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How to Roadmap Beyond Product Market Fit - Jen Flynn - Airtasker

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Sydney Leading The Product (Session 2) with Jen Flynn from Airtasker. Jen describes what she has learned about the tangled path of roadmapping. Her story covers her personal roadmap and the lifecycle development or products after they have achieved their Product / Market Fit.

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How to Roadmap Beyond Product Market Fit - Jen Flynn - Airtasker

  1. 1. Jen Flynn Air Tasker Sydney 25th October 2016 #ltpconf
  2. 2. Start Up to Scale Up - how to roadmap Leading the Product - 2016
  3. 3. My Roadmap
  4. 4. When I grow up I want to be a …
  5. 5. About me BSc Applied Science Head of Product & Marketing Head of Product - Residential Head of Product Management VP Product But plans change…
  6. 6. Has your roadmapping lost its way? Whenever a product professional hears the work “Roadmap” it can invoke this response…
  7. 7. Has your roadmapping lost its way? Whenever a product professional hears the work “Roadmap” it can invoke this response… But why?
  8. 8. The Micro Manager Office Space © Fox
  9. 9. Choose your own adventure
  10. 10. Roadmapping for Leaders
  11. 11. What I’m going to discuss with you. Not every road map is the same because it needs to support the specific goals of the organisation.
  12. 12. What I’m going to discuss with you. Airtasker has achieved product / market fit and now we need to scale for growth
  13. 13. I’m not going to talk to you about this, but just in case Here’s some tools we use at Airtasker
  14. 14. I’m not going to talk to you about this, but just in case And here’s some more
  15. 15. Who are Airtasker?
  16. 16. Roadmap Goal #1 – Product Market Fit
  17. 17. Where did it all being for Airtasker? A friend with a chicken truck Got paid a case of beer to spend his weeking moving friends’ apartments “This is not a good deal”
  18. 18. People 1.6 billion Hrs spent each year completing “life admin” tasks Businesses 8.8% YoY growth in US temporary help service jobs Workers 15.1% Labour force underutilisation rate (2.5x stated unemployment) Source: AFR “Workforce & Productivity Summit 2015” Gig Economy - Gratten Institute The way people exchange labor is changing
  19. 19. Then: Now: Product Ownership (online classifieds) Service Benefits (sharing economy) HOME CAR JOB $5.9bn (1) Home ownership Market opportunity On-demand labour $50bn (3) On-demand transport $24bn (2) Accommodation rental $2.3bn (1) Car ownership $4.2bn (1) Careers Source (1) ASX Market Cap 2015 (2) WSJ (3) Forbes Market Opportunity Build a marketplace for the sharing economy
  20. 20. Product Market Fit
  21. 21. Roadmap Goal #2 – Growth and Scale
  22. 22. Ecosystem Partnership Strategy
  23. 23. Growth Acceleration
  24. 24. Media Partner Strategy
  25. 25. Media Partner Strategy
  26. 26. This is why a well balanced roadmap is critical
  27. 27. Roadmap Goal #3 – Mass Adoption (or Start-up to Sustainable Scale)
  28. 28. Using Airtasker - my experiences
  29. 29. Transitioning from a start up to scale up
  30. 30. Transitioning from a start up to scale up
  31. 31. What’s happening during the transition?
  32. 32. What’s happening during the transition?
  33. 33. What’s happening during the transition?
  34. 34. What’s happening during the transition?
  35. 35. What’s happening during the transition?
  36. 36. What’s happening during the transition?
  37. 37. What are Airtasker doing differently?
  38. 38. What are Airtasker doing differently?
  39. 39. What are Airtasker doing differently?
  40. 40. Secret Road Mapping tips for leaders
  41. 41. Secret Road Mapping tips for leaders When used well a roadmap is one of the most powerful tools in a product managers arsenal but it’s a living thing • It has to be visibly goal oriented • It can and will and must change • You have to “walk the road” daily • Try to get into good habits
  42. 42. Thank you Leading the Product - 2016
  43. 43. Sydney 25th October 2016 #ltpconf

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