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Leading the Product 2018 - Nicole Brolan - SEEK - OKR

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Leading the Product 2018 - Speaker Nicole Brolan from SEEK talks about OKR's in her talk "Unshackling from product monogamy and playing the field"

For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/

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Leading the Product 2018 - Nicole Brolan - SEEK - OKR

  1. 1. 1 Unshackling from PRESENTED BY NICOLE BROLAN product monogamy and playing the field
  2. 2. 2 The problem with internet dating
  3. 3. 3 20+Product Development teams How do we objectively play the field earlier to get us to a better outcome?
  4. 4. Addressing the inherent challenges to play the field Focusing on what not why Empowerment and autonomy Alignment Focus Full team accountability
  5. 5. 5 Those challenges in practice ‘Let’s build a nudge engine’ ‘Hirers will pay $$ for a service that takes them from brief to shortlist’ ‘That new feature should be behind a link’
  6. 6. 6
  7. 7. 7 Enter OKRs (Objectives and Key Results) onto the scene Objectives = business / product goals Qualitive and inspirational Key results = measurable outcomes Take the inspirational language and quantify it
  8. 8. 8 Example OKR Improve the post apply experience for candidates Increase post apply candidate sentiment by 4%
  9. 9. 9 So, how did we do it?
  10. 10. 10 Leverage existing stakeholder sentiment 1
  11. 11. 11 Start with a pilot – small number of teams to test and learn 2
  12. 12. 12 Use the pilot group as super users to help roll out OKRs at scale 3 1. Clear timeline 2. Utilise super users 3. Informal check-ins 4. Official sign-off for all OKRs 5. Embedded and regularly discussed
  13. 13. 13 Principles for the Early scale roll out We are learning and will make mistakes early on Focus on intent not wordsmithing Uphold OKR priorities over new things coming in Whole team engagement Avoid being too opinionated on the how Max 1-2 OKR’s per team Primarily bottom up process
  14. 14. So what did we learn? The positives Teams depth of conversation Understanding dependencies upfront Clear focus and priority calls early Greater empowerment and autonomy Good engagement broadly
  15. 15. So what did we learn? The challenges Thirst for top down guidance Lengthy OKR setting period Retrofitting OKRs to solutions Mindset shift Narrow OKRs Measurement
  16. 16. 16 What’s next / been implemented Providing high level top down guidance Ongoing optimisations on the process Ongoing information / coaching sessions FY19 aspirations to help ladder up OKRs Set up program around idea generation and validation with customers
  17. 17. A SEEK world post OKRs Increase the depth of our candidates’ Profile data at scale Make it easier for SME hirers with 'candidate long' roles to assess the suitability of candidates Grow Guaranteed Hire bookings and conversion ‘Let’s build a nudge engine’ to ‘Stakeholders ‘helping’ with how new features should be displayed in the experience’ to ‘All opinions on for what services hirers would pay for in a premium shortlisting service’ to
  18. 18. 18
  19. 19. 19 “ “OKR’s are a good tool for helping drive outcome focus Embedding them will take a couple of quarters –it will get easier over time In closing “ “The key is to embed this outcome focus is all rituals and processes OKR’s alone will not mean you ‘play the field’
  20. 20. 20 Thank you.

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