A basic look at how entrepreneurs can use social media channels to stand out from the crowd.

1. How To
Stand Out
In Your Industry — Using Social Media

2. Session Overview
Do I need a social media plan?
How do I create social media content strategy?
How do I grow my audience?

3. Social
Media Plan01

4. Is designed to help you re-invent your social
marketing strategy so that what you share aligns
with the interests of your audiences and
contributes to overall business value.
A Social Media Plan...

5. Name 1-2 realistic monthly sales targets
you want to generate from social media.
Create Monthly Goals

6. Drive website traffic
Raise brand awareness
Boost brand engagement
Generate new leads
Nurture leads
Build a community around your business
Establish authority and industry expertise
Sample Ideas:

7. Create S.M.A.R.T Goals
Shape your social media plan
around achieving these
trackable metrics.
Trackable Sales MetricJAN 2020 $0
MAR 2020
FEB 2020
$1,000
$500
Specific, Measurable, Attainable, Realistic/Relevant and Time Bound.

8. Not sure
where
to start?

9. Generate the most revenue
Are the most satisfied
Take up the least amount of your time
Ideal Customers:
Identify Target Customer(s)

10. Jane's demographics
Jane's interests / goals
Jane's pain points
Why should Jane buy your product/service?
What's the best way to reach Jane?
Buyer Persona: Jane

11. In your industry, who is creating great content?
Keywords relevant to your business?
Outside of your industry, who is creating great content?
Complete Market Research
Tool: Serpstat

12. Tool:Serpstat

13. Tool:Followerwonk

14. Choose the Right Social
Media Platform
Focus 70% of your effort on one platform.
Focus the other 30% of your effort to stay
present on other relevant platforms.

15. Where is my target audience? Which platform?
How much time are they spending on each platform?
How skilled am I in each of the platforms?
Which platform do I enjoy?
Ask Yourself:

16. Social
Media
Content
Strategy
02

17. What Type of Content
Should I Share?

18. What Marketers Post
vs.
What Consumers
Want on Social
SproutSocial (2018)
(All preceeding chart, too)

19. Marketing
Funnel
With careful analysis, a marketing
funnel lets you know what your
company must do to influence
consumers at certain stages.
Your customer’s journey with you.
Awareness
Purchase
Consideration

20. Awareness
Create content that educates, entertains, and inspires.
Consideration
Create content that makes it easy to decide to become a
customer.
Purchase
Create content that makes it easy to become a customer.

21. Using the marketing funnel,
let's take a look at how Bob
influences his customers at each
stage of the funnel.
Jewelry Maker: Bob

22. Awareness
Create content that educates, entertains, and inspires.
How beautiful handmade bracelets are created
How to get the best price when buying handmade
products
Where to look for the best quality handmade jewelry
Content Type: Educational

23. Consideration
Create content that makes it easy to decide to become a
customer.
How much does our handmade jewelry cost? Is it worth it?
What happens if our handmade jewelry breaks?
Are the materials used to make our handmade jewelry
eco-friendly?
Content Type: FAQ

24. Purchase
Create content that makes it easy to become a customer.
Remove barriers of entry.
50% off all handmade jewelry for 1 day only
Buy 3 pieces of handmade jewelry and get 2 free
The biggest handmade jewelry sale we’ve ever had
Content Type: Flash Sale

25. Content Strategy Tips To
Remember:

26. Tips from Sprout Social:
To inspire and entertain your audience effectively, you need
to understand what they care about.
Use a listening solution to keep a pulse on what your target
audience is talking passionately about right now.

28. Tips from Sprout Social:
If you’re not already, meet consumers in the consideration
stage.
This content takes consumers a step beyond knowing who
you are, to knowing what you do and what space you are a
part of or an expert in.

29. Tips from Sprout Social:
Educational content: how to use a product, how to make a
recipe, how to do a workout move, how to travel well, and
more.
You do not have to put your product at the forefront to
create educational value for your audience, but it should
relate to your industry and expertise.

30. Tips from Sprout Social:
61% of consumers have said they’d be more likely to
research a product/service if their friend posted about it
versus an influencer (31%).
Your audience is the most effective marketing tool you have
at your disposal.

31. Tips from Sprout Social:
Integrates awareness and consideration stage content
Opens the door with entertainment and inspiration
Then educates & informs about new product offerings,
and discounts and sales.
The most enlightened social media strategy:

32. A Must...
Measure Your Performance

34. Track your performance against your social
media marketing sales targets will help you stay
on track and make any tweaks needed to deliver
consistently.
Measure Your Performance

35. Track sales & traffic through Ads
Ask every new customer how they found you
Create unique discount codes for social media
Example:
Google Analytics
Facebook / Twitter / Instagram / YouTube Analytics

36. Grow
Your
Audience03

37. Provide value before asking for anything
in return.
01
80% of your content should add value to
your customers. 20% of your content
should be selling your product/service.

39. Generate customer referrals and
recommendations
02
Create a word-of-mouth referral system,
publicize it & be transparent. Empower
your audience to be your ambassadors.

41. Build Relationships through interactions,
online and offline.
03
Engage with your community by
entering their lives. Consumers want to
be heard. Their voice matters. Listen &
engage. This will help you build a
community of loyal customers.

43. Create conversations.
04
The latest algorithm formulas all have
one thing in common: conversations. Ask
your audience questions & respond
genuinely.

45. Partner with & support local
organizations on social media.
05
Partnerships are a great opportunity for
exposure to each other's customer
bases.

47. Showcase your social media presence
everywhere.
06
Make sure your social media accounts
are listed with your website, on any print
materials, in email marketing and on
other social networks.

48. Let's Connect
Social: @IamBrandiJo
Email: Iambrandijo@gmail.com