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Michigan is Going Digital - Social Media Strategy Presentation for Walsh College

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Brandon Chesnutt
Brandon Chesnutt

This was the presentation I gave at the 3rd Annual Walsh College Small Business Conference.

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Michigan is going digital. Are you keeping up? Social media strategy development session – May 6, 2009
Perhaps you’ve heard about this whole social media thing…
So, what’s the big deal?
Social media has changed the way people converse, connect and share using the Web.
Many local companies are integrating social media into their operations.
Some are big.
Some are small.
They are all moving quickly to meet their customers in the digital space.
Universal McCann – Power to the People – Social Media Tracker Wave 3 * 83% of Internet users watch video clips. * 57% of Internet users manage a profile on an existing social network.
Digital communities are now part of our daily lives...
… and not just for Gen Y and millennials.
[object Object],[object Object],Consumer Electronics Usage Survey – Accenture Facebook Statistics
Still not convinced?
[object Object],[object Object],The 2008 Cone Business in Social Media Study
New adopters often face obstacles.
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Social media is one big cocktail party.
If you want to get involved...
… you just need to learn how to avoid sticking your head in the punchbowl.
Focus on strategy.
 
Listen to what your customers are saying online and locate where their conversations are taking place. People
Identify customer activity level and determine how best to move forward.
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Select metrics that fit the objective and measure success regularly.
[object Object],[object Object],[object Object],[object Object],Starting frameworks for measurement Peter Kim – www.beingpeterkim.com
Strategy
Which tools and communities best fit your audience, objective and strategy? Technology
Create an engagement schedule. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Think like a publisher...
The new home page.
Google loves social media.
The CEO isn’t always the best person for the job.
[object Object]
“ Be there before the sale...”
[object Object],[object Object],[object Object],[object Object]
Takeaways - Blogs www.chrisbrogan.com www.toprankblog.com www.pr-squared.com
Takeaways - Books Author: DAVID MEERMAN SCOTT
Takeaways - Books Authors: CHARLENE LI, JOSH BERNOFF
Questions?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],www.identitypr.com www.identitypr.com/blog

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