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Why is product management valuable in a business 14 may2015

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This is a talk we gave in Brisbane at a Meetup.

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Why is product management valuable in a business 14 may2015

  1. 1. Why Is Product Management Valuable In A Business? Brisbane Brainmates Meetup 14 May 2015 Sean Richards
  2. 2. What is Product Management ?
  3. 3. What Is Product Management? A function in any size business that creates and delivers goods and services. It also exists in businesses without a formal team of Product Managers and Product Marketers. The best career in the world The most frustrating career in the world
  4. 4. What do Product Managers do ?
  5. 5. What Do Product Managers Do? Product Managers: Create and communicate customer value Manage a product through its lifecycle Turn RnD into $$$
  6. 6. Concepts Covered During the Evening • Porter’s 5 Forces • VRIO • Blue Ocean Strategy 7 http://bit.ly/rsg_blueocean
  7. 7. I stay focused on the user I stay focused on the buyer Product Manager Product Marketer
  8. 8. I stay focused on the user …and I stay focused on the buyer Product Manager/Product Marketer
  9. 9. Why Are We Here ?
  10. 10. We are a Community Connecting like-minded people Learn a better way to do things Share experiences
  11. 11. The Product Management Framework
  12. 12. The Product Marketing Framework 13
  13. 13. Who is Brainmates? A Product Management, Product Marketing consulting and training business To provide experienced product specialists to businesses that want to truly understand their customers’ needs .... Our mission: About Brainmates 14
  14. 14. ... to develop and launch innovative products that their customers love. 15
  15. 15. Connect with Brainmates 16 Brainmates Group @Brainmates #prodmgmt Facebook.com/Brainmates www.brainmates.com.au info@brainmates.com.au 1800 272 466

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