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What Is Social Media Marketing


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A brief description of what social media marketing is and how businesses can take advantage of such media to engage their customers.

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What Is Social Media Marketing

  1. 1. What is Social Media Marketing
  2. 2. Overview <ul><li>What is Social Media </li></ul><ul><li>What is Social Media Marketing </li></ul><ul><li>Examples of Social Media Sites </li></ul><ul><li>Why is It Important For a Business </li></ul><ul><li>Social Media Marketing Success Case Studies </li></ul><ul><li>Summary </li></ul>
  3. 3. What is Social Media <ul><ul><li>Social media are internet and mobile tools for sharing and discussing information among each other. </li></ul></ul><ul><ul><li>Social media comes in text, images, audio and video </li></ul></ul><ul><ul><li>Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). </li></ul></ul>
  4. 4. What is Social Media Marketing <ul><li>Social media marketing is the process of promoting your site or business through social media channels. </li></ul><ul><li>Creation and distribution of content and other messages through the social web by some form of viral marketing. </li></ul><ul><li>Participation in online communities where your customers hang out. </li></ul><ul><li>It's about Brands having conversations not promotions. </li></ul>
  5. 5. What is Not Social Media Marketing <ul><li>Social media marketing is not advertising. </li></ul><ul><li>Social media marketing is not about spamming. </li></ul><ul><li>Social media does NOT work well as a direct-monetization tool. </li></ul>
  6. 6. Examples of Social Media Sites <ul><li>Social Bookmarking . Such as ( , StumbledUpon, Searchles ) the interaction is through tagging websites and searching through websites bookmarked by other people. </li></ul><ul><li>Social News . ( Digg ,  Propeller ,  Reddit ) the interaction is by voting for articles and commenting on them. </li></ul><ul><li>Social Networking . ( Facebook , MySpace, Friendster) it interact by adding friends, commenting on profiles, joining groups and having discussions. </li></ul><ul><li>Social Photo and Video Sharing . ( YouTube , Flickr , Photobucket) it Interact by sharing photos or videos and commenting on user submissions. </li></ul><ul><li>These websites are not the only social media websites. Any website that invites you to interact with the site and with other visitors falls into the definition of social media. For example forums, message boards, blogs etc </li></ul>
  7. 7. Why is it Important For Your Business? <ul><li>Connect with your customer base – You can start interacting with your customers and learn about their needs as it pertains to your company. You will have a soild grasp of their reactions to your products and services. </li></ul><ul><li>Manage customer relations – Criticism can give you a chance to respond gracefully and show the consumer that you care about what they think. </li></ul><ul><li>Establish yourself as an industry expert - Publish articles and blog about anything and everything related to your specific industry. All the while, you are not only gaining credibility but more hits to your website. </li></ul><ul><li>Brand extention - Saturating the internet with useful and viable content. Content which are rich in keywords related to your business can help to bring a greater number of hits to your site. </li></ul>
  8. 8. Social Media Statistics <ul><li>Social media sites account to 50% of internet traffic. </li></ul><ul><li>80% of CEO's believe their company offers a superior experience...8% of their customers agree. </li></ul><ul><li>Social networking use grew 25% year over year worldwide, with notable increases in Europe and the Middle East. </li></ul><ul><li>Mobile subscribers who access social networks on their cell phones nearly tripled to almost 10% over a year ago </li></ul><ul><li>2008 Cone Business in Social Media Study, 56 percent of Americans indicate that they have a stronger connection and are better served by brands with whom they can interact with in social media environments. </li></ul>
  9. 9. Other Researches <ul><li>The University of Massachusetts Dartmouth Center for Marketing Research recently released the results on the usage of social media in the Inc. 500. Of note here, “Just over one quarter of the Inc. 500 reported social media was very important to their business/marketing strategy in 2007. That number has increased to 44% just one year later.” </li></ul><ul><li>One of the most popular studies is the Universal McCann’s Social Media Research Wave 3 research report, which looked at 17,000 Internet users in 29 countries. According to this study, social media can have a dramatic impact on your brand’s reputation. “34% post opinions about products and brands on their blog and 36% think more positively about companies that have blogs.” </li></ul><ul><li>The Society for New Communications Research recently published their report: “Social media is rapidly becoming a core channel for disseminating information. 57% percent of this group of early social media adopters reported that social media tools are becoming more valuable to their activities, while 27% reported that social media is a core element of their communications strategy.” </li></ul><ul><li>Source: </li></ul>
  10. 10. Local Businesses On Social Media
  11. 11. Local Businesses On Social Media
  12. 12. Summary <ul><li>Social media marketing is a great way to build </li></ul><ul><li>long term sustainable word of mouth marketing, however, it certainly isn't something that can be mastered overnight. </li></ul><ul><li>If you apply yourself and invest time and effort into creating a long-term campaign, the returns can be phenomenal. </li></ul>
  13. 13. Contact Us <ul><li>To Find out more about how social media marketing can help you expand your business and reach out to your target audience online, contact us now for a FREE consultation! </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Website: </li></ul>