This document provides an analysis of a promotional video for a rugby scrum machine. The video aims to persuade rugby teams to purchase the machine by showing how it can improve skills and teamwork better than other machines. It features clips of the machine in use and a coach discussing its benefits. The documentary style video uses various handheld camera angles to clearly show the machine in action without fancy editing or effects, in order to simply inform viewers of the product's features and effectiveness for training rugby players.

1. Rugby Promo
Connor Wheeldon

2. Purpose
• The purpose of this video is to promote the rugby
scrum machine used by Worcester Rhinos. In the
video, they’re trying to tell you that this rugby
machine is different to every other rugby
machine & you will not succeed first time.
• The idea of this rugby machine is to educate you
on how to be a better rugby team & improve
techniques. The purpose of this video is telling
you how this scrum machine is better then other
machines & will have a greater effect.

3. Form
• The video is an promotional type video with a
duration of 1 minute & 35 seconds. The video
is set on a rugby pitch looking to promote a
rugby machine to help others improve.
• The video is filmed in short different clips,
some showing examples of how this machine
works and is used & some clips shows the
coach of the team using this equipment
talking about the scrum machine.

4. Content
• The camera is shown at different angles
throughout the video. Most camera angles are
shown handheld to what’s being filmed
mainly because the main focus of the video is
the scrum machine being promoted so
viewers can see the machine very clearly.
• Editing, transition & sound effects are not
used in this video as it’s just a promotional
video.

5. Meaning
• The meaning of the promotional video is to
attract & persuade rugby players & teams to buy
& use this invention. The video looks to inform
viewers about this new rugby scrum machine &
how it improves rugby skills & team work.
• It also wants to show viewers how much effective
& better it’s compared to other rugby scrum
machines, with a way better feature & design.

6. Genre & Audience
• The genre of this video is an promotional video
which is educational. The intended audience for
this promotional video are rugby players &
people who play rugby & look to improve.
• The target audience would look to be a class D-F
audience as this video could apply to anyone that
likes to play rugby but the video is made
especially for professional rugby players.