word

1. N-Gage
Analysis
Purpose
The video was made to promote a piece of sports gear to
people who play rugby to help them practice. It’s showing
the product to be useful and easy to use. The target audience
of this video is rugby coaches because the coaches would
buy this item to help hi team to practice.
Genre
The genre of the video is a sports video and a promotional
video because it’s promoting a piece of sports gear. The sub
genres are athletics and you could also use this for American
football training to help with there strength when rushing
the quarterback.
Content
The camera shots are pretty standard in the video because
it’s just a sports gear advertisement. The dialogue in the
video is unscripted because it’s an interview about the
product. The location of the video is a practice field and this
is because it’s showing the product that they are promoting.
They also use a lot advertising to help this product sell
because they show a range of different ages and sizes of
people and they also show women using the sports gear as
well and this shows that they want to show that its for every
type of sports athlete to use. They want to show how many
advantages you can have with the gear that they are
promoting.
Format
The length of the video is 1 minute and 30 seconds and the
format of it is a video originally created for a website.

2. N-Gage
Analysis
Meaning
This is a video for a business to promote its product to all
the people that are related to rugby. The purpose of this
video is to persuade people to buy their product. The
product is used to help you improve in your sports and other
areas of athletics. The video is promoting the product as a
helpful piece of sports gear because it has padding all round
it to stop it from hurting as much when you hit it.
Target Audience
The primary audience for this promotional video are people
who like rugby and are interested in using the products the
video is promoting, these people would be between the age
of 18 and 28 and the socio economic group would be C1 and
C2. The secondary audience would be gym teachers who
would want the equipment for the lessons.