head &
Shoulders is a brand of shampoo. Iams is a brand of dog and cat foods. Olay is a brand of skin
lotion. Oral–B is a brand of toothbrush. Pampers is a brand of disposable diapers. Pantene is a brand
of hair care. Pringles is a brand of potato crisps in many flavors. Tide is a brand of laundry
detergent. Gillett's product line was closely related to P&G in a sense that their businesses tend to
cater to household personal products with the exception of a few. Because of their similarities,
Proctor & Gamble and Gillette are a good strategic fit. Between the two entities they have the ability
to combine operations, technology, resources, distribution channels and research costs in efforts to
drastically cut spending. With lower costs, and the merger complete, the collaboration of Proctor &
Gamble and Gillette should achieve a 1+1=3 effect. 2. What is your evaluation of Proctor &
Gamble's business lineup? How attractive are the industries it competes in? What is the competitive
strength of each of its business segments? Does Gillette seem to compete in attractive consumer
segments?

Case Study : Procter And Gamble Essay
What began as a small, family–operated soap and candle company now provides products and
services of superior quality and value to consumers in over 180 countries. However, with the
implementation of the restructuring program, Organization 2005, Procter and Gamble is sent on
slipper slop. Will they be able to see the light at the end of the tunnel? Follow me on the journey
leading up to the reconstruction and to the newfound leadership of A.G. Lafley. Many changes in
Procter & Gamble took place within the decades prior to the reconstruction of 1998. One was the
shift of the US organizational structure from product grouping in the 1950s to a matrix model in the
1990s. Product grouping was quick and more consumer focused business decisions could be made
by brand managers at lower levels in the corporate hierarchy. Brand managers held responsibility for
profitability and could focus on matching company strategy with product– category dynamics. The
company shifted to a matrix model where structure was broken up by business units and centralized
functions. Functional leaders reported directly to their business leadership and also had a dotted–line
reporting relationship to their functional leadership. This shift was made because the US was a
homogenous market focused on brand and functions. Centralizing the structure would give more
condensed focus on both function and brand. Whereas the US shifted from product grouping to a
matrix structure from the 1950s to the 1980s, the

Procter & Gamble Case Study
2
Procter & Gamble Case Study Contributors: Kyla Porter, Gladys Moreno, Jennifer Peters, Jessica
M. Hernandez. California State University San Marcos
2
TABLE OF CONTENTS
Company Summary Business Description Company Timeline Company Analysis Business
Developments– A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2.
Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share
5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities Threats Financial
Performance Competition Synopsis Human Resource Practices and Initiatives Conclusion 3 3 4 5 5
6 7 7 7 7 8 8 8 10 11 12 12 12 16 18
2
Company Summary
Business Description
Procter & Gamble Company is a global manufacturer ... Show more content on Helpwriting.net ...
They have been able to capitalize on emerging markets that may not have previously been viable.
This includes Thailand, which is now seen as one of the most beauty conscious countries in the
world ("P&G Upbeat", 2010). With this new market, P&G has been able to launch their hair care
line in parts of the world that previously were not industrialized and did not have a demand for these
types of products. As more countries especially in Asia, Africa, and Latin America begin to
industrialize, P&G can continue to expand their geographic segments. Not only have they penetrated
the countries themselves, but they have penetrated different segments in the consumer market. With
300 brands in 3 very distinct divisions, P&G has been able to diversify and capture a larger market
share. As for business segments, the company has 3 divisions which are Beauty and Grooming,
Health and Wellness, and Household Care Products. All of these divisions are operated by a
centralized business structure that works to make the business the most efficient it can be ("Core
Strengths," 2011). In addition to this centralization of the product divisions, the company also has a
Market Development Organization (MDO) to tailor marketing strategies in each geographic area.
This ability to target a specific market has allowed P&G to continue to gain the market share in
emerging markets.

Business Developments– A Review
● In May of 2010, Pampers, part of the

Procter and Gamble vs Peta
"What's that?" you wonder as you look out your window. A small group of people is gathered on the
sidewalk at the end of the wisteria gardens in front of the main headquarters of Procter & Gamble. If
you squint, you can see they're holding signs, but the only text you can make out is the word
"PETA" in big letters across the bottom. "Just great," you think to yourself.
People for the Ethical Treatment of Animals, the animal–rights group more commonly know by the
acronym PETA, raises more than $25 million a year from its 1.6 million members and supporters.
PETA not only campaigns for animal rights but also funds less known animal–rights groups to
engage in activism. PETA is extremely adept at organizing public campaigns and mobilizing ...
Show more content on Helpwriting.net ...
Their tactics, denounced as mob rule by some in the medical research community, included hate
mail, malicious phone calls, death threats, fireworks, a pedophile smear campaign, car vandalism,
arson attacks, and finally the theft of the remains of a relative of the farm owner from the
churchyard cemetery. It is clear that PETA will do anything to achieve its goals.
Procter & Gamble (P&G) does not use animals to test the safety of its cosmetics, shampoos,
detergents, cleansers, and paper goods; it does, however, use animals to test the safety of new drugs,
health–care products, and products intended for use on babies and children. Nonetheless, P&G still
draws protests from PETA in the form of PETA's "Died" advertising campaign, based on P&G's
best–selling laundry detergent Tide. The "Died" ad shows a woman holding a box of "Died"
detergent with the words "Thousands of Animals Died for Your Laundry" boldly written on the box.
PETA is urging consumers to boycott all P&G products until the company ends all forms of animal
testing.
From P&G's perspective, eliminating animal testing altogether could compromise safety, as testing
is critical to producing safe products for its customers. P&G has to know, for example, that a
product will not cause injury if children accidentally swallow it or get it into their eyes.
Furthermore, in the event that a product

Case Analysis Of Procter And Gamble
Introduction
The financial situation of the companies before the deal
Firm Valuation
Companies and Industry Overview
History of Procter&Gamble
Procter&Gamble.was established by William Procter and James Gamble in the year 1837.
At the beginning Procter&Gamble started to sell only 2 product categories soap and candles. This
are first objects which P&C sells.
The company grew throughout years, and in 2002, P&C celebrated the 165th anniversary of the
company, having ... Show more content on Helpwriting.net ...
Procter & Gamble and Gillette each conduct operations in a number of jurisdictions where other
regulatory approvals are required or advisable in connection with the completion of the merger. The
companies recognize that some of these approvals, which are not required to be obtained under the
merger agreement, may not be obtained prior to the completion of the merger and may impact the
combined company's ability to conduct business in those jurisdictions. However, Procter & Gamble
is not required to complete the merger if the companies have failed to obtain any governmental
approval and such failure would reasonably be expected, individually or in the aggregate, to have a
material adverse effect on the combined company following the

Business Analysis : Procter And Gamble Essay
The business that we are delving into being Procter and Gamble located in Cincinnati, Ohio. Procter
and Gamble is the largest publicly traded company here in Cincinnati, Ohio. Proctor and Gamble are
involved in other countries which have manufacturing and product sales. Procter and Gamble are
known to be one of the largest investors, exporters and employees around the globe. This paper will
discuss the most advantageous methods of importing and exporting and explore the exchange of
currencies and its impact on the company. Procter and Gamble main office is located in Cincinnati,
Ohio. However, majority their products are made in the Arabian Peninsula in 1956. P&G began
importing Tide detergent to Saudi Arabia and many other countries overseas. Just like any other
company Procter and Gamble need to continue to be creative and invest into foreign markets in
order to remain viable. Years later we will see that P&G has done very well due to having expanded
and using other foreign methods. In doing so, majority of their products are manufactured aboard.
The financial state of Procter and Gamble rely heavily on the success of said manufacturing
factories outside the United States. In addition, Procter and Gamble just like any other company that
does business in a different county, is subject to a foreign exchange rates for foreign currencies,
which may can reduce the U.S. dollar value of revenues and earnings received as well as exchange
controls and other limits on our

Procter And Gamble Essay
CSR of Procter and Gamble Procter and Gamble thinks: That Sustainable development is a very
simple idea. It is about ensuring a better quality of life for everyone, now and for generations to
come. In that sense they work hard to make this values, policies, principle and statement of purpose
part of live of its employees.... Using this graph as a conciliator and a stheirce of unity among its
values, laws, codes of conduct and international (by line of business) and ultimately concerned with
what the expectations that society expects Values Procter and Gamble, in his report emphasizes
sustainability in its 5 core values which is installed in each of its workers, to make them leaders
sensitized with the company. Here you ... Show more content on Helpwriting.net ...
Innovation is the Cornerstone of Their Success They place great value on big, new consumer
innovations. They challenge convention and reinvent the way they do business to better win in the
marketplace. They are Externally Focused They develop superior understanding of consumersand
their needs. They create and deliver products, packaging and concepts that build winning brand
equities. They develop close, mutually productive relationships with their customers and their
suppliers. They are good corporate citizens. They Value Personal Mastery They believe it is the
responsibility of all individuals to continually develop themselves and others. They enctheirage and
expect outstanding technical mastery and executional excellence. They Seek to be the Best They
strive to be the best in all areas of strategic importance to the Company. They benchmark their
performance rigorously versus the very best internally and externally. They learn from both their
successes and their failures. Mutual Interdependency is a Way of Life They work together with
confidence and trust across functions, sectors, categories and geographies. They take pride in results
from reapplying others' ideas. Policies Child Labor and Worker Exploitation Policy P&G does not
use child or forced labor in any of their global operations or facilities. They do not tolerate
unacceptable worker treatment such as the exploitation of

An Essay on Procter and Gamble Company
The Procter & Gamble Company, also known as P&G, is an American multinational
consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include
pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg
Company, its product line included foods and beverages.[2]
In 2012, P&G recorded $83.68 billion dollars in sales. Fortune magazine awarded P&G a
top spot on its list of "Global Top Companies for Leaders", and ranked the company at fifth place of
the "World's Most Admired Companies" list. Chief Executive Magazine named P&G the best
overall company for leadership development in its list of the "40 Best Companies for Leaders.
History
William Procter, a candle ... Show more content on Helpwriting.net ...
It was actually the first synthetic detergent used for delicate clothing and dishes when introduced in
1933 from Procter & Gamble. * Dunhill Luxury Fragrance for men * Era, Procter &
Gamble's first liquid laundry detergent * Escada Luxury Fragrance for women * Eukanuba premium
dog and cat foods * Fairy dishwashing liquid, toilet soap, household soap, laundry detergent and
dishwasher detergent *

Analyzing The Environment (1A). Overview. Procter & Gamble
Analyzing the Environment (1A)
Overview
Procter & Gamble started in a smaller setting in the year 1879. William Procter and James Gamble
worked as an inseparable unit to create what started as a brand of body soap; Ivory. In more recent
years, Procter & Gamble offers more than three–hundred driving brands (i.e. Duracell, Zest, Tide,
Pampers, Downy, Pantene, Secret, Folgers, Pringles, Gilette, Puffs, Cover Girl, Oral–B, Crest, Old
Spice, Olay, and Bounty to name a few). In more than one–hundred and sixty nations world–wide,
Procter & Gamble advertises its products ' and works roughly one–hundred and fifteen plants in
moreover eighty nations everywhere throughout the world. Its central station occupies Cincinnati,
Ohio in the United States ... Show more content on Helpwriting.net ...
In that capacity, this paper plans to investigate Procter & Gamble 's business techniques, including
its shortcomings and aspects of the system. The business plans on learning more about the
organization by assessment and surveys through the use of it 's new methodology. In such manner,
the most recent business procedures for its organization (see above) would be examined and
assessed.
Pest Analysis
Political: The company 's operations are straightforward and agreeable with every pertinent law. An
assortment of laws administer the PAC (Political Action Committee) and a differing higher
Company personnel group, U.S. Government Relations faculty, and Legal insight regulate the PAC.
Procter & Gamble 's PAC is an incomplete board of official trustees enrolled via United States FEC
(Federal Election Commission) and the proper workplaces in a state. PAC enables the company to
assess individual loyalty (or how much they spend on the company) to bolster elected applicants at
state and neighborhood levels, reinforcing issues of top priority to organizations and individual
contentment in each of the groups. Competitors support depends on their stance on the business 's
issues and the ability to manage the connections that are most fundamental to P&G. PAC does not
add to official competitors; affiliation, organizational or authority types of PACs; or numerous

Forethought Behind Procter & Gamble 's Organization
Forethought Behind Procter & Gamble's Organization November 16, 2014 Herzing University
Dorothy Dilger A mission statement specifies the present direction a firm is going, while a vision
statement advocates the future course in mind. P&G defines their mission and vision statement with
a statement of purpose to reflect upon building products that provide a benefit, and grant prosperity
for all. Almost two decades the company has progressively grown; whereas, recently, the company
has developed a strategy to alleviate inefficiencies within its organizational structure, which makes
them more convoluted compared to its leading competitor. Furthermore, the company is planning to
eliminate specific product brands in order to invest more in products that are cost–effective.
Diversity is sighted throughout the organization's operations, and has played a role in creativity. The
company's leadership has also provided the means to propagate diversification through mentorship
and proper training programs. Revisiting organizational strategies have effectively shifted the
company's plan of action towards a more meaningful direction. Foundation for Existence Mission
Statement, Core Values and Beliefs A number of factors are of significant importance when it comes
to the usefulness derived by employing a meaningful mission and vision statement. However, in
order to convey the practicality, one must understand the two have unambiguous differences. A
mission statement is a

Essay on Procter & Gamble Rely Tampons Case Study
Abstract
The purpose of this research paper is that to present the difficulties Procter & Gamble faced in
the early 1980¡¦s due to a correlation between the company¡¦s Rely tampon and the disease Toxic
Shock Syndrome (TSS). Also, how the company handled the findings before and after new laws
were passed by Congress giving the Food and Drug Administration (FDA) the authority to regulate
medical devices, which included tampons. Thereafter, I will analyze the ethical issues relevant to
this case within a SWOT analysis.
Introduction
Corporate Social Responsibility (CSR) is about how companies manage their business processes to
produce a positive impact on society. Companies introduce new products in markets, usually after
testing ... Show more content on Helpwriting.net ...
Throughout Procter & Gamble¡¦s history and development, the company has grown to be
divided into five business segments: healthcare, beauty care, baby and family care, snacks and
beverages and fabric and home care. The company¡¦s headquarters are located in Cincinnati, Ohio
and employs around 110,000 people in nearly 80 countries and markets over 300 products
worldwide with a net income of $5.66 billion.
Company Background
Procter & Gamble¡¦s major competitors begun marketing tampons as early as the 1930¡¦s. In
1972 a ban to advertise sanitary products on television was lifted. Seeing this and the preference of
women to use tampons, thus becoming a highly competitive market, P&G decides to enter this
market in the early 1970¡¦s. Enters the Rely tampon. By 1980, this tampon had acquired 20% of the
market. In January 1980, twelve (12) cases of TSS were reported to the federal Centers for Disease
Control (CDC). TSS begins suddenly, its symptoms are vomiting, high fever, rapid drop in blood
pressure, diarrhea, headache, sore throat and muscle aches. After 24 hours a rash appears which is
sunburn like. On days 3 and 4 of the disease, broken blood vessels appear in the skin, along with
confusion, fatigue and weakness and weak and rapid pulse. The disease can cause kidney
dysfunction, liver failure, can be deadly and needs immediate treatment (Klein, 2004). TSS was first

Financial Case Study: Procter & Gamble Co.
Procter & Gamble Co. (P&G) is the world's largest consumer packaged goods company
headquartered in downtown Cincinnati, Ohio, United States. It was firstly originated by William
Procter and James Gamble on October 31, 1837. P&G has more than 80 brands which dominate the
market. The products include cleaning agents, personal care products and pet food. For 178 years,
P&G has set foot in more than 180 countries worldwide. P&G recorded $83.1 billion in sales in
2014. The growth in sales always increases in rapid and steady state annually. Fortune, an American
business magazine has also surveyed that P&G was listed as the top 20 most admired companies
among the business people and number one among the industry (Fortune, 2007). In P&G Company,
there are five parts of operation under Global Business Units (GBUs) which are Beauty, Grooming,
Health Care, Fabric Care and Home Care, and Bay Feminine and Family Care(Reuters, 2015). The
business plans of this ... Show more content on Helpwriting.net ...
The sales of its product dropped and the pressure from the competitor made the company fall into a
big financial issue. At the same time, Burk Jager, the CEO resigned from the work. During his
tenure, P&G's shares dropped about 52% and the market capitalization decreased 85 billion USD.
Therefore, A. G. Lafley became the CEO of P&G. He saved the company against the financial lost
by determining the true demand of consumers. He also restructured the company by laying off the
employees and cultivating the leadership. Such business practices are able to benefit the company
by cutting down on the unnecessary expenses; and there is a focus on what it is good at. As such, a
victorious army ensures that it will win before going into battle. The result was affirmative as P&G's
annual sales revenue grew by 33%. In 2004, P&G sales reached $51.4 billion and gained the profit
of $6.4 billion. The Procter & Gamble Company's current market capitalization has more than $200
billion

Thesis Statement For Procter And Gamble
Procter & Gamble (P&G) is a multi–national consumer goods company based in the United States.
It specializes in making products that include personal care products, pet foods and cleaning agents.
Procter & Gamble rolled out its first–ever worldwide sports marketing campaign during the 2012
Olympic games in London, United Kingdom.
Although P&G is not in the business of athletic gear or sports drinks, as the Proud Sponsor of
Moms, P&G will use its voice to honor and thank moms, not just moms of Olympians but all moms,
for all they do to raise their kids.
What is Sports? Why do people attach themselves to certain sports? Before sports was a way of
staying fit and an activity that only certain 'gentlemen' could be able to take part in. Now days,
sports has become an entertainment for views and a massive business for the people taking part in it.
It is regarded as one of the most moneymaking professions in the world if people associate you with
a certain sport.
People and fans attach themselves to a sport because they have a personal interest in the game due to
a number of reasons. I personally would be attached to a sport and a team because I was ... Show
more content on Helpwriting.net ...
Attending an event is important but standing out in the crowd by being a sponsor will highlight
P&G and the business with a captive audience. P&G will also receive media attention, as when
sponsors decide to be involved, they will automatically get the benefit of being promoted throughout
the process. Some events have local media support while others may offer national campaigns. This
could provide extended exposure and visibility in new markets. Also, logo placement in a variety of
places such as flyers, websites, emails marketing campaigns, tickets, signage, etc. will add to
increase brand awareness. Being recognized as a sponsor will communicate value and support with
the audience at the

SWOT Analysis: Procter And Gamble
SWOT: Procter & Gamble Company
STRENGTHS
 Leading brands
Procter & Gamble has strong brands to its name. The company boasts 24 billion dollar brands. It
also claims 50 leadership brands that contribute 90% to its overall sales and profit.
 Global exposure
Procter & Gamble has wide global exposure. Its products are sold in 180 countries through wide–
ranging distribution channels including mass merchandisers and grocery stores.
WEAKNESSES
 Mature market reliance
The company continues to rely heavily on mature markets. The emerging markets will outperform
mature markets over the forecast period putting Procter & Gamble in a vulnerable position.
 Market share erosion
The company has seen its market share eroded in a number of key categories. ... Show more content
on Helpwriting.net ...
A Great opportunity for both companies
A
An opportunity for Gillette: o The new shareholder will enable Gillette to develop their brands with
more resources o They will have benefits from the P&G marketing structure
An opportunity for P&G:
The most important benefits for the P&G group are:
More Bargain power:
The biggest group of its sector: No one can deal without them
2 news for the top 100 brands: Gillette & Duracell: Retailers cannot afford them not to sell its
A higher share in 2 department and a new department: the batteries
Economy of scales: Job cuttings into central functions, some expensive segments and products will
be suppressed, R&D, marketing and communications expenses will be reduced
Bargain Power and Economy of Scale are the most important factors about a merger in the goods
industry.
We can say that there is a good completion between both companies and there differences can lead
to a new strength A risk for P&G: the Gillette's integration
Gillette structure P&G Structure Impact

Global Marketing approach: 1 product for the world market
1 team working for the world

Corporate Social Responsibility Of Unilever And Procter &...
Unilever and Proctor & Gamble have some similarities in their approaches to corporate social
responsibility, but they implement their ideas in different ways. Unilever and Procter & Gamble are
both committed to reducing greenhouse gases and water usage, not only for their companies as well
as their customers. Unilever's CEO Paul Polman announced his "Compass Vision" shortly after
acquiring his current position. The vision aimed to double the size of Unilever's business while
reducing their environmental impact through the use of the USLP program. (Bartlett, 2015, pg.3)
Proctor & Gamble also aimed to reduce their impact with the mindset of trying to "power all our
plants with 100% renewable energy ... and to have zero consumer and manufacturing waste go to
landfills" as stated in their leadership statement released by Martin Riant. (Riant, 2015) Unilever
and Procter & Gamble both show a very strong commit to the environment. One of the first ways
these two corporations differ is how they approach corporate social responsibility from a whole.
Procter & Gamble took the normal approach that most businesses use and saw it as a "business
opportunity" as stated in their leadership agreement. This is very typical of most companies to see
CSR as more of an opportunity to earn increase profits first rather than prioritizing the possible
social impact they could achieve. (Riant, 2015) Whereas Polman saw an opportunity to make a real
change and to stand out from the pack. One major

The Ceo Of Procter And Gamble
1) Identify the CEO and characterize his leadership style. The CEO of Procter and Gamble is Alan
G. Lafley. Mr. Lafley had recently retired from the company in 2009 after being CEO for 10 years.
After only three years, P&G's new CEO Robert McDonald resigned because of declining sales and
the complaints of investors. Thus, bringing back Alan Lafley to try and bring the company back to
stability. His type of leadership style is one with high expectations of everyone within the company.
He is a leader that also relies a lot on his manager's input for the development of new ideas for the
company. As the Wall Street Journal reported, he more than doubled sales to nearly $84 billion while
CEO of P&G, partially through smart acquisitions like Gillette and other premium and beauty
brands (DuBose). 2) Determine the main countries in which the company competes and its global
strategy. Two of the main countries in which Procter and Gamble compete in are China and Brazil.
China has been the number one or two country for the company for many years. China just
continues to grow and has 10 running factories for P&G. Since only 2009, China has had a 63.3%
sales growth (Coolidge). Beauty and personal care products report for nearly two–thirds of Chinas
sales. Brazil on the other hand has had a 91.9% sales growth since 2009 (Coolidge). In Brazil, their
beauty and personal care products make up almost three–fourths of its total sales. The country in
general wants more premium–priced

Procter & Gamble
Segmentation, Targeting, and Positioning: P&G | |
|
Procter & Gamble, one of the world's premier consumer goods companies. Some 99 percent of
all U.S. households use at least one of P&G's more than 300 brands, and the typical household
regularly buys and uses from one to two dozen P&G brands. How many P&G products
can you name? Why does this superb marketer compete with itself on supermarket shelves by
marketing seven different brands of laundry detergent? The P&G story provides a great
example of how smart marketers use segmentation, targeting, and positioning. PROCTER &
GAMBLE Procter & Gamble (P&G) sells seven brands of laundry detergent in the United
States (Tide, Cheer, Bold, Gain, Era, ... Show more content on Helpwriting.net ...
Era Max has three types of active enzymes to help fight many stains that active families encounter. ?
Ivory Snow is "Ninety–nine and forty–four one hundredths percent pure." It provides "mild
cleansing benefits for a pure and simple clean." ? Dreft also "helps remove tough baby stains . . . for
a clean you can trust." It's "pediatrician recommended and the first choice of mothers." It "doesn't
remove the flame resistance of children's sleepwear." Within each segment, Procter & Gamble
has identified even narrower niches. For example, you can buy regular Tide (in powder or liquid
form) or any of several formulations: ? Tide with Bleach helps to "keep your whites white and your
colors bright." Available in regular or "mountain spring" scents. ? Tide Liquid with Bleach
Alternative uses active enzymes in pretreating and washing to break down and remove the toughest
stains while whitening whites. ? Tide High Efficiency "unlocks the cleaning power of high–
efficiency top–loading machines" it prevents oversudsing. ? Tide Clean Breeze gives the fresh scent
of laundry line–dried in a clean breeze. ? Tide Mountain Spring lets you "bring the fresh clean scent
of the great outdoors inside－the scent of crisp mountain air and fresh wildflowers." ? Tide Free
"provides all the stain removal benefits without any dyes or perfumes." ?

Ceo A.G. Lafley and Procter and Gamble
Once America's most innovative consumer products company, Procter and Gamble (P&G) started by
selling soaps and candles in a small Cincinnati storefront in 1837 (Procter and Gamble, 2008). After
a hundred and seventy–one years P&G has grown to over one hundred household brands in over
eighty countries (Markels 2006). Their products range from air fresheners to prescription drugs.
However, as P&G headed into the twenty–first century they announced that they would not be
meeting their 1st quarter earnings forecast [Lafley, 2003]. Revenue margins were dropping and P&G
was quickly losing market share to Kimberly Clark and Johnson & Johnson. After missed earnings
P&G's stock price fell from $59.18 to $26.50 between January 2000 and March 2000 ... Show more
No longer were top executives confined to their lush private offices but put to work in a cubicle
farm where open communication and interaction were encouraged, while the rest of the space was
dedicated to a center for employee learning [Charles p.422]. Which reflects his understanding that
change flows from above and that being an effective leader means modeling desired behaviors.
Lafley instructed top management to focus on selling the company's core 20 brands in an effort to
regain market share. He didn't feel that P&G needed a radical make over but just needed to focus on
selling more of what it already had, such as Tide and Pampers, which were two of P&G's products
that were generating more then a billion each in sales [Charles p.422]. This would increase P&G's
revenues without utilizing more resources, as a new product launch would require. He also pushed
his managers to add value to P&G's products by being more attentive to the customer's wants. This
lead to the development of a best selling diaper by Pampers called Feel–n–Learn Trainers, which
was a response in the market to mothers who were frustrated with trying to potty train their children.
He cut jobs, closed down new product projects, and sold off brands that did not fit P&G strategic
plan, such as Crisco and Jif, which were more staple food products then staple household

Case Study Of Procter And Gamble
Introduction
The financial situation of the companies before the deal
Firm Valuation
Companies and Industry Overview
History of Procter&Gamble
Procter&Gamble.was established by William Procter and James Gamble in the year 1837.
At the beginning Procter&Gamble started to sell only 2 product categories soap and candles. This
are first objects which P&C sells.
The company grew throughout years, and in 2002, P&C celebrated the 165th anniversary of the
company, having a large ... Show more content on Helpwriting.net ...
Both Procter & Gamble and Gillette conduct business in member states of the European Union.
Council Regulation No. 139/2004 and accompanying regulations require notification to and
approval by the European Commission of specific mergers or acquisitions involving parties with
worldwide sales and individual European Union sales exceeding specified thresholds before these
mergers and acquisitions can be implemented. Procter & Gamble and Gillette intend to seek
approval of the European Commission for the merger shortly.
Expiration or termination of the waiting period under the Hart–Scott–Rodino Antitrust
Improvements Act of 1976, as amended, and gaining approval under Council Regulation No.
139/2004 are conditions to completing the

Procter and Gamble
PROCTER AND GAMBLE. INC SCOPE ( MOUTH–WASH BRAND IN CANADA) Procter
& Gamble is one of the most successful consumer goods companies in the world. There are
many brand names found under the name of P&G INC . Scope, a mouth–wash brand, is a part
of P&G. Scope was introduced as part of oral hygiene industry in the year 1967, in Canada.
Scope had the highest market growth in Canada.
1. What significant changes have occurred in the Canadian mouthwash market in the past three
years? The most important change occurred in the Canadian market in the past three years was the
introduction of Plax , a pre–brush ... Show more content on Helpwriting.net ...
How would you evaluate the performance of Scope in the past three years? When scope was
introduced initially, it aimed and focused at providing people improvement for fresh breath. Scope
therefore had highest market shares. But with the passage of time, competition was given to Scope
by some existing brands and newly introduced brand products. Plax followed by Listermint and
Colgate were giving tough competition to Scope in past three years by gaining their value more in
mouth–wash market shares. Especially after the introduction of Plax pr–brush mouth–wash. Seeing
the company records of Canadian Mouthwash Market Shares for past three years, I feel that the
performance of scope in market was consistent despite the arrival of new products in market. In
1988 and 1989 , its market shares were 33% of whole mouth–wash market while it slightly came
down to 32.3% in 1990. It is good that the company didn't let its market shares decline despite
introduction of new products. But it is also noticeable that the company did not make any progress
in its market shares. Scope was spending maximum on advertisements. So in that scenario, they
cannot afford to lose market shares. Instead, it should try to increase its market share by introducing

The Significance Of Procter And Gamble
Procter & Gamble (P&G) serves individuals around the world with one of the most influential
portfolios of trusted, quality, leadership brands. To appreciate the importance of the P&G corporate
philanthropy movement, one needs to acknowledge its scope. Procter and Gamble's corporate
philanthropy is not just limited to monetary donations made by corporations. The P&G supports
projects to benefit the global communities in which the company operates with operations in 90
countries, serves nearly 5 billion people around the world with its brands and sales in over 150
nations.
Procter & Gamble is a worldwide–integrated enterprise with linking operations and supply chains
around the world. By analyzing the facts today, the true nature of P&G continues to conduct
dealings in Latin America, North America, Asia Pacific, Europe, Middle East, and Africa, that
boaster high performing economies.
P&G has long produced goods close to the consumer, due to the structure of the consumer–goods
market. There are various ways to think about what philanthropy includes and what all it embraces.
Philanthropy identifies multiple dimensions that characterize the meaning of most numerous aspects
of philanthropy: the animal dimension, ... Show more content on Helpwriting.net ...
From a significant economy standpoint, P&G documents of past contributions to the business–
related methods of broadcasting internationally. The connection between entertainment and
manufacturing, P&G furnishes an exclusive case for probing the economy of capitalism in countries
dominated, with specific importance on product use and the model of workforce control. They
discuss the importance of P&G has a deal to do with direct message effects and extended to the
established structure of dissemination as equally a publicist–backed industry and a custom
controlling individual assets of time and

Procter And Gamble ( P & G
Background Procter and Gamble (P&G) began in 1837 when brother's in–law William Procter and
James Gamble, whose wives were sisters, formed a small candle and soap company. From there
P&G launched a variety of revolutionary products of superior quality and value. The products
include Ivory soap, Tide laundry detergent, Crest toothpaste and Pampers disposable diapers. They
also acquired a number of companies to open the doors to new product categories. Today P&G is
one of the most skillful marketers of consumer packaged goods in the world and is also one of the
most trusted brands. The company employs 138,000 people worldwide with a total sales value of
$79 billion a year and serves more than 4 billion people in more than 180 countries. Its sustained
market leadership rests on a number of capabilities and philosophies such as: Customer knowledge
where they study their customers through the use of marketing research and intelligence gathering.
It spends more than $100 million on over 10,000 formal research products every year. It also
generates more than 3 million consumer contacts via its email and phone center. They also prioritize
real life interaction with customers through their marketers and researchers. Long Term outlook
Here P&G takes the time to analyze each opportunity carefully and prepare the best product, then
commits itself to making this product a success. It struggled with Pringles potato chips for almost a
decade before achieving market success. P&G has

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